The concept of successful marketing depends largely upon the interaction that the web store makes with the customers. If we take a good look at any web store’s success then it can easily be deduced that the most of the purchases are made by the customers who were long time buyer from the store. About 30% of the customer retention results in successful sales of the products from the store. This has compelled the web stores to develop a strong customer retention. It will ensure the confirm sale on the products which are made available by the web store.
One of the major challenges that is faced by the web store owners is, How to successfully manage retention of the customers? The successful retention of the customers has long lasting results and at the same time it also helps the web store owner to make service better for other customers. Nearly, all web stores has their fair piece of share when it comes to customer count. While, the objective is to increase the customer count to a very large extent. It helps in making better sales of the products. The web store can always follow the current trend to do so.
The better way of attaining more customers would be by collecting their data. The web stores need to collect the customer’s data and then try to read the customer activity. Based on all this information the web stores can provide much better and suiting offers to those customers. It will help the customer to relate better with the web store and will surely encourage the customer to consider the web store before making any future purchases. The collection of user’s data is one of the most effective way in the retention of the customers.
Let us discuss some of the ways in which the customer’s data can be collected on your Magento store.
One of the best way to collect the user’s data from them is by providing the social login option. The social login option proves to be an effective tool for both the customer’s browsing the web store and at the same time extracting the permission based information from the customer. The social login options provide a better assistance to the customer in order to browse the web store at the same time the web store gets access to the data from the customer.
The web stores gets to know about the recent activities of the customer and also with the likes and dislikes of the customers. It helps in making the products available to the customers in order to his preference. Moreover the customers are likely to buy product which meets their requirement and the authorization of data makes sure of this.
The engagement of the customers on the web store largely depends upon the interactive contents provided. Most of the time, a customer is likely to engage them with contents that looks playful and also provides something in return to the customers. The Magento Spin and win pop up is one of such idea. The pop up is a playful form of providing the customers with good discounts and offers.
The customer can spin the wheel in order to grab various offers and discounts given by the seller. All that customer needs to do is just provide the Email address to the web store owner. The Email address of the customer can be used by the web store owner In order to promote their product and inform the customer about the various discounts and offers that are currently running in the web store.
The customers are always delighted by the idea of availing any kind of offer or discount on various products. Thus, the web stores can use it to their advantage. The idea of getting discounts may temp the customer to provide their Email address to the web stores. Therefore, the web stores can conduct various promotional and seasonal sales where they could lure the customers to avail heavy offers and discounts in return for their Email address.
This could be done by the web stores more often as the customers won’t even hesitate to provide their Email address to get more options for purchase. The web store gets fetched with the customer’s data and won’t have to apply much efforts in this regard. It is one of the easiest approach to drag the customer’s attention towards the web store.
Most of the customers will hesitate to subscribe to the web store. In this case, the web store must have to come up with better options. The Magento Auto subscribe module helps the web store in auto subscribing the customer to the web store. The customers are auto subscribed to the web store without any noticeable subscription. As the idea of compelling the customers to subscribe to the web store is becoming obsolete.
Thus a better approach is by subscribing them automatically to the web store. Moreover, the ultimate aim of making a solid base in terms of fixed customers is easily fulfilled by this approach. The customers don’t find the need of going through the additional efforts of filling out various forms.
The retention of the customers is one of the basic necessity of the web store. There are various approach to do so and the effective way is to get know the customer better and keep providing them with the features and products that they want. Hence, the collection of the customer’s data becomes an important aspect for the web stores.
Module Link: https://www.knowband.com/magento-social-loginizer
User Manual Link: http://www.knowband.com/blog/user-manual/magento-social-loginizer/
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