popup Archives - Knowband Blog

The e-retail is now not just restricted to a few eCommerce giants. It is actually steering international platform. At the same time, the era of growth hack is marked with the commencement of a number of start-ups. While the acquisition of new website traffic is inevitable, customer retention is what contributes to the overall success of the eCommerce platforms. It is said that an increase in 5% of customer retention can boost sales by 25% — 125% depending on other factors as well.

With so many shopping sites and ample choices for online shoppers, the seemingly easy task of getting their email addresses is actually a challenge, the same goes true with customer retention. E-commerce subscriptions are one of the ways to repeat purchases. It won’t be wrong to state that it is an easy hack to amortize the acquisition cost with repeat purchases. Thus, it is inevitable to say that in order to increase your sales, you need to increase your customer base.

The conventional subscription pop-ups have been a trend in the eCommerce ecosystem ever since their commencement. However, these pop-ups have been rather accused of putting the customers off instead of motivating them to enter their email addresses. Going with the outrageous tactics of mouse-hover pop-ups and others have shown results, but at the same have their own negative impact. Hence, being careful with these conventional mistakes is the key when it comes to increasing the subscription of the site.

In a nutshell, let us discuss some of the mistakes that may be killing your eCommerce subscriptions. Check them out.

Mistake 1: Sticking to the traditional means

Do you really think a store visitor would share his or her personal details with you in return for the small discounts that you are offering? Why would they subscribe to your newsletters or marketing programs without feeling the need? The chances of this happening are very slim. To grow your email list, you need to have a slightly different approach. This is where the Scratch Coupon popup and Exit popup can do wonders for you. Scratch coupon popup can arouse curiosity in your visitors whereas an Exit popup can help you get the email addresses of your visitors at the end moment, basically when a user is about to leave your store.

To avail the benefits of the Scratch coupon on your online store to get more subscribers, you can try out Knowband’s Scratch coupon addon for Prestashop, Scratch Coupon extension for OpenCart, Scratch coupon extension for Magento and Scratch coupon extension for Magento 2.

Mistake 2: No personalized touch

Online marketing is now being over-powered with emotional marketing. The coming era is all about finding the emotional connection with your prospective customer base. A lot is being talked about customer behavior and the personalization of marketing tactics with this insight. The very first thing that any of the e-marketers would do is to get an understanding of customer behavior. The real-time behavior can be used to provide a personalized touch to the campaign. E-commerce companies can boost brand awareness and generate quality leads by creating a personal connect with the audience. Not making use of the customer’s insight is the biggest mistake that e-merchants are committing even today. Optimize your communication and you shall reap the desired result.

Mistake 3: Not being innovative

If you wish to capture maximum email addresses of your visitors, a general popup offering a discount and asking users to enter their email address won’t work. You need to innovate the way you ask your visitors to subscribe to you. Let your creativity speak. Get your users involved in some kind of fun activity.

Gamification is one of the ways to make the entire process fun and addictive for store visitors. Something like Spin and Win popup can help the e-merchants motivate their customers to enter their email ids without annoying them. The interactive pop-up asks the users to try their luck by rotating the wheel and allows them to avail the best offers of the online store only by entering the email ids. The gracious way of engaging the visitors can set your site rocking, increasing customer engagement So, be innovative and start spinning some leads.

Checkout Knowband’s Spin and win: Entry, Exit and Email Subscription popup for Prestashop, Spin and Win popup extension for Magento, Spin and Win popup extension for Magento 2, Spin and Win popup extension for OpenCart and Spin and Win popup for WooCommerce.

Mistake 4: Lack of customer interaction

Online shoppers these days are in a habit of researching things on the internet. Thus, content marketing is one of the ways to trigger the interest of the visitors on your site. Provide them with the information they are looking for with quality content. Not just the web store’s content, even the contents you post on the third party sites plays a vital role. Blog posting on quality sites can help you attract a larger audience. You may even ask them to subscribe to the blogging site for the updates on the same. In addition, interacting with the customers is the best way to keep them engaged and lure them to subscribe. Provide real-time chat services and customer support.

Mistake 5: Not leveraging the social media platform

The social media sites are the best platforms to find your audience base and boost up your sales. Facebook, Instagram, and other such sites can help you get a better insight into the customer’s behavior. So, leverage the power of social media platforms effectively. Interact and engage with them in these sites. There are sites that use the option of auto-subscribe. They may get you some easy instant leads, but in the long run, it may hit hard on the trust factor. Building up a strong and lasting relationship with the target audience is the key to success. Tricking them into subscriptions may cost you some loyal customers. So, create a connection on these platforms and use it efficiently in order to enhance the customer base.

Final Word

The more visitors you add to your email subscribers list, the better are the chances of conversions and sales. At the same time, the customers should never feel like they are being forced by the online stores into subscribing for their marketing emails. There are many factors to look out before asking for the subscription, but the idea of presenting them in front of the customers must be done in a manner where both the merchant and the buyer feel comfortable.

Popups still work if you know how to use them effectively to capture your visitors’ email addresses or generate more sales. But while incorporating popups on your website, you should know which mistakes to avoid and which strategies to put ahead to make your popup stand out.

Popup is one such marketing tool that can either prove to be a boon or a curse for your online business. This is why, for any retailer, it is important to understand the upsides and downsides of a popup.

How are good popups different from bad popups?

Good pop-ups do not irk your visitors. They contain relevant information and are well-designed to capture user attention. Bad pop-ups, on the other hand, contain a messy look, disturb the user flow and compels your visitors to take an instant exit.

The old and classical form of providing offers via email subscription pop up us has become obsolete. Moreover, it becomes quite annoying for the customers to deal with the subscription and email to redeem the offer every time and most of the time, customers are unlikely to avail offers through this approach. Therefore, the e-retailers need to change their approach in order to reach out to potential buyers.

In this article, I am going to discuss the top 5 mistakes that you should avoid while incorporating popups on your website.

Mistake 1- No defined time of the popup appearance

Timing is the key for popups to deliver good results. Do not trigger them too early or too late. If your popup appears too early, it will leave a negative impact on your visitors and distract them from their purpose in the very beginning. If your popup appears too late, you may lose out on your potential subscribers. Well, what would be the point anyway of setting up a popup on your site if you display it too late? Get the timing right.

Although there’s no specific time to argue upon for a popup to work the best, you can initially analyze the average time spent by the visitors on your store and then define the time for your pop up appearance accordingly. Moreover, you can choose to trigger the popup after a user has scrolled down the page to a certain percentage or when they are trying to exit. This way, your pop-up won’t be annoying and you can expect better results.

Mistake 2- Asking for too much information

For an eCommerce store owner, increasing the subscribers’ list depends mainly on how much information the visitors have been asked to provide. Some eCommerce platforms ask for too much information like first name, surname, email address, date of birth, etc. while some just stick to asking email address only. Yes, I agree that asking for much information helps to launch the email marketing campaign in a better way but to create a successful campaign in the first place, you need to have a list of sufficient subscribers.

Asking for less and relevant information can be the solution for you to get more subscribers and drive more conversions and sales.

Mistake 3- Hard to dismiss pop-ups

This is a very important aspect as far as your conversions are concerned. There are many websites where a user finds it difficult to dismiss the popup. Do not let this mistake happen in your store. Simply provide your visitors with an easy option to close the popup if they are not interested. A hard-to-dismiss popup can result in an increased bounce rate.

Mistake 4- Too much frequency of the popup

Do not ever get misguided into believing that displaying popups frequently will bring more leads and conversions. If you keep showing your popup again and again on almost every page, I am sorry to say but you will lose a great number of potential subscribers by making them extremely frustrated.

Try to display your popup like on every visit by the customer, in every one hour or one day. It will minimize the bounce rate on your store and ensure customer retention.

Mistake 5- No innovation

Pop-ups require creativity. The more creative a popup, the more the chances of a visitor turning into your subscriber. Unfortunately, the lack of innovation in the pop-ups has resulted in a downfall in the conversion rate. How can one expect better customer engagement and conversion, if the approach to interact with the visitors is very conventional? Therefore, the eCommerce store owners must use innovative ideas like Spin and Win pop up to create more user engagement. Spin and Win popup provides a gamifying experience to your visitors.

You should definitely check out the Spin and Win popup module by Knowband.

Spin and Win-Entry, Exit and Email Subscription popup- Prestashop addon

Spin and Win- Magento extension

Spin and Win- Magneto 2 extension

Spin and Win- OpenCart extension

Spin and Win: WooCommerce

Mistake 6- Unwanted offers

Your popup means nothing if it doesn’t serve a valid purpose to your visitors. Well, no one is actually interested to become your subscriber unless you provide them something beneficial. Why should a user subscribe to you if your offers aren’t relevant to him or her? This is why your offers must be enticing enough to encourage your customers to subscribe to your newsletters or marketing programs.

Unwanted offers lead to low conversions and eventually lesser sales. So make sure to provide your best offers, or some amazing discounts and coupons through your popup to increase your email subscribers list and reduce conversions.

Conclusion

Popups are powerful. They serve a great purpose in binding the visitors towards your store. It is just that they aren’t used in the right manner. To get more conversions, avoid the above-mentioned top 6 mistakes while incorporating popups on your website. Design your popup well, make them appear at the right time, provide some exciting offers and most importantly, do not use them too frequently.

Do give a read:

How to grow your email list with subscription popups?

Things to Consider While Adding Subscriber pop-up in your Site

5 Exit Popups that can Lure the Visitors Back to the Store