Tag: prestashop website customization

Tips To Customize PrestaShop Website For Good Friday & Easter Sale

In most of the holiday seasons, e-shoppers are very active & excited when it comes to online shopping. Irrespective of the religion, online shopping is something every netizen engages in. The upcoming festival is Easter & Good Friday, & we have already started to see some eCommerce websites giving teasers of their holiday season based sale. For all eCommerce website owners, here are some of the PrestaShop website customization that should be tried out for sale boosting strategies in the e-store.

This article is helpful for eCommerce businesses with their website built on PrestaShop. With PrestaShop, it becomes very convenient for e-store admins to customize their website in-line with the theme of Easter / Good-Friday. Some of those useful customizations are mentioned below:

1. PrestaShop Hooks for Easter & Good Friday:

Hooks in PrestaShop are images that can be used just for display or as a hyperlink too. Hooks are something that is primarily utilized to highlight anything. To highlight the offers, new arrivals, Easter goodies, etc. use various hooks on your home-page, footer, sidebar, etc. & keep the user informed.

a) Action Hooks:

These sorts of hooks allow the images to have hyperlinks. So, these hooks are clickable & hence can be used to redirect the site visitor to a relevant page. Use easter images & redirect the user to a specific product/ category page. These kinds of hooks also act like a CTA ( Call to Action ) & must be placed strategically to get better click-through-rate & hence conversions.

b) Display Hooks:

Just as its name suggests, display hooks are merely just plain images. These hooks don’t allow adding of hyperlinks & are simply to display only. For your Easter sale, use the images with some informative & catchy text to let your users know about various ways they would benefit from your Easter Sale. Show your coupon codes, promotional offers & more on these display hooks.

Apart from creating these hooks, a good amount of attention must be given to their placement as well. Some common areas where hooks can be placed are:
a) Multiple areas on the homepage.
c) Left/ Right widget areas.
d) Footer.

2. Top Side Banner Customizations:

PrestaShop has the top banner configured by default which e-store admins can simply enable & disable. You must be having any special discounts or easter coupon codes for sale. Display them to the users on this top banner. This thin banner, on the extreme top of the page, is easily visible to your site visitors.

3. Notify Your Customers:

Using web notifications, push notifications & emails, let your customers know the reasons why they shouldn’t miss out on the Easter / Good Friday Sale. Lure them with promotional offers & referral programs. From the backend of your PrestaShop site, you can create & send these notifications to your existing customers. If you own a PrestaShop Mobile App as well, send in-app Push Notifications to your Mobile App users.

Wondering how to build a PrestaShop App from your website? Try the PrestaShop Mobile App Builder module to launch an eCommerce Mobile App.

4. Offer Limited-Time Discounts As Well:

Keep your easter special discounts & coupons valid only for a limited time duration & keep your site visitors aware of that. This is one of the instances why sales during such festivals go high. You can also design a time-based countdown banner. Seeing the countdown timer running, more e-shoppers are likely to engage with it & the offers mentioned on it.

5. Gamify Some Easter Based CTAs:

Rather than using simple CTA (Call To Action) elements on your page, use a few gamified versions of them. Such as the ‘Spin & Win Discount Wheel’ or an interactive Easter Bunny kind of lottery quiz.

You can also add a PrestaShop Scratch card to your eCommerce store to increase customer engagement. Since Easter is celebrated for the resurrection of Jesus, why not design the scratch card with an Easter theme that attracts visitors.

Another way to show your warmth on the day of Easter is by offering reward points or loyalty points to your PreatShop customer. Customers will relish the opportunity and with the right eligibility rules, this also increases the average cart value and accelerates your business.

Wrap Up

There were some of the PrestaShop Customization tips that, I hope, can help you in preparing your PrestaShop website for the upcoming sale season. With PrestaShop being an open-source module, you can make many more customizations by simply utilizing various of its backend features & 3rd party modules, or even custom-designed codes. Now it’s up to you to make the best out of this festival & to serve your customers in delightful ways this Easter.

Hence, for any such requirement, drop us a message at support@knowband.com or visit KnowBand.

Top Customization On PrestaShop Website For Good Friday Sale Strategy

With major festivals comes great sale opportunities. Ones at the doorstep this year are Easter & Good Friday. Online shoppers are already showing excitement for holiday season sales. If you are running an eCommerce business, then utilize PrestaShop website customization to give a boost in sales & revenue. No matter what products are being offered on the website, holiday sale strategies can be utilized to make the most of the outcome.

In this article, we will be covering various tips on the customization of the PrestaShop website to be motivated to achieve results in the Easter sale. Be sure to go through the entire article until the end to know the best possible approaches in the year 2020.

#1. Catchy Web/Push Notifications:

It is a must to make your customers aware of the Easter/Good Friday offers and benefits they would receive. So, make sure to send web notifications & push notifications to your existing customers before & during the sale. Lure the users by notifying them about your special coupons and vouchers with limited-time offers. Rather than using simple text notifications, send themed graphical notifications to compel them for successful purchases.

The store owner can easily create, automate & send such notifications to your existing customers from the backend of your PrestaShop site. In case, if you own a PrestaShop Mobile App, you can send in-app push notifications to app users.

Are you thinking of building a PrestaShop Mobile App for the online website? Try the PrestaShop Mobile App Builder module.

#2. Easter Theme Home Page:

The home-page is the face of a website, Hence, it must reflect all the relevant information that is not only useful for the visitors but also beneficial for the business. Keeping that in consideration, customize the home-page images aka display hooks & action hooks according to the Easter/Good Friday theme.

On the images, use action hooks where you want to add hyperlinks to specific categories/ products. For simply displaying an image (without any hyperlinks) on the home-page, use display hooks. These hooks can be placed anywhere on the homepage including the footer.

#3. Run A Mini Easter Contest:

Use interactive & gamified interfaces such as ‘Spin & Win Discount Wheel’ or any lottery for sale. Rather than having just a regular banner or button, use the CTAs in the form of a contest & games so that it not only boosts your sales but also increases customers’ interest & engagement.

#4. Labels Or Ribbons On Special Products:

Attach labels such as “Easter Special”, “Limited Time Offer”, “New Arrival”, etc. on the selected set of products. Adding such labels increase the CTRs & purchase of those products. Label products according to online shopper needs.

#5. Customize Filters:

If you sell products that are directly relevant for Easter, like candies, then update filter of that category to have easter relevant options. For example- Candies category could have filters of ‘New Arrivals’, ’ Easter Candies’, ‘Popularity’, ‘Flavors’, ‘Brands’, ‘Customer Ratings’, etc. Likewise, for various other categories as well, similar approaches can be adapted to make it easier for your customers to reach their desired products.

Conclusion:

All these additions on the PrestaShop website are just a few instances of how your holiday season sale approach can be optimized. Based on business type & client’s requirements, you can make many other sorts of PrestaShop website customizations as well. Just make sure they are implemented wisely and by only professionals. They not only make shopping convenient for users but also help in growing sales numbers.

Got any customization required for the PrestaShop store? Visit KnowBand or drop us an email at support@knowband.com.

Are Customization On PrestaShop Website Are Really Necessary?

Having a website truly in line with the objectives of the business is what most online store owners want. For that, PrestaShop website customization plays a huge role. For eCommerce websites on PrestaShop, modifications & customizations are necessary to optimally run the website. Although PrestaShop, by default, has almost every possible feature, it still allows unlimited types of customizations in design & functionalities.

Making use of such an open-source platform can prove to be rewarding for businesses in terms of increasing revenue & building a better brand reputation. Hence, this article aims to elaborate on some of such PrestaShop website customizations and why they are necessary for eCommerce businesses. Below are the factors proving why the customizations are a necessity:

1. Improvements In UI & UX:

Making modifications in a PrestaShop site or App helps improve the User Interface & User Experience. For instance, customizing a navigation bar/ menu & making it a sticky menu with all the relevant links can make the navigation process simpler for the site visitors. Many more elements on the website can be customized to make the website more convenient for usage.

2. Additional Functionalities:

Adding customizations is not limited to just adding graphical & aesthetic edits. Many additional functionalities like chatbots, gamified subscriptions, social login & sharing can be introduced into a PrestaShop website. Having such a well-optimized eCommerce website usually gets better responses & reviews from its customers leading to a better online reputation.

3. Payment Gateways:

Based on the needs, an eCommerce business on PrestaShop can set up many different kinds of payment options. Not every potential customer could be using a conventional mode of payment. So, it is good to have multiple options to improve the shopping experience for the users.

4. Checkout Processes:

The lengthy process for checkout can be simplified by introducing simple one page checkout customization. Make your checkout pages having some pre-filled data from the previous purchases. Alternatively, an address book can be added to the user’s account details area. Hence, during checkout, the user will have to simply choose an address from the list, instead of manually typing the entire address.

5. Homepage Customization:

The homepage is the face of a website & it must briefly reflect the contents & objective of the entire website. That’s the reason why most eCommerce giants keep changing the look of their homepage from time to time. Taking the example of an apparels’ e-store, for instance, they keep upgrading their homepage according to the seasonal new arrivals & sale for example- fall collection, spring collection, end-of-season sale, black Friday sale, etc.. This helps the site visitors to be aware of the latest trends & products available on that e-store.

Tip: Utilize the action hooks to set links on the homepage’s images to redirect your customers to relevant products or categories.

6. Footer Customization:

Footer is an element that can mostly be accessed from any page of a website. A majority of the shoppers have the tendency to go bottom in search of useful links. So, be sure to have all the useful information on your website footer. Some of the common links are ‘My Account’ / Sign-In options, sitemap, list of main categories, privacy policy page link, website certification logos, payment options, customer support link, etc.

7. Chat Support Option:

To keep up with all the issues/queries reported of online shoppers & get them resolved using simpler & effective mediums, integrate chat support on your website.  You may choose from any of the popular platforms like Whatsapp, Zopim, & others. More & more netizens are preferring to initially communicate with a business using chatbots before actually making the purchase. So, keeping up with the trend, add a suitable chat channel on your website.

Ending Comments:

A lot more is possible with such customized functionalities. It’s up to businesses to utilize the necessary features & make their website more user-friendly, functional & sales-driving than it used to be. For the above discussed or any other sort of customization functionalities, drop us a message us at support@knowband.com or visit KnowBand.

Must-Have PrestaShop Website Customization To Boost Sales

Creating a PrestaShop website with your choice of theme is just the beginning of your business idea. To make it available for the front-end online shoppers & stand out from fellow competitors, you must add some additional modifications. These enhancements/additions are to make your e-store uniquely tailored to serve your customers in a better way.

No matter what modifications we make & what marketing strategy we follow, it is always worthy to have certain PrestaShop store customizations that can boost your sales & optimize your conversion rates. In this write-up, we will be seeing many such ways for the growth of the online eCommerce business.

#1. Home-Page Customization:

Use in-built features offered by PrestaShop eCommerce platforms to add relevant banners & attract more customers by showcasing new offers, discounts. Utilize action & display hooks to showcase products along with engaging graphics to lure your customers. Home-page is the face of a website so customize it according to the customer-centric approach. Also, keep your footer content relevant & useful for customers because the same is visible on multiple pages.

#2. Seamless Navigation:

Keep the user navigation efforts to be minimum & efficient. Set navigation bar as a sticky menu on both desktop & mobile website. Out of all categories on websites, make sure that the user doesn’t need to make more than 4 to 5 clicks to reach their choice of sub-categories or products.

#3. Language Support For Cross Border Business:

If you target internationally, make sure to serve your customers in their preferred languages. You can set it based on the location of your visitor or can manually let your customers set their choice of language while initial onboarding.

#4. Allow Personalized Recommendations:

You can instantly improve customer satisfaction, user experience & hence boost your sales by simply introducing personalization. These personalizations can also be made holistic by implementing them in ‘on-site’ browsing, personalized triggered emails, web/ push notifications, loyalty programs, advertisements. Some examples of triggered emails are welcome emails, abandoned cart emails, wishlist products’ price-drop emails, reactivation emails sent after inactivity, etc.

#5. Add A Chatbot:

More & more netizens are starting to prefer communicating to a company via chatbots. These chatbots could be a static one or even dynamic. Many chatbots can be easily automated to serve customers in a personalized way. You can also add live chat options or timed automated responses. Now, social messenger platforms are also offering static chatbots like Facebook messenger icon.

#6. Display Complementary Products:

Whenever a customer visits any product page, you can also recommend him/her with other products that are complementary to the initially visited product. This can be done for any category of products for instance, for apparels category, it can be made in the form of a lookbook.

#7. Pre-Fill The Checkout Entries:

Allow users to save the addresses. Use that data to prefill the checkout options. Similarly, payment preferences can also be pre-filled. Such options aid the checkout procedures & improve the overall customer experience.

#8. Loyalty Programs:

Treat your frequent shoppers with extra discounts like loyalty credit points, special coupons, etc. Having loyal & frequently returning shoppers are the best kind of customers an eCommerce business can have. They are usually also responsible for referring their friends to your shopping site/app. So, it’s good to offer them loyalty credits & awards to encourage them to shop more.

#9. Custom PrestaShop Module Development:

A lot of customizations can be made via simply using the pre-existing Prestashop modules. Such as ‘Returns Manager’ Module, ‘Spin & Win Discount Wheel’ Module, Lookbook Module, etc. The best thing about PrestaShop is being an open-source platform, any kind of module can be custom developed according to any kind of business needs.

#10. Mobile-Friendly Design:

Whichever thing you design in your PrestaShop website, make sure to make it responsive. This means that those designs should appear properly aligned on mobile devices & should be visually appealing with all its functionalities intact.

#11. Marketplace Integrations:

You can integrate other platforms on your PrestaShop site. Some examples are Amazon Integrations, Etsy Integration, etc. KnowBand offers various marketplace integrators for eCommerce. Check all of them from here.


Be sure to test all your customizations for quality assurance & debug wherever necessary. If you require any sort of PrestaShop Customization or any module on your site, feel free to speak to us at support@knowband.com.