Prestashop Features that can Improve your E-Commerce Business- Part 1

Joe Parker

8 years ago

PrestaShop, an Open source eCommerce platform has been received with great applause and red carpet welcome by numerous site owners for ensuring the effective performance of their eCommerce site. This feature packed platform was released way back in year 2007 and has since then powered up more than 100,000 active stores around the world. It has emerged as the wonderful option for improving your eCommerce business presence among your rivals. Let us explore more about the various features and functionalities that have emerged as the path breaking platform for your PrestaShop store.

1. Amazing product management-

Product management is one of the significant importance for every eCommerce store and can change the business fortunes of numerous sites around the world. Some of the mind blowing features that have changed the product management around the world are as follows:

Presence of unlimited categories, products and attributes.
Seamless comparison of the products.
Quantity/stock management for ensuring seamless product availability.
Supports cross- selling, product recommendations and customer reviews.
Consists of multiple images with lightbox and product image zoom feature.

2. Facilitates effective management of the store-

This PrestaShop platform has helped numerous store owners in ensuring the effective management of their online store for boosting their conversion rates, product sales and customer engagement. Let us explore some of its brilliant store management features that are as follows:

Easy customization of the store design with PrestaShop themes.
Supports presence of multiple employees with restricted permissions.
Generation of the customized invoices for the customers.
Addition of the affiliate program to boost sales and site traffic.

3. Seamless checkout functionality-

Most of the online stores are facing the problem of shopping cart abandonments that are killing their business growth and conversion rates. In order to avoid this tricky situation, PrestaShop offers the following checkout functionality which are:

Availability of one page or multi- page checkout.
Facility of Guest checkout.
Presence of gift messages/wrapping option.
Functionality to save shopping carts.

Apart from this, PrestaShop store owners can make tremendous improvement in the field of checkout by utilizing the services of this PrestaShop One Page checkout module from Knowband that simplifies the whole multi- page checkout process into a single page checkout.

4. Provides facility of multiple payment systems-

Multiple payment systems are very essential to boost the confidence of online shoppers on eCommerce stores as customers always want more freedom while making online payment. To cope up with this situation, PrestaShop store is equipped with numerous features like

Easy integration with different payment systems through the help of various PrestaShop addons.
Allows viewing of the tax depending upon the country, states and counties.
Presence of a payment gateway as per the selected currency.

5. Supports marketing efforts and programs-

Online marketing plays a crucial role in changing the business scenario for numerous eCommerce store owners. PrestaShop eCommerce platform has revamped the marketing efforts by providing a wide range of features such as

Facility of sending automated follow- up emails.
Provides discount coupons and vouchers to customers.
Supports the loyalty programme for boosting the site traffic and customer engagement.
Consists of Refer- a- Friend program for increasing customer attention and product sales.

Thus, for ensuring a rock- solid position in the eCommerce business, online store owners need to embrace this PrestaShop eCommerce platform that is packed with multiple eCommerce features and functionalities to drive your sales and conversion rates. For more stupendous growth among your rivals, stay tuned with the next installment of this article.

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