Strategies to Drive more Organic Traffic to your eCommerce Store

The word “organic traffic” is used as a result of unpaid (“organic”) search results to refer to visitors landing on your website. After using a search engine like Google or Bing, visitors who are deemed organic find your website, so they are not “referred” by any other website.

Across the board, online revenues are soaring. Because of that, all the time, new eCommerce businesses spring up. But in this highly competitive marketplace, how can you stay on top of the pack and set your company up for success? Working on driving organic traffic to your online store is one of the key things you’ll need to do.

Can you really boost sales without purchasing Ads?

Most of the users think that to stand above the tough competitors they often have to rely on purchased ads. Larger distributors with big budgets prefer to throw cash at their marketing concerns.

So, smaller retailers could feel at a disadvantage without unlimited marketing and advertising funds. Fortunately, without breaking the bank, there are several ways of driving traffic and attracting customers.

So, if your online store hasn’t been built for organic growth, you’re probably missing out on a huge chunk of potential buyers. We have put together this list of effective techniques to help you, which you can follow with ease.

Imagine — you finally launch your online store and the only person who visits is your mom. The worst nightmare, isn’t it?

You’ll need to create brand awareness and enthusiasm for your product in order to ensure that you have organic traffic from the very beginning of your business.

1. Understand the Social Media Game

The quickest way to get the word out is through social media in today’s society, thanks to the increased usage of mobile devices and smartphones. As it’s free to use, it’s also a cost-effective option!

Popular social media platforms are Twitter, Facebook, Instagram, Pinterest, and LinkedIn. Orient your marketing efforts on the channel where you are most involved with your target audience.

For instance, Pinterest has a unique feature that allows users to search for items directly from the Pinterest platform and purchase them.

When it comes to advertisements or direct connections, many social media sites are pay-for-play. This Pinterest feature will not cost you anything so far.

Read: Social Media Trends to Follow In the Year 2021

2. Strategize SEO

We all know that SEO is important, and yet sometimes we let it happen “by accident” rather than paying the attention it deserves.

A search engine accounts for 93 percent of web traffic, and fewer than 5 percent of web searchers go to the second page of returned search results. With your specific value proposition in mind, content should always be written.

Pay attention to keywords for the product that you should be using, Domain name, when creating content, using a keyword tool like Ubersuggest, and review your pay-per-click (PPC) and campaign results in Google Adwords if you want to put the budget for it.

To direct you to the right list of terms that are most important to your product, use a tool like the Google Keyword Planner.

3. Referral Marketing

It is worth firing one up if you do not have a referral program in place for your e-commerce shop.

81 percent of consumers claim that their purchase decisions are strongly affected by a recommendation from a friend or family member.

It needn’t be elaborate.

Include an easy way to view feedback and suggestions for buyers, as well as to recommend your brand to others.

KnowBand’s affiliate and referral marketing tool can help you bring organic traffic to your eCommerce store.

4. Add social proofs

Testimonials and feedback on your website can convert huge organic traffic to your store.

92% of customers trust a peer’s recommendation, and 70% trust a complete stranger’s recommendation.

Exactly what it sounds like is social truth. It’s evidence that your peers trust a company enough to buy from it (or at least a significant chunk of the population).

On every single product page, in the form of reviews, Amazon uses social shreds of evidence and users spend more time reading them before making a purchase decision.

Read: Best OpenCart Rating, Review and Incentive Extension to Reward your Customers

5. Research your competitors

Check your website: User experience – The website of a competitor is a good starting point to assess how well it is doing online.

Try to search for different keywords and see if your competitors appear on Google, Yahoo, and Bing in the sponsored listings. Review their reviews and citations, including their social media handles.

Dig into the content they are posting on the website and how much organic traffic their content is driving. To discover insights about your competitors, there are numerous resources like SEMRush that you can use.

You can also find out from which websites they get backlinks and approach them to get connections back to your e-commerce store as well. This will enhance the backlink profile and give strength to your website.

Read: Why Competitor Analysis is Important for an eCommerce Store

6. Test your Call to Action

Most often, a CTA refers to the use of words or phrases that can be included in sales scripts, advertising messages, or web pages that compel an audience to behave in a particular way.

With an uncomplicated structure and clear CTAs, organize your site.

Ensure that shoppers can navigate your site easier to find what they are looking for.

Add a prominent “Shop Now” or “Start Shopping” button that leads customers there if your product catalog is not directly on the homepage of your website.

7. Go for PWA or Mobile Application

60 percent of mobile users have bought something on their mobile device online. Do not forget to optimize your site for mobile shoppers, whatever you do.

If you want to know if you’re on the right track after you start adding features, enter your URL on a page like the Google Mobile-Friendly Test to see how it stacks up. Also, a mobile responsive website ranks higher in Google Search Results.

PWAs (Progressive mobile apps) are another best way to optimize your website for organic traffic. They don’t affect the ranking directly but running a well-designed PWA means that you provide a better user experience that helps you win in SEO.

It’s the better user experience that influences your ability to rank in search engines better. Convert your website into PWAs with powerful PWA Modules and create a mobile application with KnowBand’s Mobile App Extension.

Read: Success Story – Briko Bike Mobile App for E-Commerce

Wrap-up:

It is not about spending bucks from your bank account but what plan will be working for you. There are different methods of driving traffic organically. The top ones are listed above but if this doesn’t work for you then opt for email marketing, optimize your web pages, and speed regularly. Write your content with focused keyword research and always keep up the hopes. There has never been a better time to think outside of the conventional ad-spend box and stand out in the e-commerce crowd, with all the digital outreach resources available to retailers.

8 tips to drive more customers on a Marketplace

Customers are the life force of an eCommerce Marketplace. It’s important to keep them engaged and happy in your eCommerce store because it is one of the ways to compel them for buying products. Each and every aspect is important in driving more customers to a marketplace. The tactics applied by you must be relevant and should engage customers on your website.

Selling on a Marketplace like Etsy, eBay, Walmart, etc. in between thousands of competitors is not a cakewalk. Maintaining a healthy relationship with customers is the basic step to be taken for better sales and revenues. Customers play a key role in bringing new users to your website. At times, it could be a love-hate relationship between customers and sellers which can lead to the downfall of sales. So, it’s pretty obvious that if there would be no potential customers, there would be no sales.

As the eCommerce industry is steadily growing every day including new trends and ideas, sellers should keep an eye on the growing competition to apply some new strategies to overcome it. It’s very important to draw the eye of the customers on your Marketplace.

Taking this into action, here are 8 tips that enable you to drive more customer traffic on your online Marketplace and results in good sales and revenues:

1. Take heed of every angle associated:

The services offered by a seller could be at their best only when you pay attention to each and every minor aspect associated with customer traffic. A good seller should also be a good brainstormer who can think of every aspect to give the best services to its customers. Every mind has a great plan and these plans could be implemented to generate profits. Analyze the targeted customers by knowing their demands and try to fulfill them. This will attract users to your website which can later turn into potential customers.

Brainstorm a little and target customers by following these tips:

Keep track of your targeted customers on social media like Facebook, Instagram, etc. You can get to know more about them and build your personal brand accordingly.
Always remain updated with the latest technology to provide a great shopping experience for your customers.
Provide them a smooth checkout process. If we believe Statista, 69.23% of digital shopping carts were abandoned in the year 2017. It could be due to a complex checkout process. You can reduce your cart abandonment rate by making the check-out process easier for the customer. Have a look at PrestaShop one-page checkout addon for your eCommerce store.

2. Drive Organic traffic to your website by excellent SEO:

Involving huge organic traffic from all over the world is definitely not a cakewalk. Like you, there are many more Marketplaces dreaming of potential traffic on their store but unable to achieve the same.

To overcome this competition, you must be well equipped with an excellent SEO to stay an extra edge over others. SEO is like the backbone for the marketplace which gives accurate balance to it. And the foremost way of excellent SEO is back-links. Back-links generate the highest amount of traffic on any website on Google. It also helps to rank you high in the Google search results. High ranking automatically gives you more traffic and relevant customers too.

3. The advertisement game:

Imagine you are searching for a product on Google and got some Google Ads in search results for the same product at different prices. Purchasers will definitely compare the prices by visiting different websites and will go for the best purchase. Focus on advertising your eCommerce store can optimize your website traffic. Customers will get to know about your Marketplace and will attract them to visit the same.

There are 3 varieties of campaigns you can run with Google ads is Search, Display, and Response. You can also show an ad on social media sites too. Now, you have to choose and advertise your products on any of these according to the availability of targeted customers. If you are targeting young people, then you can advertise your eCommerce store on social media. This can help you generate good leads on a daily basis.

4. Generating leads through Email Marketing:

Email Marketing is one of the most popular and advantageous strategies to convert prospects into customers. It helps in building the trust of customers and eventually generating loyal customers, making you capable to acquire profitable leads 24*7.

Email notifications are the most common way today to inform customers about the latest offers and discounts going on a Marketplace. It is a fact that people who buy through email notifications pay more as compared to the people who don’t avail of these offers. So, this means email notifications are also helping you in generating more revenues. So, start working from today to avail of good leads. In the market, there are lots of solutions present which make your email marketing easier.

5. Think like a customer, perform like a seller:

This is the utmost important tip to drive customer traffic on the eCommerce Marketplace. The product and service provided by the store admin could solely impact the purchasing decisions of customers. Remember one thing to catch a thief a policeman also have to think like a thief. Therefore, your strategies should be specialized according to the customer’s thinking strategy.

You should provide some tempting options which attract potential customers towards your goods and services. This will not only generate good leads but will also attract new users to your website. Since Marketplace has access to millions of customers worldwide, sellers can promote their products according to the demands of different communities and improve their cross-border sales too.

6. Focus on Quality, not Quantity:

Although your promotion is too good that you are getting immense traffic of customers but that doesn’t mean you will avail a huge chunk of profits. The quality of a product plays the most important role in acquiring the trust of the customers and confirming repeat sales too. Quality is always a one-step important factor than quantity.

Selling bad quality products demotes the reputation of the Marketplace and leads to the downfall of sales and revenues. So, it’s important to keep the focus on the quality of the products sold by sellers otherwise, it will lead to a serious downfall of your Marketplace platform.

7. Result-oriented behavior of sellers:

Sellers should already comprehend the demands made by the targeted audience and fulfill them by their goods and services to generate good revenues. The result-oriented approach towards your goods and services may enable you to inspect the whole scenario from a customer’s perspective.

However, the above fact can’t give assurance for the huge revenues as all potential customers are different from each other. The approach made by you should be precise and accurate and should generate better results.

8. Choose your social media wisely:

You may clearly have an idea that social media engages a huge number of audiences and is the best way to attract the eyes of purchasers towards your profile. However, it’s also important to choose the right social media platform by examining them closely and looking for the best one where you can find your targeted community of shoppers on a high scale.

Finally,

The above-mentioned points will definitely increase your website traffic which will result in higher sales and revenues. Regardless of whatever you sell on your eCommerce website, being a digital entrepreneur makes you responsible to analyze the traffic. On the website, implement some diligent strategies to convert them into potential leads. This will not only increase your website’s conversion rate but also make you earn a huge chunk of profits.

Convert your traffic into meaningful leads with KnowBand. Explore Marketplace integrators that enable sellers to integrate their eCommerce website to some renowned Marketplaces like eBay, Etsy, Walmart, Google Shopping, Newegg, and many more.

Features of Marketplace Integrators:

Effortless product listing process with the bulk uploading feature.
Mapping of the store attribute and category with the respective Marketplace attributes and category.
Effective management of the product inventory.
Effective management of the Marketplace orders.

Find out some more related articles here:

Tag: eCommerce website traffic