2017 is on full fledge, so is the eCommerce market. It’s almost half past and we are all set to step inside the rest half of the adventure. Adventure? Yes, if you are an eCommerce entrepreneur and your business is still kicking, you know what I mean. This year, till now, has witnessed so many […]
Ecommerce
5 surefire ways to gather email data on your online store
Email is cheap, email is fast, email is still kicking and will keep thriving in the future. The bottom line is it is an important marketing tool that is accessible by any marketer for promoting, pushing, and broadcasting the company’s words to the millions. But before that, you need the email addresses of your target […]
7 email marketing software for small businesses
Are you a start-up looking for affordable marketing tools? Do you consider email marketing an effective marketing tool for your business? You are on a right path. How? Though hundreds of new marketing tools and techniques have been invented till now, email – the oldest online marketing tool is still the king. How again? Read […]
5 things you probably didn’t know about eCommerce checkout
A checkout page is the only interface that actually brings the revenue for your business. It is a place where deals are closed and finally, sales are made in return for the payments done by the customers. It’s really unfortunate to experience a bounce back from the checkout page, as it is the only page […]
8 Awesome eCommerce checkout examples
A lot of effort goes into building the pages that convert. Content optimization, CTA optimization, navigation streamlining, everything we do is for driving conversions on the store. E-Commerce checkout is one such page whose conversion rate has a direct impact on your revenue generation. In this post, I have compiled a list of the most […]
Why you should and shouldn’t sell on Amazon and eBay?
A casual view on online marketplaces like Amazon and eBay suggests that the platforms have been created for mutual profit. Store owners leverage increased exposure for their products and in return, the marketplace owners gain the never ending inventory and commission from the sales made by the sellers. However, a closer look might not suggest […]
‘Chicken-and-egg’ problem of marketplace startups- 6 tips for building your own
Marketplace is one of the most profit generating business in the contemporary eCommerce market. Businesses are flourishing with the new approach where they do not have to invest in inventory of products, but still make huge profit from commissions earned from the sales made by sellers on the site. It’s all butter, isn’t it? Undoubtedly, […]
Ingredients for starting a Marketplace site on Magento
Magento offers almost everything one needs to build and manage an eCommerce site. It provides effective management for product showcasing, safe online transactions, shipping management, and eCommerce checkouts and much more. However, some management controls specific to a marketplace site are not included in the default features of Magento. A marketplace site requires some additional […]
What we know about email marketing and what we don’t know
Email has been in the game for a very long time. It is a valuable resource for marketing of the product and services. Though it seems to be a very simple task to use emails as a marketing tool, there is actually lot more than what it looks on the surface. Despite all these, it […]
6 mistakes in website form design you should never make
UI (User Interface) and UX (User Experience) have an important role in conversion friendly web design. UI makes your website beautiful and UX concentrates on the usability and ease of the website. If any of these two are missing or not balanced, the result is bouncing customers. Website form design is that part of the […]