Tag: sell on marketplace

Why you should sell on Etsy Marketplace? : mCommerce presence of Etsy

Etsy is a unique marketplace that mainly deals in the online trading of handmade crafts and vintage items which includes jewelry, toys, sports items, etc. It is a platform where sellers can make money out of their art and creativity and can earn a huge chunk of profits. Selling on Etsy Marketplace is still a dream for many sellers so to know the process of selling on Etsy, you can have a look at how to sell on Etsy Marketplace.

mCommerce popularity of Etsy:

The usage of mobile apps is continuously increasing day by day. Etsy has a great mobile app that works efficiently and is been used by many customers worldwide. In 2018, 55% of the company’s gross merchandise sales were generated through mobile devices. Therefore, it’s the mobile app is offering good sales and profits.

However, the increased usage of mobile apps does not assure you of massive sales and profits. For that, it’s important to rank your products high on the Etsy search results. Sellers need to be patient and should implement the best practices to achieve their goals. However, if you’re concerned more about the product ranking on search results, you can have a look on “How to increase the sales of the Etsy Shop, It contains strategies to skyrocket your product ranking on Etsy and acquire more customer attention which will compel them to go for instant purchase.

Benefits of selling on Etsy Marketplace:

Earlier, there was no way for small vendors to sell their hand made products among huge no. of audience. These craftsmen used to sell their products in fairs, open markets, or under consignment. However, the introduction of Etsy Marketplace helped these small merchants to sell their products online as it is a quick, moderate, and easy way to access millions of customers worldwide resulting in good profits. It enabled sellers to set up their brand shop with all the facilities provided without any advanced investments. Being an eCommerce store owner for any CMS platforms like PrestaShop, Magento, Shopify, and OpenCart, they can sell on Etsy and leverage the following benefits.

Benefits are listed as follows:

1. Personalize your store:

The chance to personalize your storefront is given by fewer Marketplaces only like Etsy. Etsy gives sellers a golden opportunity which enables merchants to list their products accordingly, put the brand logo, and create personalized taglines and product-related policies. This will help sellers to enhance their brand image and become popular among customers which in result will provide immense sales.

2. Attract to a huge audience:

As we already got to know above that Etsy has 39.5 million active buyers. Undoubtedly, sellers have high chances to make good sales and profits as customers testimonials are showing their love towards Etsy. Also, it automatically provides sellers the accessibility to millions of customers all over the world. This enables them to increase their cross border sales too.

3. Customer Engagement:

It is another flexibility offered by Etsy to its third-party sellers. Etsy allows their sellers to:

  • Leave their social media handles,
  • Offer discounts and coupons on their products,
  • Collect emails to send reminder notifications.

These strategies help in engaging the targeted audience and also put sellers in charge of their product listings. On the other hand, it increases customer engagement on Etsy Marketplace which can compel customers to go for instant purchase.

4. Low cost of Startup:

As Etsy Marketplace has all things set up in one place, the retailer has to hardly make any investments other than some few expenses. Thus, the minimal cost is involved in selling on a Marketplace as a comparison to selling on your eCommerce website. Etsy will only charge:

Monthly Subscription Fee for selling on their platform and, listing fee or commission which is a standard amount for every product they listed on the Marketplace’s catalog.

5. Increased Brand visibility of your store:

If you are a newcomer in the eCommerce industry and trying your best to mark your presence on customers, Etsy Marketplace will help you to enhance your brand visibility and gain customer’s trust which will directly compel customers to go for instant purchase and this will result in increased sales and revenues.

6. Marketplace’s Powerful and supportive community:

Etsy makes you feel like family which indirectly brings you immense sales. Etsy has its forums and teams which always remain connected to the sellers and help in every possible way. This helps in building up the confidence of sellers which in total makes the whole Etsy Marketplace strong.

Finally,

Selling on Etsy is the least complex way to ensure good sales and revenues. Selling on Etsy Marketplace is not an easy goal to achieve so luckily if sellers get a chance to sell on Etsy, then the above-mentioned benefits will help them to ensure good profits. Regardless of the marketplace, you choose to sell on, it’s important to be aware of the latest trend going on in the eCommerce industry and implement it for a profitable business in the future.

Selling on Etsy Marketplace was not that easy before. KnowBand offers Etsy Integrators for various CMS platforms like PrestaShop, Magento, Shopify, and OpenCart, which allows sellers to integrate their eCommerce store with Etsy Marketplace via API integrator. With its seamless technology, sellers can easily present their products among the larger audiences and encourage brand awareness as well.

Find more related articles here:

  1. How to Sell on Etsy Marketplace?
  2. How to Launch a Marketplace like Etsy and eBay?
  3. How to rank your products up in Etsy search results?
  4. How to add or update the shipping profile in Etsy Marketplace?
  5. How to add production partners and connect with listing in Etsy Marketplace?
  6. How to add or activate/deactivate a product in Etsy Marketplace?

How to Sell on Etsy Marketplace?

Whenever we think of buying handcrafted products online, the first word that comes in our mind is Etsy. Etsy Marketplace is a professional seller community that mainly focuses on handmade products or vintage items and craft-oriented products like jewelry, clothing, health and beauty and many more. It can also be considered as the C2C platform because the merchants listed on Etsy are majorly small business owners. The amazing shopping experience on Etsy makes it one of the most popular Marketplaces all over the world.

                                                        Source: Statista

This seller’s guide is a doorway for all the aspiring sellers who are looking forward to selling on Etsy Marketplace.

Top-selling items on Etsy

Etsy is a unique e-commerce website mainly focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. To sell an item on Etsy, it’s important yo keep a check on the ranking of your products too in the search results.

Before we start we should have a look at the top-selling items on Etsy Marketplace:

  • Jewelry.
  • Clothing
  • Craft Supplies and Tools.
  • Kids and Baby.
  • Vintage Items
  • Homemade or Specialized Candies.
  • Party decorations.
  • Vinyl and heat transfer supplies.

While the best sellers on Etsy Marketplace includes a wide range of categories, like jewelry, bags, clothing, home decor and furniture, toys, art, as well as craft supplies and tools.

Cost to Sell On Etsy

There are 4 various types of fees applied when you list your products for sale on Etsy Marketplace. These are as follows:

a) Listing Fee:

Listing your products online on Etsy Marketplace costs sellers an amount of 0.20 $ (excluding variations) for 4 months. For example, if you sell vintage items of which belong to 4 different categories or variations, it will cost you 0.80 dollars(4 x $0.20).

After 4 months, sellers have to renew the listings either manually or they can set an auto-renew option, and again the cost applied would be 20 cents per listing

The additional quantity is also charged by $0.20 that sells for only one transaction. It means if there are more than 1 listing in 1 order then, $0.20 will be charged on each item. For more information, you can go through the following link: Multi-Quantity Fees

b) Shipping Process Fee:

The shipping charges are set as it is used to deliver the product on a given address. Shipping charges are variable depending upon the weight of the product, location distance and shipment carrier company.

c) Transaction fee:

Under this, 2 types of fees are included. First is the shipping transaction fee and constitutes 5% of the shipping process fees.

Then the second fee comes is the transaction fee which constitutes 5% of the total value of the product. An additional 3% fee is imposed for choosing Etsy’s “Immediate Checkout”.
Apart from being reasonable, Etsy Marketplace provides you the flexibility to sell products from your online store. Thus, if you have a Magento store, you can easily sell Magento products on Etsy.

d) VAT:

Firstly we should know that there are 2 types of VAT fees: Processing fee VAT and seller services VAT.

After charging all kinds of fees, VAT is imposed if sellers use them They will only be imposed if you use fees like Etsy payment processing fee, deposit currency conversion, promoted listings, Google Shopping ads, and Targeted offers.

Now all the Manufacture related information is been given. So, let’s move further to discuss the process of selling on Etsy Marketplace:

Step 1: Get Started

Firstly, create your seller account on Etsy and go through the Etsy policies and ensure whether Etsy Marketplace is ideal for your business or not.

After creating your Etsy account, register your profile by entering the email address, username and password or you can directly signup through your social media account.

Step 2: After Creating Profile Create Your Own Shop

Click on the “Sell on Etsy” option, After clicking on this option, you will be redirected towards your shop page and now you have to enter some information as follows:

a) Shop Preferences
b) Name your Shop
c) Stock your shop
d) How you’ll get paid
e) Set up billing

Step 3: Section utilization of Etsy shop

This section is been included with various steps in which sellers have to upload a shop logo and cover photograph, etc. Sellers have to also update the shop’s “About” section. Leverage the facility of your shop segments to make your customers discover your shop products and go for the instant purchase.

Step 4: Branding and advertisement for the advancement of the Etsy shop

Creating an Etsy shop is not a complete process, it’s really important to make your brand shop popular on Etsy. Sellers should ascertain their shop details optimization for Etsy Search. Sellers can take a step forward and include a shop location so that your shop could be located by nearby customers. Sellers should focus on promoting their shop either through free or paid ads. They can offer great offers and discounts to their customers so that customers can go for instant purchase.

Step 5: Managing the shop by maintaining good SEO

Sellers should ensure to meet all the requirements after you cover all the above procedures for Etsy’s Dealer Insurance Approach. Sellers should be in contact with Etsy’s Survey framework and should have an idea to make their first deal.

For a good online business on Etsy, maintaining good SEO is very important which can help to increase customer engagement and optimization of the website.
Sellers should keep an eye on the following points:

  • The rate of customer engagement in your Etsy shop.
  • The reviews (either positive or negative) by your customers.
  • Product Listing Quality factor
  • Inbound links

For more information in one picture, you can have a look at the tips to rank your products up on the search results on the Etsy Marketplace.

Who pays for Shipping on Etsy buyer or seller?

Shipping charges vary from product to product. Some products are delivered without delivery charges where sellers bear the shipping cost while some products have added delivery charges and customers have to pay for it It varies from product to products. Some of the products are offered free shipping where sellers bear the cost of shipping whereas, some require buyers to pay for shipping. It depends upon the order value, shipping destination, and the shipment method chosen by the buyers.

Finally

Etsy is a global marketplace. Selling here is an opportunity for sellers who want to make money out of their talent and creativity. Etsy Marketplace is the one-stop solution for these artists and they can sell their products to earn a huge chunk of profits. They also get a chance to access a huge no. of the audience all over the world which increases your cross border sales too.

How KnowBand can help you to sell on Etsy Marketplace?

Knowband offers Etsy Integration Extension which is a smart solution for an eCommerce store owner to clear out the complexities of selling products on Walmart. It works by providing an API Integrator between an eCommerce store and the Walmart marketplace. It bridges the gap between your eCommerce store and Etsy with the help of which sellers can easily map their product listings on the Marketplace website. Once the integration is successful, the admin can update all the product listings on Walmart Marketplace from the back-end without even visiting the Marketplace site. Available for different CMS platforms like PrestaShop, Magento, Shopify, and OpenCart, sellers can easily download and install it on their website without any inconvenience.

For more information, contact us via support@knowband.com.

Find out some more related articles here

  1. How to Launch a Marketplace like Etsy and Ebay?
  2. How to add or update the shipping profile in Etsy Marketplace?
  3. How to sell on Walmart Canada?
  4. How to sell on Walmart Marketplace?
  5. How to create Seller Account in eBay Marketplace?

How to sell on Walmart Canada?

It is undeniable that the huge involvement of modern technology in today’s generation has dramatically changed the lives of individuals and businesses throughout the world. As a result, the trend of online shopping became popular in every corner of the globe. Everyone likes to surf on the digital waves for online shopping today. Being a seller, you should understand the increasing demand for online shopping leading you in a billionaire soon. And when we talk about selling products online, Marketplace is the first name that comes in our mind. Marketplaces like Walmart, Etsy, eBay, Walmart Canada are in many trends right now.

Selling on Marketplace will help you to provide recognition globally followed by a huge chunk of profits. If we talk about global Marketplaces, Walmart is the first name that comes in our mind. With 344 million visits of customers, it is considered as one of the renowned Marketplaces worldwide. Walmart Canada is the Canadian division of Walmart and now provides sellers a lucrative opportunity to sell their products on Walmart Canada too.

So, before jumping to the procedure of becoming a seller, let us know about Walmart Canada in detail:

Walmart Canada is the Canadian division of one of the biggest and popular online Marketplaces globally – Walmart. Headquartered in Mississauga, Ontario, it was founded on March 17, 1994, as a discount store with the purchase of the Woolco Canada chain from the F. W. Woolworth Company. It came up under the flagship of Canada’s online store i.e Walmart.ca. With a chain of 410 stores, Walmart doubled its revenue by this online store and now planning to increase its product quantity in Canada.

What products can be sold on Walmart Canada?

Retailers who deal in the following range of products can become a third party seller on Walmart Canada:

  • Electronic Appliances
  • Outdoor Living
  • Sports & Accessories
  • Furniture and lifestyle products
  • Clothing and Accessories
  • Footwear
  • Jewelry & Watches
  • Movies, Music, & Books
  • Gifts & Holidays
  • Automotive, and many more.

How to sell on Walmart Canada?

  • Apply online for Registration:

To sell on Walmart Canada, firstly you have to register yourself on Walmart Canada Seller center. For that, you have to send an email on mkplslcomm@walmart.com with all your documents attached and wait for their reply. After that, Walmart Canada will verify all your documents and luckily if your request is accepted, you can proceed further.

After receiving an invite mail and account creation, upload all your relevant certificates including your bank account information to meet the minimum requirements to be a vendor. You can also be asked to share some more information about your company and products. This is done with the motive to increase the trust level of your business brand name.

  • Product listing:

Now, the main step is uploading your products on the website of Walmart Canada Marketplace. Walmart let the sellers to manually list the products in their Walmart’s product catalog. It also lets you upload the products in bulk via bulk upload or product feed option.

Listing of products manually could be a breathtaking process as it’s very difficult to upload every product one by one and is a time taking the process too. Instead of uploading products manually, you can use an integrator which directly maps your products listed on your eCommerce website to the Walmart Canada Marketplace. Walmart Integrator by Knowband helps you to integrate your eCommerce website with Walmart Canada Marketplace.

  • Order Management:

Walmart Canada even provides you the facility to set up and test your order management connection and other features. You are just required to send your products feed for testing either in bulk or under any specific products and categorization.

Launch your request and start selling:

After verifying all the functions listed on the seller’s dashboard, just click “Yes” on the confirmation page and you are ready to launch. Meanwhile, the Walmart team will review your account, products, and settings and will finally make them live.

Congratulations! You are now a Walmart Canada seller! Just log in on the Walmart Canada seller page and you are ready to generate fruitful leads in the future.

Benefits of selling on Walmart Canada Marketplace:

  1. Walmart Canada has established itself as one of the best and trustworthy global Marketplaces in Canada.
  2. Selling on Walmart Canada Marketplace owns a huge customer base which is a huge opportunity for sellers to earn huge chunks of profits.
  3. Walmart Canada Marketplace also provides brand recognition which helps in building trust between users and convert them into potential customers.
  4. The dedicated Walmart Canada support team is always there to help customers with any kind of query or hassle while shopping online.
  5. Global Marketplaces like Walmart Canada helps sellers to expand their reach globally. This leads to increasing cross border sales of sellers resulting in increased sales and revenues.

The comfort provided by Walmart Canada to its customers made this platform the best from all other marketplaces. This platform lets you increase your business and sales drastically. So what are you waiting for? Get, set and go for Walmart Canada Sellers in few simple steps.

Cost to Sell on Walmart Canada:

Although selling on Walmart Marketplace could make you earn a huge chunk of profits but Walmart also takes advantage of the same. Walmart charges sellers a referral fee ranging from 6% to 20% of the product’s selling price, depending on the category. Walmart charges a very less referral fee as compared to Amazon. So, being a seller on Walmart can make you a billionaire one day.

How KnowBand can help you to sell on Walmart Canada Marketplace?

Knowband offers Magento Walmart Canada Integration Extension which is a smart solution for an eCommerce store owner to clear out the complexities of selling products on Walmart. It works by providing an API Integrator between an eCommerce store and the Walmart marketplace. It bridges the gap between your eCommerce store and Walmart Canada with the help of which sellers can easily map their product listings on the Marketplace website. Once the integration is successful, the admin can update all the product listings on Walmart Marketplace from the back-end without even visiting the Marketplace site.

Features of Magento Walmart Canada Marketplace Integrator Extension:

  1. Real-time synchronization: Magento Walmart Canada Integration Extension offers a real-time synchronization by connecting the Magneto store with the Walmart Marketplace. Walmart Canada Magento Integrator.
  2. Inventory Management: The store admin can manage the inventories listed at the Walmart Marketplace from the admin panel of the Magento Walmart Canada Integration Module. Product details, price, and Inventory can be synchronized by the admin with one click.
  3. Profile-based listing: Magento Walmart Canada API Integrator offers admin access to create Unlimited profiles. Profile-based listing helps in bulk product upload.
  4. Attribute and category Mapping: With the help of Walmart Canada Integrator, the online merchant can map the attributes and categories of the store with the attributes and categories of the Walmart Marketplace.
  5. Shipping Management: Shipping methods at the Walmart Marketplace are managed and monitored by the admin from the back-end of the store. The online eCommerce owner can add or delete any shipping method at the Walmart Marketplace ad per his need and convenience.

Find out some more articles here:

  1. 9 tips to help you sell more on Walmart Marketplace
  2. How to rank your products up in Walmart search results?
  3. The Pluses and Minuses of becoming a Walmart Marketplace seller
  4. Tips to Win the BuyBox on Walmart
  5. The Pluses and Minuses of becoming a Walmart Marketplace seller
  6. How can a vendor optimize his presence on Walmart Marketplace?

eCommerce Website or Marketplace? Where to sell on?

If you are a newbie in the eCommerce industry, making the choice where to list your products isn’t an easy task. You have to look for all the available possibilities and benefits offered by them before making any move. Online trading basically helps a vendor to reach out among chunk of customers easily and take their business to new heights.E-commerce websites and the marketplaces are the two prime  options  when it comes to online trading. Both of them are followed with their own pros and cons.

Marketplace Vs eCommerce Websites

First of all, lets narrow down how these two exactly differ from each other. Marketplace is a third party website which provides a
platform to many third party retailers to sell their products online. Example: Amazon, eBay, Flipkart, Etsy etc. The vendors can join the marketplace and start selling their products online. On the other hand eCommerce website is an independently owned  store of a seller
where customers can buy products of a particular brand directly from its native website. These websites are self owned by the merchants and can be easily built using various eCommerce platforms like Shopify, PrestaShop, Magento, WooCommerce etc.

Both of these options comes with advantages and disadvantages and this is what makes difficult for a seller to make the right choice. Here are some of the factors which will surely help you to understand the difference between both the platforms in detail and help them in deciding the best choice for their business:

1. Building Brand Image:

There’s no doubt in saying that creating your own website gives you full control on your brand’s image. You can easily present your product according to your own choice without any hassle. But, anyone who is a seller on marketplace would have the limited options therefore, he/she will be unable to affect the brand in any way possible. The presentation factors like layout, font, colour etc are standardised by the marketplace due to which often it happens that the product pages are not appealing and attractive for the users. Marketplaces also forbid sellers for mentioning their company name in any way. That is a loss too.

Creating a great brand image is immensely important when it comes to sell online. No matter on which platform you are using for the same. Having your own website provides you the authority to create a product page on your own choice. It lets you create the experience you want for your customers. You can also encourage your brand personality by reflecting your professionalism in your website design.

2. Traffic and Leads:

Building your brand image is not just enough in an online business. Making good sales is crucially important as well.
If you are an eCommerce store owner, you can implement various strategies and tactics to promote your brand name. Right from optimising your website rank till creating a social networking campaign, you can go for anything which suits you. However, there is a possibility that all these strategies can take a lot of time and efforts with no assurity of successful results.

On the other hand Marketplaces are well-established and highly trusted website than self-owned web-stores. Selling on a Marketplace could be an advantage for this factor as it’s easy for customers to reach out your products. According to statista.com, 197 million users visited Amazon’s websites per month. The huge popularity of Marketplace for online shopping automatically provides you the accessibility to million of customers  without spending any money on marketing.

3. Effortless start:

Seller need not to worry about the features like domain name, hosting name etc. All these features and mechanism are already well established in the Marketplace. Moreover sellers need not to look for the marketing platforms in order to promote their products.

4. Customer Experience:

If your product has been purchased on a Marketplace, the customer experience is totally associated with Marketplace and not with the seller. Although the product belongs to the seller but, still the user-experience belongs to the Marketplace.

If you are an eCommerce site owner then the customer experience with the product directly belongs to your website. Seller has the full authority to control and customise all the factors associated with the product review and enhance the user shopping experience. But, they need to do it on their own.

5. Expand your Reach:

It’s really important to attract visitors towards your product and convert them into potential buyers. Selling through your website provides you the freedom to display products as per your choice but the your product reach is confined to limited customers only. Sellers would be missing out millions of leads across border which clearly results in limited sales.

Whereas, Marketplace helps you to expand your business worldwide with minimal efforts. Seller is able to access millions of customers globally without making any advanced investments. You can even make a good cross border sales and boost up their overall business growth too.

6. Wide payment options:

Wide payment methods offered by the Marketplace offers an hassle free checkout experience to the customers. Payment options often influences the shopping decision of the customers. Availability of Multiple payment methods tempts the sellers to get enrolled in the Marketplace.

Conclusion:

Well, it’s good for a seller to own an eComemrce website but selling through marketplace won’t hurt your sales either. Many online merchants sell on both marketplaces and their own website to expand customer reach and brand recognition. However, the best place to sell online totally depends on the product type and category of your store. So, regardless of the platform you choose to sell on, it’s important to be aware about the latest trend going on in the eCommerce industry and implement it for massive sales and growth of your business.

Now you can easily list down your products on marketplaces like Etsy, eBay, Walmart and others in just a few simple steps. KnowBand offers Marketplace Integrators for various CMS platforms like PrestaShop, OpenCart, Magento and Shopify which allows you to present your products among larger audience and encourage the brand recognition as well.

As today’s generation rely on their handheld devices for any online purpose. It’s really important for a vendor to reach the customer’s devices to ensure higher sales and growth. Knowband offers Advanced Magento Marketplace mobile Extension to build a fully-functional marketplace and a mobile app at same time for your store.

Find out our more articles here:

Why you should start selling on a Marketplace?
Why you should integrate your eCommerce store with a Marketplace?