Sales is a buzz word for most of the business activities occurring around the world but it is equally challenging to achieve due to the presence of so much business competition. It is important to grab higher sales and conversions for your online store to remain steadfast in your business segment. Losing out sales is akin to losing out customers and business chances for your eCommerce store.
This can be really devasting for the long term business growth and expansion plans for your online store based on platforms like Magento, WooCommerce, PrestaShop, Shopify, OpenCart and other such eCommerce platforms. Being a PrestaShop store owner myself, I am putting down certain tips that can help in customer engagement, conversion rates and boosting the sales on your PrestaShop store.
Display your current offers and shopping deals effectively on your site home page-
What good is a shopping offer or deal if it can’t grab the instant customer attention? It can be possible only if your shopping deals or offers are featured prominently on the home page of your site. There are various eCommerce PrestaShop Addons like Deal Manager, Reward Points and others that can provide customers an effective way to engage on a PrestaShop store. You can also use popup ads to inform your site visitors about your latest shopping offers and deals on your PrestaShop store. This will in turn help in optimizing the product sales and conversions for your PrestaShop store.
Create interest and curiosity about your products through videos-
Videos are an interesting way to grab the immediate attention of your targeted customers. They are much more informative and appealing than text-based information. Any site visitor would prefer to watch a 2-3 minute video rather than reading a 200-300 words text for getting a proper insight into a featured product. If you don’t have any engaging videos on your PrestaShop store, you can add amazing PrestaShop product video through the help of eCommerce extension. This will help you in achieving the instant customer attention required for higher conversion rates and product sales.
Encourage your visitors to share their views and opinions about your products-
Online shoppers are in the habit of checking out product reviews before actually making a final product purchase. If you want to improve the sales and performance of your PrestaShop store, it is important to encourage site visitors for a quick product review. There are PrestaShop Addon such as Review Booster that can help in increasing the review count through various schemes and offers. Apart from the reviews, you need to encourage customers to share their product testimonials, personal experiences, user product ratings and other such components for optimizing your product sales and conversions.
Offer easy product availability through filters, search facility and product categories-
One of the major challenges being faced by various online shoppers is the product searching on an eCommerce store. When shoppers are unable to get the required products on an online store, they will simply abandon that particular site and will start looking for any other alternative. Install any PrestaShop extension like Auto search suggest that can help in simplifying the searching facility on your website for quick product availability. You need to have efficient filters on your site that can help in implementing advanced searching on your desired products. Furthermore, you need to improve the design and organization of your categories and sub categories with the help of A/B testing tool and heatmap extension for your PrestaShop store.
Start utilizing the power of social media-
Social media is important for the growth, expansion and promotion of your business to a global customer base. There are numerous social media sites like Facebook, Twitter, Google+, and others that can help in delivering your business message to a large global audience for increasing chances of product sales. Integrate social login facility into your PrestaShop site with the help of social extension for avoiding delays in customer login and registration process. The social logins will help in the online product purchasing as customers don’t have to create a new separate account for making the final checkout. This will also help in optimizing the customer engagement, user experience and product sales for an eCommerce site. So, it is time to harness the true potential of social media for the overall growth of your business.
Incorporate new functionalities into your PrestaShop store-
If you are thinking about improving the performance of your PrestaShop store, it is time to include new functionalities in it. A simple way to begin in this direction is to install new PrestaShop Addons like PrestaShop one page checkout, PrestaShop marketplace extension, PrestaShop Abandoned Cart plugin and others that can help in simplifying the various critical tasks. So, it is time to include new functionalities and features for facing the stiff competition in the field of eCommerce business.
Final thoughts
Don’t let your store rivals eat your share of conversion rates, product sales and site traffic due to your impressive PrestaShop store. You need to follow these cool tips that can help in achieving higher product sales and customer engagement for your eCommerce store. So, don’t ignore these points and take the required steps for the optimum performance of your PrestaShop store.
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