Tag: Google AMP

OpenCart AMP (Accelerated Mobile Page) Extension

“OpenCart AMP Extension reduces the page load time of your website in mobile devices and offers faster loading to enhance the experience of your mobile users”

According to a report by Invesp, more than 2 billion people use their mobile devices for online shopping, globally. Also, as per Statista, 53.9% of all U.S retail e-commerce is expected to be generated via m-commerce, by 2021.

Mobile Commerce or M-commerce looks promising to be a dominating e-commerce force in the upcoming years. With the increase in the number of mobile users, e-retailers have started looking out for ways to optimize their e-commerce website for mobile and one such way is the implementation of Google AMP.

What is Google AMP?

Accelerated Mobile Pages or AMP is an initiative by Google that is designed to offer faster loading of web pages on mobile devices.

Data from KISSmetrics reveals that if a website takes more than 3 seconds to load, 40% of people are likely to abandon the page, resulting in an increased bounce rate. This is where AMP comes in handy.

AMP for OpenCart

An AMP-enabled web page or website is the topmost priority for a customer when they are looking for any info on the search results.

OpenCart AMP (Accelerated Mobile Pages) Extension optimizes your website and converts your website pages into flexible mobile pages when browsed via a mobile device, and delivers content quickly. It gets rid of all the clunky elements from your website and displays only the relevant content. OpenCart Accelerated Mobile Pages is a powerful mobile optimization tool that helps you index your mobile pages faster.

Features of OpenCart AMP Extension

1. Home Page AMP

OpenCart Google AMP module helps you implement the AMP functionality on the Homepage of your website.

You can display a custom text on the Home Page and select whether you want to display it on the top or bottom.

Display Featured Products, Bestsellers, New Arrivals on your Home page.

Choose a minimum number of featured products, best sellers, new arrivals that you want to display.

Display featured products, best sellers, new arrivals in a carousel mode.

 

You can also add videos from YouTube, Vimeo, DailyMotion and display them on your Home Page. Videos can be set to autoplay.

OpenCart AMP extension allows you to display Instagram or Twitter feed on the Home Page.

2. Category Page AMP

Implement Google AMP on your category page and allow quick navigation to your users through the listed categories.

Create a custom text for the category page and select the display position.

3. Product Page AMP

Implement AMP on your product pages with the help of the OpenCart AMP module.

Create a custom text for the product page and select the display position.

Display product reviews and related products.

4. CMS Page AMP

Implement AMP on CMS (Content Management System) pages and optimize the website content for mobile users.

5. Customize the Look and Feel for the Mobile Devices

Try out different color options and make your AMP-enabled website appealing in front of mobile users. Google AMP OpenCart consists of a “look and feel” tab, from where you can customize the website appearance accordingly.

6. Add your Social Media Pages

You can add your social media pages to your AMP-enabled website. With the OpenCart AMP extension, you can add your Facebook page, LinkedIn Page, Instagram account, Twitter account, Pinterest account, and Tumblr account, etc.

7. Enable Google Analytics, Google AdSense, and Facebook Pixel

You can link your Google Analytics ID to track the performance of AMP pages. Similarly, you can link the Google AdSense and Facebook pixel id.

Apart from these features, you can

Upload your website logo and adjust its width and height

Upload a banner for featured products, best sellers, and new arrivals.

Create your cookie consent message

Select the number of products to be displayed on a single page.

AMP for OpenCart FAQ

  • Does the AMP extension support the Journal theme?

Ans: Yes, the module does not get affected by the Journal theme. The UI of the AMP pages will remain the same as configured. (Independent of the site theme).

  • Does the AMP Extension require coding?

Ans: No, it does not require any coding to set up. 

  • Can customers change the home page design and add products on the home page?

Ans: Yes, with the Accelerated Mobile Pages, the home page design can be customized. Admin can change the banners, colors, look and feel and add featured images of the home page. 

  • Does the app support multiple languages?

Ans: Yes, the OpenCart AMP extension is multi-lingual and works well with all the languages.

  • Can I add Social media profiles to the home page of Accelerated Mobile Page?

Ans: It is very easy to embed Twitter and Instagram profiles on the AMP extension. Check out the admin demo for the same.

  • Is KnowBand Opencart AMP (Accelerated Mobile Pages) compatible with the Marketplace website?

Ans: Yes, the extension is compatible with any website including the marketplaces.

You can purchase the OpenCart AMP Extension from:

OpenCart Marketplace 

KnowBand Store 

Final word

Since AMP provides instant loading, the bounce rate of your website decreases. OpenCart AMP extension helps you gain excellent conversions from mobile devices which otherwise could have been lost due to the poor page load speed. By speeding up the website load time, AMP will push your site above in the mobile search engine rankings. It will enhance the user experience and increase your website visibility.

Try out the OpenCart AMP Extension today! If you have any queries regarding this extension, feel free to ask in the comments below or you can raise a ticket at support@knowband.com

Also read:

Benefits of Google AMP for E-Commerce

Benefits of Google Accelerated Mobile Pages (AMP) for eCommerce

Benefits of Google Accelerated Mobile Pages (AMP) for eCommerce

The world has witnessed an enormous increase in mobile users count in the last few years. According to Statista, the number of mobile phone users, worldwide, is expected to cross the 5 billion mark by 2020, which makes an estimate of 65% of the total world population (7.8 Billion by March 2020) having access to mobile phones. Talking about Internet users, 56.1% of the world’s population has access to the Internet, as of April 2019. (Source: Wikipedia)

With such a vast majority of people having access to mobile devices and the Internet, it leaves no question why Google gives high priority to faster loading of web pages on mobile phones.

Research says that 40% of mobile users abandon the website or the web page if it takes more than 3 seconds to load. Considering the importance of page load speed, Google launched Accelerated Mobile Pages or AMP that loads pages lightning fast in mobile devices. Google showed the AMP versions of web pages in mobile search results for the first time in February 2016.

What exactly are Accelerated Mobile Pages?

AMP is an open-source initiative by Google that primarily focuses on the faster loading of web pages on mobile to provide an enhanced and smooth browsing experience to mobile users without interrupting the desktop view. Whether you are an e-commerce company, a publisher or an advertiser, AMP is the need today to improve the experience of mobile users on the web.

AMP-enabled pages show a lightning symbol right next to the page URL.

Google AMP for eCommerce

Since a majority of online shoppers use mobile phones to shop, page load speed, therefore, holds extreme value. As per the stats collected by Statista, mobile commerce accounted for 63.5% of the total sales worldwide in 2018. M-commerce already surpassed eCommerce in 2016 and the sales count is expected to reach nearly 73% by 2021.

The percentage reflects the change in the trend of online shopping and how m-commerce is continuously dominating eCommerce year-over-year. The introduction of Accelerated Mobile Pages has helped eCommerce businesses scale-up their conversions by improving their performance and visibility on mobile searches.

Let’s now try to understand the benefits of Google AMP for eCommerce

Benefits of Accelerated Mobile Pages for eCommerce

1. Increases the Page Load Speed

Accelerated Mobile Pages improve the web page load speed or say reduces the page load time of your website. It avoids clunky elements that might slow down your site speed and enables quick browsing facility across mobile devices.

Your website might be amazing but if there’s a lag in loading or if it is not mobile-friendly, users will leave it straight away. Better the site speed, better the conversion rate.

2. Reduces Bounce Rate

Since AMP offers quick loading, it puts an end to the troublesome experience that users face due to slow page loading. The increased load speed leads to reduced bounce rate, higher user engagement and the boosts the average site time.

3. Increase in Mobile Search Engine Rankings

The swift loading offered by Google AMP improves the mobile rankings in the Search Engine Result Pages(SERPs). Your web pages might not be ranking well on the search engine when browsing from a desktop, enabling AMP on your e-commerce website can improve the chances of ranking those pages at a better position when browsing via mobile devices, though it is not guaranteed as rankings depend on so many factors.

4. Accelerated Mobile Pages improve Website’s Performance

Accelerated Mobile Pages create a rich and mobile-friendly version of your eCommerce website and bring in high click-through rates and the AMP pages can be adjusted for multiple browsers. Besides, you do not need to make an XML sitemap for the AMP pages. Google automatically creates the sitemaps for your AMP pages.

5. AMP can be implemented across various pages on your Website

You can implement Google AMP on multiple pages on your eCommerce website and make it easier for your mobile visitors to surf your store’s content without any trouble.

Accelerated Mobile Pages Module by Knowband

The AMP module by Knowband accelerates the web page loading on mobile devices and allows you to enable AMPs for multiple pages on your website like Home Page, Category Page, Product Page, CMS pages. Knowband currently offers this module to Prestashop and OpenCart platforms. Do check out-

Accelerated Mobile Pages(AMP)- Prestashop addon

Accelerated Mobile Pages(AMP)- OpenCart extension

Key features

The AMP module offers some remarkable features:

1. Generate AMP on your

Home Page

Category Page

Product Page

CMS Pages

2. Display a YouTube video, Instagram and Twitter posts, etc. on your AMP-enabled website.

3. The AMP extension allows the store admin to customize the look and feel of their e-commerce website on hand-held devices.

Apart from this, you get many other features to enhance the experience of your mobile users.

Note: For the AMP module to work, your website must have an HTTPS protocol. AMP will not function with the HTTP version.

Final word

AMP is powerful. You should definitely consider implementing it on your eCommerce website. With so much to offer, it can be a powerful tool to take your eCommerce business to new heights.

If your website is already AMP-enabled, do let me know what changes it brought to your online business.

Also read:

What is Google’s AMP and how it will impact eCommerce businesses?

AMP Extension for OpenCart

What is Google AMP and how will it impact eCommerce Businesses?

The ever-changing market and consumer behavior have compelled the eCommerce store owners to stay on their toes. With the aim of easing out the pressure of the online business units, Google keeps on updating its policies and schemes from time-to-time. The quest to stand out in the competitive market will be easier if the eCommerce store owners stay abreast of Google’s update. Google AMP or Accelerated Mobile Pages is one of the updates of Google that is expected to take the online market by storm

Google AMP project was launched in the year 2016 but was restricted to a few segments. However, the project now provides an option to the eCommerce companies to build their sites in the AMP format.

What is Accelerated Mobile Pages (AMP)?

Google AMP is an initiative by Google for publishers to make web pages load faster on mobile devices. With M-commerce in trend, AMP proves to be very beneficial to take mobile shopping to the next level.

Around 40 to 50% of the sites are abandoned because of the slow load time, especially in the handheld devices. Catering to this prominent problem of the mobile site owners, this project of Google makes the mobile pages load faster.

The remarkable load time is achieved in two ways. First of all the developers are required to create their pages in accordance with the guidelines prescribed by Google. There is a narrow set of web technology that is required to be used during the web page creation. This technology forbids most of the JavaScript which ultimately reduces the load time of the pages. Secondly, the web pages are served from Google’s server when the page is visited through Google Search.

Effect of AMP on eCommerce business

The whole purpose of Google AMP is to make the web pages load faster, ensure customer retention and boost conversions by simplifying the shopping experience of mobile users. There has been a major shift in online shopping from desktops to mobile devices. Even the famous eCommerce platform like Prestashop offers Prestashop Mobile App Builder modules to help the owners have their own shopping applications. Thus, a project that resolves the problem of slow mobile experience of the customers will definitely give an edge to the businesses.

Impact of Google AMP on online marketing

Having discussed the effect of the Accelerated Mobile Pages on eCommerce, it is inevitable to note that it will have a huge impact on online marketing. Listed below are some of the effects of the same. Take a look.

AMP-enabled web pages will rank higher in SERPs. As per a report shared by Google recently, 9 out of 10 online customers are more likely to shop if they find the mobile experience informative. This is the biggest reason the AMP-enabled article will prove a boon for online marketers. The AMP contents will rank higher in the SERP. Since the number of internet users who seek advice and tips on their mobile phones has increased in the recent past, the articles that are ranking in the first 3 positions of Google’s SERP will reap results for their respective stores.

AMP is open source

Google AMP allows people to incorporate the changes as per their needs. Hence, the marketers can now formulate their content with close reference to the consumer behavior of their niche audience. The contents will get more readers and so the traffic of the mobile sites will increase ultimately.

A boon for SEM

The paid ads with AMP-enabled pages will stand out from your competitors. Ads in AMP use Https and will be more engaging and innovative. Hence, it is likely to have a positive impact on both the organic and inorganic results.

Reduced load time

Loading time is the major factor leading to an increase in the bounce and exit rates. With Google AMP, the quick load speed will have the readers stay longer on your page, hence reducing the bounce rate. In addition to that, a low bounce rate helps to validate the search engines that whether your web page is in accordance with what the visitors are looking for. Along with a number of benefits, it has certain cons for online marketers as well. Some of them are listed below.

  • The AMP contents are currently simple articles. These web pages would not provide any subscription or a form-filling option to the users.
  • Even though ranking the pages on Google SERP will become easier, the budget invested in content marketing will definitely increase.
  • Adding to the troubles, Google will not accept the content in AMP cache unless the content is free of all the errors.

Final Say

While the mobile app can improve your business, Google AMP can take your business to new heights. Google AMP accelerates content marketing, and the Android app builders should gear up for the changes that the search engine is expected to see.

If you have an e-commerce store on PrestaShop or OpenCart platform, you can try out our PrestaShop AMP addon and OpenCart AMP extension.

Liked This? You’ll Like These Too