The Magento 2 Google Tag Manager Plugin by Knowband offers a simple and efficient way to connect Google Tag Manager (GTM) to your Magento 2 store. With this easy-to-use module, store owners can manage and integrate multiple Google tags without requiring technical expertise. Furthermore, the Magento 2 gtag Manager Plugin enables tracking of essential events like Add to Cart, Product Views, Checkout Initiation, Order Completion, and more, providing valuable insights into customer interactions.
The Magento 2 Google Analytics Integration Plugin also supports capturing UTM parameters, allowing you to analyze the performance of your marketing campaigns. Thus, by understanding which campaigns drive traffic and conversions, you can refine your strategies, allocate ad budgets effectively, and boost your ROI.
Designed to enhance tracking and optimize conversions, the Magento 2 GTM Extension is ideal for improving user experience and achieving better results. Whether you rely on GA4 or GTM, this module simplifies the integration process, so you can focus on growing your business.
1. Key Features Offered by Magento 2 GA4 Integration Plugin:
Effortless Google Tag Integration: Add Google Analytics, Google Ads, and GA4 to your Magento 2 store without any coding skills.
Instant Event Tracking: With the Magento 2 Gtag Integration Plugin, the store admin can monitor user activities in real-time, such as Add to Cart, Product Views, and Checkout Initiation, to gain immediate insights into customer behavior.
Track UTM Parameters: Easily capture UTM parameters to measure the success of your marketing campaigns and identify the most effective channels.
Advanced eCommerce Tracking: Google Analytics for Magento 2 helps the admin gain detailed insights into sales performance with enhanced tracking of events like Product Detail Views, Add to Cart, and Order Confirmations.
Simple Setup and Configuration: Enjoy a hassle-free experience with a user-friendly interface that makes setting up and managing tags quick and easy—no technical knowledge required!
Intuitive Dashboard: The module provides ease of all tags and events management directly from your Magento 2 admin panel with a simple and organized dashboard.
Multi-Language Support: The Magento 2 GTM module supports multiple languages, making it ideal for stores that cater to diverse audiences.
1.1. How to Find Your Google Tag Manager Container ID?
Step 1: Log in to your Google Tag Manager account.
Step 2: Either create a new container or choose an existing one.
Step 3: Locate the Container ID, which appears in the format GTM-XXXXXX, in the top-right corner of the Google Tag Manager dashboard.
Step 4: Copy the Container ID and paste it into the GTM Container ID field within this module’s configuration settings.
You can also refer to the module’s functionality overview video for more information about the Container ID generation steps.
1.2. How to Locate Your Google Analytics Measurement ID?
Step 1: Log in to your Google Analytics Account.
Step 2: Choose the property for which you need the Measurement ID.
Step 3: Go to Admin > Data Streams and select your web data stream.
Step 4: Find the Measurement ID, which appears in the format G-XXXXXXXXXX.
Step 5: Copy the Measurement ID and enter it in the Google Analytics Measurement ID field in the module’s configuration.
1.3. How to Set Up Events in Google Tag Manager?
Step 1: Download the GTM Events file. You can find the download link in the module’s configuration section under the Instructions tab.
Step 2: Log in to your Google Tag Manager account.
Step 3: In Google Tag Manager, go to Admin > Import Container.
Step 4: Upload the downloaded JSON file from your computer.
Step 5: Select the workspace where you want to add the events and choose either the Merge or Overwrite option based on your requirements.
Step 6: Click Confirm to finalize the import process.
Step 7: Save and publish your container to enable the events in Google Tag Manager.
If you encounter any issues during the setup, feel free to reach out to us at support@knowband.com for assistance.
Admin Panel Overview:
The Magento 2 Google Analytics Integration Extension comes with an intuitive and easy-to-manage admin dashboard that allows the store admin to configure and manage the plugin without even any technical expertise.
2.1 General Settings:
- Enable the Extension: Enable/Disable the GA4 tracking on your Magento 2 store with this button.
- GTM Container ID: Insert the “Google Tag Manager Container ID” in the following text field. Please follow the steps mentioned above to extract the GTM Container ID from the GTM console.
- Google Analytics Measurement ID: Add the “Google Analytics Measurement ID” here.
2.1 GTM Events Configurations:
This tab provided under the Magento 2 Google Analytics Module lists all the Google Analytics Events in a single interface. Further, the store admin can easily enable/disable the analytics events with the Enable/Disable “Toggle” button.
- Page View: Enable the “Page View” analytics event from this button.
- View Product: Get the data insights when a customer views a product on your store.
- View Category: Manage the “View Category” tag from here.
- Add to Cart: Get insights when a customer adds products to the cart with the “Add to Cart” event.
- Remove from Cart: Capture the analytics when the customers remove items from the cart.
- Checkout Begins: Gather the insights as soon as the customer opts in for the checkout process on your Magento 2 store.
- Checkout Page: Enable/Disable the “Checkout Page” Google Tag Manager event from here.
- Add/Update Address: Track when the customers add or update their addresses.
- Shipping Details: Get the insights when the customers fill in the shipping details during the checkout.
- Order Success Page: Track the real-time insights from the order success page.
- Apply Discount: Enable/Disable the “Apply Discount” tracking event with the “Apply Discount” tag.
- View Cart: Capture the insights when a customer views the cart.
- Customer Registration: Gather the data during customer registration on your eCommerce store.
- Customer Login: Manage the “Customer Login” tracking insights from here.
- Add to Wishlist: This tag provides the analytics data when the customers add something to the Wishlist.
- Search: Check what your customers are looking for and implement the strategies with better insights.
- Track UTM Parameters: Enable/Disable the UTM parameters tracking from here.
2.2. Configuration Steps:
The Magento 2 no-code Google Tag Manager integration provides easy-to-follow instructions, removing the need for technical skills to set up the module. The store admin can quickly access the required credentials by following the simple steps outlined below:
These steps will guide the store admin through the module setup. However, if you encounter any issues during the connection process or with the module, feel free to contact us at support@knowband.com or submit a ticket on knowband.com/helpdesk.