Starting an eCommerce-based online business takes dreams with dedication. In the modern era, over 50% of total shopping takes place online. There are thousands of successful examples of vendors who started their business online with zeal and hard work. Many of them are now at the top of their industry.
In this story, we are going to discuss one of the colossal online fruit businesses, “Fruit Online.” The business has its base in Moscow and has been dealing in the best fruit and vegetable categories since 2013.
In the early stages of business, Fruit Online was recognized as a hyperlocal business in Moscow’s limited areas. The brand put in every ounce of hard work to set a milestone example in the fruit and vegetable market. Likewise, it did not take much time for Fruit Online to spread its wings and become the favorite eCommerce shop for fruit and other greengrocery categories in the Moscow Region.
About Fruit Online
Fruit Online started its e-commerce business in 2013. In a very short period, the brand gathered a large number of dry fruit, fruit, and vegetable import merchants on board. Fruit Online’s headquarters are in two major spaces, Moscow and the Region. For the last decade, the Fruit Online team has been promising the best quality dry fruit, vegetables, and other edible healthy product categories to Moscow and has a well-reputed brand image amongst Moscow buyers.
Fruit Online not only serves the business-to-customer market but also serves the business-to-business market. One of the facts that put Fruit Online apart from the other competitors is that the brand assures quality to the customers. For every delivery process, the product must go through numerous quality assurance processes just to ensure its authenticity and freshness.
Moreover, the Fruit Online team takes aid from the most advanced grocery storage technologies like dry chambers, freezers, and climatic chambers to assure the quality of the products.
Fruit Online Mobile App
Fruit Online also offers a personalized eCommerce shop and mobile apps for precious customers. Developed with Knowband Mobile App Builder, the Fruit Online Mobile App comes with a variety of richly loaded features. Moreover, the mobile app ensures the best user experience for both Android and iOS mobile app users.
The Fruit Online team offers numerous exciting offers specifically to mobile app users to add value to business customer relationships. Moreover, customers can get their favorite groceries within minutes with the assistance of the quickest shipping methods offered by the Fruit Online Mobile App.
Fruit Online eCommerce Shop
Likewise, the Mobile App customers can also order from various healthy edible categories from the personalized Fruit Online shop. The Greengrocery shop offers various healthy nutritional products like nuts, dry fruits, berries, farm-fresh vegetables, and a variety of greengrocery categories.
The shop is not only open to customers, but wholesale vendors can also place orders to get their products at the best possible price.
With the rise in popularity of online shopping, Fruit Online provides you with high-quality fruits and vegetables at competitive prices, delivered quickly to Moscow and Religion customers.
Fruit Online Mobile App Development Journey
Having the Fruit Online Shop developed on OpenCart, Knowband OpenCart Mobile App Builder took care of every aspect from the app creation to making the Fruit Online Android and iOS Mobile Apps live on the app stores.
In the App development, the Knowband Quality Assurance team delivered its best to the Fruit Online team with proper dedication and hard work. Furthermore, Knowband enriched the Fruit Online Mobile Apps with various useful customizations to offer the most soothing user experience to Fruit Online Mobile App users.
In the End
Dreams of starting a business are always energized by successful business stories like Fruit Online. Due to its established reputation in the Moscow Region, both the customers and the kith and kin businesses give preference to Fresh Greengroceries over the other vendors.
WooCommerce is the leading eCommerce platform and one of the most favorable choices of online merchants. Also, the features and integration also add more to the benefits of having a WooCommerce online shop. Various third-party plugins enhance the features of the online store and allow users to shop online products with ease.
Launch WooCommerce Mobile App With Zero Coding
Yes, it’s possible now. Even without writing a single line of code, non-techie business owners can develop Android & iOS (native) shopping apps for their store. KnowBand offers ready-to-go automated WooCommerce Mobile App Builder to do the job for you.
The WooCommerce Mobile App Creator for online retail stores is a fully automated tool to launch apps for the e-shop. Just follow these 3 quick steps:
Step 1: Purchase the extension.
Purchase WooCommerce Mobile App Builder with just one-time payment. No subscription or hidden charges for app development and management.
Step 2: Pre-requisite Form.
Fill the required details in the pre-requisite form. These details will be required for app development and release.
Step 3: Review developed APK/IPA Files
Our team will develop and share APK/IPA files with you for review. Once you feel everything is fine with apps, confirm us to release apps.
Note: Both Android and iOS apps will be launched on Google Play Store and Apple App Store using your developer accounts.
What’s Best With This Extension?
Though the extension comes with numerous features, yet here are some of the major ones to quickly walk you through the working of extension and apps:
1. Customizable Home Screen Layout:
Gone are the days, when we used to stick to the fixed home screen layout of the eCommerce shopping app. The Mobile Apps for WooCommerce allow the e-merchants to change the look and feel of the home screen as per the requirements. Be it Black Friday, Christmas, New Year, or anything, change the entire app home screen with just a few tweaks.
In order to make your WooCommerce Mobile App home screen more appealing and compelling, use relevant graphics and images with intuitive color schemes.
Here are the few beautiful app UI’s developed by us:
Note: We can also improvise and beautify your app home screen with the help of our skilled designer team.
2. Unlimited Push Notifications:
Customize and send unlimited push notifications on the mobile devices where your app is installed. You would’ve seen push notifications from various eCommerce biggies like Amazon, Walmart, etc. and being in the retail business, also be aware of the potential they carry.
The WooCommerce Mobile App Maker offers both automated and manual(Editor) push notifications in the admin panel. The store admin can just enable the following notification for automatic deploy on the Android and iOS apps:
– Successful Order Creation
– Order Status Update
– Abandoned Cart Notification
Along with these, the store merchant can even draft and send manual promotional or sale based push notification with relevant graphics and redirection. All is required from you is to spend a few minutes and handle marketing from your app like a pro.
3. Website Payment & Shipping Support
You must have been looking for the same payment options in the app that are available on the website. This WooCommerce Mobile App Creator is designed keeping that fact in mind. It allows all your website payment methods to be activated on the apps.
Along with payment methods, all shipping methods actively running on the eCommerce store will be there on the app as well. Users get to choose their favorable choice easily and make the purchase.
4. Multi-lingual & RTL (Arabic, Urdu, etc.)
The mobile apps for WooCommerce support all sorts of worldwide languages including the RTL scripts like Arabic, Hebrew, Persian, etc. The users will find the app content in their desired language and shop products.
Along with multiple languages, all sorts of currency options available on the website will be there on the apps. All currencies will be there on the final apps.
5. WhatsApp & Zopim(Zendesk) Chat
With inbuilt WhatsApp and Zendesk chat support, the online shoppers can directly remain in touch with the store owner and get answers to their queries in the minimum time possible. Often it happens that front end users stuck with any problem or doubt and ultimately leave with no available contact medium.
The WooCommerce Mobile App Builder offers a prominent communication channel between buyer and store admin to improve purchase flow. All you need to enable the chat from the admin panel to make it work on your apps.
That’s not all. There are still loads of features to discuss. Check all of them from the below link:
It would have been crystal clear till now how easy we have made the app development with this tool. All you need to purchase and install on your store, rest everything will be handled by our skilled and professional developers.
Engage more users in this mobile era by offering them an efficient and sale booster shopping app today. That’s all for this write-up. If you wish to explore more connect with us on Skype (support@knowband.com) or drop us an email at support@knowband.com
We all have experienced & acknowledged the shift of eCommerce biggies from websites to mobile apps. Utilizing the functionalities of the smartphones & tablets, eCommerce Mobile Apps provide more personalization, user engagement & hence help in the improvement of your business services. With smartphones being the most commonly & widely used device for all purposes, the rise of Mobile Commerce is quite obvious.
With eCommerce Mobile App Development, you can build a new app or you could even modify an existing eCommerce app. Adding custom enhancements not only helps to make your app stand out from the competitors but also improves brand recognition. Whether your requirements fall under the former or latter category, under a team of expert App Development & Quality Assurance team, you can rest assured that your eCommerce Mobile App gives you & your customers the best experience.
At KnowBand, we equip businesses with eCommerce Mobile Apps laced with the latest features that are not only convenient to use for customers but also for the eStore merchants & vendors.
Factors from Customers’ Point of View:
1.Omni-Channel Presence:
For customers to be able to access the mobile app on all the operating systems & devices, prefer to keep your eCommerce App completely omnichannel by making it compatible with both Android & iOS for smartphones as well as tablets.
2. Customer-Centric UI (User Interface):
To make it easier for customers to navigate through & browse your app in order to make faster purchases, having a customer-focused design is a must-have for all kinds of businesses these days.
3. Enhanced Layered Navigation:
Add layered navigation with multiple sort & filter options according to each of the product categories on your App. This further enhances the user experience.
4. Language & Currency Support:
Based on your business needs, equip your app with support for multiple languages & currencies. Also, consider the support for RTL scripts like Arabic, Persian, Hebrew, etc.
5. Offline Mode Accessibility:
Unlike websites, Mobile Apps can be equipped with offline mode accessibility through which app users can access the app even with slow or no internet. Hence, they can access previously loaded pages, cart, wishlist, my-account pages, etc.
6. Product Search via Image:
Add the Image Search feature in your eCommerce Mobile App so that the app users can easily search for a product on your store using a reference image either taken via their device’s camera or via selected images in their photo gallery.
7. Voice Search:
This feature allows the app users to search for products on your eStore using voice commands.
8. Payment Methods:
Add options for multiple payment methods & be sure to have the security at par.
9. Optimized Checkouts:
Lengthy checkouts can increase the cart abandonment rate & frustrate the customers. To aid that, optimize the checkout process by having a quick yet secure one-page checkout & by prefilling some entries from the previous purchases, like delivery address, phone number, etc.
10. Order Tracking:
Add order tracking features in your app. Allowing your customers to track order improves customer satisfaction & also makes it easier for the support team to resolve any delivery related issues if any arises.
11. Push Notifications:
Push Notifications drive more sales by improving user engagement & retention. They also provide effortless personalization using automated notifications. Some of the common usages of Push Notifications are for birthday wishes, abandoned cart reminders, price drop notifications, upcoming sale reminders, etc.
12. Chat Support & Chatbot Integrations:
Allow your customers to reach out to your support team at any time of the day. Adding chatbot fulfills that need & also is a preferred mode of communication by the app users. Chatbots can even be automated with AI to reduce a load of your chat support team from manually handling every query.
13. Load Speed Optimization:
Having an app that takes too long to load its pages & content, is not ideal for the fast-paced users. So, make sure to optimize the loading time so that your eCommerce Mobile App runs smoothly.
Factors From Admins’ Reference:
1. Choice of eCommerce Solution:
If you are willing to build a new eCommerce App, then choose the right solution to build your app. Some of the common platforms are PrestaShop, Magento, OpenCart, WooCommerce, Shopify, etc.
2. Custom App Theme Development:
If required, businesses can opt to develop a custom-designed theme that’s unique to their app. This allows more personalization of the app & improves brand recognition.
3. Security:
Have all the useful encryptions & relevant certificates to keep your eCommerce Mobile App secure to every last bit. Having security on platforms that use online payment is a must.
4. Admin Panel:
The backend/admin panel of an eCommerce must be convenient to use even for the admins/ vendors/ merchants. Make sure that your eCommerce Mobile App Development team equips your business with such a dashboard.
5. Branding:
Choosing the theme design from pre-existing templates can limit some of your design needs according to your business. You could either opt for getting your own custom theme designed or you could make heavy customizations in an existing theme. For both the route, the result is a personalized theme that is unique to your business & helps in improving your brand recognition.
6. Quick HomePage Editing:
The homepage is something that eCommerce businesses need to change from time to time. Hence, admins must have a quick editor especially for customizing the homepage. Also, the editing panels must be user friendly & less time-consuming.
7. Live Synchronization:
Businesses with both an eCommerce website as well as a mobile app must have both their platforms synchronized. In such cases, it is likely that both your app and website use the same database. This ensures Automatic Inventory Management & both the platforms remain synchronized in real-time with each other. Therefore, changes made on one instantly reflect on the other.
8. Testing & Quality Assurance:
Rigorous testing must be done before the app is launched on the app stores. Accordingly, faults must be debugged for quality assurance.
9. Multi-Vendor Marketplace:
If your business model demands so, then your app must support multivendor marketplace configuration.
10. ASO (App Search Optimization):
Just like SEO is for improving the search engine rank of websites, apps can also be made to stand out on the app stores by following the ASO. Have the ASO features in your from the beginning itself. It helps to increase the visibility of your eCommerce Mobile App on Play Store / App Store.
11. Analytics & CRM Integration:
Mobile Apps help businesses to get deeper insights into their app users. To fully utilize that, integrate an analytics tool like Google Search Console/ Analytics. Similarly, choose a CRM that serves your business needs. They ease the decision making a task for the eStore owners & admins & helps make smarter marketing strategies.
12. Add-ons & Plugin Integration:
Add more functionalities in your eCommerce Mobile App using plugins/ add-ons. Under an expert app development team, you could even develop your own custom plugin to suit your exact business needs.
13. Scope For Unlimited Customizations:
Most businesses end up going customizations in the future to keep up with the ever-changing trends. So, make sure that your eCommerce Mobile App can undergo desired customizations. Keeping the mobile app updated with the latest trends is a crucial factor while eCommerce Mobile App Development.
If you are looking for custom eCommerce mobile app development and give a boost in sales and revenue of your business. Drop us a message at support@knowband.com.
At KnowBand, we also offer ready-to-go native Mobile App Builder for following eCommerce platforms:
It’s 2020 now, & mCommerce has already marked its lead in almost every aspect eCommerce and retail industry. If you are associated with an eCommerce business that still doesn’t have your eCommerce Mobile Application, then there is a possibility that your might be missing out numerous sale and growth opportunities.
Just having an eCommerce app isn’t enough, you must keep it optimized & well-tailored according to your unique business needs. To stand out from the competitors & to serve the customers better to make more profits, modified eCommerce apps play a huge role. Here are some of such factors that you must consider while developing or customizing a shopping app for eCommerce. Get to know these and keep a match with the trends.
Customer-Centric Approach:
1. User-friendly Interface:
Having a complicated front interface can scare off a few visitors from the app. Hence, the easier an app is to operate, the more positive engagement it gets from the app users. To complement that, keep the UI & UX at par. The best option is to go for the DIY editor customizable home screen. The benefit with that is the store admin can design the home screen as per their choice and business requirements.
2. Simplified Onboarding Process:
Whenever a new user onboards the app, add interactive instructions & graphics to guide the user with the basic functionalities of your app. Also, to make the signup & login easier, integrate social logins like Facebook, Google, etc. You can also use the fingerprint scanning feature of the smartphone devices to add one more option for login, i.e. fingerprint authentication.
3. Layered Navigation:
If your business has products with different categories, make sure to add proper sorting & filtering options. Also, while adding links for categories & subcategories on the navigation menu, make sure that the user doesn’t need to make more than 4 to 5 clicks to reach their choice of subcategory. Easier it is to find products on the app, more are the chances of purchase.
4. Multi-lingual & Multi-Currency Support:
If you serve non-English speaking customers as well, equip your app with all the relevant languages. You may or may not need to include RTL scripts as well as the Arabic language. Similarly, for different countries, you must configure your app to support payment in multiple currencies. The integrated languages in the eCommerce apps can be regional as well.
5. Offline Mode Accessibility:
The best thing about mobile apps (when compared to websites) is that apps can be configured to function even with no internet connection. Although app users can’t browse & load newer pages can access their cart, wishlist, my-account page & recently loaded products & categories.
6. Advanced Search Options:
Equip your eCommerce mobile apps with advanced product search features like ‘image search’, ‘voice search’ & ‘bar code search’. Using such features, the app users can easily search for products on the eCommerce app using a reference image or via giving voice commands or even via the image of a barcode.
7. One-Page Checkout:
The checkout page can be optimized by placing only the necessary entries on a single page. Also, some of the entries can be optimized to have pre-filled data from the previous purchases, like shipping address, phone number, etc.
8. Order Tracking:
Allow your customers to track their orders by adding order tracking features in your eCommerce app. It not only makes it easier for customers but also eases the task for customers to resolve any delivery related issues (in case any arises).
9. Multiple Payment Methods:
Make sure that all the payment methods on your eCommerce website are functional on your eCommerce mobile app as well. You can also introduce mobile-friendly payment options like eWallet integrations like PayTm, PayPal, Google Pay, etc.
10. Chatbot & Chat Support:
Provide improved customer support by integrating static or dynamic chatbots in your app. Especially the dynamic chatbots have a lot of scope with AI automation & can serve the customers with accurate automated response 24/7.
11. Security:
Above all, security is one of the most important factors in an eCommerce Mobile App. The shopping apps for eCommerce must have secure payment gateways. The overall app must be secure because of personal data of users being stored like addresses, phone numbers & payment details like card numbers, etc.
Admin-Friendly Approach:
1. Convenient Admin Panel:
Whichever platform your eCommerce Mobile App Development suggests you opt for, make sure that the admin panel is user-friendly for admins & vendors to use. Because eCommerce mobile apps always need to be re-designed every now & then, a simplified yet feature-rich backend is a must.
2. Push Notifications:
Set up the firebase in a way that you can send an unlimited number of Push Notifications to your App Users. You must also be able to easily create, automate & send those notifications conveniently from the backend.
3. ASO Integrated Features:
Building a spectacular eCommerce pays off well if it gets more visibility on the app stores. Hence, from the beginning itself, you must add necessary App Search Optimization elements in your app to make it rank better on the app stores.
4. Scope For Future Customizations:
With the technology & consumer trends being regularly evolving, your Mobile App is sure to require customizations in the future. Hence, while building an eCommerce Mobile App make sure that your app can undergo heavy customizations of any kind in the future. Certain third-party plugins & extensions can also prove to be useful for certain modifications.
5. Live Synchronization:
Have both your eCommerce app as well as the website to be synchronized in real-time. This way all the changes made on one reflects on the other & keeps the inventory management automatic.
6. Multivendor Marketplace:
If your business model requires multivendor configuration, then your Mobile App must have all the necessary features & elements to run smoothly on such a configuration.
7. Audience Insights:
Integrate analytic tools with your eCommerce app so that you can get deeper insights into your app users. This also helps your team to make smarter marketing decisions & to add customizations according to users’ needs.
Ending Comments:
We, at KnowBand, make sure that your eCommerce website & mobile app serve both store admin and online shoppers in the best way possible. If you require any assistance in custom eCommerce Mobile App Development, feel free to reach out to us at support@knowband.com.
In case you have a running eCommerce store on any of the following platforms, launch a pair of native shopping apps with ready-to-go plugins:
Often while online shopping, we all end up praising a few applications whereas uninstalling some of them. There might be various factors behind the satisfaction but, next-level creativity to serve users better is one of the primes. Worldwide mobile shoppers prefer to choose that eCommerce mobile app only with whom they feel comfortable and reliable.
That’s where user engagement comes into the picture for a shopping app. Be it credits awarded for shopping or money cashback, the mobile apps have all such necessary tactics to improve user connectivity & brand reputation.
Further, most eCommerce stores have already acknowledged that user engagement via the Mobile App channel is much better when compared to their website. This might make you wonder about the ways to achieve it for your eCommerce Mobile App? Well, this article covers all such tips and tricks. Just give it a read and you’ll get to know all the secrets.
TIP: User On-Boarding & Welcoming
The majority of newbie mobile app users either come to know about the app via website or directly from app store. In both cases, they expect to have a friendly & un-complicated first impression of the app. Hence, to improve the user onboarding, you can have:
1. Social Logins/ Signups:
It makes easier for the users to register/sign-in to your shopping app. The cluttered login process might annoy customers. The most common and better approach is to offer various social login options like Facebook, Google, etc. Also, various modern apps come up with inbuilt Fingerprint & Phone No (OTP) login.
2. Quick Tutorials For New App:
A simple 3-5 step tutorial screens help to guide new users about the basic functionalities of the apps. Though everyone is aware of the basic shopping app working, yet the tutorials will do no harm. Instead, they will save precious time for users.
3. Welcome E-mails & Messages:
During signup in an eCommerce mobile app, you can set up an automated sending of welcome E-mail & SMS. This might sound like very common but have been proven to be much helpful in gaining users’ trust and reliability.
TIP: User-friendly Navigation:
The tab bar, navigation menu & other countless features in an app must be made to function in accordance with the dimensions & features of smartphones/tablets.
1. Sticky Menu:
In mobile devices, the toggle menu on the navigation bar should be a ‘sticky menu’ so that the user needn’t scroll all the way to the top in order to access the menu.
2. Product List & Grid View:
As per their preferences, mobile shoppers get to choose either a list view or grid view to browse products. Both of them should offer a more precise & detailed view of the products.
3. Browse Products Horizontally:
It’s a common style for shopping apps to have vertical swiping in order to browse products. Along with that, an additional feature can also be added offering left & right swipes. It further enhances the user experience & engagement especially for the millennials who are fond of quick & seamless browsing.
TIP: Personalization Of Apps:
As per various survey reports, millennials are frustrated with the irrelevant emails & notifications being shared with them. They, being a major percentage of e-shoppers, must be served with personalized newsletters & notifications.
1. Push Notifications:
Push notifications on the mobile devices are quite an efficient tool to drive sales for your store. The personalized notifications have proved to boost user retention & conversion rates by 3 times when compared to email campaigns & web notifications. Using your creative and design skills, leading users to a successful purchase is more facile.
2. Newsletter Subscriptions:
Out of all categories available on shopping websites/apps, users may want to opt-in for selective newsletters. For example, the female app audience on a clothing e-store may want to follow up with the newsletters of only the ‘Women Apparels’ section. Hence, to have better user engagement, such personalized opt-in newsletters popup forms must be configured on a Shopping App.
3. Multi-Lingual & Multi-Currency Support:
For personalization of the app & catering to international customers in a better way, multiple languages & currencies should be available in the apps. For Arabic, Persian & similar languages that follow right to the left pattern (RTL), should be made compatible as well.
TIP: Simpler Product Search:
1. Layered Navigation (Filter & Sort):
Easy navigation has always been a prime requirement for eCommerce apps. With filtering and sorting of products, it is just a matter of moments for users to find their desired product. This feature improves user-experience by narrowing down the time spent on successful purchases.
2. Wishlist:
Wishlist functionality aids customers with shortlisting the favorite products that they are willing to buy. Certainly, this saves the user time by displaying the bookmarked products on a single screen.
3. Social Sharing Of Products:
The users get to share eCommerce mobile app products on social media channels like Facebook, Google, etc. This way, the existing users can lure the potential audience available on various social networks.
TIP: Offers/ Discounts & Banners:
1. Flash Sale (Time Based):
Most shopping websites & apps use the strategy to create an urgency for online product purchases. This has been already proven quite helpful for online retail biggies. Offer timer-based countdown sale on your app & encourage customers to buy products as soon as possible. With the limitation, online shoppers tend to purchase more quickly.
2. Discount Vouchers & Coupons:
Discounts are everyone’s favorite and play a huge role in increasing sales. All such vouchers & coupons running on your website should work seamlessly in your eCommerce mobile app as well.
3. Gamified Email Subscription:
You would have observed a gamified ‘Spin & Win’ wheel-like interface on some eCommerce websites. The user who spins its digital wheel wins a discount mentioned in the pie. Some sections may even state ‘try your luck next time’. Whether the user gets a desirable discount or not, either way, he/she ends up submitting E-mail address. The outcome here is solely beneficial for remarketing purposes. The users also get an interactive interface to gain offers.
TIP: Feedback, Loyalty & Reward Points:
1. Feedback:
Often, we all receive in-app feedback popups that ask-
‘How would you rate us out of 5 stars?’
‘From a scale of 1 to 10, how likely will you recommend us to your friends?’
Such surveys help the e-business to be aware of their weak areas are opens the doors to improvisation and improvement. It also ensures to serve customers in a better way.
2. Customer Loyalty:
You can award frequent shoppers with loyalty cards that can be used as a discount coupon while next purchase. Improving customer loyalty in your eCommerce mobile app can be a direct boon for your sales.
3. Reward Points:
On each online purchase, an eCommerce mobile app rewards its customers with some points. Upon accumulating such points & reaching a limit of say 1000 points, customers receive major cashback & offers. This encourages customers to shop more from the app.
4. Referral Points:
You can provide a unique referral code to each of your app users. When the user encourages another newbie user for signup using his/her referral code, you can award the former one with relevant reward points.
TIP: Live Chat For Instant Support:
1. Social Chat Options:
Your mCommerce shopping app with inbuilt chat support will allow users to communicate in case of any issue. For instance, WhatsApp & Zopim (Zendesk) chat in the mobile app is more likely for customers to get the required assistance.
2. ChatBots:
Many applications also have a chatbot integrated with them. It further offers more opportunities to even set automated messages for certain types of pre-defined user queries.
TIP: Checkout & Payments:
1. Favorable Payment & Shipping:
We all prefer our favorite payment method when it comes to making online transactions. That too in online shopping, the users tend to leave products in the cart without successful purchases in case of unavailable payment options. The store admin should keep in mind to add all necessary shipping & payment methods on the eCommerce shopping app. This can be a prime measure to reduce the rate of cart abandonment.
2. Handy Checkout Process:
Ask only the necessary details on the checkout screen. The one-page checkout in eCommerce mobile apps requires only essential order related entries before leading to the payment screen. This way, the user even gets to review the complete order before the final purchase. Having a single screen checkout aids the users from backing out of lengthy form fillings. It engages better with the users & helps in achieving high conversion rates.
3. Order Tracking:
The order tracking feature in mobile apps must allow the customers to be aware of the whereabouts of the placed orders. The mobile shoppers can keep an eye on the delivery of the previous purchase items. Keeping a potent tracking option will also motivate users to prefer your app again & make more purchases to increase revenue.
Summing Up:
For eCommerce Shopping Apps, these are some of the trendy ways to engage more users in an organic way. It not only improves the sales but also builds a good brand reputation. These days, most of the shopping apps are built using a readymade tool like eCommerce Mobile App Builder. It handles the complexities and burden of e-store owners for the creation and management of shopping applications. Having listed all the prominent mobile app user engagement tips, I hope you find this article helpful.
Check out Mobile App Builder for various eCommerce platforms:
Successfully launched an eCommerce Mobile App & start selling products on shopping apps along with the website. Now, what’s next?
Getting your native Android & iOS shopping app to overcrowded Google Play Store & Apple App Store is just the beginning in the world of mobile commerce. There is much more beyond from here. Being an eCommerce merchant, now two options left for you. One is to wait & let the users discover about your app on their own and the other one is to do something about it & promote the app in the right manner. The later one can be a game-changer for you.
Nowadays, the majority of developers are facing the problem of fewer downloads, after the app is published on App stores. The eCommerce industry itself has huge competition and is growing with each passing day. To get expected downloads will require some efforts & understanding from you. Before getting into that detailing first, let’s discuss how marketing exactly works in the world of mobile apps.
You probably would be aware of the term ASO (App Store Optimization) which is responsible for ranking/position of your app in app stores. App stores have their own ranking criteria which are quite similar to search engine rankings algorithms. Let’s know more about ASO:
#1 App Store Optimization
ASO works like SEO. It handles the ranking of apps in app store search results. This fact is quite obvious that the better ranking of your app will rise both visits & downloads. Developers should optimize the right keywords for the app to make it rank higher in search results. Here are some checklist points for this technique:
1. App Title:
The name of a mobile app plays a vital role in its success. You should go for some catchy yet descriptive title without missing the core value of the brand. Always remember that the name will have an everlasting impression on users. Before finalizing the app name, you should always have a look at the name of your competitor apps. And, the keyword with the highest search volume should be used in the app name.
Apple App Store provides 255 characters to write a title. Whereas, Google Play Store has lowered title limit to 30 char & allows putting keywords in the description instead of the name.
2. Keywords/Tags:
Choose the right keyword for your app & use them in the tags/keywords field of app listing. Apple store allows 100 char limit to insert keywords while the Google Play store allows to add them the long description of 4000 characters.
Just like SEO, keywords will only be beneficial if they are well-suited & match your business domain. So, do proper keyword research & analysis & sneak into some competitor as well if required. It would not harm.
Also, there should be a check on keyword performance as well. If they aren’t able to give downloads after some time, it’s a signal to update them.
2. App Description:
The description for the app plays the same role as a landing page for a website. Description could be a compelling factor for the user reading it to end up with app installation. Both Google Play & Apple App store offers 4000 char description to put them wherever you like.
You should write the description with the thought-process that user isn’t aware of the app at all. For an eCommerce store, the app would have no download charges yet users hesitate to download it for free, why? That’s where your description plays its role to impact their decision.
Try to list down all the features & benefits with proper keywords to make the most out of it. For the visual part, make sure the screenshots are appealing and have relevant information. For instance, take a look at how clear & self-explanatory screenshots are of Barcode To Sheet mobile app. The interactive app preview video gives complete info in just 2 minutes.
4. App Downloads:
You should always keep a track of the downloads of your app. It should always keep increasing. The more downloads you will get the higher ranking you will get. Even, the app store also shows the visitors ranking of the tops app In their respective category which majorly depends on the app downloads.
Somehow, if your app is lacking downloads in the initial launch phase, you can even try some third-party promotion to get a rise. The downloads depict the authenticity of your app & help in ranking as well.
5. App Ratings & Reviews:
Being in the retail industry, you would be aware of the potential of ratings & reviews. That works for your app as well. Keep your user reviews positive & ratings higher for better ranking.
Launching a beta version of your app is a way to make sure that it is user-friendly & match expectations. You can even get happy & satisfied reviews from the beginning. In order to simplify this task, try to get fully genuine & real reviews.
Yes, Google search it is. You can use it to rank the app in Google searches & get it installed in the user’s devices. The process is quite simple, you just need to optimize app listing page & link it to your website.
1. Interlink Store & Apps:
There should be a proper interlinking between store & app listings. Keep the brand name in app title & description which should have a back-link to your website.
Also, highlight app links on your website homepage for better usability & increased downloads.
2. Allow App Indexing:
Indexing signals Google Bot to crawl the content of a specific web-page. Make sure that indexing is allowed for your app listing page as well.
This will let crawlers go through app description & keywords which will ultimately help in Google ranking of apps. You should even keep an eye on the content of app web-page & update it from time to time.
Actually indexing of application is slightly different from the web-pages. Along with app description, the content available on app screens can also be brought to crawling with deep linking app indexing & firebase app indexing.
3. QR code for App Install:
Display compressed QR codes on your website & let users land straightly to app download option on scanning. This not only improves usability, but also it is a future trend which could affect rankings in coming time.
These QR codes on the home page of the website will grab the user’s attention & straightly lead them to apps for better browsing & hassle-free purchase. Click here to create a low-density QR code.
#3 App Promotion on Social Platforms
As far as eCommerce mobile apps are concerned, social media networks are an effective channel for promotion. You can increase the visibility of your app & get potential no of downloads from there.
Majorly there are two ways to do that. One is to promote the app through your social business profiles on Facebook, Twitter, Instagram, etc. Another one is to run Facebook ads for your app.
Often it happens that developers focus is just on the download numbers. It’s good, but there should be a check on the user’s behavior & app performance as well. Your app will be uninstalled from user’s devices whenever they face any sort of abnormal behavior.
You can use Google’s Firebase Analytics to learn more about user’s demands in real-time & plan on how to deliver them accordingly.
Similarly, the Apple store has also its analytics tool with App Analytics which also used to measure performance & set new goals. The Google Firebase tracking can also be added in Google Analytics in order to keep a check on app performance & growth.
#4 Press Releases for App Launch
Before launching an eCommerce Mobile App for the online store, you should release a press release on different digital media networks as an announcement. This campaign will voice out about future app presence & get initial downloads in beta version as well.
The developers can even go to influencers & reviewers to get genuine feedback/review for their apps. The reviews get published on multiple websites which grabs user attention with a quality back-link to your app listing web-page. This approach has worked for various leading names when it comes to increasing downloads.
A pre-launch campaign can gain exposure for your app. Pre-announcement about ongoing app development & will be available soon is the best thing to do instead of just waiting for launch day. A blog post about development updates maybe even published for better interaction with users. It will help in building eagerness in users regarding your app.
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The answer to successful app downloads lies in the preliminary strategies we choose. The above-discussed tips will be a booster for your app downloads, but you can also opt for any other technique as well if it works for you. In the wide eCommerce industry, multiple domains have a variable audience, so there isn’t any foolproof way to get numbers. But, yeah these points have worked for a majority of developers in the past & would hopefully bring recognition & downloads for your app as well.
Looking for the number of bucks required to get a pair of native eCommerce mobile apps? Read on to find the answer.
Why eCommerce mobile app is a big deal today?
Digitization has touched our lives in the past few years in ways we never imagined. With the ever-growing mobile app market and the ease of shopping provided by mobile devices, the apps have made their mark in the eCommerce industry. The mobile apps for shopping have overtaken the desktop websites with their motive of ‘Shop on the go’. If we believe to the following stats, in the year 2018, 16 percent of worldwide shoppers used their smartphones to buy products. This data was earlier 11% in the year 2017.
All the eCommerce store owners would have dreamed of their store getting crowded with the users. E-Commerce mobile apps could make it true by targeting the majority of mobile users worldwide. Additionally, the ease of doing business with eCommerce mobile apps has no comparison at all. All of these facts and figures are that mobile apps are leading the debate on mobile apps Vs mobile websites.
How should be your eCommerce mobile app?
The exact cost is determined by the aspects that you take into consideration while app development. And, that’s totally up to you! You should get your eCommerce mobile app developed as per your choice and need. But, before that, the basic step is to keep all the concerned factors crystal clear. There are a few key aspects which are a must if you are really sighting your app as a game changer. Let’s have a glimpse of them:
1. Audience Analysis will let you know where to hit!
While developing an eCommerce mobile app, the user analysis is the most essential and basic thing, to begin with. The success of your business exactly depends on whether you are fulfilling buyer requirements or not.
The fundamental step in the buyer analysis is determining to whom are you selling the product with the app? Their shopping behavior and patterns must be analyzed to know the buyer likings and disliking. Carrying out this research in the précised manner will ultimately get you a relatable approach for your app.
2. Choosing the right technology will get your app far!
Another major aspect is using the right technology while developing your eCommerce mobile app. Along with keeping an eye on the budget of app development, you should go for the solution that offers you maximum benefits. From keeping the perfect synchronization between app and website to multiple language integration are few such technological advancements that you must opt for your app.
Actually, in my opinion, you should go for the native mobile app development solution. Determine the platform/OS that you will target, whether it will be Android or iOS or both. This is directly based on the preference of the user’s devices and that will be acquired from user analysis.
3. The well-designed app would voice out your brand loudly!
Try to craft your app design soothing and intuitive without getting it cluttered in any possible way. The appealing app visuals, seamless transactions from one app screen to another, alluring color themes and font styles are some designing factors which can provide an unmatchable shopping experience to your users.
Your app is your business identity. So, it should be kept as user-friendly as it could. Your mobile app should present your store to the users with the motive to create an ever-lasting impression.
There are various other such factors as well, but these above discussed must be considered before developing the eCommerce mobile app. Let’s move on to how much does it will cost?
What is the cost involved in eCommerce mobile app development?
Cost required for creating a mobile app is technically narrowed down to two main factors:
Who will be your app developer?
How much amount are you planning to invest?
You should be certain about the money and approach regarding the mobile app development. From here, you can go for either of the choices.
1. Coding:
The first one is to hire a developer for the job which could cost much as you have to make him permanently available for your app. You would have to pay the person every time for even small changes in your app.
2. Non-coding:
The much better and seamless option is to choose a pre-configured mobile app solution. There are various such readymade frameworks available in the market which can get the desired apps for you without any change in the code. The best part about this option is that you would be the boss of your app as its functionalities can be managed over a few clicks and button toggles from the admin panel.
Also, the mobile apps provided by the readymade solution are fully featured and have all the required functionalities for your business. These eCommerce mobile app solutions even provide free support to developed apps. So, if any issue happens in future you wouldn’t need to worry about that.
Conclusion:
Till now, you have got the idea that developing an eCommerce mobile app is a tough decision and requires a lot of analysis and research in the first place. But, there are the ways discussed above through which you can get the job done without any hassle. Knowband understood this concern of all the eCommerce store owners of different platform and came up with the easiest and cost-effective solution Mobile App Builder for Prestashop, OpenCart, Magento, WooCommerce and Magento 2 platforms.
Please do drop us your reviews and comments regarding eCommerce mobile app development. We would love to hear from you.
