“In this write-up, I have talked about mobile app marketing and put forward my views on some effective ways to promote your mobile app.”
Imagine if WhatsApp could only be used on a browser! Every time you have to browse it, you open Google, type the URL and then access it.
This would have created immense frustration among users. Thankfully, it is not the case. It was launched as an app and all it requires is just a single tap.
Today, the count of smartphone users having access to the Internet is huge and in this rapidly evolving eCommerce world, the demand for mobile apps has increased significantly.
Consumers look for convenience. For every small need, there demand a mobile app. I am my own example, I find it tiring to browse anything on the web. I want that convenience where I can browse anything within one click. This is the wish of every smartphone user and that’s the reason why mobile apps have gained huge popularity.
Before we begin, let’s check a few stats around the mobile app.
As per the stats collected by Statista–
– The number of mobile app downloads, worldwide, in the year 2019 crossed the 200 billion mark [204 billion in total] and the revenue generated through mobile apps was found to be 462 billion USD.
– As of the last quarter of 2019, the number of apps available on the Google Play Store and the iOS store was 257 million and 1.8 million respectively.
According to the reports shared by App Annie, the mobile app downloads are expected to hit 258 billion mark by 2022.
If you have set up a mobile app for your business, here is how you can promote your mobile app and boost your downloads.
Just like when the shooting of a movie starts and the news related to it circulates to the fans, the same should happen with the mobile app as well.
When your app is in the development stage and is ready to be rolled out soon, create awareness about it in advance. Like the fans get an idea that they would be expecting a movie soon from their favourite star, your target audience would also be excited to know about your mobile app.
Shout out to your audience what they can expect from the mobile app, give a sneak peek of its UI and features. Put simply, you need to arouse curiosity in your target audience.
If you drive a handsome amount of traffic on your website on a daily basis, this could be a huge plus point in your mobile app marketing strategy.
What you can do is highlight the mobile app download link on your website. And it definitely must be on the Home page. You can display it through a header strip or a footer strip. Just make sure that it is easily noticeable but at the same time, not hampering the user experience.
Besides, you can make use of popups as well for its promotion. Design a clean and appealing popup having an intriguing call to action to download the mobile app.
If you do not have a blog section on your website, create it today. Having a blog keeps your visitors updated about any news, information, or launch revolved around your brand. And for your mobile app marketing strategy, a blog is a useful asset.
Let the readers know that you have launched or about to launch a mobile app to make their experience even better and smoother. Inform them about the journey of your mobile app development, tell them how convenient it would be for the users.
One of the best strategies for mobile app marketing would be to promote it in front of your email subscribers.
Informing your subscribers about the launch of your mobile app can boost its downloads. Communicate with them at regular intervals to make them familiar about your mobile app.
You can also ask your email subscribers to drop feedback about your mobile. No one can give you better feedback than your loyal subscribers. Ask them about its performance, their experience with the app, or if there is something that they feel should have been added or needs to be improved.
When you ask these questions to your subscribers, they will provide you with honest answers.
Videos are powerful in capturing user attention. And this is why you should create a video for your mobile app as well. Keep it short and crisp and up to the point.
Do not stretch the video to a point where it becomes boring. You only have a few seconds time to impress the users, try to make the best use of it.
Can there be a better platform today for promotion than social media? The audience present on social media is huge with all age categories people browsing it. Facebook and Instagram are two of the biggest social media platforms and if you have a business page set up on those networks, you can leverage them to promote your mobile app.
Your target audience is probably waiting for you on social media to hear the news of your mobile app launch. Let them know it has arrived.
I wonder if this point would be valid for all the readers as advertising can be a bit expensive and not every business would like to consider this mobile app marketing strategy.
You can advertise your app on YouTube or if you have a high budget, you can also approach a channel broadcasting unit to display ads on their channel.
For budget-friendly marketing, you can take the help of social media ads and promote your app in front of a wide audience.
You would have often seen YouTubers indirectly promoting an app in between their video. Many brands are following this approach to promote their app. They contact a YouTuber who has a good number of subscribers and whose videos get huge hits on the platform. When people watch that video, they get to know about the app.
You should, too, give it a try. Get in touch with an Influencer or a YouTuber and ask them to promote your app. The reason why this kind of marketing works is because the video does not reflect that it is a promotional video else no one would want it. YouTubers adjust the app promotion in a way that it does not take the users to a completely different track.
You will find a number of websites on the Internet where you can submit your app and ask the team behind a particular website to review it. People often visit app review websites to read about the most useful, latest and trending apps.
Once approved and listed on the website, you can expect a handful of downloads from there.
While you have just launched your mobile app, your competitors are already sitting there and have probably already gained huge downloads for their mobile app. So it is not going to be a cakewalk for you. No matter how amazing your mobile app is, making users download it is a challenging task.
You need to lure your visitors to download your app, not through any click-bait but by offering them something for doing that favour. For example, if your business is into food delivery, you can offer them free delivery or 50% discount on the first three orders, exclusively from the app, or like first three rides for free if it is into on-demand booking apps like Ola and Uber.
See whatever you do for mobile app marketing will bring you downloads at the initial stage but to make your users stick to your mobile app in the long run, make sure that is perfectly optimized and provides a rich user experience.
Keep the app size as minimum as possible. Most of the users do not download an app just by seeing the app size, keep this in mind. If users find your mobile app to be convenient, you will gain a lot more downloads in the future. What’s your mobile app marketing strategy?
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