The composition of various features are collectively responsible for the success of any website. If a website wants to grow and get better engagement then it be developed keeping in mind the need and requirement of the consumer. The customers will readily agree to interact with a website if it takes the customer’s interest into consideration and at the same time, also makes shopping a better experience.
Though the need for optimizing a website on regular basis may seem less concerning, but if we look at the larger picture then we can realize that the web traffic received by the website is able to produce only 2-3% conversion. Thus, an immediate need rises to check the points where the performance of the website is lagging. Most of the time, the admin can make the process of shopping a better experience for the customers by providing them with better methods to access the website. It can be done either by incorporating new features to the website or by removing the pitfalls from the website.
The availability of multiple modules in the market has made it easy for the website to perform better. The website can utilize the several addons for different extensions such as Prestashop, Magento or Shopify. The approach to improving the marketing of the products using the websites have become way too easy. The customers are also benefited due to the availability of these plugins. It makes their shopping experience far better and also helps them to save a lot of time and effort which would have otherwise been consumed to a very large extent.
Let us discuss some of the pitfalls where the website can use the available plugins to get better results.
One of the initial steps for any customer to access the website would be login. Most of the time the website ask the visitor to fill out the lengthy forms which can annoy the visitor and the chances are that they may not login to the website. Thus, in order to avoid the fleeing away of the visitors, the websites can use the Magento Social loginizer. This module helps the visitors to enter the web store without entering any personal details. All they need to do is use the details of their social media account and get an instant access to the website. The website can use the information from their social media account to make better sales to the customer.
The website may be failing to make better sales due to lack of interactive contents. In order to eliminate this problem, the website may always make use of interactive contents such as pop ups. One of such pop up is Magento Spin and win. The spin and win pop up is roulette type game, where the customers get a chance to spin the wheel and avail offers according to the needle landing. The customers are more likely to make a purchase using the offers through spin and win as they have a strong feeling of availing the offer though the gaming platform.
One of the trending approach in order to improve the influence of the website would be Social media. Most of the website have started to approach the social media marketing in order to grow their marketing. As, the social media like Facebook and twitter has a very large fan base thus it becomes quite easy for the websites to reach out to maximum potential buyers. The Magento Facebook post is one of the options that enables the websites to make a sale on Facebook. It is even used for promotional purposes.
The absence of the complete information or description about the product also kills the urge inside the customer to know the product more. Therefore, the website must try to provide a brief insight of the product using the images and videos. In order to make use of the video the website can always use the Magento product video module. It helps in attaching a video to the product. The ratio of the pick u rate of the product with video description is lot higher than the ones lacking it. Thus adding a product video helps in better marketing of the product.
As most of the customers have already sent a better amount of their time in making a purchase. In any case, if the website comes up with lengthy checkout process then the customer is very liable to cancel the transaction and quit the store. It will lead on to losing a potential buyer. Thus, the website may use the Magento one page checkout module. The module enables the customers to make easy checkout without having to fill out any separate information and also making a quick purchase. It helps in making the shopping process better.
One of the expectations that the customers have formed the website is shipping assistance. The customer always appreciates the help provided to them through the delivery system but meanwhile, the website must also look out in order to check out the feasibility of providing the delivery to the customers. Thus, the web stores can always sue the Prestashop Free Shippping manager module in order to provide shipping assistance to the customers. The module can be made to happy the charges or deliver the product for free using the information regarding the weight of the product or the location of the delivery. It is one of the most convenient methods to have a transparency with regards to the delivery of the product.
The performance of a website highly depends upon the usage of various modules. The Magento extension has several modules that can help you enhance the visibility of your website and at the same time gain more traffic. The website can be made to gain better conversions by making use of such modules more often.
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