Google is making an important update to its Google Shopping platform by letting any business owner that sells products online can list their inventory for free. Generally, an e-commerce business owners would need to pay for ad placement on Google Shopping.
But Google now says it will now let anyone who operates a website or handles a store on a marketplace platform list without paying. Google still plans to charge businesses for top placement as promoted listings.
This update will help the vendors to connect with the customers in a better way, as has been claimed by Google. The update will be visible in the US at first and then will expand worldwide as the year unfolds.
Existing users can list their full inventories in the event they were only paying to promote some items on the platform. New customers can now apply to place listings for free through Google’s Merchant Center.
As part of the update, Google also partnering with PayPal to help bring more vendors onto the platform more faster by letting them link their existing accounts for accepting online payments.
Google is also working with some e-commerce inventory management companies like Shopify to make sure the companies that operate mostly through their own websites can quickly shift to selling on Google Shopping.
This update presents retail businesses a big opportunity to get ahead of the game.
Retailers can list all their products and drive more visibility to their stores. Of course, given the challenges we are facing today, these organic shopping listings will give benefit to many smaller companies and make their items more visible as more number of people browse online.
It’s very important to remember that Shopping listings support physical retail stores as well as online e-commerce marketplaces.