A leading business software review platform has recently acknowledged that Knowband Mobile App Builder has succeeded on its goal in creating an app builder that seamlessly enriches the capability of your store. FinancesOnline distinguished our mobile app builder with the Great User Experience award for 2018, signifying that our platform is capable of enabling eCommerce businesses to easily take their web store to the next level.
Providing customers with a pleasant shopping experience is crucial for a successful eCommerce business. Apparently, FinancesOnline’s experts believe our mobile app builder was able to meet this requirement for best application development software with flying colors. According to the software experts from FinancesOnline, Knowband Mobile App Builder is “fully optimized on all mobile devices,” thus ensuring a “seamless and smooth navigation” for all customers.
Of course, the most important aspect of an extension is to ensure smooth integration with your store, and this was touched upon by FinancesOnline’s experts in their review. “Knowband Mobile App Builder helps you create mobile apps that easily integrate with your online store,” stated FinancesOnline. “It works perfectly with the leading e-commerce store builders Magento, OpenCart, and PrestaShop with Shopify adding to the list real soon.”
Convenient store login process through google or social media accounts, easy customer sharing of recent purchases on one’s social media accounts, various payment options and shipping methods, and order tracking are among the few other features their experts praised.
FinancesOnline also recognized Knowband Mobile App as a Rising Star for 2018, an award given to software solutions that have increased in popularity and are seen as a reliable tool by users. This signifies that Knowband is truly an established brand for top-quality eCommerce extensions.
In a world where there a lot of competition at every step, having a website isn’t going to get your revenues. You have to go ahead and do something that the market is looking for and also something by which customers can reach out to you. You might have optimized your website to be compatible with the smartphones but have you ever thought of having your business as an eCommerce mobile app? With the popularity of smartphones and tablets, your business will certainly new height ONLY if you keep certain things in mind. Whether you are a seller of a product or a service provider, you should be investing in a mobile app creator to build brand awareness and credibility among the customers.
Mobile apps are used for everything these days. Whether for internet surfing, making online payments, shopping, mobile recharges or anything else, a mobile app comes in very handy. Coming to the points where you get a clearer picture of why you should be investing in a mobile app, find them below.
The world has gone mobile
Can you deny the fact that the world has gone mobile? You won’t deny that the majority of shopping and browsing is generally done on smartphones. With the newer technologies available in smartphones, people have stopped spending a lot of time on laptops and desktops. If you take a look at the stats, you’d know the number of apps on Google Play, Apple App Store, and others has increased remarkably. This makes sense because people are going mobile and in order for companies to reach out to their potential customers, a mobile app is absolutely necessary. A smartphone makes a user’s life easy because one can access their favorite store at any point in time and from any place without thinking a lot. Everyone wants an easy approach to access your website through one click and mobile app is the optimum solution.
Excellent direct marketing channel
Investing in a mobile app maker will definitely cost you a lot in the beginning, but as a long-term investment, the benefits that you’ll have are countless. If you think of it as a one-time investment that goes in for directly marketing your business, you wouldn’t mind spending on a mobile app development once. If you already have a business that generates good revenue for you, this would be a building block that’ll add to your reach. With your buyers being able to connect with you through that app and shopping whenever they want without contemplating whether the product is available or not. Later on, they’ll spread the word around and it would add to the traffic and you never know when your conversion rate gets better with this.
Mobile payments are the new high
Do you carry a lot of cash with you so that you might just come across something that you like and buy it that very moment? In a world where security and safety are everything, mobile payments have made the lives of the commoners very easy. Now, with banks introducing newer technologies in order to provide safe transactions where users don’t have to share their personal information with anyone including their card details and they can make payments from anywhere.
A mobile app integrated with the common payment options would provide a sense of security to your customers. While the shoppers would feel safe with their details, the banks earn a handsome amount called as the transaction fees from the same.
Better connectivity with your customers
Your motive for your business apart from converting them is to keep them actively engaged with your site. When you design a mobile app that is responsive to added features like Lucky Wheel Plugin or Free Giveaways, you will be able to stay connected with your customers. Moreover, the conversion rate would increase in due time. From a customer’s perspective, all they want from an app is it provides a seamless experience with potential options that they’re looking for and payment methods that suit them.
If you look closely, you can stay connected with your customers through Push Notifications about the fabulous deals currently being offered to the shoppers. In fact, personalized offers and discount coupons are a part of mobile apps that make your customers return to you time and again. For example, Uber, Amazon, and other marketplaces send in notifications with the discount coupons for a limited period to convert their customers.
Maximum revenues and conversions
The first step of conversion is the moment the visitor downloads your mobile app and registers or logins with his credentials. If you are to believe Business of Apps, the global mobile app revenue in the year 2016 was $88 billion and the figures are sure to increase with time. Thanks to the offers and discounts offered by the stores.
Eventually, when the relationship between the user and the mobile app in terms of delivering what’s expected gets strong, you’ve earned yourself a returning customer.
Conclusion
It has become a common norm to have a mobile app when you look out to have a farther reach and better customer relationship. Stay ahead by going mobile with the help of a mobile app.
The mCommerce is expected to become as big as the eCommerce. Hence, having an eCommerce mobile app for the shopping site is not a luxury anymore, but an inevitable aspect. While most of the companies have already started upgrading their sites into a complete eCommerce mobile app, a wide gap still exists.
In a world where there a lot of competition at every step, having a website isn’t going to get you the desired revenue. You might have optimized your website to make it mobile responsive, but have you ever thought of having an eCommerce mobile app? Are you still on the fence for trying your hands in mCommerce? Here are some stats that can convince you to have your own eCommerce mobile app.
Approximately 60% of the online purchase is done using mobile devices.
According to Google, 80% of the customers start their purchase on one device and end on the other.
In case you are intimidated by the complexities involved in eCommerce mobile creation, then, you need not worry anymore.
These alluring statistics are enough to motivate the e-merchants to upgrade their online stores from desktop to the mobile platform. If not, then, here are some of the reasons that make eCommerce mobile apps are a must-have. Check them out.
Change in the consumption behavior
Along with the stats mentioned above regarding the buying behavior of the shoppers, the numbers related to mobile commerce is something the eCommerce store owners need to watch out for. The m-commerce is expected to make up to 50% of the total online purchase. Moreover, Google has brought forth the ‘Right now’ expectation of the mobile phone users has increased. As per a report shared by thingwithgoogle.com, “53% of visits are abandoned if a mobile site takes longer than three seconds to load.… We’ve actually seen that for every one-second delay in site load time, conversions fall by 12%”. Keeping this in mind, eCommerce mobile apps is surely one of the solutions to deal with the changing behavior of the customers.
Mobile experience can affect your branding
Latest research have proved that the mobile brand experiences are crucial to customer satisfaction. Speed, relevance and personalized contents are few of the factors that affect the overall user experience. Besides, people today have twice as much interaction with brands on mobile devices than the other medium such as desktop computers, TV and others. Thus, the eCommerce mobile app is one of the most intuitive media for the marketers to build their brand equity. Every time a consumer has a good experience with your mobile store, it raises the bar of your brand image. In addition, it even raises the expectation of the consumers. Countering this expectation of the online shoppers is easier with an eCommerce mobile app. Easy browsing, simple navigation, filters and site search saves the time and effort. Thus, boosting the brand recognition of the store. Moreover, the easy accessibility of the store increases with an eCommerce mobile app. Thus, it boosts the chances of store browsing as well as conversion.
Cultivate customer loyalty
Customer interaction and engagement is one of the best ways to get the much-needed customer loyalty. This loyalty, in turn, is the key factor in the customer retention. Bringing the entire eCommerce store in the pockets of the customers is one of the best ways to engage them. The options like reward points, gift cards and others are some of the features that are built around to cultivate the loyalty. The online shoppers are increasingly making last minute plans. Keeping pace with the expectation of the customers who wants everything at their fingertips is nearly impossible without an eCommerce mobile app store. In addition, 46% of the consumers say that they would buy if they find the mobile experience uninterrupted. Achieving this loyalty is not an easy task when it comes desktop websites.
Tap the gen-next target audience
The online companies need to focus on the tech-savvy younger generation. They make the marginal portion of the target audience. The issues such as fat-finger problem and others are not a concern for the next-generation shoppers. This is when a mobile app can come handy for the eCommerce store owners. Along with the factors like load time and easy navigation, there are many other expectations that can be fulfilled with the help of a mobile app. The voice search technology, location-based searches, incorporated GPS are some of the features that can be catered with the help of a mobile store. So, upgrade your site with a robust eCommerce mobile app maker and tap this customer base.
A better promotion tool
The fact is that the handheld devices is the quickest means to reach out to the customers makes it the most proactive marketing tool. In addition, the mobile app includes the option of push notification. It may be considered as annoying by some, but is still the most effective promotional tool. Other than this, the social sharing options can even enhance the visibility of your store on the social media platform. There are some mobile apps that can even work offline. Thus, it provides a 24/7 interface to keep the customers informed about the offerings of your store.
Outperform the competitors
The number of eCommerce websites is on the rise. However, not every site is upgrading for the mobile platform. Thus, the store owners who have already tried their hands in the m-commerce scenario has an undefined edge. The mobile apps not just boost the businesses, but it can even help you find the competitive advantage. With the ease of online transaction and personalized marketing strategies, you can outperform your customers who have still not entered in this field effortlessly.
Apps vs mobile sites
If your goal is to offer user-friendly content to the widest range of target audience, then, a mobile website is perfect. Mobile websites have a broader reach and are accessible across platforms. Online shoppers want web pages to load quickly. However, mobile browsing is usually accused to be slow. This is one of the reasons what gives an edge to the native eCommerce mobile apps. Moreover, the hardware features of the mobile devices are accessible with the apps. The features and like animations and high-resolution images may take a bit longer to load when it comes to websites. An app is an easy means to incorporate them. 10 major reasons why mobile apps are better than mobile websites are discussed here.
Excellent direct marketing channel
One of the biggest positive points of the eCommerce mobile app is that it offers a direct marketplace channel to the store owners. With an app, you can constantly stay in touch with your prospective customers. Moreover, the push notifications of the eCommerce mobile app is a much easier option to reach out to the shoppers regarding the various offerings of the store. Investing in an eCommerce mobile app will definitely cost you a lot in the beginning, but as a long-term investment, the benefits that you’ll have are countless. Moreover, there are budget-friendly solutions available allows the CMS based sites to have their own mobile app. There is eCommerce mobile app maker for Android/iOS for Prestashop, Magento, OpenCart and other platforms. The Prestashop Android/iOS mobile app builder, Magento mobile app maker, OpenCart eCommerce mobile app maker can effortlessly create an eCommerce mobile for the respective platforms. Top ways in which push notifications can increase the sales of your store are discussed here.
Better connectivity with your customers
The motive of your online business apart from converting the visitors into customers which can be achieved only by keeping them actively engaged with your site. While designing an eCommerce mobile app, try to go for such responsive UI which keeps you stay connected with your customers. If you look closely, you can stay connected with your customers through Push Notifications about the fabulous deals currently being offered to the shoppers. In fact, personalized offers and discount coupons are a part of mobile apps that make your customers return to you time and again.
Final words
Can you deny the fact that the world has gone mobile? You won’t deny that the majority of shopping and browsing is generally done on smartphones. With the newer technologies available in smartphones, people have stopped spending a lot of time on laptops and desktops. If you take a look at the stats, you’d know the number of apps on Google Play, Apple App Store, and others has increased remarkably. This makes sense because people are going mobile and in order for companies to reach out to their potential customers, a mobile app is absolutely necessary.
It won’t be wrong to state that a mobile application can rekindle the user experience of an eCommerce store. KnowBand understood this concern and has brought automated Mobile App Builder plugin for various eCommerce platforms like PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify. All the eCommerce store owners out there who are running their online business on these platforms can now easily go mobile. With such pre-configured solutions, they get complete access to design the mobile app and control every bit of its working. Here, is the simplest process to create an eCommerce mobile app in a few clicks:
Step 1: Purchase the automated Mobile App Builder module from the KnowBand store.
Step 2: Share all the specifications/requirements regarding the app with us.
Step 3: Get the APK/IPA in no time for publishing the same on app stores.
Moreover, for hassle-free publishing of mobile apps on Google Play Store and Apple App Store, refer the following articles:
The online sales account for 8-10% of the total consumer spending. This figure is expected to shoot up to a massive amount of $6.7 trillion by 2020. The incredible statistics show the potential the virtual shops have in the future. Despite the growing awareness and the technological advancement of the consumers, the market share for the eCommerce companies is currently low. This is because, there are a lot of aspects in which the physical still has a upper hand.
In addition, over the past few years the eCommerce stores has given fresh competition to brick and mortar stores. Yet there are a lot of things that the online store can learn from physical shops. Listed below are some of the things that eCommerce can learn from brick and mortal. Scan on to know.
Focus on visual merchandising
Every purchase intention starts with window shopping. The products kept at the window might motivate the visitors to go inside and explore the store. The same goes true for the online shopping stores as well. A well-designed layout and front-end might attract the customers. Even if the store is digital, a neat and uncluttered interface can influence the customers to further browse the site.
Here are some of the takeaways from the brick and mortar store in this regards.
The visual appeal is the first thing that grabs the attention of the visitors. So, the product images with high resolution is a must. The graphical triggers should be able to grab the attention of the visitors.
The product description should be informative enough to fill-in for the sales person.
The seasonal influence is one of the ways to standout in the crowd. The layout of the website should be in accordance to the occasion.
The call-to-actions and other such buttons should be clearly visible and should motivate the customer purchase in.
Instant presence is a must
It is not just the visual branding that’s important. One of the trend that has seen a change in recent past is the customer buying behavior. While earlier the shoppers would rely on the word-of-mouth, the customers these days tend to make their purchases then and there. This has compelled the physical stores to open up their outlets at every nook-and-corner. This implies to the online shopping sites as well. As per a report, 54% of the American shopper would use their mobile devices to make their purchases. The eCommerce store owners need to bring their sites in the pockets of the customers. A mobile responsive website may be handy, but a mobile store can help you tap a larger audience. The mobile app builder for Android and iOS is one of the ways to convert your store into a mobile app. Offers your services to the customers whenever they require. Moreover, the location-based services is another factor that the online companies need to learn from the physical stores. Even the location-based mobile searches are on the rise. The content of your mobile app should be optimized in order to provide the answers to the questions being asked by the customers. The search volume of the queries such as ‘Where can I find…’ are high. So, optimize your site and application accordingly.
Personalize the shopping experience
The eCommerce giants such as Amazon has reaped result by including this aspect. Personalize the shopping experience of the customers and help them relate to the services offered by you. This is what the sales pitch at any shop is all about. In fact, 85% of the consumers think that personalization play a vital role in their purchase decision. Use the personal information of the customers to enhance their shopping experience. The online shoppers get distracted soon and never actually completes the transaction. Use their transaction history to send them personalize pitches. For instance, messages like ‘Get 10% off on this product in your cart’ can trigger the purchase intention of the buyers.
Let them bargain
Hitting the bargain is the most intriguing factor for the shoppers while shopping offline. It won’t be wrong to state that the a discount coupon of 10-20% is usually taken for granted and may even be ignored. However, if the same discount will be well-appreciated if the customers get a feel of striking a deal. Offer the giveaways in an innovative way. The interactive pop-ups like spin and win or scratch coupons can help you tap this psychology of the shoppers.
Recreate the in-store feel
The biggest drawback of the online stores is that they lack the touch and feel of the products. While earlier bridging this gap was slightly difficult, with the technological advancements, this can now be done. LensCart is one of the best examples for the same. The option to try the glasses without actually trying them has provided them the competitive edge. Other than the product images, the product videos can provide a better clarity to the customers. Quick product delivery is another important aspect that eCommerce companies need to learn from brick and mortar stores. Providing options like one-day delivery and quick shipping options can enhance the user experience.
Guide the customers to the checkout page
Who would like to stand in long queues? The organized sections and multiple counters at the physical stores are aimed at driving the customers to the conversion funnel. The same funnel is to be followed by online shops as well. Make sure that your category pages are uncluttered and well-organized. Easy navigation coupled with filters should allow the customers to find their product easily. Instead of making the customers to fumble upon the lengthy sign-up process, improve the registrations with social media sign-up. The path from the product page to the payment gateway should be simple as well. One page checkout is the best way to motivate the customers to complete the transaction.
Wrap up
From personalized marketing to discount sale, traditional retailers have many options to spur their business growth. Even the e-retailers have a lot of tactics at their disposal to reduce abandoned cart and boost the conversions. Just a bit of learning from the conventional business models coupled with the advanced technology can help you take your eCommerce business to new heights.
With changing landscape of online business, mobile apps have gained much significance than before. The quick surge in the use of mobile devices around the world have made these mobile apps an indispensable part of online business activities. Moreover, as per a recent report of App Annie, a research firm that offers insight about mobile app usage has put forward certain amazing facts regarding utilizing mobile apps for online business. These crucial facts are described below:
According to the report, the revenues generated from global mobile apps will surge to $51 billion in the year 2016.
The rate of global mobile app downloads will increase significantly and will reach upto 284 billion by year 2020.
Mobile app stores will see a significant increase in their growth by the end of year 2020, while Google Play will reach the mark of 166 billion along with the market share of iOS which will raise to the level of 35.2 billion.
The impact of mobile apps on an online business can’t be ignored at all with the above startling facts. If you are still not active in the direction of mobile app development, you will have to bear the harsh business consequences. Let us understand the importance of mobile apps in an online business environment for better conversions and sales.
They offer more value to targeted customers-
Mobile apps comes as a brilliant way to target customers and improve business fortunes without any hassle. Store owners can give more importance to their targeted customers by providing loyalty programs through mobile apps to boost customer engagement and sales. You can also offer dedicated offers and rewards to your mobile customers for improving the sales and revenue of your business. Particularly, eCommerce mobile apps are more capable to bring more sales and customers for their online business.
Mobile apps helps in boosting the brand value of a company-
Due to the increased usage of mobile devices globally, businesses have a higher chances of reaching out to their targeted customers through engaging mobile apps. If you are having a PrestaShop site, it is now easier to transform it into an appealing PrestaShop mobile app through the help of this PrestaShop Mobile App Builder plugin from Knowband store. In this way, by having a deeper reach among your targeted customers, site can enhance their brand value and popularity to a great extent.
Mobile apps offer better user experience to customers-
It is often seen that customers are reluctant to make an online purchase due to the complicated user experience offered on a site. Considering the challenges experienced by customers, mobile apps offer a better user experience due to the presence of numerous features and functionalities in a mobile device. Mobile app developers can take the help of features like GPS, camera, NFC and other such components for providing appealing push up notifications about new offers, deals and products, geo- location based offers for customers, online payment facility and others for providing a better user experience for targeted customers.
It helps in effective marketing of your online business-
The importance of marketing can’t be denied in a business environment due to the increasing competition in every business segment. By creating an amazing OpenCart mobile app with the help of OpenCart Mobile App Builder module, it is now easy to improve the marketing of your OpenCart site. You can easily integrate various social sites like Facebook, Twitter, Linked In and others with your mobile app for enhancing your marketing and promotional strategies.
Mobile apps helps in building customer engagement and sales-
With the help of mobile apps, it is now much easier to stay engaged with your customers irrespective of the location of your desktop. These apps help in delivering better customer engagement and sales for any business due to ease of mobile connectivity with the company. Especially, in case of eCommerce stores, mobile apps can encourage customers for a quick product purchase and can improve sales to a great extent.
If you are trying to take your business to new level of business engagement, mobile apps need to be included in your business expansion plans. They are helpful in improving the user experience, conversion rates and sales of a business to a great extent. So, create amazing OpenCart mobile app and PrestaShop mobile app for your website to grab higher conversions and sales.
