Tag: prestashop abandoned cart modules

How to Tackle Abandoned Cart Killing your Business?

If we were to name of the biggest nightmares for the online merchants than it would be the abandoned carts. In order to increase the conversions and reduce the cart abandonment, the website needs to engage the customers right from their first visit to the point when they checks out of the website. One of the best ways to reduce the rate of abandoned carts is by keeping a track on it and remarket the products to the customers. Magento abandoned cart module is one of the ways that can help you trace the customer behavior effortlessly. Similar extensions are available for other platforms as well such as Prestashop abandoned cart, OpenCart abandoned cart and others. The module provides the sellers a complete detail about the customers who has abandoned cart and the product details. This approach helps the web store to make necessary arrangements with regards to the abandoned cart and make all possible approach to get to the customer.

Every day, thousands of products end up on abandon carts either due to lack of facility or lack of assistance provided to the customer. Thus, the web store must work collectively towards achieving the complete satisfaction of the customers with respect to getting assistance in making a purchase. It binds the customers to the web store and also helps the wen store in making sure that the customer will return to the store in order to make future purchases.

Let us discuss some of the ways in which the abandoned cart may be killing your business.

1. Email marketing

The web stores must try to reach to the customers as soon as they abandon the carts. It helps in knowing the exact reason for the abandoned carts. The method also imparts a feeling of being picked up by the store where the customers can freely explain the problem which made them to exit the store without completing their purchase. One of the effective way to get know the reasons of abandoned carts.

2. Small checkout options

The lengthy checkout options that are laid by the web store also compels the customers to exit the web store and abandon the carts. Most of the times, the customers is already tired enough of selecting the product after browsing the store that the idea of making checkout after going through a series of lengthy forms upsets them. It results in the lost interest of the customer and the customer may not feel like to complete the payment option and directly exit the web store. It results in an increase in the number of abandoned carts.

3. Exit pop ups

One of the best way to avoid the customer from abandoning the cart is by not letting them abandon the cart. The web stores can make use of attractive pop ups which will lure he customers in order to take the offers as provided by the web store and complete the process. The various offers helps the customer in clearing their mind as the customer sees a good deal therefore, they are tempted to take the deal and get the product in as low price. Another utility of these exit pop ups is that they provide a very decent look to the web store and engages he customers to a very large extent.

4. Better website performance

According to a research, “About 40% of the customer abandon their carts and exit the web store if the response of the website is delayed by 3 seconds”. Thus, it becomes an important point for the web store to improve the performance of their website so that most of the people don’t have to wait in order to get their purchase complete. Any waiting made to the customer may result in the abandonment of the carts and the sellers may result to pay heavy loses.

5. Mobile compatibility

The trend of M-Commerce is overtaking the traditional use of the desktop sites in order to make purchase. Thus, the web stores must try to provide services compatible from mobile app. About 70% of the people prefer to use mobile app because of the various advantages and convenience. Therefore, if your web store is lacking mobile app then it may be possible that at certain point the customer may get fed up of the various inputs asked by the website and they may abandon their carts. Thus, getting a mobile app helps in retaining the customers.

6. Shipping assistance

What could kill the mood of the customer more after hearing to pay for the shipping, once they are done with the shopping? Additional shipping charges. Most of the times, the web stores are not clear with their policy about the charges for making the shipping. Thus, at the time of checkout when the customers learns about all the costs, it instantly kills their mood and the customers hesitates in order to complete the purchase. This feature also leads in increase in the number of abandon carts. The option of free shipping must be made available to the customers in order to get better conversions and also lower the number of abandon carts due to the shipping charges.

Over to You

The problem of abandoned cart is not a new concept in eCommerce. The real fact is that the number of abandoned carts can’t be made to disappear but if proper care and methods are used then surely the number of abandon carts can be made to reach out to the lowest. The web store can use the intended popups in order to improve the conversion rates.

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Are the Promotional Emails any Good? 5 Reasons you can be Certain

The concept of eCommerce is not new. Most of the sellers have opted the virtual platform for selling their products. Hence, online marketing has become inevitable part of the eCommerce ecosystem. Customers now need not visit the physical store in order to search for a particular item. In the meantime, the competition faced by the online seller is also increasing day-by-day. There are n numbers of web store, so, retaining the existing customer base and acquiring new ones is not an easy task. Therefore, sellers need to come up with better and advance strategies to engage their customers.

One of the best way to stay in touch with your customers and make shopping easier for them is to keep them notified about the store products. The seller can keep their customers notified either by emails or SMS notification about any new product or any ongoing discounts. This feature ensures that the customers are in sync with your web store’s activities and offerings. It improves the customer-seller relationship and ensures that the customers is likely to make purchase for the next time too.

Are you still on the fence for using this tool of email marketing for your eCommerce business? Let us discuss some of the ways by which this method may be useful.

1.  Easy approach

As most of the time if a customer finds a product, which they desire to purchase is out of stock, they leave the website. In order to keep a track of the products re-stock, the customer will have to visit the web store again. In this case, the seller needs to step up and keep their customers informed about the product’s current status. By using this approach, it becomes easier for both the customer and the seller to fulfill the purpose of shopping. All that seller need to do is, drop a post or an email regarding the product and the customer can use the information and purchase the product. The customers can be notified about any product that is back in stock in your Prestashop site by using Prestashop Back in Stock module. The best part of this plugin is that the customers need not keep checking the web store again and again in order to make sure that the product is online. The immediate use of this module makes sure that you have a better web traffic and better rate of conversions.

2.  More conversions

If a customer, who was willing to buy certain product finds it out of stock than he will half -heartedly move out of the store. Suppose, if the seller informs him that the product is back in the stock and available for purchase. It will tempt the customer to visit the store and take a look at the product once again. The approach improves the web traffic and at the same time makes sure that the rat of conversion is boosted.

3.  Offer Promotion

The main idea to promote products is to improve their visibility. It is not just the products that requires promotion, but even the discounts and giveaways that you are offering online should be brought in the notice of the customer. The more it is promoted, the more customers will know about it and greater will be the chances of conversions. Thus, by dropping some emails or notification, the seller ensures that the product or offer is reaching out to maximum people. As the product visibility is increased, its chances of selling increases at the same time. Therefore, this idea helps the seller in increasing the reach-ability of the product and collecting more traffic o the web store.

4.  Low cart abandon rate

Many times, customers add a product to their wish list and then move to check out page to complete the purchase. If the product at that time is out of stock or they are not satisfied with the prices, then, apparently customers will leave the cart unattended. Well, by using email marketing wisely, the seller may ensure that all the customers who did not complete the order are compelled to return to the store once again. Giving some surefire reasons to the customer to complete the order, the abandoned cart email helps in lowering the number of abandoned carts.

5.  Satisfied customers

The custom emails are customer-centric and are aimed at enhancing the user satisfaction. The customers get to know about the status of the re-stock of their favorite products, new arrivals, coupon codes and other such things without any efforts. Thus, customers can browse the store and make purchases. This imparts a feeling of satisfaction among the customers by providing such a feature. The customer bounds to visit the store again and make purchase. Thus, increasing the customer count and rise in conversions to a significant amount.

Conclusion

The seller must always work in the direction of making services better for the customers. It helps them improve relations with the customers and at the same time get higher conversions. The idea of providing customers with such a feature compels them to come back to your store and check for the products.

For more Information about Prestashop Back In Stock Module visit here:-

Module Link: https://www.knowband.com/prestashop-back-in-stock-notification

Youtube Link: https://www.youtube.com/watch?v=hsp6LMhBkVU

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-back-stock-notification/

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