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What threats does the new Google Penguin 4.0 update bring in 2016?

Joe Parker

Penguin 4.0 Update has its certain implications which are a combination of threats and opportunities.

It’s still so early to judge the new threats and risks Google Penguin 4.0 update would bring to your business. But it’s never so early to get armed to face the worst. No major ups and down have been notified as of now. Bests are still the best.

The real time aspect of Penguin 4.0 indeed has some outcomes yet to be faced. Let’s see how in future this new nature would affect the Google’s SERPs. Hopefully, there is a massive fluctuation yet to come.

                                                   No major fluctuations have been noticed for the big tens.

How the real-time Penguin would affect your ranking in Google’s SERPs?

I have done some research on this aspect. It can be seen in my post “Unlock the secrets of how penalties would work in Google Penguin 4.0 update?”

However, I would like to add some points to it.

  1. The importance of your SEO provider is exponentially massive at the moment. You must expect them, to provide you a detail report about the recent fluctuations that is being observed in the past few days.
  2. It too early to judge, but if your reports suggest any negative influence from the Penguin 4.0, then its a right time to act and look into your site and particular pages experiencing the fluctuations. As Google says, Penguin 4.0 would not affect your whole site ranking if it finds a violation, but it is also important to note that it is never the whole site. It is the ranking of your individual pages that decides the whole ranking structure of the site.
  3. Because of granularity, its is now harder to diagnose the small penalties by Penguin 4.0. So, the role of your SEO service provider becomes more paramount here to diagnose them and act accordingly.
  4. Links could hurt you if gone wrong. Penguin 4.0 update has some positive and negative aspects which I have also mentioned in my post “What does the “real-time” aspect of Google Penguin 4.0 means for your business?”. These aspects are just based on the initial understanding of the new Penguin 4.0 update. However, they clearly suggest that a regular housekeeping is now performed by the Penguin and might also be possible that you won’t notice it in action.
  5. Penguin 4.0 is Google’s first major update since 2015, and it has certain things in its trunk which we would see when it is finally rolled out.
  6. In short, Penguin 4.0 is a mix of certain positive and negative implications. The positive implications for those who play by the rules and also follow the standards laid for other 200 signals used by Google to rank the pages. The negative implication should be strictly analyzed as it will really affect your strategies if you want to play by the rogue rules.

You can get notified about my updated research and learn: