Tag: Black Friday

Top 8 Black Friday Marketing Ideas to Try in 2022!!

2022 is nearly going to end and undoubtedly the most awaited time of the entire year is the holiday season. The season of gifts, joy, and blossom is finally going to begin from Black Friday.

Even in the eCommerce industry, the holiday season is not only the favorite of customers but also merchants like it a lot. The reason behind the same is that Black Friday season is a season of online and offline shopping. Thus, reports claim that the online business industry shows record sales in the Black Friday sale season.

So, if you are an online seller, it becomes a must to keep your online store polished before the beginning of the Black Friday Shopping Season. Likewise, if you are looking for mass sales, marketing is going to play an incredible role in getting customers.

Keeping your Black Friday deal season strategies up to date becomes most important for any only business. Because there might be other competitors who will be going with same ideas as you have planned.

In this article, we have sorted out the best 8 Black Friday deal Marketing Ideas for your business. Let’s find out what are those.

Keep Your Mail List Up-to-Date:

Mail marketing is one of the most effective promotional strategies. Not only trusted and accepted by a wide variety of huge brand names but also mail marketing is the favorite of many online sellers.

Thus, it becomes a must to have a well-maintained email list before Black Friday Deal Season. Moreover, you can go with various methods while going with a mailing list.

Instance, you can design a customer list based on their recent activities. For example, you can share different Black Friday deals with your top customers than others.

Get Your Customer Support System Ready:

Customer satisfaction is a major factor that works behind turning one-time customers into regular ones. During the Black Friday Deal season, all the customers look for is the best deals.

The same reason is going to increase the website traffic for sure. As the traffic will increase along with the same customers’ queries will also going to get hike.

Thus, having a disciplined customer support system ready to go before the holiday season can be a good idea before Black Friday Deal Season.

Make the Most out of Social Platforms:

Social media marketing trend is not only the latest promotional method but also cost-effective.

Before this Black Friday sale season to put your website on customers’ shopping lists, you can take aid from social media marketing.

Instance, you can use various business affiliates to keep things pocket-friendly.

Early Paid Promotion:

Although paid promotion is a bit expensive yet it drives a lot of traffic to the websites.

The second Black Friday marketing idea we are going to discuss here is starting early paid promotions. Not only it will increase the chance of future orders but also will boost the brand recognization of your eCommerce business.

So, if you are good to go with some extra expenses, early paid promotion is one of the best options for Black Friday Marketing ideas.

Add a Gift Card Option on the Website:

Black Friday Season is specially made for gifting, outing, and joys. Various people send and receive lucrative gifts from their near and dears.

If you are looking for a less costly effective Black Friday Marketing idea, adding a gift card option is the one.

Knowband Gift Card extensions will allow your customers to send digital and physical gift cards to their dears.

Not only Gift Card but also Gift the Product module are amongst some of the most favorite plugins of the merchant community for the holiday season.

Being Creative with Social Media Promotions:

People spend most of their time hovering over their favorite content on social media. Along with having the most time spending rate, the traffic rate on social media platforms is remarkable.

This Black Friday Best Deal season, you can go creative to attract more customers.

For example, you can run a referral and earn program, or target-based program, and can try more awaiting options for you.

Loyalty Program:

Black Friday Sales season does not only have Black Friday on the list. Starting from Cyber Monday and lasting to the new year, your business is going to capture the highest customer traffic in the period of the year. Thus, keeping the customers engaged is as important as getting new customers.

To make that happen you can offer a Loyalty Points program to your precious customer base.

Likewise, you can also try Knowband Loyalty Points Extensions available for Magento 2, PrestaShop, and OpenCart platforms.

Improve the Website’s Look and Feel:

After the customers visit your website, keeping them engaged is the second and most important factor. During the holiday season, it is a must to enhance your eCommerce website’s look and feel.

Not only does a regular website look to leave no impression on customers but also becomes the reason for website abandonment.

If you are looking for where to start, at Knowband we have got a wide variety of options for you.

For example, you can check out our following offerings specially tailored for the holiday season.

  1. Website Decoration Effect.
  2. Spin & Win (Entry-Exit Pop-Up Plugin).
  3. Abandoned Card Reminder Extension.
  4. Loyalty Points Addon.
  5. Knowband Deal Timer Plugin.

In the End,

At Knowband, we have 10+ years of experience in the eCommerce development community. Not only being a Hero Level PrestaShop Sellers but we also have a wide variety of plugins for other platforms. Instance, you can explore our offerings for OpenCart, Magento 2, and WooCommerce.

Moreover, in case you want to communicate with the tech team, please find us at support@knowband.com.

Black Friday: 7 Ideas to Boost Your Online Business sales in 2022!!

The holiday season is somewhat that everyone awaits for the whole year. Not only the people celebrate holidays with proper pomp and shows but also take part in various fun activities. Instance, shopping, and outing are two of the most top things that stand somewhere on top of the holiday season activities. Not only do the customers await the best offers in this period but also, do not hesitate to buy from new vendors. The following factor makes the eCommerce holiday season more relative for the online seller community. Especially black Friday. Black Friday is one of the most proficient days in online shopping history.

Why Black Friday is so Important!!

Customers recognize Black Friday as the beginning of online shopping deals.

Respecting the customers’ expectations, online sellers do not miss a single chance to provide the best Black Friday Deals to customers. The other amazing fact about the Black Friday online shopping season is that just after two days, Cyber Monday takes place. Which is undoubtedly tailored specially for online shopping.

7 Incredible ideas for the Black Friday Shopping Season:

The worldwide online seller community tries various marketing strategies to attract more customers to their shop.

Whether it is special deals or promotional events, in the end, the final goal is to make the most out of Black Friday Sale.

Moreover, we have tried to cover the top 7 strategies for Black Friday Deals in the below article. So, let’s find out.

Keep Your VIP Customer Base Tracked:

As a well-known fact, the top 5 to 10% of VIP customers provide almost half of total sales in the Holiday season.

Not only you should prepare special deals for your near and dear customer base but also try to be specific with offers. Instance, they will be waiting for the best deals in the whole year to be released in this best Black Friday Deals Event.

Thus, it might be the right option to go with higher discounts on listings.

Early Advertising:

Early advertising is the other best strategy you can go with this Black Friday Shopping Season.

The reason behind the same is that you can try your hands on various strategies and keep the best one ready for your best Black Friday Deals. Various online sellers do the same by running Facebook Ads, Google Ads, and marketing deals.

So, if you are looking for where to start, early advertising might be the other pick for your business.

Test Your Website Thoroughly:

The most important factor in the eCommerce business industry is a properly functional website. Thus, you should always do some health checks before going for Black Friday Sales.

As soon as the customers visit the websites, they start judging the quality of the product based on the feel and performance provided by the platform.

The same reason makes website health checks more important before starting preparation for the holiday season.

Additional Customizations:

If you are planning to make some modifications or install some additional features in your store. Starting before the Black Friday Deals season is the right time.

For example, you can offer gifts with the products and allows the customers to send gift cards on your website. And can even go with various creative ideas.

At Knowband, we also offer custom plugins specially designed for the holiday season. Instance, Spin and win, Website Decoration Effect, Deal Timer, Gift Card Manager, and much more to explore in our products list.

Enhance Your Order Flow:

One of the main reasons for website abandonment is the poorly maintained checkout process.

An easy checkout process not only encourages the customers to complete the orders but also improves the chances of returning orders.

For the Black Friday Holiday season, the other preparation you can go with is to work on your online store’s checkout process. You can also integrate the payment options with your website to improve the checkout experience.

Likewise, Knowband offers one-page checkout extensions for the PrestaShop and OpenCart online platforms.

Cross-Sell and Upsell:

Cross-Sell and upselling are two of the most beneficial strategies in the online business industry. Upsell not only increases the margins for the admins but also keeps the customers engaged with the website.

On the other hand, you can use Knowband’s Related product modules for enhancing the chances of cross-selling on your eCommerce website.

Don’t Hesitate with Experiments:

This holiday season, if you are having some creative ideas in mind for your store, go with it. Customers await the never-like-before Black Friday deals on the occasion of the event.

So, don’t hesitate to try experiments this holiday season.

In the End,

With a professional touch of 12+ years of experience, we at Knowband can make your store ready for the holiday season.

Furthermore, we have also taken care of our business customer relationship by offerings discounts on listings. As a gift from our side, online eCommerce sellers can take joy from the following discounts offered on the entire inventory.

Extra 20% Off on Your Order | Use Code: DEAL20

Use Code: DEAL25 | Extra 25% Off on Orders $50+ 

Extra 30% Off on Orders $100+ | Use Code: DEAL30

Use Code: DEAL35 | Extra 35% Off on Orders $150+

Black Friday and Cyber Monday Throw-back: Lessons you can Learn from 2016

The Black Friday sales touched remarkable heights last year. With a record-breaking $ 3.34 sales, the eCommerce industry saw a boost of around 21%. But beyond the statistics, it is the lesson that the e-retailers should focus on. The incredible achievements of the year 2016 has for sure shaped a lot of trend to follow this year as well.

The blog has outlined some of the essential takeaways of the sales season of last year. Amp yourself up with these facts and get ready for the busiest season of the year.

It is not a one-day affair

One of the biggest aspect that requires the consideration of the e-marketers is that this is not a one-day affair. This implies that the expectation of the customers won’t end on same day. In fact, there is a huge customer base who actually waits for the post-sale offers. There were a lot of sites last year that extended their deals from Black Friday to Black November. What was earlier a single day sale has now turned into a week-long sale. The eCommerce giants like Amazon extended there sales from Black Friday to Thanksgiving. And this is what your customers will be expecting this year as well. While the bargain hunters must have already started hitting the internet to strike the right deal, it is important to provide them with what they are looking for.

Suggestion: With few more days to go, it is high time that you gear up for the extended sales season. This behavior might continue the entire holiday season. Thus, you need to gear up for the holidays accordingly. Do not expect close the deal and achieve the target on the same day. There are many more opportunities ahead and you need to be prepared for the same.

Mobile domination is the key

It is interesting to note that 75% of the total net searches online was done using mobile phones. Moreover, 55% of the online purchases was done using hand-held devices. The mobile domination is bound to increase this season as well. Moreover, if we take a close insight into the consumer behavior, we’ll see that the online shoppers expects to get everything then and there. This is what makes it even important to bring the store at an arms distance of the customers. In addition to this, another exciting figure shows that the mobile apps touched a peak of 1.2 million installs on Black Friday.

Suggestion: The very first consideration is to make the website mobile-responsive which you must have already done. However, the last minutes preparation for the busiest week must include the final testing as well. Make sure that the site is ready to handle the unexpected traffic coming from the mobile devices. The additional holiday functionalities such as exit pop-ups must be working on the mobile phones as well as. Besides, this is the best time upgrade your site to a mobile platform. Knowband’s mobile app builder can help you go mobile even in the eleventh hour. Whether you have a eCommerce store on Prestashop, Magento, OpenCart or any other platform, you can convert it into a complete mobile store. Provide lucrative offers in return of the downloads and motivate your loyal customers to install your application.

Greater traffic, but lesser revenue

This was one of the observations last year. The website traffic was more than the expectation while the revenue earned was less. This is proven fact that the customers are spending less than expectation. The reason might be the presence of so many choices or the intention of the customers to hit a better deal. This may hit you hard if you are still not prepared to counter the same. The e-merchants should focus on the aiding the purchase intention of the visitors. Provide compelling reasons to customers to avoid procrastination and place the order instantly. Another way to curb these exits is to showcase deadline offers to the customers. Provides the customers with the offers that they just can’t resist. One day delivery option with a countdown timer can do the magic. Something like Prestashop shipping timer is one such way to create the sense urgency in the minds of the shoppers.

Suggestion: Get your landing pages ready for unexpected traffic. Along with this, be ready to get less conversions that expected. This is when the role of the re-marketing and re-targeting comes into play. The holiday season are more prone to cart abandonment. Use this as an opportunity for future conversions. The Black Friday is getting longer every year and this trend may continue in the future as well. The opportunities would not end after this day. The e-marketers need to stay at their toes in order to bring these customers back to the store.

Let them hit the bargain

The whole idea of Black Friday and Cyber Monday sales is to get an edgy deal. With so many options to choose from, even the expectation of the online shoppers has gone up. Thus, the flat discounts may not intrigue them. You need to lure them to checkout page, but in a subtle way. Even though it is the perfect time for aggressive marketing, it might not be fruitful at times. In addition, the bargain seeker love to shop early. According to report, more than half a million visit on the eCommerce store happened at 1 AM in the morning.

Suggestion: With the above-mentioned aspect in mind, the e-marketers need to find out innovative ways of giveaways to attract the visitors. Instead of going with the conventional means, provide them an opportunity to hit a bargain. The interactive gamified pop-ups such as spin and win can be of some help. The process of spinning the wheel in order to get offers makes the customers feel as if they have won something hit a bargain. Even a small discount may be well-appreciated. Moreover, offering mid-night offers may boost up the sales to new heights.

Wrap up

The expectation of the customers is high. While any strategic changes in this hour may be hazardous, this is the perfect time to make some back-up plans. As well as, it important that you plan out the post-holiday sales strategies. Use the takeaways from the last year and tap the opportunities effectively.

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