Tag: eCommerce trends

What are the Latest Ecommerce Trends for Magento Stores?

Magento is one of the most well-known platforms for developing online stores. This results in making it a little bit simpler for both small and large business owners to manage a profitable online store. Since many shops have been moving to e-commerce in recent years due to its many advantages, eCommerce platforms have seen rapid growth. The Magento is the one that offers the best help for a business. Without empowering the Magento stores it is not easy to adjust according to the market.

As Magento is an open-source platform with much growth potential for online stores, the majority of merchants use it to create their eCommerce websites. A great shopping experience for customers is also made possible by it for sellers. You must be familiar with the leading developments in Magento development. Some of the latest trends for Magento stores are below:

Latest Trends for Magento Stores

PWA (Progressive Web Apps)

A progressive web application (PWA) is an online application that makes use of cutting-edge web technology. It has design principles to provide a steady, speedy, and interesting user experience.

With an experience similar to an app, PWA integration improves the usability of Magento websites. With full-screen mode, cutting-edge features, and offline mode, Magento PWA loads more quickly and is more interactive. Additionally, PWA features like push notifications and installability can significantly reduce marketing expenses.

Push Notifications

Push alerts can give your Magento business incredible conversion and sales potential. Moreover, push notifications have the potential to improve user engagement, raise brand awareness, and decrease the rate at which users abandon their shopping carts. In comparison to email marketing, push notifications to have a much higher opening rate.

You may let customers know about your deals, sales, and top-selling products with the aid of Magento push notifications. Based on your customers’ preferences, locations, and interests, you may also send them customized push alerts. Your opportunities to increase website traffic and close more transactions will be maximized.

Search With Voice

The eCommerce sector has been undergoing revolutionary change due to voice search technology. The ease with which shoppers can find and purchase goods or services increases with this feature. Further, voice search technology has completely changed the way people shop online.

It is time to incorporate voice search into your Magento e-commerce store if it is not already present. To have one of Google’s highlighted snippets appear on your website, you must voice search-optimize your content. Due to the lengthier nature of voice search inquiries compared to text queries, use a conversational tone and long-tail keywords in your content and product descriptions.

AR and VR

Other cutting-edge methods that shoppers favor while purchasing from an online business include augmented reality and virtual reality. They can quickly test things virtually by picturing them from all angles. Additionally, it aids in their ability to make an informed purchase, which is crucial for establishing a company’s credibility.

Image Search

Visual search is a common way for individuals to quickly look for anything online in the current digital era. The majority of the time, people utilize it to look up places or landmarks. However, online buying and selling are also starting to catch on. Customers can simply find commodities and products that seem similar to each other to buy by using this technology.

Marketplace For Magento Platform

A website that sells goods or services from numerous vendors in return for a commission is known as a multi-vendor marketplace. To track their items, each seller has a separate account. Unique business opportunities may be available in the multi-vendor market. Since you won’t need to invest in inventory, your financial risks will be reduced in the beginning. You can invest your time and money in marketing and business expansion to see benefits faster.

Second, a multi-vendor market enables you to quickly and successfully expand your supply. Furthermore, the vendors who provide goods on your marketplace might be a huge help to you in promoting your business.

Use Accelerated Mobile Pages (AMP)

Websites called AMPs use a very specific HTML framework. This makes it easier for data to be transferred between browsers, which improves the user experience. Or to put it another way, it makes page loading almost instantaneous. 

AMP promotes Faster load times and a lower bounce rate. AMP is based on the idea that mobile users want quicker outcomes. Pages that have been optimized for mobile devices should thus load quickly. Since these AMP pages are faster so these characteristics collectively improve the possibility of clicks.

In The End

In this article, we have been discussing the various trends to Improve the Magento Online store. Apart from this, we assist with custom developments as per the business demands. In case you have any issues or concerns related to our module then kindly let us know the same on support@knowband.com. Moreover, if you want to add any functionality to the module and we will assist you with the same as custom development. 

Top Four Mobile Commerce Trends Every Retailer Should Know in 2020

No one can deny or ignore the paced growth of eCommerce (retail) industry. With Mobile Phones stepping into the online commerce, the trends of online shopping has fully revamped. With the growing use of smartphones & mobile devices, m-Commerce has grown exponentially in the past decade. Almost every eCommerce business has released their own mCommerce shopping apps by now. So, to be relevant and to be ahead of the competition in the market, e-retailers must be aware of various mCommerce trends.

Although, we all are aware of the growth in smartphone usage and mobile apps preference when it comes to online product purchase. Yet, not all the e-merchants are achieving its full advantage for the online business. Mobile Commerce is a must have for every eCommerce website in 2020. The more you delay, more sales and conversions are losing. Taking your website business to the mobile platform isn’t any sort of luxury anymore, but merely a basic necessity. Don’t go for my word, just take a look at the below statistics:

In year 2017, the mobile eCommerce sales accounted for around 34.5% of total eCommerce sales. [Source: Statista]

By the end of 2021, the growth in this data is expected to be 54% of total eCommerce sales. [Source: Emarketer]

In this write-up, we will elaborate the top 4 eCommerce trends that have been extremely useful for the store owners.

#1. Multi-Platform Shopping Applications

Targeting both Android and iOS smartphone using audience will definitely bring more conversions for you. Offer a pair of native mobile apps for eCommerce website and let users shop from the applications as well. Native eCommerce Mobile Apps are the ones that are published on the app stores (Google Play Store & Apple App store). With a featured shopping app, the users won’t be just limited to the browsing products but keeping them everything available at their fingertips will increase more sales.

Choose a reliable ready-to-launch Mobile App Builder and get everything ready in 2-3 days. The readymade eCommerce Mobile App Maker extension allows the store admin to create apps without any coding or programming. Nor they need to hire a programmer and spend a huge money for the same. Just purchase the right plugin for your eCommerce and rest everything will be automatically handled from creation to publishing on App stores.

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

Magento 2 Mobile App Builder

WooCommerce Mobile App Builder

#2. Progressive Web Application (PWA)

E-Commerce Progressive Web Apps are the ones that are made live on the website (of the store). Whenever mobile website visitors visit a PWA active website, they see a button/tab which says ‘Add-To-Home-Screen’. Upon clicking it, the PWA mobile app gets instantly installed on user devices. That’s it, now the Progressive Web App will work like any other shopping application.

There are a few readymade extensions have the capability to provide fully customizable mCommerce PWA App for online store. The store admin get a very admin friendly dashboard from where they can edit and manage mobile app, send push notifications, etc. These days, to reach out to all possible target audiences, most eCommerce businesses are utilizing both native (Android and iOS) & PWA mobile apps.

PrestaShop PWA Mobile App

OpenCart PWA Mobile App

Magento 2 PWA Mobile App

WooCommerce PWA Mobile App

#3. Multi-vendor Marketplace & Seller Applications


Store owners that wish to have multiple sellers on the store usually opt for a complete package of Multi-vendor marketplace website and mobile applications. This process is simplified by Advanced Multi-vendor Marketplace with Mobile App extensions. Check out them from below links:

PrestaShop Advanced Marketplace with Mobile App

OpenCart Advanced Marketplace with Mobile App

Magento Advanced Marketplace with Mobile App

Magento 2 Advanced Marketplace with Mobile App

Using these, store owners instantly convert their store into full fledged marketplace & mobile app. On such a marketplace, store owners get a very optimized admin panel which let’s them manage every thing like-

  • Vendor Management
  • Seller Request Approval
  • Seller Commission Management
  • New Category Request Approval/ Disapproval
  • Tax Rule Settings
  • Rating & Review Management
  • Seller Order Tracking & Management
  • Sellers’ Transaction Tracking
  • Payout Management

All of the approved sellers on the store get their own unique vendor panels on which they can get following features:

  • Manual & Bulk Upload of Products
  • Order Management
  • Order Tracking
  • New Category Request
  • Commission Based Payout & more.

#4. Digital Payments & Transactions:

There was a time when online shoppers hesitated to make online payments & always opt for ‘Cash On Delivery’ options. But with the passing time & advancements in technologies & cyber securities, more & more shoppers have started to prefer digital payments over other options. In fact, nowadays the users first approach is to choose mobile payments over other options.

And reason is pretty simple for that. Mobile Payments offers much seamless and quick medium to pay for online product purchase. Just a few taps and the money is paid. Over the past few years, various advanced digital payments have been introduced in the market like e-wallets, Apple Pay, Google Pay, Braintree, Stripe, PayPal, Bank transfer etc. The eCommerce store owners can now opt for any payment options on their website and mobile application. As per Statista, mobile payments is expected to increase tenfold by 2021.

Its good to have e-wallets and UPIs integrated in eCommerce Mobile Apps. The users shopping through mobile applications (Android or iOS or PWA) can choose their preferable option to pay and make secure transactions. So, for businesses who have already stepped into mobile commerce or looking for a way to do so, choose a solution offering various digital payments to cater all sorts of mobile using audience.

Closing Comments

These were a few examples of how online shopping behavior is transforming. The store owners who are running their business on online eCommerce platforms should be in check with these trends. Ignoring the need of eCommerce mobile apps will only be a losing factor in matter of sales or revenue or growth.

So, if you are thinking of launching shopping apps for your website, its high time to act upon the same. Check the readymade solutions shared above or discuss more on support@knowband.com. We, at KnowBand offer readymade native (Android and iOS), PWA (Progressive Web App) & Marketplace Mobile Apps for the eCommerce websites build using any of the below platforms:

How to improve sale for your ecommerce store in 2019?

2019 is here and we all are loaded with fun and excitement. But, do all the eCommerce store owners are really prepared enough to welcome the coming year and all the opportunities with it? In this challenging eCommerce industry, the only way to stand out from the rest is by providing a top-notch customer experience. Well, the major reason behind raising this question is the upcoming technical advancements and trends which would directly impact your eCommerce sale and revenue. With the rising competition in the eCommerce industry, looking out for new trends and their benefits is the best way to expand your business. You all would agree with me that customer experience is the top priority for the growth of any eCommerce store.

It plays a vital role in differentiating your business and keeping you stand out from the rest. So, in this article, I would share some best eCommerce practices which would surely help you in keeping your customers happy and improve your sales consistently.

10 best practices to improve the sale of  your eCommerce industry in 2019:

1. Make your website trustworthy:

Most customers won’t know what your brand is all about. Brand recognition is one of the effective approaches to lure the users to your store. There are many websites out there with the same features as of yours. So, you have to be professional in making your website more respectful and trustworthy for the customers. The trust level can also be elevated by making positive press coverage and adding suggestions like reviews/testimonials etc.

2. Attractive and detailed images!

Images of any product are also important with customer reviews or product descriptions. That’s why it’s essential to choose the most attractive images to grab the customer’s attention. And for that, you can create your own content instead of relying on third party images. It improves your conversion rate drastically.

3. Cover FAQs for every possible query!

Since it is not possible to answer each and every query of all the customers physically. So, the better approach is to keep some FAQs on your website and let the users get every possible support from your end. With FAQ’s the customers could solve minor issues by themselves and it even makes your website shopping friendly as well.

4. Live chat support for direct assistance!

FAQs are important to solve the users’ minor queries, but, there are cases when the store owner have to solve the issue by yourself. So, our next practice is to create customer valued personalized interactions in the form of chats and calls. Customers are more satisfied with the store providing instant support and always prefers them. By providing chat option on your eCommerce website, you allow your visitors to ask queries related with products directly from you. Instant user support paints you as a professional among the users.

5. Improve your website loading speed!

If your website takes time to load, this could affect you in loss of sales. The slow loading website frustrates the customers and he/she ultimately ends up in leaving the website. Your website loading time is the deciding factor for your professionalism and reliability. As per Statista, 73 percent of mobile users in China expect websites to load in 3 seconds or less. A single second delay could lead to decreasing the conversion rate of the website. It can potentially cost a $100,000 per day eCommerce site to lose $2.5 million in sales every year. So, you should work on the loading speed of your website, if required.

6. Scarcity has its own perks!

Customers hop on the things that are hard to find and are exclusive. The scarcity of things makes them more valuable. This is why creating scarcity or urgency of the product or service, tends to be one of the most effective conversion optimization strategies. The sense of scarcity encourages your customers to buy that product at that instant of time. Often “Selling Out!”  is highlighted to get the users to buy faster.

7.  Provide Free Shipping!

Free shipping is a blessing. If we believe Statista,  73 percent of respondents stated that free delivery greatly impacts their decision to purchase an item online. Shipping charges are the top reason behind cart abandonment as customers don’t want to pay delivery charges. So try to provide free shipping and grab the maximum leads.

8. Make the products search more seamless!

There are customers who visit your online store because they already know what they want to buy. But many of them have no idea and for them, product filters are important as the users might need to see what’s new in trend and what could be more suitable for them. Filter option helps visitors focus on the items that they really wish to buy. So keeping everything clutter-free could help you in increasing your online sales.

9. Detailed product descriptions!

Product descriptions are also important as complete detail can lead to the sky-high conversion rate of your website. So it’s better to explain your product in detail to avoid exchange and returns after purchase. Giving a description of your product will increase its value to your customers, thus encouraging higher conversion rates.

10. Keep the checkout page simple!

According to Statista, 69.23 percent of digital shopping carts and baskets were abandoned in the year 2017 and the purchase was not completed. Many a time it is because of a complicated checkout process. You can reduce your cart abandonment rate by making the check out process easier for the customer. You can apply PrestaShop one page checkout addon on your eCommerce store.

Conclusion:

Although there are various other eCommerce practices that should also be considered by entrepreneurs, However, if you incorporate these above-mentioned practices, your web store will begin to experience profitable results.