Tag: augmented reality

What Is Mobile SEO And How Is It Different from Desktop SEO?

The technique of optimizing a website for search engines coming from mobile devices is mobile SEO. A website can rank for mobile searches using the type of search engine optimization strategy, which also increases your website’s organic search traffic.

To make your information accessible to all users of mobile devices and improve the efficacy of your website, mobile search engine optimization is crucial. Mobile SEO has an impact on user geolocation, device screen sizes, and operating systems. Recognize these distinctions to increase your chances of ranking higher and expand your business across all platforms. So, instead of simply optimizing for desktop search engines, focus on a population of mobile users by using mobile SEO.

Differences between Mobile SEO and Desktop SEO!!

The major number of purchases are from users who are using a mobile device. Further, due to this, mobile SEO is a very important aspect of business growth. Below are some of the points differentiating mobile SEO and desktop SEO:

Difference in Look

Tablets and smartphones have smaller screens than desktop and laptop monitors. As a result, desktop titles and meta descriptions will not seem the same on mobile devices, and there is a small variation between desktop SEO and mobile SEO when surfing. 

In addition, content created for desktop computers may take longer to look at or read on smartphones. When this occurs, visitors tend to skip that information since they often don’t want to open a title and description with ellipses. They do so as the majority of users aren’t very interested in making the effort to scroll down or read more.

Based On Location

The Global Positioning System (GPS) included in contemporary mobile devices gives search engines more precise position information than desktops or PCs. Mobile search results are significantly more erratic than desktop search results for several reasons, including this one. In contrast, desktop searches will have an impact on the physical location of your mobile phone. It is so when you have a Google account signed into both your desktop and your mobile device.

Operating System

Operating systems on mobile devices have an impact on search results as well. In particular, this is true if Google believes that the query can be app-oriented. In this situation, it is more likely that search engines will provide grids of app icons in the color of an app pack that connects straight to apps on the App Store. Since the majority of programs are inoperable on desktops, app packs are typically not shown in desktop searches. 

Page Results From A Search Engine (SERP)

The design of the search engine result page is what differentiates SEO on the desktop from SEO on mobile (SERP). Google does not have enough room for two columns due to the reduced size of mobile devices compared to desktop displays. It follows that fewer results will show up on the first page, which is especially advantageous for paid listings. Further, anything to the right of a desktop search result will stack above or below organic search results.

CTR (Click Through Rate)

How effectively you execute SEO on your desktop or mobile devices affects how well the website performs. Keep in mind that the CTR refers to the click-through rate (CTR) for mobile, which declines faster than that for desktop based on the CTR’s effect on SEO. Also, using too many images in the content can both increase traffic and cause the CTR to decrease.

The search results are having greater room and support having many effects at once on the desktop. Additionally, users can also view the most relevant and sponsored ads in desktop mode. This will allow the website to sufficiently mask total traffic.

Augmented Reality

The world is evolving and at the moment, mobile devices are in use for more than half of all searches, and those figures are rising. To give a better user experience now than we did before, technology and search features must adjust to current conditions. Google has found a fresh approach to improving the usefulness of mobile devices. Now, we are referring to augmented reality (AR). AR enables consumers to receive search results based on the items in the camera frame on their mobile devices. This is not possible with Desktops as they will not be as easy to use.

In the End!!

In this article we have been explaining mobile SEO and how is it different from normal SEO. Further, in case of any concerns with our module and issues with our plugins, you can connect with us at support@knowband.com. Moreover, in case of any customizations related to your business or assistance with mobile apps, you can connect with us. We will also assist you if you need any additional features in our module. You can also check our SEO Optimizer and other SEO plugins.

What are the Latest Ecommerce Trends for Magento Stores?

Magento is one of the most well-known platforms for developing online stores. This results in making it a little bit simpler for both small and large business owners to manage a profitable online store. Since many shops have been moving to e-commerce in recent years due to its many advantages, eCommerce platforms have seen rapid growth. The Magento is the one that offers the best help for a business. Without empowering the Magento stores it is not easy to adjust according to the market.

As Magento is an open-source platform with much growth potential for online stores, the majority of merchants use it to create their eCommerce websites. A great shopping experience for customers is also made possible by it for sellers. You must be familiar with the leading developments in Magento development. Some of the latest trends for Magento stores are below:

Latest Trends for Magento Stores

PWA (Progressive Web Apps)

A progressive web application (PWA) is an online application that makes use of cutting-edge web technology. It has design principles to provide a steady, speedy, and interesting user experience.

With an experience similar to an app, PWA integration improves the usability of Magento websites. With full-screen mode, cutting-edge features, and offline mode, Magento PWA loads more quickly and is more interactive. Additionally, PWA features like push notifications and installability can significantly reduce marketing expenses.

Push Notifications

Push alerts can give your Magento business incredible conversion and sales potential. Moreover, push notifications have the potential to improve user engagement, raise brand awareness, and decrease the rate at which users abandon their shopping carts. In comparison to email marketing, push notifications to have a much higher opening rate.

You may let customers know about your deals, sales, and top-selling products with the aid of Magento push notifications. Based on your customers’ preferences, locations, and interests, you may also send them customized push alerts. Your opportunities to increase website traffic and close more transactions will be maximized.

Search With Voice

The eCommerce sector has been undergoing revolutionary change due to voice search technology. The ease with which shoppers can find and purchase goods or services increases with this feature. Further, voice search technology has completely changed the way people shop online.

It is time to incorporate voice search into your Magento e-commerce store if it is not already present. To have one of Google’s highlighted snippets appear on your website, you must voice search-optimize your content. Due to the lengthier nature of voice search inquiries compared to text queries, use a conversational tone and long-tail keywords in your content and product descriptions.

AR and VR

Other cutting-edge methods that shoppers favor while purchasing from an online business include augmented reality and virtual reality. They can quickly test things virtually by picturing them from all angles. Additionally, it aids in their ability to make an informed purchase, which is crucial for establishing a company’s credibility.

Image Search

Visual search is a common way for individuals to quickly look for anything online in the current digital era. The majority of the time, people utilize it to look up places or landmarks. However, online buying and selling are also starting to catch on. Customers can simply find commodities and products that seem similar to each other to buy by using this technology.

Marketplace For Magento Platform

A website that sells goods or services from numerous vendors in return for a commission is known as a multi-vendor marketplace. To track their items, each seller has a separate account. Unique business opportunities may be available in the multi-vendor market. Since you won’t need to invest in inventory, your financial risks will be reduced in the beginning. You can invest your time and money in marketing and business expansion to see benefits faster.

Second, a multi-vendor market enables you to quickly and successfully expand your supply. Furthermore, the vendors who provide goods on your marketplace might be a huge help to you in promoting your business.

Use Accelerated Mobile Pages (AMP)

Websites called AMPs use a very specific HTML framework. This makes it easier for data to be transferred between browsers, which improves the user experience. Or to put it another way, it makes page loading almost instantaneous. 

AMP promotes Faster load times and a lower bounce rate. AMP is based on the idea that mobile users want quicker outcomes. Pages that have been optimized for mobile devices should thus load quickly. Since these AMP pages are faster so these characteristics collectively improve the possibility of clicks.

In The End

In this article, we have been discussing the various trends to Improve the Magento Online store. Apart from this, we assist with custom developments as per the business demands. In case you have any issues or concerns related to our module then kindly let us know the same on support@knowband.com. Moreover, if you want to add any functionality to the module and we will assist you with the same as custom development. 

Secret keys to success for eCommerce Platforms in 2019

So we have landed in 2019 and the competition in the eCommerce market seems to be growing more with each passing day. Well, this fact is more clear than ever that staying ahead in this industry wouldn’t be everyone’s cup of tea now.  Keeping your business to the list of successful ones would require some extra efforts from your end.  The market growth of the past few years and upcoming advancements in the eCommerce industry leads us straight to the need of some popular and dynamic trends. So, if you are keeping a track of these trends, you can never go wrong in giving a sky-high growth to the eCommerce platforms.

5 secret keys to the success of an eCommerce business:

1. Augmented Reality:

Augmented reality helps eCommerce sites to improve the customer shopping experience. AR helps in connecting the best of both worlds together. But wait, do we exactly know about this secret mantra? Well, when you connect the real world with digital elements via any mode like smartphone, cameras etc. that’s when you create Augmented reality (AR). Right from offering better product view to enhancing the overall shopping experience for the user, both technologies have their own significance.  For example:

  • Lenskart is one of the leaders in the spectacles market and also an eCommerce giants company based in India. Their unique feature known as ‘3D Try on’(based on AR) allows users to check how a frame looks on their face with a photo perception before actually making the purchase. It is easy to use and has continued to evolve its offering. This feature can be used on both web and app formats.
  • Another example we can see of Sephora. This company uses the AR feature on its website to let users check how a dress look on them or how they look after applying full face make up before purchase. This helps them to get the right product and can confidently buy it for themselves.

Augmented reality has already benefitted the mobile app market. Today’s generation is more advanced and demanding when it comes to new technologies. So, if you want your business to stand out, think about incorporating augmented reality or virtual reality.

2. Voice Search:

Easier navigation is a must-have in your eCommerce business. There is no doubt that voice search was a boom in 2018 and will be significantly growing in 2019 as traditional search is breaking down more use of voice search. Online store owners have already adopted the voice search functionality for their online eCommerce business. According to statista, 35 percent of users stated that they would consider purchasing food via their voice assistant in the future. Some latest gadgets for voice search like Google Play, Alexa by Amazon, Amazon Echo etc. are some of the best innovations for eCommerce platforms. Both, AR and voice search will definitely grow eCommerce industries to the next level in terms of business growth and opportunities.

3. Artificial Intelligence:

Artificial intelligence will definitely be pulling its weight in the marketing world this year as AI is now powering customer segmentation, retargeting, push notifications, click tracking etc. Visual search techniques are already boosted in eCommerce.

But What is Artificial Intelligence?

Artificial Intelligence refers to the intelligence showcased by machines. AI boosts machines to think, respond and perform tasks like human beings. It also helps machines learn from experience and adjust to new input. It increases precision and accounts for more accuracy and fewer errors, which means greater work efficiency. The AI analyses more and deeper data for valuable insights and can add to the capabilities of various devices with its smart, useful algorithms.

For example:

  • Flipkart, one of the biggest e-commerce companies in India, is turning to Machine Learning and Artificial Intelligence to solve the complicated address puzzle, the most unique problem in India, as many customers write the same address in different ways. So AI helps to detect the exact location by understanding different formats of address and makes this complicated process easy.
  • Amazon is the first one to use this technology to generate product recommendations according to customer views on a product. This trend helped Amazon to grow to the next level in terms of business growth.

4. Mobile Applications:


As we all know, smartphones and tablets are the unavoidable need of eCommerce industry as they provide connectivity with the huge mobile audience. The steady shift from internet access on desktops and laptops to browsing on smartphones has been rather swift. An online store owner who has not developed a mobile app for their eCommerce website should consider the increasing demand of smartphones and must take their website business to app market if they are really looking forward to expanding their business. There is an efficient way to create a mobile app without any technical or coding knowledge. It’s a hassle free way to upgrade your eCommerce website into mobile apps(Android and iOS).

Moreover, if you already own eCommerce mobile apps then keep a check that whether the apps are updated to the latest trends and innovation. This could be a boom for enhancing the revenue of your store. Thus, 2019 is likely to bring about a brighter future for mobile app development, either we will see some brand new mobile app development trends or a huge upgrade from what users are already using.

5. Dropshipping:

The newbie eCommerce businesses can think about this trend as it can prove profitable to them with small capital. Dropshipping is the process in which the store owner doesn’t physically store the product but could manage the purchase as the shipment is been processed directly to the buyer via third party vendor. It has great advantage for small and medium sellers, that is no inventory. Seller doesn’t require to purchase a large number of goods and keep them in stores. It increases the revenue of small businesses thus gives sellers more confidence to continue using this technique.

  • Amazon: If you get to know that an order is coming from a third party supplier and not Amazon.com, then they are utilizing the drop shipping technique. Amazon is a partially using the drop shipping method which helped in fulfilling its own product shipments.
  • Zappos is an example of a company that started as a drop shipping company then transitioned to handle their own inventory after they wanted more control over their business.
    So, the steady growth of global e-commerce by dropshipping is profitable for sellers who are engaged in the e-commerce business.

Conclusion:

Well, one thing is for sure that these tricks aren’t a secret to you anymore. The above-listed tips and their concerned examples would surely help you in uplifting your eCommerce business. Each trend has its own importance and requires to be used wisely for abundant growth and success if used wisely.