Tag: Magento FB Store extension

Magento FB Store Extension by Knowband – User Manual

1.0 Introduction

If you already own a Magento store, you can now start selling your shop’s products to the Facebook community as well. Whether you want to showcase your products on the social platform or you want to drive Facebook audience to your store, you can simply accomplish it by setting up a Facebook Shop. Magento Facebook Store Extension integrates your online store with the Facebook page in just a few clicks and allows you to showcase your products on the Facebook business page.

Connect & Sell to over 2 Billion+ Facebook users with the help of Magento FB Store extension. Store merchants can effortlessly customize the Facebook store product catalog to showcase the best products and offers they would like to sell on Facebook. Using Magento Facebook Shop extension, they can add desired products from the Magento store on their FB Store page and style up the page interface to make it look attractive to the Facebook users. The potential customers can view the store products direct from the FB Shop page and can shop for the desired products by clicking ‘Add to Cart’ button. Clicking the button will redirect them to your Magento store.

1.1 Striking Features of Magento FB store Integration for merchants

The ease in install and configuration of Magento FB Shop extension eliminates the need for any coding efforts, so the store admins can implement FB store on their Magento website without any assistance. Moreover, Magento Facebook shop integration offers other numerous features to the merchant that are listed below:

  • Magento FB Store extension lets you integrate your online shop with your Facebook page which requires a Facebook App ID to setup connection with Facebook.
  • Admin can use the Google Analytics feature to gain the insight of their Facebook Shop page performance using Magento Facebook store extension.
  • With Magento Facebook Shop extension, admin can change the look and feel of the Facebook Store by adding a logo image, multiple sliders, banners on the FB Store Homepage.
  • Additionally, admin can even set a theme color and font color for their FB Store page.
  • Magento Facebook Store Integration module allows admin to show popular, best sellers, specials and new products on their FB Store page.
  • Store merchants can even add a footer to their FB Store to add a store appeal.
  • Magento Facebook Store Setup adds a search field at the top of FB page which allows the customers to search for a particular product and service.
  • With Magento Facebook Integration extension, Admin can easily select the menu items for the configurable navigation bar present at the top of the FB store.
  • Using Magento FB shop integration module, Admin can also set featured products and featured categories on Homepage of their Facebook business page.

 1.2 Magento FB Shop Benefits to Customer

  • Magento FB Store extension offers the ease of browsing and shopping to the customers for the store products while accessing their Facebook account.
  • The ‘Add to Cart’ button added using Magento Facebook Integration extension automatically redirects the customers to the Magento eCommerce store.

1.3 Technology for Development

Language: PHP
Frame Work: Magento

2.0 Installation Guide for Magento Facebook Store Extension

The store admin can follow these simple steps for installing the Magento FB Store extension:

1. First of all download the extension package from the Knowband store.
2. You will get a zipped file containing the source code and user manual. Unzip the package on the root folder of your Magento setup via FTP manager (like Filezilla or WinSCP – download here: https://filezilla-project.org/). You’ll find the files and folders as shown in the image below:

The extension is now installed and ready for use. Now the store admin can now use and configure the Magento Facebook integration extension.

3.0 Admin Interface of Magento FB Store extension

Just after successful installation of Magento Facebook Store Setup on the Magento site, you can configure the FB Store module as per your needs.  In the Admin Panel, go to System > Knowband Extensions > Facebook Store.

Magento Facebook Store Extension admin-interface

This Knowband extension offers you the following sections:

  1. General Settings
  2. Content Settings
  3. Product Settings
  4. Sliders Settings
  5. Banners Settings
  6. Facebook Store

Each Tab of the Magento FB store extension are discussed below:

3.1 General Settings

On clicking on the General Settings tab, you will see the following options as given below:

Initially, the above fields are set to their default values.

  1. Enable/Disable: Initially, Magento Facebook Shop extension is enabled, you can disable its functionality by turning OFF this setting.
  2. Google Analytics ID: You can enter the Google Analytics ID in this section and track the traffic and performance of your Facebook shop in Google Analytics.
  3. Facebook App ID: Input the Facebook App ID required to setup connection with the Facebook. Admin can generate Facebook ID and add it to their Facebook Store. Refer the section 3.1.1 to obtain the Facebook App ID.

After this, click on the “Save” button shown at the top right corner of admin panel to save the module settings.

3.1.1 Steps to generate Facebook app ID

In order to generate Facebook app id please follow these steps:

  • First of all log-in to the Facebook account and go to the link mentioned here: https://developers.Facebook.com/
  • Go to “MY APPS” and click on the ”ADD NEW APP” option.

  • Enter the details in “Display Name” and “contact email ID”. After that, click on the “Create APP ID” button.

  • After clicking the “create app id” button, go to the “Settings” and then select “Basic” option. Here, the store admin can view the APP ID. The admin needs to copy this Facebook app id and copy to the admin interface app id option.

  • Admin can insert the App Domain. After that click on the “save changes” option.

3.1.2 Steps to Find your Google Analytics ID

To find the Google Analytics ID:

  • Select an account from the menu in the ACCOUNT column.

  • Select a property from the menu in the PROPERTY column.

  • Under PROPERTY, click Tracking Info > Tracking Code. Your Google Analytics ID is displayed at the top of the page.

3.2 Content Settings

The various fields of this section of Magento Facebook store extension are mentioned below.

  • Upload New Logo: Admin can set a custom logo for their Facebook Store by uploading the logo image of format PNG, JPG, or JPEG only.
  • Enable/Disable Sliders: Admin can enable or disable the slider images shown on the Facebook store page.
  • Enable/Disable Banners: Admin can enable or disable the banner images shown on the Facebook store page.
  • Menu Item: Admin can select the menu items that will be displayed on the FB shop.

  • Facebook Theme Color: Using this option of Magento Facebook store extension, admin can set the theme color for their Facebook Store.
  • Facebook Theme Hover Color: With this option, admin can set the theme hover color for their Facebook Store.
  • Facebook Text Color: Admin can even set the font color for the text displayed on Facebook Shop page.
  • Enter Number of Products per Page: Admin can specify the count of products which will be displayed on the Facebook store page.
  • Footer Content: Admin can specify the Footer content which is to be displayed at the bottom of the Facebook Store.

3.3 Product Settings

  • Label: Admin can enter the label for displaying bestseller, popular, special, and new products on the Homepage.
  • Enter the number of products: Admin can set the number of products which will be displayed in each section of products.

FOR BEST SELLER PRODUCTS

  • Enable/Disable: This option will enable or disable the Best Seller products on Homepage.
  • Label: This option sets the label for displaying Best Seller products on Homepage.
  • Select Products Type: This option selects the product display type as automatic or manual. If automatic is selected then random products will be shown from Best Seller category of the website.

  • Select Products Type: If this option is selected as manual, then the products selected below will be shown on the Homepage under Best Seller section.
  • Select Products: Using this option, admin can choose the desired products shown as Best Seller products.

FOR NEW PRODUCTS

  • Enable/Disable: This option will enable or disable the New products on Homepage.
  • Label: This option sets the label for displaying New products on Homepage.
  • Select Products Type: This option selects the product display type as automatic or manual. If automatic is selected then random products will be shown from New products category of the website.

  • Select Products Type: If this option is selected as manual, then the products selected below will be shown on the Homepage under New Products section.
  • Select Products: Using this option, admin can choose the desired products shown as New products.

FOR POPULAR PRODUCTS

  • Enable/Disable: This option will enable or disable the popular products on Homepage.
  • Label: This option sets the label for displaying popular products on Homepage.
  • Select Products: Using this option, admin can choose the desired products to show as Popular products on Homepage.

FOR SPECIAL PRODUCTS

  • Enable/Disable: This option will enable or disable the Special products on Homepage.
  • Label: This option sets the label for displaying Special products on Homepage.
  • Select Products Type: This option selects the product display type as automatic or manual. If automatic is selected then random products will be shown from Special products category of the website.

  • Select Products Type: If this option is selected as manual, then the products selected below will be shown on the Homepage under Special Products section.
  • Select Products: Using this option, admin can choose the desired products shown as Special products.

FOR FEATURED PRODUCTS

  • Enable/Disable: This option will enable or disable the featured products on Homepage.
  • Label: This option sets the label for displaying featured products on Homepage.
  • Message: This option sets a message shown below featured products label.
  • Enter the Maximum Number of Featured Products: With this option, you can set the maximum display limit for featured products.
  • Select Products: Using this option, admin can choose the desired products they want to show as featured products on Homepage.

3.4 Slider Settings

From this section, you can add and show as many sliders on the Facebook store homepage. These sliders are shown on the top of the Facebook store page. Below screen shows a list of existing sliders, there are shown randomly on the FB store homepage. You can either delete each of the sliders or can modify their settings by clicking on the “Edit” and “Delete” buttons respectively.

To add a new slider, click on the “Add New” button at the top right side of the admin screen. It will show the following configuration options: 

  • Enable/Disable: This option enables or disables the slider image on the FB store homepage.
  • Landing URL: By this option, admin can set a link of Homepage, Product Page, Category Page or any other page of the website. On clicking this slider image, the customer will be redirected to the specific link.
  • Preview: This option shows the preview of the image which is selected from the below option.
  • Select Image: This option allows the admin to browse and upload any image as a slider image.

3.5 Banner Settings

From this section, you can add and show as many banners on the Facebook store homepage. These banners are shown just below the sliders on the Facebook store page. Below screen shows a list of existing banner images. You can modify their settings by clicking on the “Edit” button corresponding to the record.

  • Landing URL: By this option, admin can set a link of Homepage, Product Page, Category Page or any other page of the website. On clicking this banner image, the customer will be redirected to the specific link.
  • Preview: This option shows the preview of the image which is selected from the below option.
  • Select Image: This option allows the admin to browse and upload any image as a banner image.

4.0 Front Interface of Magento Facebook Store Integration Module

Once after setting up the Facebook App ID and the configuration settings, your customers can find the Facebook shop tab in your Facebook account.

Below screenshot gives you complete understanding about different elements of FB Store page.


Find below more details about this Magento Facebook Store Extension:

Magento Facebook Store Extension Link

Please contact us at support@knowband.com for any query or custom change request as per your business requirement.

5 Effective Ways to Target Online Shoppers on Facebook

Every business, no matter small or big, needs to have its presence on the social media platforms today, especially Facebook. Apart from conventional marketing strategies, businesses should know how to market and target online shoppers on Facebook as well. Facebook is the most widely connected social media platform with over 2.38 billion active monthly users worldwide as of April 2019. With its effective advertising options, it has become the go-to marketing tool for e-retailers to find potential customers and grow their business. The growing popularity of Facebook is a positive sign for e-commerce merchants to try out new strategies and ideas for customer acquisition.

All you need is a Facebook Business page. It brings your brand to the attention of a wide facebook audience. Most of the time the seller fails to reach the customer not because there is anything wrong in their business structure and products, but due to lack of proper marketing approach. With the help of social media marketing, sellers can ensure that their offerings are well received by the customer. The eCommerce merchants can now increase their product’s visibility with the help of Facebook. Most people prefer to make a purchase after being able to connect themselves with the products. Facebook helps the seller to increase the interaction between their customers and the products by spreading the word-of-mouth.

Thus, the eCommerce store owners need to use different features on Facebook. Let us discuss some of the ways that might help the eCommerce sellers to boost their goodwill and increase their conversions.

1. Facebook Store

A Facebook store is a small part of your actual online store, that allows the Facebook audience to shop for your store products directly through the FB store. The FB Store is one of the most trending approaches followed by marketers to gain higher traffic and increase user engagement. It helps them increase their brand awareness and drive more sales.

Prestashop Facebook store addon allows e-retailers to integrate their Facebook business page to their eCommerce store. Businesses can analyze the insights of the sale through their Facebook store by enabling the Google Analytics option within this module, and eventually, retarget that audience to drive more revenue. They can also customize each and every aspect of their FB shop as per their needs. You can try out the FB store extension for Magento as well.

Read: 5 solid evidence a Facebook store can double your conversions

2. Facebook Ads

If you want to bring more audience to your store, use Facebook ads. According to a survey, “Facebook ads are more likely to get a response by 26% in comparison to the ads on any other platform”. With Facebook ads, you can promote your posts or products and make them reach a larger audience. Moreover, you can decide on your target audience and boost your products accordingly. You can target people based on location, age, gender, interest, etc. Though it will cost some money, you can expect a good ROI. Just make sure that your post or product is worth your audience’s attention.

3. Facebook Video

Today, videos are more effective than words to capture user attention. If you want people to pay attention to your brand or products while they scroll through their newsfeed, a video would be a great idea. Most of the visitors on Facebook would love to give a look at the products that are being presented in the form of a video rather than reading out the post. Research shows that “Products which were provided with video descriptions were 4% more likely to be purchased in comparison to the products which were not”. This alluring fact makes the importance of videos evident. Somehow, if your video gets viral, you gain an automatic increase in your store traffic. People start talking about your brand. You gain popularity.

4. Facebook Album

The idea of promoting an online eCommerce store with the help of a Facebook album has been an age-long trend. The usage of photo album prior to providing deep insight into the product also enables the customer to get a better look at the product. Most of the time, if an image is not attached to the product, the customer might not get the proper description of the product, leaving the purchase intention in between. Therefore, providing image assistance with the product helps in the proper promotion of the product and at the same time encourages users to buy the product. Products with images attached are more likely to be purchased than the ones without images. With the help of Prestashop Facebook Album addon, the Prestashop seller can now post their album in minimum time.

Read: 5 ways Facebook album can help you stay ahead

5. Facebook surveys

E-commerce store owners can run online surveys asking visitors about their opinion or feedback on current products, offers or deals. A positive response can help them understand their products better, while a negative response can make them identify what’s lacking in their approach. Facebook surveys are important as visitors of different interests and fields take part in these surveys. Who knows you come up with some suggestions that may actually be beneficial for your online business.

Conclusion

The trend of using Facebook as a source of selling products is gaining popularity every day. One can’t simply ignore the power of Social media platforms like Facebook to promote their business to a larger scale. Failing to do so can lead to losing potential buyers. Try out the above-mentioned 5 effective ways to target online shoppers on Facebook. If you find the information useful, drop down a comment below.

Also, read:

5 solid evidence a Facebook store can double your conversions

The pros and cons of a facebook store

How can the Facebook followers help your eCommerce business grow?

5 ways Facebook album can help you stay ahead