Tag: facebook store module

Simple Approaches to Boost your Sales using Facebook

Facebook is one of the most widely used social media platform with more than 1.5 billion users. It gives a chance to sellers to grow their market using these platforms. Especially for the eCommerce ecosystem, Facebook has a very large user engagement. People, in general, prefer to make a purchase only when they have an easy access to the products. Thus, Facebook is one such platform where eCommerce store owners can connect with their potential buyers.

The sellers need to make proper moves and planned steps to promote their products through Facebook. Social media platforms can really serve the purpose and it provides the eCommerce stores with immense opportunities to grow their market. If you own a web store and want to grow your business using Facebook then this article may help you in finding some of the best methods to approach the customers through Facebook.

Following are some of the ways to promote your brands and products through Facebook.

Facebook Store

The Facekbook store is one of the trends for the current eCommerce store owners. Setting up a Facebook store can help the sellers to directly make sales of their products on Facebook. The store works mostly like the web store and has most of the products, offers and deals provided by the original web store. It is a better alternative to marketing, which allows the customers to purchase products from the sellers using the Facebook store. Facebook shop highly boost the conversion, mostly due to the more users. However, syncing the large number of products of the website on the Facebook shop is intimidating for some merchants. Prestashop Facebook store module is one such addon that can help the Prestashop store owners in setting up their shop on the social media platform. Thus, it offers an effective way to target online shoppers on Facebook in just a few simple steps.

FB Ads

One of the best method to promote your eCommerce store is through FB ads. It enables the seller to showcase their website’s products through Facebook ads. The web store owners can post an ad on Facebook depending on the behavior of their online shopper. The seller can post ads when they feel it is most likely to be viewed by the visitors. According to a survey, 5:00 PM is the peak period of most number of users present in Facebook. Therefore, the seller can use these ads to promote their store.

FB Album

To make direct sales from the store is to provide a visual aid with the product. Thus, Shopify site owners can now synchronize their product images to Facebook by using Shopify FB album module. It helps the customers to get an insight of the product before purchasing it. The image proves to be a better option for the customers before making purchase. It has been found out 46% of customers prefer products with images, thus, better chances of conversions.

FB Campaigns

A better approach to keep the visitors informed about the products, offers and discounts is organizing campaigns through Facebook. The web store owners can organize contest and giveaways to the visitors in return for their email ids. It promotes the product and at the same time helps the sellers in increasing their fan base. Thus, the store owners get access to more number of customers. It increases the product visibility as well as the chances of conversions.

FB Sharing

Most of the customers who viewed your products on Facebook has the option to share it. Thus, FB sharing helps the seller in promoting their web store without actually promoting it. The customers have a psychological tendency to buy a certain product after it has been approved or suggested by others. Thus, the FB sharing option comes into play. Customers who liked your product will share it and it enables other to make purchase based upon their responses.

Conclusion

The Social media usage is at peak and if the sellers want to grow their market than ignoring Facebook is worst mistake. In order to promote their store the sellers need to follow the various market trends and adapt effective means to promote their businesses on social media.

For more Information About Prestashop Facebook Store module visit here:-

Module Link: https://www.knowband.com/prestashop-fb-store

Youtube Link: https://www.youtube.com/watch?v=Vywzv9uEknE

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-store-module/

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How to Tap the eCommerce audience on Facebook?

The popularity of social media is increasing every day. With the tremendous increase in the number of users approaching Facebook, Twitter and Instagram, it has opened new doors of marketing for eCommerce sellers. According to a study conducted by Zephoria, there are around 1.5 billion active accounts on Facebook and they are likely to be doubled within next couple of years. So, if we take a look at these stats, we can easily realize that Facebook is one of the best-suited platforms for promoting your online store.

Most of the online sellers are already adapting to the concept of Facebook marketing. Facebook marketing is one of the easiest ways to reach the customers, boost your sales and make effective conversions. In order to make Facebook marketing feasible for Prestashop owners, Knowband has come up with Prestashop Facebook Store Module. The Facebook shop module is used to create an online store on Facebook and start making sales.

So, what are you waiting for? If you are a Prestashop eCommerce store owner then Facebook Store plugin might be the thing, you are missing on your store. Just use the Facebook store module and see the boost in your sales. Here are some of the ways by which this Facebook store module helps you tap your target audience on Facebook.

Product Visibility

The internet is a huge space with unlimited product choices. Customers who wish to make an online purchase has plenty of options. If you want them to purchase your products then you need to ensure that the products can be fetched with required information easily. With a very high number of active users on Facebook, it serves as the best platform to showcase your products. The rate of conversions highly depends upon the product and store visibility. Having a Facebook store is definitely one of the ways that can enable you to reach out to more customers and make higher sales.

Marketplace Insight

The Facebook Store module helps you to provide your customers a glimpse of your actual web store. The Prestashop owner has the option to showcase any product they want on the Facebook shop. The Facebook store helps the visitors to view the products and services provided by the store without actually visiting it. The visitors also have an option of making purchase from the Facebook shop itself, making effective conversions.

Customizable Facebook Store

One of the immediate advantage of this Facebook store module is easy customization option. Most of the sellers want the theme layout of their store such that it is more engaging for the customers to relate. Sellers can select from a large number of fonts, color composition and product categorization. The Facebook shop module helps in making the store more engaging and customers can relate themselves to the products quite easily.

Improved sales

The presence of a Facebook Store enables the web store owners with another platform to make sales. As, there is huge customer base for online store in Facebook, hence, there is always a chance that visitors might take a look at your products. The Facebook Shop allows the visitors with the product display from the actual web store. At the same time, if customers want to make purchase they can click on the Buy button and they will be redirected to the webs store. It helps in increasing the traffic of your web store and enhance the sales ultimately.

Reduced Marketing expenses

The presence of a Facebook Shop helps you in promoting your eCommerce store without actually promoting it. The marketing expenses that the store owners would have to pay, in order to promote their web store is considerably reduced. The Facebook Store allows the store owner to publicize the web store on the biggest social media platform, which helps in reducing the expenses store owner has to bear on marketing of the web store.

Conclusion

Facebook is one of the best place to grow your business. It helps you to interact with your customers on a personal basis too. The social media trend can boost your eCommerce, all you need is to keep yourself up with it.

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