You would have often visited malls for shopping purpose. What did you look for after picking up your items? I am sure your eyes would have been searching for a short checkout line so that you could make a quick checkout. Let me tell you my case, I went to a store a few days […]
Ecommerce
The curse of abandoned carts on eCommerce- Face it or Prevent it?
If you run an eCommerce business, I am sure you must have heard of it. If am sure that you must have heard of the frustration that ends ups in a pile of failed potentials sales. I am talking about abandoned carts. The abandoned carts are a by-product of a very old trend that has […]
One-page checkouts: A customer’s viewpoint
One-page checkouts have become the trend since they entered the eCommerce market on a trial basis. They entered the web world as a variation to enhance the usability of the website and gathered the attention of the digital shopping world. There efficacy and efficiency is what that has made them a must add feature on […]
Why is shopping cart a must-add for your website?
The shopping cart has been one such feature that is making a buzz in the eCommerce arena. The feature has become a driving force for pulling conversions. Many eCommerce websites have already adopted it and those who have not are considering it. Having a shopping cart feature has become an unequivocal necessity, especially in the […]
Boosting customer engagement and sales by encouraging reviews and opinions
Online shoppers have a habit of checking out reviews and opinions of other users before investing in anything. Even when you go to purchase a nail clipper from Amazon, you would see the bulk of customers reviews and opinions. If in case the reviews are all so good, then it takes no time to boost […]
Methods by which you can minimize cart abandonment on your store
Cart abandonment is a big issue that haunts most of the eCommerce website. As a matter of fact the average cart abandonment rate is well above 50% for most of the website. The issue is same but the way you tackle it makes the difference. An effective card abandonment strategy is what that can change […]
Is marketplace model the new shift in eCommerce?
The government’s announcement in march regarding the allowance of 100% FDI in marketplace model set the bell ringing in e-commerce market. As most of the big e-commerce websites are adopting the marketplace model, we need to understand that what exactly is all about and how it can be the new shift in the market. What […]
Why is content marketing effective for your marketplace website?
Marketing strategy plays a crucial role in deciding the fate of your business enterprise. A marketing strategy has the potential to either make or break the situation for your enterprise. Content marketing is one aspect of your marketing strategy that can do wonders to your business if properly utilized. Content marketing generally refers to the […]
How to grow your business with multi-vendor marketplace model?
The multi-vendor marketplace model has created a sensation since it arrived in the e-commerce arena. The growth and expansion opportunity that it brings along are seen as the driving factors behind its success. The adoption of the model has bought some effective results for those who have adopted it thus, substantiating its success. Initially, the […]
E-commerce platform that you can opt for your multi-vendor marketplace
The e-commerce world has started shifting its base towards the multi-vendor model in the past few years. The traditional inventory model which used to be the king some while ago is now becoming a choice of lesser importance. The reason for which it is cited in the nature and scope of the multi-vendor model which […]