The growth and expansion of any business be it offline or online depends mainly on the conversions. In the case of eCommerce stores, the conversions are usually referred to as product sales achieved. Agree, every store owner can’t succeed in terms of making bumper sales but it is a fact that every eCommerce store owner has a strong urge about making a significant increase in his/her store sales.
If you are not lucky enough in increasing the sales of your online stores, it is time to start looking for an effective remedy. A low performing eCommerce site in terms of product sales is not of much use and is actually more of a burden if the operational cost of the store is too high. This blog is certainly a big relief for those sales deprived eCommerce store owners who are looking to escape out of the long continuous sales dud. We have figured out some ways and came up with 9 effective tips to improve sales on your eCommerce store.
1. Provide exciting offers and deals to your customers
Almost every online shopper is in search of exciting shopping offers and deals that could persuade them for a quick product purchase. If your eCommerce store is unable to excite its targeted customers through amazing deals, discounts, shopping offers, free shipping service, gift cards, sales coupon, and other such components, it is certainly going to hurt your business fortunes in the long run
2. Offer multiple payment and shipping methods
Don’t be adamant while offering payment and shipping options to your customers but try to be more flexible. You need to make a survey among your customers for including the popular payment and shipping options on your online store for ensuring a comfortable online shopping experience. The presence of only selected payment and shopping options also results in higher shopping cart abandonment and bounce rates.
3. Provide easy navigation around your site
Customers nowadays are very choosy when it comes to a product purchase. They want to look out for a number of products before actually going for the final purchase. In order to offer easy navigation around your eCommerce website, you can take the help of a productive heatmap and A/B testing tool like MockingFish that can improve the customer engagement on a site to a great extent.
4. Remove hurdles from your checkout process
Due to the scarcity of time with online shoppers, eCommerce stores need to focus on ways to improve the checkout process on their site. They need to remove unnecessary fields and checkout steps that are hampering the quick online product purchase of customers. If you want to manage this critical task through an eCommerce plugin, you can take the help of Knowband modules like Prestashop One Page Checkout, OpenCart One Page Checkout, OpenCart One Page Checkout Pro, Magento 2 One Page Checkout for simplifying the checkout process on your eCommerce store.
5. Spread the information about the urgency of your offers
In this competitive business environment, you need to showcase that the advertised offer on your site is much more engaging and is available for a limited time only. Once, your customers are aware of the urgency and limited availability of your shopping offers, they will be much more eager to purchase from your online store. Store owners can convey this message to their targeted customers in the form of appealing CTA buttons and CTA texts for grabbing higher conversion rates and sales.
6. Reduce Cart Abandonment Rate
There’s a heavy impact on sales due to abandoned carts. Though there is no magic to stop someone from abandoning their cart, there are ways that can help you bring the abandoned cart rate under control.
For that matter, you can try out the Abandoned Cart module by Knowband or use Web Push Notifications to give a gentle reminder to your visitors every time they abandon their cart. This way you can make an improvement in your sales.
7. Launch a facebook shop
With over 2.38 billion Facebook users today, not utilizing the Facebook platform means missing out on a great opportunity to improve sales on your eCommerce store. Link your eCommerce store to your Facebook business page, interact with your audience and run contests or offers at regular intervals to increase customer engagement. You can try out the Prestashop FB store addon for integrating your store to your Facebook page. If your brand doesn’t have a Facebook page, create one today.
8. Use popups effectively
Popups are a great way of attracting customers and capturing more sales, but they do not work as easy as it seems. Designing a good popup that could bring conversions requires your time, efforts and most importantly creativity. Pop-ups bring results only if they have been made in such a way that doesn’t unnecessarily irk a user. In fact, e-retailers today, are using pop-ups to engage users in some kind of fun activity, before actually asking for their email address.
You can try various types of pop-ups on your store such as Spin and Win Popup, Scratch Coupon Popup, Exit Popup, etc. and figure out which one brings more conversions to your store.
9. Avoid Mandatory Sign-ups
Do not kill the interest of your visitors by making the sign-up process on your store mandatory. In this way, you are only restricting a visitor from making a purchase.
Offer Guest Checkout to your visitors or enable social login options. Guest checkout is very helpful for users who do not want to get themselves registered on your platform while the social login option allows visitors to avoid the long registration process by asking them to login with their social accounts.
Conclusion
Do not consider the low sales as the fate of your eCommerce store. Make the required corrections with the help of the above-mentioned informative tips. If you are able to make the changes within the stipulated time, you can effortlessly grab more conversions and sales for your eCommerce store. Keep in check the above-mentioned 9 effective tips to improve sales on your eCommerce store. For more updates regarding eCommerce plugins and other related information, do visit our Knowband store at www.knowband.com
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