Tag: Magento FB Shop extension

Magento FB Store Extension by Knowband – User Manual

1.0 Introduction

If you already own a Magento store, you can now start selling your shop’s products to the Facebook community as well. Whether you want to showcase your products on the social platform or you want to drive Facebook audience to your store, you can simply accomplish it by setting up a Facebook Shop. Magento Facebook Store Extension integrates your online store with the Facebook page in just a few clicks and allows you to showcase your products on the Facebook business page.

Connect & Sell to over 2 Billion+ Facebook users with the help of Magento FB Store extension. Store merchants can effortlessly customize the Facebook store product catalog to showcase the best products and offers they would like to sell on Facebook. Using Magento Facebook Shop extension, they can add desired products from the Magento store on their FB Store page and style up the page interface to make it look attractive to the Facebook users. The potential customers can view the store products direct from the FB Shop page and can shop for the desired products by clicking ‘Add to Cart’ button. Clicking the button will redirect them to your Magento store.

1.1 Striking Features of Magento FB store Integration for merchants

The ease in install and configuration of Magento FB Shop extension eliminates the need for any coding efforts, so the store admins can implement FB store on their Magento website without any assistance. Moreover, Magento Facebook shop integration offers other numerous features to the merchant that are listed below:

  • Magento FB Store extension lets you integrate your online shop with your Facebook page which requires a Facebook App ID to setup connection with Facebook.
  • Admin can use the Google Analytics feature to gain the insight of their Facebook Shop page performance using Magento Facebook store extension.
  • With Magento Facebook Shop extension, admin can change the look and feel of the Facebook Store by adding a logo image, multiple sliders, banners on the FB Store Homepage.
  • Additionally, admin can even set a theme color and font color for their FB Store page.
  • Magento Facebook Store Integration module allows admin to show popular, best sellers, specials and new products on their FB Store page.
  • Store merchants can even add a footer to their FB Store to add a store appeal.
  • Magento Facebook Store Setup adds a search field at the top of FB page which allows the customers to search for a particular product and service.
  • With Magento Facebook Integration extension, Admin can easily select the menu items for the configurable navigation bar present at the top of the FB store.
  • Using Magento FB shop integration module, Admin can also set featured products and featured categories on Homepage of their Facebook business page.

 1.2 Magento FB Shop Benefits to Customer

  • Magento FB Store extension offers the ease of browsing and shopping to the customers for the store products while accessing their Facebook account.
  • The ‘Add to Cart’ button added using Magento Facebook Integration extension automatically redirects the customers to the Magento eCommerce store.

1.3 Technology for Development

Language: PHP
Frame Work: Magento

2.0 Installation Guide for Magento Facebook Store Extension

The store admin can follow these simple steps for installing the Magento FB Store extension:

1. First of all download the extension package from the Knowband store.
2. You will get a zipped file containing the source code and user manual. Unzip the package on the root folder of your Magento setup via FTP manager (like Filezilla or WinSCP – download here: https://filezilla-project.org/). You’ll find the files and folders as shown in the image below:

The extension is now installed and ready for use. Now the store admin can now use and configure the Magento Facebook integration extension.

3.0 Admin Interface of Magento FB Store extension

Just after successful installation of Magento Facebook Store Setup on the Magento site, you can configure the FB Store module as per your needs.  In the Admin Panel, go to System > Knowband Extensions > Facebook Store.

Magento Facebook Store Extension admin-interface

This Knowband extension offers you the following sections:

  1. General Settings
  2. Content Settings
  3. Product Settings
  4. Sliders Settings
  5. Banners Settings
  6. Facebook Store

Each Tab of the Magento FB store extension are discussed below:

3.1 General Settings

On clicking on the General Settings tab, you will see the following options as given below:

Initially, the above fields are set to their default values.

  1. Enable/Disable: Initially, Magento Facebook Shop extension is enabled, you can disable its functionality by turning OFF this setting.
  2. Google Analytics ID: You can enter the Google Analytics ID in this section and track the traffic and performance of your Facebook shop in Google Analytics.
  3. Facebook App ID: Input the Facebook App ID required to setup connection with the Facebook. Admin can generate Facebook ID and add it to their Facebook Store. Refer the section 3.1.1 to obtain the Facebook App ID.

After this, click on the “Save” button shown at the top right corner of admin panel to save the module settings.

3.1.1 Steps to generate Facebook app ID

In order to generate Facebook app id please follow these steps:

  • First of all log-in to the Facebook account and go to the link mentioned here: https://developers.Facebook.com/
  • Go to “MY APPS” and click on the ”ADD NEW APP” option.

  • Enter the details in “Display Name” and “contact email ID”. After that, click on the “Create APP ID” button.

  • After clicking the “create app id” button, go to the “Settings” and then select “Basic” option. Here, the store admin can view the APP ID. The admin needs to copy this Facebook app id and copy to the admin interface app id option.

  • Admin can insert the App Domain. After that click on the “save changes” option.

3.1.2 Steps to Find your Google Analytics ID

To find the Google Analytics ID:

  • Select an account from the menu in the ACCOUNT column.

  • Select a property from the menu in the PROPERTY column.

  • Under PROPERTY, click Tracking Info > Tracking Code. Your Google Analytics ID is displayed at the top of the page.

3.2 Content Settings

The various fields of this section of Magento Facebook store extension are mentioned below.

  • Upload New Logo: Admin can set a custom logo for their Facebook Store by uploading the logo image of format PNG, JPG, or JPEG only.
  • Enable/Disable Sliders: Admin can enable or disable the slider images shown on the Facebook store page.
  • Enable/Disable Banners: Admin can enable or disable the banner images shown on the Facebook store page.
  • Menu Item: Admin can select the menu items that will be displayed on the FB shop.

  • Facebook Theme Color: Using this option of Magento Facebook store extension, admin can set the theme color for their Facebook Store.
  • Facebook Theme Hover Color: With this option, admin can set the theme hover color for their Facebook Store.
  • Facebook Text Color: Admin can even set the font color for the text displayed on Facebook Shop page.
  • Enter Number of Products per Page: Admin can specify the count of products which will be displayed on the Facebook store page.
  • Footer Content: Admin can specify the Footer content which is to be displayed at the bottom of the Facebook Store.

3.3 Product Settings

  • Label: Admin can enter the label for displaying bestseller, popular, special, and new products on the Homepage.
  • Enter the number of products: Admin can set the number of products which will be displayed in each section of products.

FOR BEST SELLER PRODUCTS

  • Enable/Disable: This option will enable or disable the Best Seller products on Homepage.
  • Label: This option sets the label for displaying Best Seller products on Homepage.
  • Select Products Type: This option selects the product display type as automatic or manual. If automatic is selected then random products will be shown from Best Seller category of the website.

  • Select Products Type: If this option is selected as manual, then the products selected below will be shown on the Homepage under Best Seller section.
  • Select Products: Using this option, admin can choose the desired products shown as Best Seller products.

FOR NEW PRODUCTS

  • Enable/Disable: This option will enable or disable the New products on Homepage.
  • Label: This option sets the label for displaying New products on Homepage.
  • Select Products Type: This option selects the product display type as automatic or manual. If automatic is selected then random products will be shown from New products category of the website.

  • Select Products Type: If this option is selected as manual, then the products selected below will be shown on the Homepage under New Products section.
  • Select Products: Using this option, admin can choose the desired products shown as New products.

FOR POPULAR PRODUCTS

  • Enable/Disable: This option will enable or disable the popular products on Homepage.
  • Label: This option sets the label for displaying popular products on Homepage.
  • Select Products: Using this option, admin can choose the desired products to show as Popular products on Homepage.

FOR SPECIAL PRODUCTS

  • Enable/Disable: This option will enable or disable the Special products on Homepage.
  • Label: This option sets the label for displaying Special products on Homepage.
  • Select Products Type: This option selects the product display type as automatic or manual. If automatic is selected then random products will be shown from Special products category of the website.

  • Select Products Type: If this option is selected as manual, then the products selected below will be shown on the Homepage under Special Products section.
  • Select Products: Using this option, admin can choose the desired products shown as Special products.

FOR FEATURED PRODUCTS

  • Enable/Disable: This option will enable or disable the featured products on Homepage.
  • Label: This option sets the label for displaying featured products on Homepage.
  • Message: This option sets a message shown below featured products label.
  • Enter the Maximum Number of Featured Products: With this option, you can set the maximum display limit for featured products.
  • Select Products: Using this option, admin can choose the desired products they want to show as featured products on Homepage.

3.4 Slider Settings

From this section, you can add and show as many sliders on the Facebook store homepage. These sliders are shown on the top of the Facebook store page. Below screen shows a list of existing sliders, there are shown randomly on the FB store homepage. You can either delete each of the sliders or can modify their settings by clicking on the “Edit” and “Delete” buttons respectively.

To add a new slider, click on the “Add New” button at the top right side of the admin screen. It will show the following configuration options: 

  • Enable/Disable: This option enables or disables the slider image on the FB store homepage.
  • Landing URL: By this option, admin can set a link of Homepage, Product Page, Category Page or any other page of the website. On clicking this slider image, the customer will be redirected to the specific link.
  • Preview: This option shows the preview of the image which is selected from the below option.
  • Select Image: This option allows the admin to browse and upload any image as a slider image.

3.5 Banner Settings

From this section, you can add and show as many banners on the Facebook store homepage. These banners are shown just below the sliders on the Facebook store page. Below screen shows a list of existing banner images. You can modify their settings by clicking on the “Edit” button corresponding to the record.

  • Landing URL: By this option, admin can set a link of Homepage, Product Page, Category Page or any other page of the website. On clicking this banner image, the customer will be redirected to the specific link.
  • Preview: This option shows the preview of the image which is selected from the below option.
  • Select Image: This option allows the admin to browse and upload any image as a banner image.

4.0 Front Interface of Magento Facebook Store Integration Module

Once after setting up the Facebook App ID and the configuration settings, your customers can find the Facebook shop tab in your Facebook account.

Below screenshot gives you complete understanding about different elements of FB Store page.


Find below more details about this Magento Facebook Store Extension:

Magento Facebook Store Extension Link

Please contact us at support@knowband.com for any query or custom change request as per your business requirement.

The Pros and Cons of a Facebook Store

This comes as no surprise that Facebook serves to be the largest social media platform in the world. Moreover, do you doubt that the Facebook store continues to be the top consideration when businesses think of a social media platform where they can connect with their customers. Facebook lets the merchants come online and sell their products and services to the potential buyers after creating a eCommerce store on their Facebook Page.

If you take a look at the platform from a business point of view, you’d see that a lot of businesses have invested their time and efforts on Facebook, and are quite content with the same as well. From the individual entrepreneurs to the small vendors and the big brand names, everyone is busy making a strong customer relationship on Facebook by targeting the bigger masses.

Here are some of the stats that may help figure out the prominence of a Facebook marketplace:

  • There are 2 billion monthly active users on Facebook. Out of this, over 1 billion daily active users. Thus, if you are looking to boost the visibility of your products, then, this is an ideal platform for you.
  • 60+ million businesses have a Facebook Page. No just this, 39% of the FB users like or follow a Facebook page to receive a special offer.
  • In addition to this, 32% of Facebook users engage with brands regularly.

However, everything comes with its advantages and disadvantages. So, what are the pros and cons of using F-commerce?

Pros

Multitudes of users

The biggest social network has about 1.74 billion active users every month. This itself says it all about the very first advantage of selling your products and services on the Facebook Store. For the Prestashop store owners, Prestashop FB store module is an effortless means to sync their store with the the Facebook shop. The best part of Facebook store is that all the users are interconnected some or the other way whether it is through the mutual friends or groups that they follow, shared content liked posts and more. Doesn’t this sound like a perfect place to set up a business?

Think of it as a busy street with numerous people and you being there in the middle promising to show something unusual. People would want to stop by and see what you’re showing off. Likewise, when you signup as a seller on the store, you bring the attention to your products and users will be compelled to see what you offer.

Customized page design

The very first thing after you do all the setup of Facebook store is to do things that will attract the visitors to come and see what you’ve in stock for them. If you have a customized page that is attractive and visually very appealing, visitors will surely stop by at your Facebook store. After all, the very first thing that you need to focus is on getting users to come to your Facebook store. You can do that by sending out catchy messages or sneak-peek of what you deal in and let the users do the rest.

Wider exposure

The options of “like”, “share” and “comment” is not just there for the pleasure purpose, but the hidden meaning of the same is very useful for the sellers. You might have seen sellers posting status updates and images of their products that they want to sell online. The users can like your images, comment on them and also share them with their friends by which the popularity will increase. Hence, your reach widens and so does the exposure for your products.

Direct contact with the consumers

Being a platform that lets both seller customers come together under the same roof, Facebook lets the consumers directly contact the sellers with the help of messages, video chat, voice call and even commenting on the posts updated in the thread. This is the way that consumers clear the doubts that they have regarding the product that is being showcased in the post.

Better analysis

When you update your seller page with rich content is useful for the potential customers, you will be able to get a better insight about the activities that your customers are indulging in on your page with the help of the on-site suite of analytic reporting. The different information that you are accessible to is where did your consumer log in, how long did they interact with your store, their age, and other demographics.

Integrate your website with Facebook

Facebook integration can greatly improve your search engine optimization. When you update content on your website and share the same on the social media platform, it will drive the traffic to your website in the form of backlinks.

Cons

The development cost

One of the biggest drawbacks of selling your goods on the Facebook store is the freaking expensive development cost. If you have the capability to set up the Facebook shop yourself, very well or else you would have to spend your riches to get it done.

The loading time

We all know that Facebook app is extremely heavy and takes a while to load properly. This is one thing where the consumers can change their minds and leave your store that very moment.

The store owners, these days, tend to delve in the ventures that are more fruitful. The discussion whether Facebook store is better than an online marketplace has become prominent with the increasing competition in every field. If you are in the same dilemma of choosing one, then, here are some key consideration point for you.

Which one is better: An online marketplace or a Facebook Store?

Easy of setting up

If you consider the ease of setting up, then, the latter one for sure has an upper hand. Creating a marketplace involves a lot of complexities. Even the process of setting up the basic infrastructure is easy with the availability of multi vendor marketplace extensions like Prestashop marketplace addon, Magento multi vendor marketplace extension, OpenCart marketplace module and others. Yet, the process of motivating the sellers to your site is difficult. However, with F-commerce you get a larger customer base and ease of management.

Traffic

Name any site and the traffic of Facebook will definitely be higher than it. Hence, if you are looking to expand your audience base, then, Facebook is definitely one of the ideal platforms for you.

Better customer interaction

Interacting with your customers is the key to build a lasting relationship. Whether you own an online marketplace or you sell your product as a third-party vendor on any other site, customer interaction is a must. Even in this aspect, my vote goes for Facebook marketplace. The target customers are more likely to raise a query and interact with you when they are scrolling their social media account. Moreover, creating a personal connect becomes way more easier when you interact with them on such platforms.

How can you create a Facebook Shop?

Knowband offers a feature-rich solution for the various CMS platforms in the form of Prestashop FB Store module, Magento Facebook shop extension, and other. You can integrate your store with the Facebook page of your site.

Let’s take a look at some of the edgy features of these Facebook integrators by Knowband:

  • The extension offers configurable navigation menu that is easily displayed on the FB page.
  • Provides the search field to search categories and products.
  • The plugin also allows the e-merchants to track the performance of the pages using Google Analytics ID.
  • The admin to add homepage image and logo as per his choice.
  • The store admin can display featured products and categories on the FB store with great ease.
  • The entire product listing is synced with the FB store at a button click.
  • Clicking on the products will automatically redirect the users to the online site.

F-commerce is for sure the future of online selling. All you got to do is take a look at the pros and cons of selling at the Facebook store.

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