Tag: Advantages of Product Customization

6 Creative Easter Marketing Ideas for your OpenCart store

Easter is a holiday that encourages people to unwind and enjoy themselves, but it’s also a perfect time to get your company in front of current and prospective customers by using seasonal promotions. Why is it important for eCommerce marketers to come up with “egg-cellent” Easter marketing concepts? It’s that fast. Easter has grown into one of the year’s most profitable shopping holidays. But what about Easter marketing ideas for online shopping? Don’t worry, we’ve got you covered.

Here are some eCommerce Easter marketing ideas for OpenCart stores that are looking for some last-minute promotional tactics to bring your business to be front of mind to existing and new customers.

  1. Add Gamification to keep them engaged

Gamification is a fun element used in every aspect of business and digital media. Using Gamification for your Easter marketing campaign will increase the average spend time of the user on your OpenCart store.

Give your home page a new look with gamified Easter-themed Spin and Win Lucky Wheel. It can be customized by changing colors and adding different promotional deals on each slice. Customers get motivated with the catchy text and the result, the final reward that keeps them encouraged to take the chance.

Another Gamified element that can be used for Easter marketing is Scratch Coupons. Scratch cards create suspense and scratching them virtually engages the user for longer. You can put some egg-themed scratch cards on your OpenCart store and ask users to find them. Yes, an Egg hunt!

  1. Sell Eggs-clusive Custom Designed Products

To benefit from Easter marketing, you don’t need a big marketing budget; simply start small and expand. If you are selling products like clothing, gift items, or anything that can be customized, turn it into an opportunity. Start your Print-and-sell business and design custom products. For instance, a bunny printed coffee mug can be a good option to start with.

  1. Personalized Easter special Gift Cards for Loved Once

Every customer is your main and in 2021, giving personalization is in trend. The next Easter marketing idea is to enhance the personalized user experience of existing customers, bring new customers, and boost sales. Giving eggs during Easter is a way for Christians to celebrate new life. Offer personalized egg-themed Gift Cards on your OpenCard store and let them have the joy of giving.

  1. Use ‘Facebook Share and Win’

This isn’t a new marketing idea but you should definitely include ‘Facebook Share and Win’ in your Easter marketing plan. For your OpenCart store, a customer can share your products with their friends and family on their Facebook page. You can reward them with deals and discounts on every share they do. This Easter marketing idea accomplishes a lot with one share.

  1. Send emails with eggs-citing deals

Set the tone for your advertising campaign by using Easter-themed marketing materials and giving your company an Easter feel. Using a creative Easter-y subject line with a perfectly tailored email can force your customers to click on the email notification. Emails are one of the most competitive marketing channels but to stand out, you have to go out of the box. OpenCart Follow-up emails can help you with this.

6. Use Coupons to boost sales

Don’t be afraid to run an Easter marketing campaign to entice potential buyers to purchase from you. Generate coupon for your Brand, for a specific customer, on a particular Payment Method, or on a Shipping Method, etc. through OpenCart coupon code generator extension. Customers can take advantage of a variety of discounts and shop as much as they want. The coupon code can be easily applied on the checkout page that enhances the shopping experience for customers.

Finally, with that in mind, you’ll need to time your Easter marketing plan perfectly, just like the perfect egg. To inspire consumers to buy your goods and services, plan ahead and revisit your marketing strategy. We’ve talked about some fantastic Easter marketing ideas to get you thinking. Now it’s up to you to build and ride your brand’s sugar high with your own innovative marketing strategy! Get to work.

Support:

For any eCommerce assistance, contact KnowBand at support@knowband.com. Our experts will help you with your issues.

Looking for more business marketing ideas?

  1. Last Minute Easter Marketing Campaign Ideas for 2021
  2. Ecommerce Marketing Calendar 2021
  3. 10 of the Best eCommerce Marketing Ideas to Jump-Start Your 2021
  4. 20 E-commerce Marketing Strategies for Beginners

6 Benefits of Product Customization

Consumers’ demand for tailor-made products has reached the sky in recent times. Going back a few years, this was primarily limited to personalized mobile cases and mugs where people used to have their pictures printed on their mobile case or gift personalized mugs to their close ones, and it was more or less seen in brick-and-mortar stores.

Product customization has now turned into a vast online business and it is being offered for a variety of products. Some brands have their whole business based on product customization while some are adding customization trends to their business to enhance the shopping experience.

What is Product Customization?

Product Customization or Product Personalization is a process of delivering customized goods and services to the customers as per their needs and desire. Customers can either approach a merchant to make certain customizations in a product or personalize the products themselves, exactly the way they want. The latter is what the online stores offer, where customers can customize the products online.

Product customization has made a stand in the eCommerce market and has caught the attention of e-retailers. Let’s try to understand why the Product Configuration service has gained popularity among the eCommerce merchants.

Benefits of Product Customization

1. Because Customers Like It

Starting a business hugely depends on customers’ liking towards it, and the idea of personalization has been gladly accepted by the customers.

Product customization adds a personal touch to the product. When customers design it their way, the end product not just remains a product but a feeling gets attached to it no matter whether they are doing it for their own or for someone else.

Since customers like the personalization concept, it provides Brands with an excellent opportunity to excel in the eCommerce market.

2. Product Customization builds Customer Loyalty

One of the major benefits of product customization is that it develops customer loyalty. And there is no better way to gain customer loyalty than offering them full access to design the product as per their taste. The primary reason for earning that loyalty is customer satisfaction.

Apart from customer loyalty, product customization enhances brand loyalty. If you provide your customers with ample customization options, they will more likely feel attracted to your brand and would prefer it over your competitors in future purchases.

Product Personalization establishes a connection between the brand and the customers and improves customer retention to a significant level.

3. Get More Sales

Moving further to the advantages of Product Customization is that it brings you sales.

In the end, there is only one thing that matters- the number of sales. If you have made your customers loyal to your brand, sales aren’t going anywhere.

Customers do not hesitate in paying extra for a personalized item because they do not see it just as a product but something of their own. I can back this through a study by Deloitte which reports that 1 in every 5 consumers would not mind paying 20% extra for an exclusive product.

Also, as per Invesp, 59% of the marketers are getting a good ROI after offering the product personalization facility.

Product Personalization also encourages word-of-mouth marketing because if one customer feels totally satisfied with your services, he or she would definitely recommend your Brand to others. This way, you can expect a higher count in your sales figure.

4. Get Better Insights into your Customers

Adding to the benefits of product customization is that a personalized purchase gives you a more detailed analysis of your customer’s preferences, likings, and taste than a normal purchase.

When customers purchase customized products, Brands can collect that information and utilize it to offer products based on their previous preferences.

So, we can say that Product Personalization helps you know better about your customers and offers you an advantage over your competitors.

5. Take your Online Business One Step Ahead

According to some stats collected by Invesp,

53% of the online shoppers feel that brands that offer product personalization provide a valuable service.

45% of the shoppers are more likely to shop from a store that offers personalized recommendations.

The increasing popularity of product customization has made the online shopping experience intriguing for the customers. So, it is high time to start offering product customization services and take your business to the next level.

If you have an eCommerce website on the Prestashop Platform, you can consider using PrestaShop Product Customizer/Designer.

6. Increased market share in the gift business

With the introduction of technology, India’s gifting business has seen a transformation. Online gifting has exploded in popularity in recent years, with an estimated market value of $84 billion by 2024.

People enjoy providing personalized gifts to their loved ones. And personalizing a product turns an otherwise mundane item into a thoughtful present!

Offering a product customization facility helps you own the gift product industry as more and more transactions are made online.

Product Customization module by KnowBand

Knowband offers a Product Customization module that lets you provide customization services to your customers. It adds a customization tab on your product pages and allows your customers to personalize a product as per their desire.

From adding the desired images to putting up a customized text and QR code, the Product Designer module comes with a variety of features to help customers personalize the products exactly the way they want.

It also provides merchants with many customization settings like setting up the customization price, providing customers with the design preview, and much more. So, if you want to add the customization facility to your Business, I would highly recommend you to try this module. It provides you with an amazing opportunity to increase the average order value. If you have a website on the PrestaShop or OpenCart platform, you can try out-

PrestaShop Product Customization addon

OpenCart Product Customization extension

That’s it. I hope you enjoyed reading the benefits of product customization.

Recommendation for you:

One Page Supercheckout module by knowband is a must-have for all eCommerce stores. You can learn more about it here:

 

If you have any doubt regarding this module, you can reach out to us at support@knowband.com

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