“PrestaShop Facebook store, also known as PrestaShop Facebook shop addon or PrestaShop social shop addon is amongst the best PrestaShop social media modules. It lets you set up a shop on your Facebook business page.”
The Facebook audience is huge. People of every age group are present on the largest social media platform that has over 2.4 billion monthly active users. It is the most targeted social media network by brands as it provides them with the opportunity to reach out to a large target audience.
Moreover, people spend a lot of time on Facebook and this is the reason why Brands have linked their Facebook page to their eCommerce website and opened a Facebook shop, i.e. to allow people to shop from that medium too.
If you are a PrestaShop website owner looking to open a Facebook shop, PrestaShop Facebook store addon will help you do that effortlessly. All you require is the Facebook App ID.
Note: This module requires a minimum of 2K likes on your Facebook page to work. Besides, your website must be SSL-enabled. If your website does not have an SSL certificate, the module would not work because Facebook does not allow linking to a non-SSL website.
Overview
1. Easy to set up your Facebook store without any requirement of technical knowledge.
2. Track performance of your Facebook shop by connecting Google Analytics.
3. Adjust the look and feel of your Facebook shop.
4. Display your bestsellers, featured products, new arrivals, etc.
Features of PrestaShop Facebook store addon [Detailed]-
1. You can set up some attractive home page images to draw user attention. The images are displayed automatically. You can upload a maximum of three home page images.
Besides, you can set up home page banners as well to make your Facebook store more attractive. You can upload a maximum of two home page banners.
2. PrestaShop Facebook shop addon lets you customize the menu bar of your Facebook shop. The back-end of the module displays a list of categories that are set up on your website. You can then decide what category you want to put in the menu bar of your Facebook store.
3. With PrestaShop Social shop addon, you can display featured products, bestsellers, new arrivals, special products, etc. You can specify the products that you want to show on your social shop.
You can also specify the maximum number of featured products that you want to display.
4. Connect Google Analytics by entering your analytics ID and track the performance (conversion and sales) of your Facebook shop.
5. PrestaShop Facebook store addon helps you set up your Brand logo on your Facebook shop.
6. You can also adjust the theme colour of your Facebook shop.
7. PrestaShop Facebook store addon lets you set up the footer content for your store.
Benefits of PrestaShop Facebook shop addon
1. Boost your website traffic
2. Increase the conversion rate on your website
3. Promote your Facebook shop in front of a huge Facebook audience
4. Enhance the shopping experience of your Facebook followers
Over to You
PrestaShop Facebook store addon provides multi-lingual support and has multi-store compatibility. If you want to achieve high sales from the Facebook platform, having a Facebook shop is a must.
If you need any assistance with this module, you can contact us for help at support@knowband.com
The presence of social media has boosted the sales of the eCommerce store to a very large extent. The web store owners now has more opportunities to promote their business using the social media platforms. Most importantly, the huge customer base of the social media provided immense boost to the growth of the web store. The sellers need to use better strategies in order to reach out to the potential buyers on these platforms. Most of the stores have started to use these social media platforms to boost their sales.
In order to grow the web traffic for the eCommerce store, the seller need to use better approach. The customers are more likely to use the store services, if they find the approach used by seller much convincing. One of the best platform to approach customers on these social media platform is through Facebook. It has more than 2 billion users, which can be very useful while considering the growth of the eCommerce store. As more people are likely to engage themselves with the store, if the visibility of the store is max out.
One of the important factor about promoting the store on Facebook is to increase the fan base of your page. The sellers needs to be creative and expressive while doing so. Most of the users on Facebook tend to follow the pages of their favorite online website. Thus, it becomes quite important for the seller to provide the proper and appropriate content to the customers on this platform. With proper steps and better ideas the sellers is likely to be get noticed and has a better chance of increasing the sales of the products. It serves as a better medium for getting new customers and at the same time making immediate conversions.
Let us discuss some of the approach that the seller can follow to boost their social media presence.
1. Social media store
The web store can get their stores enabled on the social media platform. The stores supports marketing of the products available on the web Store and if the customer wishes to explore more than they can be redirected to the web store through these Store. It increases the traffic on the Web Store and provides an interactive platform for the visitors. These stores are simple and easy to operate. The content on these stores can be optimized to increase its reachability. It helps in generating leads. Facebook store is one of example of such stores.
2. FB album
One of a better approaches to gain more customer’s attention is by providing them with better insight of the products. Thus, using FB album can help you in doing so. Prestashop Facebook Album plugin is one such module that offers an effortless way to the Prestashop store owners to post the photo album of their products on the official FB page of their store. It enables the seller to provide better glimpse of the product to the customers. It is an easy way as the seller can synchronize the content of their web store to Facebook and then the images of the products from web store will automatically be uploaded to the Facebook page. It improves product visibility and also it’s chance of better sales. The FB album also supports the factor of Social Sharing.
3. Increase the number of likes
One of the tending feature of improving your fan base on Facebook is by compelling them to like the Facebook page. It helps your site get better fans by generating automatic discounts for the customer who likes your page on Facebook. Prestashop super fan module increases the traffic on the web store and at the same time helps improving the visibility of the web store on Facebook. The store visitors gets discounts and offers after liking the page. The intriguing factor will surely enhance the number of likes you have on the social media platform. The concept is new and most of the store have started to use it. It helps in generating leads with better opportunities of conversions.
4. Social login
Most of the time customers want to access the web store without having to go through troublesome process of signing up again and again, to gain access to multiple websites. Therefore, in order to increase web traffic and boost the rate of conversions, different approaches are used by the sellers. One of the approach is the feature of Social login. The Social log in enables the user to browse the various products, provided by the web stores without signing up separately to the website. The Social login provides an option to the seller to direct more traffic to their website. It enables the visitors to sign up to the web stores using their Social Media log in details.
Conclusion
The concept of promoting web store using social media is quite useful. It has helped the stores to boost their sales and get better conversions. In order to be more effective with the web store the seller needs to follow some better approaches which will help them to improve their growth a lot.
For more Information about Prestashop Facebook Store Module visit here:-
The task of keeping up with the marker and making sure that the customer is informed about the product description is quite a tough. With so many distraction, attracting the attention of the searches on the internet is difficult. Different strategies and ideas need to be executed in order to make customer aware about the products. In order to spread awareness about the products, web stores have come up with different ideas like providing offers and discounts. These ideas are good, but not enough. Therefore a better approach must be followed.
Social media sites like Facebook has made it easier for the site owners to inform the customers about their products, categories and brand through wall post and advertisements. Knowband offers Prestashop Facebook wall post module which enables the Prestashop eCommerce sellers to post the detailed information about their products on Facebook. It has given new heights to promotion of the products on social platforms.
Therefore, if you are a Prestashop site owner and want to get a better customers response on your products than this plugin might help you. It will help you spread your product information and will improve the conversions.
Discussed below are some way by which this module can help you.
Product Visibility
As the total numbers of users on Facebook is on the rise. Thus, it ensures that the product is reached to a larger number of people. Moreover, Facebook post also allows the new visitors to check in to your store after having a look at the products. It improves the product visibility to a greater extend and helps in making higher sales. In other words, web store owner gets the opportunity to improve the conversions through these wall posts.
Web Traffic
The FB wall posts allows the customers to check on the products through the wall posts itself or if they are interested in browsing through more product, they can check on the web store directly from the FB wall post. Most of the products available and offers can be availed through the wall posts too. The visitors can be redirected to the web store by some simple clicks. Eventually increasing the web traffic to your website.
Better approach
A survey reveals that, “Most of the online shoppers tends to visit the website when they find any enticing FB post”. Thus, promoting information about the product through Facebook wall post serve as an easy approach in engaging the customers towards the web store. Customers can avail services from social media site and would not have to search the web store for products. The customers can relate this approach much better and easily.
More conversions
The total numbers of visitors, who will check the web store products and offers through wall post may increase if you are able to promote your Facebook page appropriately. Therefore, it improves the chance of conversions of the web store. At one hand, it is an easy ways to lure customers by showing them different offers on their favorite platform while on the other hand it is more easier for the sellers to understand and use. Thus, they prefer to make purchase or explore more through the web store. It improves the rate of conversions drastically.
Enhanced UX
It offers the customer with smooth and pleasant way of shopping while staying on the same platform. Meanwhile, the customer gets updated about the recent product information, low stock alert or any discount run by the store. The user experience proves to be an important factor, as the customer takes it into consideration before making the next purchase.
Conclusion
If we take a look at the current scenario, we can easily realize that the popularity of the social media platform is at it’s peak. The social media platforms like Facebook has around 2 billion users. This makes it as the best suited place for the eCommerce store owners to target their customers. Thus, using methods like providing product arrivals or any running offers on your brand through a FB post would eventually result in popularity of the products. The multiple features provided by Prestashop FB wall post module are a key advantage in increasing the product visibility and engaging new customers that results in conversions and making high revenues. It also helps in building audience for your eCommerce through social media.
For more Information About Prestashop FB Wall Post Module visit here:-
Having a Facebook store is one of the intelligent ways to hike your business growth. One of the best steps to recognize your business globally is to step into a social community, one amongst them is Facebook. It allows you to seek attention of your new audiences and thereby generate more customers for the store. The best part is that you can easily share your content with ease, market your store product and services. Opening a Prestashop Facebook Store is a no-brainer that improves your site sales from the bottom line.
PrestaShop is a free e-commerce platform where anyone can create his/her shop with just few steps. After having a shop, the main concern comes up to every shop owner is the marketing and making his products/brand more and more exposed to the world. As the Facebook claims, there are over 2 billion active users on Facebook by the year 2017. Here, we have made your work easier with Prestashop Facebook Store Addon.
Now you can have your Facebook Shop, change layout, template, and module with no design or coding skills required.
KnowBand Prestashop Facebook Store module helps you connect your PrestaShop store with Facebook and help you showcase your products to a very wide range of people.
1.1. Benefits of Prestashop Facebook Store Module for merchant
The store owner can increase the number of visitors and potential buyers on his/her PrestaShop store and boost their Facebook community with the help of this Facebook store integration Prestashop module.
The Prestashop Facebook integration module integrates your fan page on Facebook with your PrestaShop store.
The Facebook store integration with Prestashop offers auto listing of products on your Facebook store.
The Prestashop Facebook shop integration module has the option to display categories and featured products, etc.
The Prestashop Facebook Store Integration module increases your revenue and increase customer following/loyalty to your brand.
The Prestashop Facebook store module increase the genuine likes and followers on your Facebook Page.
The Prestashop Facebook Store Setup module creates a Shop tab inside your Facebook fan page to allow users to see products.
The Prestashop Facebook Integration module analyzes the change in sale with Google Analytics.
Change look and feel of the Prestashop Facebook shop anytime.
The Prestashop Facebook Shop Addon displays the desired products and categories.
1.2. Benefits of the Prestashop Facebook Store Integration for customers
With this Prestashop Facebook integration module by Knowband, the customer can have a look at your shop/products without actually visiting your PrestaShop store.
The Prestashop Facebook store module can be translated into desired language.
The prices of the Prestashop Facebook shop module can be changed to the local currency.
After clicking the “Add to cart” button corresponding to a product on FB Store, the customer is taken to the store to have an authenticated shopping experience.
2.0 Installation of Prestashop Facebook Shop Module
After purchasing the Prestashop Facebook shop module, you will get following files as listed below:
facebookstore.zip (contains source code of the module)
User Manual
Follow the following steps to install the Prestashop Facebook shop module:
Step 1: Unzip the facebookstore.zip file. It would contain files and folders as shown below –
Step 2: Copy all the files and folders of unzipped folder into your store “modules” directory on the path – Root Directory/modules/.
Step 3: Now the Prestashop Facebook Store module is ready to be installed on your store and you can find that in Store Admin -> Modules and Services. It would shown as below –
In case, you are not able to find this Prestashop Facebook shop module in admin modules list, please try searching module with following details –
Keyword – Fb Store
Category – Front office
Filter By – Installed & Not Installed / Enabled & Disabled
Step 4: Click on “Install” button to install the Prestashop Facebook shop module. It would show a pop-up for your confirmation. Click on “Proceed with the installation” option. This step will install the Prestashop Facebook store module and show notification – “Module(s) installed successfully”.
3.0 System Setup of Prestashop Facebook Store Addon
Before proceeding ahead, it is important to know that what is the correct flow of actions to setup this system as there are several things which are dependent of other things and if we do not take care of them then it would become difficult to process smoothly or may be error prone.
4.0 Facebook App Creation
Facebook App can be created by following below mentioned steps:-
Step 1: Go to given url :https://developers.facebook.com/apps/
Step 2: Click on the “Add a New App”button.
Step 3&4: Enter your App name and email id, then click on “Create App ID” button.
Step 5&6: After clicking on Create App ID you will have to go through a security check as shown:
Step 7: Click on “Setting” tab of Prestashop Facebook Store Addon.
Step 8-13: Two option will be available in the dropdown, Basic and Advanced, click on “Basic”. And then enter your “App Domain”, “Contact Email”, ”Privacy URL”, ”Terms and Conditions URL”, ”Add Logo”, ”Select Category” and click on “Save Changes” button.
App Domains:
yourdomain.com is correct
yourdomain.com/store is incorrect
www.domain.com is incorrect
Step 14: Now click on “+Add Platform”.
Step 15: And select Website as Platform
Step 16&17: Now Enter your site URL and Click on “+Add Platform”.
Step 18: This time select “Page Tab” as your platform.
Step 19&20: Add Page tab URL and Save changes. If the changes are not saved, it means you have not configured the app properly. Check again the app domain, privacy policy, terms and condition URLs and website URL and try again.
Step 21&22: Click on “App review”. And mark “Make ‘your app name’ Public” to Yes.
Step 23: Copy the App ID and paste it into the fields provided in the module.
5.0 Admin Interface of Prestashop Facebook Store Module
The admin interface of the facebook store integration with Prestashop is designed in such a way that a PrestaShop store owner can make the changes to his/her Facebook Store have the changes without wasting the time. Once the Prestashop module is setup completely, then the store owner can change the logo, banners and the layout of the shop.
Following are the steps which will help you setup your admin interface of the Facebook store plugin by Knowband:
5.1 How To Start configuration process of Prestashop Facebook Store Addon?
On clicking configure from Prestashop Facebook shop integration module listing page, the admin will be redirected to configuration page to save the “Facebook App Id” as shown below:-
Facebook App Id:- This field of the Prestashop Facebook Store Integration module is for Facebook App Id created for this Facebook shop module.
2. Next:- On Clicking this button, Facebook App ID will be saved in Db
5.2 How To Add Profile?
After successfully saving the App Id you will be redirected to the General settings page.
Add Profile Form has mainly two sections:-
General Settings
Content Settings
5.2.1 General Settings
In general settings tab of Prestashop Facebook Store Addon, the Prestashop Admin has an option to add the profile name, option to enable and diable the Profile and Integration with the Google analytics using Google analytics ID.
Save and Next: Clicking on this button will save the settings and will create a profile.
Enable:- Facebook Tab content will be enabled or disables using this setting of the Prestashop Facebook Integration module.
Profile Name:- This field of the Prestashop Facebook Shop Addon is for the profile name for differentiating Profiles.
Google Analytics Id:- This field of Prestashop facebook shop integration module, the admin can enter Google analytics id to track the performance of the pages of Prestashop Facebook store.
5.2.2 Content Settings:–
All home page content settings of the Prestashop Facebook integration module will be saved from here:-
Logo: System will pick the default logo from the PrestaShop. If user wants, he/she can upload new logo which will be displayed on Prestashop Facebook Shop Page.
Home Page Banner: In this field of Facebook store integration with Prestashop plugin, the admin can upload a banner image which will be displayed on the home page.
Home Page Content: In this field of Prestashop Facebook Store Setup module, added text will be displayed on Home Page of Prestashop Facebook shop tab.
Menu Items: Admin can select the menu items from Predefined list of the Prestashop Facebook shop integration module, which will be displayed on Facebook Shop tab. As of now keep the menu as single level which will be displayed on the Facebook Store tab.
Possible Menu Items which user can select.
Home Page
Categories
Best Sellers
New Products
Facebook Page Color: This option of Prestashop Facebook shop integration addon will be the color of all buttons and menu of Facebook Store Page.there will be option to reset to FB original color any time on clicking reset button. Default color will be :”#48649f”
Max No of featured Categories: Admin can select max number of featured categories to be shown on Home page under this field of Prestashop Facebook Store Integration module.
Featured Categories: In this field of Prestashop Facebook store module, the admin user can select the categories which will be displayed on the Home Page.
Product To be shown: In this field of Prestashop Facebook Store Integration module, system will ask the type of product to be shown on home page, i.e. From selected from below options or as shown on main website home page. It will be a dropdown.
Max No of featured Products: This field of Prestashop Facebook Store Setup module by Knowband allows the admin to select max number of featured products to be shown on Home page.
Featured Products On Home: In this field of Prestashop Facebook integration module, the admin user can select the products which will be displayed on the Home Page of the Facebook store.
Product Image Size: In this field of Prestashop Facebook Integration module by Knowband, the system will ask the size of image, i.e. small or big.
Footer Content: In this field of Facebook store integration with Prestashop module, the admin can add the content in the footer. Added text will be displayed on Home Page of Prestashop Facebook shop tab.
5.2.2 How to add a Custom tab in the FB page?
After saving the General settings and Content settings, you will have to add the Custom tab in the FB page. And to do this, click on the link to add the Custom tab as shown in the Screenshot below:
After clicking on this link you will be directed to page shown below:
You can select the page where you want to add the Custom tab. After selecting the page click on Add Page tab. After clicking on this button you will be directed to the page shown below:
This page will display how the Custom tab will look.
After this, you can go to the FB page where you have added the Custom Tab. You can see it will be added to the FB page as shown below:
The Custom Tab will look as shown as below:
6.0 Facebook Tab UI
Clicking on the Added Tab from the Facebook page, Facebook Shop home page will be displayed.
6.1 Home Page
Home page will have the UI similar as mentioned below displaying the following:
Top bar
Header section
Menu bar
Text
Featured categories
Featured products, etc.
Top Bar: Top bar of the Prestashop facebook integration plugin will have Home link, Language Selection Dropdown & Currency Selection Dropdown if store is having multiple language or currency. Option to Go to Online will also be there (Go to Shop)
Header Section: Header section of the Prestashop Facebook store will have the logo, Search bar and Go to Store link.
Menu Bar: In thi field of Prestashop Facebook store module, based on the selection of Menu Items, Menu will be displayed. All the links needs to be opened in facebook iframe itself instead of redirecting user to Website.
Banner Image: In this field of Prestashop Facebook Store Setup addon, the admin can upload the banner image as well. If uploaded from Admin Panel, Home page of the Prestashop Facebook store will display the banner on Home page.
Text: If any text added in admin, Home page of the Prestashop Facebook store will display the text block otherwise it will be not be displayed.
Featured Categories: Featured categories section of the Prestashop Facebook Store Setup module will be displayed after “Text” section. Feature categories section will have category image, name of the category. Clicking on the same will redirect user to respective category page.
Featured Products: Featured Products will be shown as per profile settings.
6.2 Other Pages
New Products page, Best sellers, category pages layout will be similar to below screen.
Now you are ready to have your Prestashop Facebook Shop giving your customers a way to connect with you with just one click. Clicking on the “Add to cart” option, the customer is redirected to your store to have a secure shopping experience.
Find below more details about this Prestashop Facebook Store Addon by Knowband:
