Are you a start-up looking for affordable marketing tools? Do you consider email marketing an effective marketing tool for your business? You are on a right path. How? Though hundreds of new marketing tools and techniques have been invented till now, email – the oldest online marketing tool is still the king. How again? Read […]
Ecommerce
5 things you probably didn’t know about eCommerce checkout
A checkout page is the only interface that actually brings the revenue for your business. It is a place where deals are closed and finally, sales are made in return for the payments done by the customers. It’s really unfortunate to experience a bounce back from the checkout page, as it is the only page […]
8 Awesome eCommerce checkout examples
A lot of effort goes into building the pages that convert. Content optimization, CTA optimization, navigation streamlining, everything we do is for driving conversions on the store. E-Commerce checkout is one such page whose conversion rate has a direct impact on your revenue generation. In this post, I have compiled a list of the most […]
Why you should and shouldn’t sell on Amazon and eBay?
A casual view on online marketplaces like Amazon and eBay suggests that the platforms have been created for mutual profit. Store owners leverage increased exposure for their products and in return, the marketplace owners gain the never ending inventory and commission from the sales made by the sellers. However, a closer look might not suggest […]
‘Chicken-and-egg’ problem of marketplace startups- 6 tips for building your own
Marketplace is one of the most profit generating business in the contemporary eCommerce market. Businesses are flourishing with the new approach where they do not have to invest in inventory of products, but still make huge profit from commissions earned from the sales made by sellers on the site. It’s all butter, isn’t it? Undoubtedly, […]
Ingredients for starting a Marketplace site on Magento
Magento offers almost everything one needs to build and manage an eCommerce site. It provides effective management for product showcasing, safe online transactions, shipping management, and eCommerce checkouts and much more. However, some management controls specific to a marketplace site are not included in the default features of Magento. A marketplace site requires some additional […]
What we know about email marketing and what we don’t know
Email has been in the game for a very long time. It is a valuable resource for marketing of the product and services. Though it seems to be a very simple task to use emails as a marketing tool, there is actually lot more than what it looks on the surface. Despite all these, it […]
6 mistakes in website form design you should never make
UI (User Interface) and UX (User Experience) have an important role in conversion friendly web design. UI makes your website beautiful and UX concentrates on the usability and ease of the website. If any of these two are missing or not balanced, the result is bouncing customers. Website form design is that part of the […]
7 Useful Tips for a User-Friendly Checkout
You would have often visited malls for shopping purpose. What did you look for after picking up your items? I am sure your eyes would have been searching for a short checkout line so that you could make a quick checkout. Let me tell you my case, I went to a store a few days […]
The curse of abandoned carts on eCommerce- Face it or Prevent it?
If you run an eCommerce business, I am sure you must have heard of it. If am sure that you must have heard of the frustration that ends ups in a pile of failed potentials sales. I am talking about abandoned carts. The abandoned carts are a by-product of a very old trend that has […]