Starting an eCommerce-based online business takes dreams with dedication. In the modern era, over 50% of total shopping takes place online. There are thousands of successful examples of vendors who started their business online with zeal and hard work. Many of them are now at the top of their industry.
In this story, we are going to discuss one of the colossal online fruit businesses, “Fruit Online.” The business has its base in Moscow and has been dealing in the best fruit and vegetable categories since 2013.
In the early stages of business, Fruit Online was recognized as a hyperlocal business in Moscow’s limited areas. The brand put in every ounce of hard work to set a milestone example in the fruit and vegetable market. Likewise, it did not take much time for Fruit Online to spread its wings and become the favorite eCommerce shop for fruit and other greengrocery categories in the Moscow Region.
About Fruit Online
Fruit Online started its e-commerce business in 2013. In a very short period, the brand gathered a large number of dry fruit, fruit, and vegetable import merchants on board. Fruit Online’s headquarters are in two major spaces, Moscow and the Region. For the last decade, the Fruit Online team has been promising the best quality dry fruit, vegetables, and other edible healthy product categories to Moscow and has a well-reputed brand image amongst Moscow buyers.
Fruit Online not only serves the business-to-customer market but also serves the business-to-business market. One of the facts that put Fruit Online apart from the other competitors is that the brand assures quality to the customers. For every delivery process, the product must go through numerous quality assurance processes just to ensure its authenticity and freshness.
Moreover, the Fruit Online team takes aid from the most advanced grocery storage technologies like dry chambers, freezers, and climatic chambers to assure the quality of the products.
Fruit Online Mobile App
Fruit Online also offers a personalized eCommerce shop and mobile apps for precious customers. Developed with Knowband Mobile App Builder, the Fruit Online Mobile App comes with a variety of richly loaded features. Moreover, the mobile app ensures the best user experience for both Android and iOS mobile app users.
The Fruit Online team offers numerous exciting offers specifically to mobile app users to add value to business customer relationships. Moreover, customers can get their favorite groceries within minutes with the assistance of the quickest shipping methods offered by the Fruit Online Mobile App.
Fruit Online eCommerce Shop
Likewise, the Mobile App customers can also order from various healthy edible categories from the personalized Fruit Online shop. The Greengrocery shop offers various healthy nutritional products like nuts, dry fruits, berries, farm-fresh vegetables, and a variety of greengrocery categories.
The shop is not only open to customers, but wholesale vendors can also place orders to get their products at the best possible price.
With the rise in popularity of online shopping, Fruit Online provides you with high-quality fruits and vegetables at competitive prices, delivered quickly to Moscow and Religion customers.
Fruit Online Mobile App Development Journey
Having the Fruit Online Shop developed on OpenCart, Knowband OpenCart Mobile App Builder took care of every aspect from the app creation to making the Fruit Online Android and iOS Mobile Apps live on the app stores.
In the App development, the Knowband Quality Assurance team delivered its best to the Fruit Online team with proper dedication and hard work. Furthermore, Knowband enriched the Fruit Online Mobile Apps with various useful customizations to offer the most soothing user experience to Fruit Online Mobile App users.
In the End
Dreams of starting a business are always energized by successful business stories like Fruit Online. Due to its established reputation in the Moscow Region, both the customers and the kith and kin businesses give preference to Fresh Greengroceries over the other vendors.
We have been celebrating the success stories of our eCommerce clients and CurlsShop is another major development in the OpenCart world, so read this article for more on a very local success story. Online businesses are flourishing worldwide and a platform like OpenCart which is scalable and secure is best to start with.
Many of your beauty and hair items can be found in CurlsShop online store. They provide excellent service and goods at a reasonable price/quality ratio. You can always rely on a huge selection and low prices when you shop with them. The website and its services give a wonderful user experience.
To provide a more promising experience to the customers of the CurlsShop store, they have optimized their website with various ready-made OpenCart extensions. Let’s dive into the CurlsShop online store and take a virtual tour of KnowBand’s OpenCart extensions used.
OpenCart Extensions that make CurlsShop a Success!
#1. OpenCart One Page Checkout Pro
OpenCart One Page Checkout simplifies the multiple page checkout process by reducing it to a single page. Encourage fast checkout to cut down on cart abandonment and increase conversions. CurlsShop has added multiple shipping and payment methods to OpenCart Single Page Checkout.
The store is serving in the Netherlands and they have listed iDEAL, iDEAL QR, ING Home’Pay, Giropay, PayPal Payments Standard, EPS, SofortBanking, Belfius Pay Button, Afterpay, Maestro, MasterCard, Visa, and Bancontact as their payment methods for their customers.
Multi-lingual support helps the store to communicate and expand.
#2. Abandoned Cart
Cart abandonment is a challenge to every eCommerce start-up. CurlsShop has implemented an abandoned cart extension to keep the abandoner’s track and find out the glitch. It allows them to send timely notifications manually and automatically for recovery of the abandoned cart.
With an OpenCart Abandoned cart module, reminder emails and, push notifications can be sent and reminder pop-ups can be displayed. Here is a guide for the abandoned cart recovery email that can help you bring your lost sales back.
#3. Product Review Incentive
Another way to increase customer retention in online stores is by rewarding them with loyalty points. To increase customer loyalty and user engagement in CurlsShop, they have allowed customers to drop product reviews on the product page. Customers get rewarded with points or discounts when they drop a review and if it gets approval from the store manager.
Same reviews have been displayed on the home page of the store. Feedbacks and testimonials are major eCommerce converters.
#4. Google reCaptcha
To protect the OpenCart CurlsShop website from spammers and bots, google reCaptcha has been used on the store. The online store is protected from fake signups by Google reCaptcha developed by Knowband.
#5. GDPR Compliance
To follow the European eCommerce laws, online shops must make their website GDPR compliant. The law was made to maintain the privacy of the customer’s personal details. CurlsShop is using KnowBand’s GDPR compliance extension on their OpenCart store.
#6. Google Shopping
Customers may use the Google search page to look for, display, and compare items. OpenCart store owners can use the Google Shopping OpenCart extension to map their items to Google Shopping and manage multiple attribute groups such as Color, Size, Gender, Pattern, and many others. CurlsShop is also using OpenCart Google Shopping Integrator to get listed on the top results of Google search.
In conclusion, to make an accessible and user-friendly store, you have to keep the website pages responsive and engaging. Various modules and plugins are available to overcome the eCommerce challenges like abandoned cart, bounce rate, or least conversions.
Support:
Get an extension for your store as per your requirement from KnowBand.com. Front end Demo, Admin demo, and user manuals are available for better understanding. In case you have any queries or require expert assistance you can write an email at support@knowband.com and we promise to give a quick response.
It’s past time to revamp your wardrobe of all things opulent and to indulge in designer fashion with ease and at reasonable prices. This article is a walkthrough example of a luxury brand that has created their mobile app using Magento Mobile App Builder and have been a part of many fashion lovers.
Get to Know the Luxury Fashion Store- The Darveys
Darveys brings a wide range of designer labels from around the world to your fingertips. The online shop is a must-visit destination for high-end clothes, designer handbags, boots, and accessories, among other things. Darveys online store features all of the designers that aren’t readily available in India.
Darveys is India’s one-stop-shop for luxury labels such as Prada, Coach, Jimmy Choo, Diesel, Burberry, Calvin Klein, Michael Kors, Kate Spade, Ralph Lauren, Armani Jeans, Christian Dior, Dolce Gabbana, Fendi, Furla, Emporio Armani, Tory Burch, Balmain, Balenciaga, DKNY and many more.
For creating a Mobile Application for this luxury fashion store, Darveys trusted Knowband’s Magento Mobile App Builder. The mobile app module helped this online discounted luxury retail venture to build a fully-functional application for their store available for both Android and iOs users. Darveys offers Luxurious Men’s clothing, Women’s clothing, Luxury bags, and Luxurious Accessory Brands for brand lovers.
Darveys Mobile App Features that makes the app useful
The Darveys mobile application is fast loading and organized. It has a custom landing page and a perfect mobile product page with clear navigations.
The application has a category tab for users to find the products with ease. Every category has several sub-categories to make the search task easier.
They even run discounts on luxury brands, like Deal of the Day, Flash Sales, Season Sales, etc. Customers can change the layout of the product display according to their convenience.
For improvising the shopping experience, filter and sorting options are provided on the product page.
When a customer visits a product, sometimes they like to add that to their future shopping list, and for that, the app has a wish list option.
From the product page, the quantity can be updated for the cart. The CTAs are very well defined and any user can simply use the app. After adding a product to the cart, it will redirect the user to the shopping cart page. Now users can either proceed directly to the checkout page or they can continue shopping.
Checkout, Payment and Shipping methods in Magento Mobile App developed for Darveys
Now let’s see how a user can do superfast checkout on the Darveys Mobile App. If a user is already registered with the Darveys, then he just has to provide an email address and password or he can log in using Facebook or Google+ on Darveys mobile app.
Also, the sign-up process or the registration process is simple and requires few simple steps to complete. To avoid the registration process, a new user can also sign-up using their social media accounts.
The checkout page of darveys mobile app created with Mobile App Builder has single page checkout design and can enhance the user experience the most. The customer will have to enter the shipping details first.
After selecting the payment method (COD or Online Payment Method) their order will be placed.
Wrapping-up
This mobile app is a live example of Knowband’s Magento Mobile App Builder plugin that is exclusively designed and customized from the customer’s point of view and it helps your business to reach the zenith.
Knowband provides custom mobile app development services and website development services for various eCommerce platforms. We believe in quality and our eCommerce products are trusted by thousands of clients all across the globe.
For any eCommerce module, you can visit our store or you can reach out to us at support@knowband.com via email.
Martin Grow Shop is a popular green store where you can find a variety of seeds and plants that are grown indoors. The purpose of building Martin Grow Store was personal creativity and technical experimentation in the field of botanical cultivation. It is situated in Italy and not just the plants and seeds but, you’ll find many other products from tools to shop lights on the same platform. They have created their website on the PrestaShop platform and have installed some of KnowBand’s popular PrestaShop modules to enhance UX and customer experience on their store.
The website runs smoothly and you will get a satisfying user experience all over from the landing page to checkout and payment gateways. All of its web pages are mobile responsive. They have even secured the website from bots and spammers by Google reCaptcha. Let’s have a look at the PrestaShop Modules installed in Martin Grow Store that adds a pleasing user experience to the store.
KnowBand’s PrestaShop Modules live on Martin Grow Shop:
Ajax Cart
Ajax Cart adds a clean, transparent, and informative Shopping Cart to increase the online store’s conversion rate. The Ajax-based interactive pop-up ensures a high impact on direct sales.
With this addon, Grow Store promotes offers and banners and it adds direct CTA to the checkout page.
It also has a free shipping bar included in it.
Wish List
To enhance the user experience and improve retention, a wish list is a must-have feature. Grow Shop website has a wish list feature added using PrestaShop Wishlist Module developed by KnowBand.
Google reCaptcha
To secure the Grow Shop Website from bots and spammers they have added Google reCaptcha on their website. The image below is showing the reCaptcha added on the checkout page of Martin Grow Shop.
One Page Checkout
Another PrestaShop module installed on Martin Grow Shop is One Page Checkout. Because of its alluring features like Guest Checkout, Social Login, Multiple Payment and Shipping methods, etc., it is one of the best sellers of KnowBand.
The checkout page has options like Guest Checkout, Social login, and email registration options. If a customer is willing to do the Guest Checkout, then he can put the email address and delivery address.
Cash On Delivery with Fees
Offering COD is one of the marketing strategies to reduce cart abandonment that occurs during the payment process. People often feel intimidated in sharing their credit card or debit card details on the new eCommerce website. To overcome this, Grow Shop added Cash on Delivery with fees module on their PrestaShop store.
Google Shopping
To list their products on Google Shopping, they have integrated the Grow Shop with Google Shopping using an integration module. It increases the visibility of the products on Google Search and every product update on the store will directly get synced with Google Shopping listings.
Final Thoughts:
The Martin Grow Shop is one of a kind where you can find different PrestaShop modules and all are making the user experience better and rewarding. KnowBand store has 80+ PrestaShop modules for every eCommerce requirement.
Knowband might have a solution to your eCommerce problems. Click here to visit the store.
The success story of e-commerce has its way of encouraging people to turn their business more towards the internet. More than 50 percent of shopping takes place online, current figures say. Therefore, more people are tilting towards creating their own marketplace with the latest trend of online shopping. The Cottageemporium is one such online store that has chosen OpenCart Marketplace to become a full-fledged marketplace.
The world-famous Central Cottage Industries Emporium firm has all the handcrafted and handloom products that reflect the culture and traditions of India. Velocity builds Cottage Industries’ online presence by creating a marketplace on the OpenCart platform using KnowBand’s OpenCart Marketplace Extension where various sellers can sell their quality products with aesthetic designs.
About Cottage Emporium
The Central Cottage Industries Emporium (A Government of India undertaking Ministry of Textiles) was established in 1952. Seeing the adverse effects of industrialization on the Indian economy and social culture, post-colonialism felt a need to give Indian crafts their rightful position and excite millions of craftsmen across the country’s parched creative spirits and help them gain a decent livelihood.
The Central Cottage Industries Emporium has been a favorite among clients in India and around the world as a showcase of the creations of Indian craftsmen, weavers, and folk artists. It has taken special care to make sure that through its goods, décor, exhibits, and everything else that goes with it, you get a sense of what the real India is all about.
The Cottage Emporium stands high, allowing India and the world to access the finest crafts with an assurance of authenticity, elegance, and value, setting aesthetic and design standards. Anyone can register as a seller on the Cottage Emporium Marketplace.
Services offered by Cottage Emporium:
Under one roof, the emporium displays the finest crafts from all over India, ranging from exquisite sculptures, paintings, objects, metalware, woodcraft, pottery, stoneware & marble craft, Bankura silver branded, carpets, furniture, furniture, home linen, sarees, ready-to-wear, shoes, jewelry, craft pieces, herbal products and much more. Every product is distinctive, representing India’s traditional myths, legends, religious beliefs, cultural ethos, and rich heritage.
On multiple fronts, the emporium promoted handicraft and handloom, embracing market analysis, handpicked choice, design growth, impeccable quality, varieties, fixed prices, creative promotions, a basket of auxiliary services such as personalized corporate gifting items, interior design services, packing/shipping facilities, specialist gift wrapping, ATM, foreign exchange counters, etc.
Click here to Visit Central Cottage Industries Emporium Marketplace.
How does Cottage Emporium Marketplace work?
The Velocity Software Solutions have created the Central Cottage Emporium’s digital Marketplace on the OpenCarteCommerce platform using KnowBand’s OpenCart Marketplace Extension. The website is attracting users from all across the world and there are 56308 visitors so far. The marketplace is rich in features and functionalities. By converting their online store into a Marketplace the store admin can allow multiple sellers to register on the marketplace so that they can list their products on the marketplace to reach out to the new audience. The Marketplace admin can charge a commission to the sellers that will be paid on each sale of the seller products. Marketplace admin can also offer a variety of products at a competitive price to the customers, which will increase the customer experience and they can explore a huge variety on a single platform.
The marketplace features can be further customized based on the business needs and as per the requirement of the Cottage Emporium Marketplace, all the required changes have been done by Velocity.
It has a curated admin panel and seller dashboard. The seller registration can be done from the customer registration field.
Front End at a Glance:
Cottage Emporium for Indian Handicrafts and Handlooms is actually one of the most trusted shopping marketplaces. The marketplace consists of a variety of common categories, all of which include the latest set of famous Indian culture and traditions. Here is a summary below of the full marketplace.
The Landing Page:
Discover the beauty of Indian culture from the comfort of your home. The home page is simple and it has a clean and clear design that is smooth and user-friendly. The products can be found with ease by selecting the category.
Shopping Cart:
With just a few taps, choose your favorite & all the new items and add them to the cart. The marketplace is considered to be the most relevant and accessible marketplace for everyone. Customers can add one or more products to the cart.
Product Page:
For the product page, there are various categories and the crafts are available as state-wise and certified products collection as well. There are some special categories:
New Products: New products are constantly updated, so explore the Cottage Emporium website to stay updated and become a trendsetter with all the trendy & stylish products.
Best Seller: In the ‘Best In’ tab, get all the best-selling products and enjoy shopping to your fullest potential with the highest product quality provided on Cottage Emporium’s Online Website.
Special: In the ‘Special’ tab, the number of unique items is compiled together to make your shopping friendly and fun-filled. The sellers can run discounts and promotions on the store.
Customer Account Registration:
The customer account registration is easy and can be completed in few simple steps.
Register as Seller:
Any customer can register as a seller by selecting the ‘Register as Seller’ option in the registration form.
Return Policy:
Easy return policy for the customers with 30 days money-back guarantee. They offer 24/7 online support and they offer assured shipping on all orders.
Multiple Language and Currency Support:
The website supports Euro, Indian Rupee, and US Dollar. Along with that, customers from all over the world can access the website in their native language.
Social Media Links:
Multiple social media handles are linked to the marketplace where customers can follow Cottage Industries Emporium’s social media pages and stay updated.
Testimonials:
The Testimonials are the most important element of a marketplace as they help new visitors to trust the website sellers and product quality. There are various testimonials displayed on the website that can influence the shopping decision of the user.
Message from the Central Cottage Industries Emporium:
After exploring various eCommerce platforms and speaking with several developers, we (‘Central Cottage Industries Emporium’) settled on the ready-made marketplace solution for our handloom and handicraft website- The OpenCart Multi-vendor Marketplace.
Velocity Software Solution team transformed our website into a fully-functional Marketplace using KnowBand’s OpenCart Marketplace Extension.
The extension made our tedious work simple!
This is a no-coding solution and it has all the functionalities that help us in seller management, product quality assurance, and inventory management.
We can easily set commissions for the sellers and all the payouts are managed by us with ease. Moreover, I am thankful to team Velocity who is always available to help us with any issues coming on the way.
About OpenCart Marketplace (Multi-vendor):
The OpenCart Marketplace extension by Knowband will easily transform your single-vendor website into a fully functioning marketplace. The admin can create a marketplace like Amazon, eBay, Etsy by using the Multi-vendor Marketplace module so that many vendors can sell their goods on the market.
The OpenCart marketplace module’s admin interface makes the management of sellers simple. The extension of the OpenCart Multi seller marketplace makes commission management simple for the store administrator. For all updates, personalized email templates are available. With just a click of a mouse, product and category management can be done and
The Opencart mobile app builder plugin is also compatible with this module. Knowband also offers the Mobile App for the marketplace so it will be easy for the marketplace owner to offer the best mobile experience to the customers using the mobile app.
You can explore the OpenCart Marketplace Extension on the KnowBand’s or Click here to see the demo. Our team is always available to provide custom website development services. To discuss, write us at support@knowband.com
“Work hard in silence, let your success be your noise.”
This line is well-suited for the self-made man, a marketer, an influencer, a blogger and an inspiring entrepreneur, Arpit Srivastava. He is marketing experts and works on providing value through his own website https://marketinglessons.in about the latest trends and marketing approaches. His blogs get remarkable 30k visits every month. What makes these stats remarkable is the fact that he is not doing any SEO works for his site and hasn’t even hired any agency for the same.
I think it’s enough for this question to strike your mind that “how has he managed to do that?” Let’s know in Arpit words:
1. What made you think of starting marketinglessons?
Initially, like every newbie blogger, I started a personal blog named after my name and jotted down everything under the sun. The very soon harsh reality of the web struck me that no one else was interested in the portal except me.
However, I decided to live within over the years and kept writing once in a while. Unintendedly, the content started aggregating majorly towards 2 topics – Marketing and Technology. The portal was then renamed from my name to Technology, Management and What Not. I started to witness some traffic on a couple of articles on Marketing.
Considering that it was difficult to keep pace with tech websites with plenty of resources, I finally decided to drop technology as a category and write only on something which I was passionate about – Marketing. It led to the portal as you know today marketinglessons.in
2. What problem were you trying to solve with your writing and who is your audience? What is the USP of your blog? What you found attractive and interesting which that inspired you to continue this?
I realized that there was a stark difference between what was taught in MBA classes and how was it in the corporate world. My intent was to find synergies between the two and make content more useful for college students and first jobbers. I also found that there were many websites catering to needs of seasoned professionals into marketing and media. So my target was relatively underserved.
So currently 80% of my audience fall into 18-34 yrs old age bracket. This audience doesn’t understand the jargons of the corporate world but loves to learn via marketing examples around them. My intent to be seen as an effective trainer and influencer in this space has kept me going.
3. How much time or effort do you put in to make a post? Share your approach towards research while writing the blog?
Initially, I just used to write something which I read and found interesting (in Marketing of course) but now I have an approach where I divide my articles into different categories like – Academic, Research, Management Models etc- Notably, I do not jump into News articles which I think are fad and come and go. They might give traffic momentarily but are never there to stay for long.
A fully exhaustive article with proper research can take anywhere in between 3-4 hours and most of the times even longer. There are smaller pieces which take 2-3 hours but I prefer to keep it explanatory and long. This time also includes the time taken to fine-tune the article to meet SEO requirements.
Few of the elements I take care while I write an article:
a) Snippet Preview which gets indexed by Google
b) Choose the right Focus Keyword and repeat at the right keyword density
c) Jot down the meta descriptions as per the Focus Keyword
d) Images to get the right Alt Attributes
e) Choose a search friendly slug
Basically, I do take care of on-page optimizations to an extent but do not do any off page SEO.
4. Did you face any hurdles because you don’t have a technical background? Do you advertise your blog or did you hire an agency to popularize your blog?
I take care of the design, content, SEO and promotions single handily. It is definitely not the way to handle it if I want to see it bigger but this is how it all started and continues to do so until I find someone like minded to share the load. I have never had a technical background and most of the things learned are via various websites, video tutorials. I started from the free WordPress followed by a paid URL being mapped to the free hosted portal and into the current state the website is an independently hosted website built on WordPress.
One thing that has remained constant is that I have been on WordPress throughout and with time gained knowledge on how to manage the platform. Few ready to use templates and even a couple of paid tools helps the website to look more professional than what I could have ever developed.
I have never resorted to paid advertising to bring in traffic for the blog. I am a firm believer of organic traffic read about SEO techniques and implement them while I write articles.
5. How far Marketinglessons.in has reached since inception in terms of traffic/revenue?
The portal has seen many ups and downs form the time I moved from wordpress.com to independent hosting. There have been instances where the website has been completely down with zero traffic to a peak of 56K pageviews per month. Currently, it keeps on fluctuating between 15-20Kvisitors every month.
Jul 2017 – Dec 2017
With a busy schedule, I hardly get time nowadays to write. As I respond to this the last article I wrote was 1.5 months back. I know the numbers can increase exponentially provided I write regularly.
Ad revenues are not the main motive behind this. For instance, the blog exists form last 6 years but I monetized it with ads only 2 years back. Besides ad revenues, I also get a request to do sponsored (paid) content which I make sure are clearly demarcated from the regular articles.
Also, the objective much broader with marketing lessons workshops in B-Schools rather than only making money via ads.
6. I heard that you lost your entire blog and had to restart. When and how did it happen? What did you do to get back on feet again?
That was one nightmare of an incidence. This happened while I was migrating the blog from one server to another. I hosting was on windows shared server earlier. I learned that WordPress works best on Linux server and decided to move from Windows to Linux. As I had no technical background, I thought this would be an easy move but it wasn’t.
I lost database files in the migration and almost all content, Google search rankings and therefore traffic.
March 2018 has almost NIL traffic
Writing fewer articles off late turned out to be a boon as I had a backup file dated couple of months back. I used that file for getting back the content but still lost 3-4 articles in the process. Also, all media files were missing which I to re-upload the link to the articles individually. I started by building the most popular articles to the less popular ones and finally resubmitted the website for indexing.
Thought could not get back to initial levels but have recaptured 80% of the earlier levels.
7. What are the future plans?
With a regular job at hand, the bandwidth to dedicate on the blog had gone down. As a long-term goal, I would want to see the portal as one of the go-to pages form MBA students specializing in Marketing. As a stepping stone, I aim to write more regularly.
If I adhere to a regular schedule I do not a reason why I won’t be doubling the traffic in the next 1 year.
8. If you were to give one piece of advice to the readers/bloggers, what would it be?
Think about it this way, what is that one thing that you would do even if you didn’t get paid from it for years. If its writing or creating content sit back and pick a topic which will never dose you off. Writing or blogging aside, for instance, if you think that you love dancing just because you are passionate about it, go ahead and pursue it and simultaneously create YouTube content while you do so.
If monetization is the driving factor to start something it might just die away as you might not see it coming for years.
“Success is not just what you accomplish in your life, it is about what you inspire others to do.”
With 8 yrs of experience with leading brands in the corporate world, Arpit brings with himself marketing insights across industries – namely Consumer Durables and Media & Entertainment.
He started his career with HCL Technologies where he was a part of the Corporate Brand Team. After his stint at HCL Tech, he went on the lead Product Marketing function at Sony Electronics where he was responsible for the nationwide launch of Xperia Smartphones; including the award-winning campaign of waterproof smartphones featuring Katrina Kaif.
Currently, Arpit leads Marketing (North & East) for Entertainment Network India Ltd; better known as Radio Mirchi, and has played a pivotal role in adding 2 new brands in ENIL’s portfolio – Mirchi Love & Ishq FM.
Work apart, he loves training students and professionals in marketing. He has conducted various workshops in leading campuses in India – Amity, SRM, Thapar, NDIM, Asia Pacific etc-. Pursuing his passion for teaching, he has trained marketing professionals at HSBC, Citibank, Tata Sky, Star and Pernod Ricard as an Assistant Professor with Edupristine, a leading MNC into corporate training.
With awards spanning throughout his career, the latest one in his kitty is the Pitch Top 50 Brands Award which he bagged for Radio Mirchi.
