Consumers love discounts and I am no exception. While purchasing something online, I look for coupon codes. This is the natural consumer behaviour. Discount coupons are helpful to entice customers to shop and not only it boosts your sales but brings higher conversions. As per a survey conducted by Statista in 2019 that had 1000 […]
Ecommerce
How seller can take benefit from Google shopping free listing
Due to coronavirus pandemic, eCommerce traffic has suddenly increased because of lockdown, and also no one wants to leave their homes. Most of the peoples are now shopping online due to lockdown. In this difficult time, Google Shopping allows merchants to list their products in free. This free listing helps many smaller businesses who are […]
10 Tips to Double Your Ecommerce Conversions in 2023
Every eCommerce website owner looks to improve conversions on their store. More eCommerce conversions mean more revenue. Whether you have just started your eCommerce business or been in the journey since long, there’s always room for improvement which you can work upon to boost your conversion rate. There are certain tricks, strategies, and best practices […]
8 Ways to Create a User-Friendly Sign-up/Registration Process
It’s a fact that users don’t sign-up easily nowadays. It is one of their pet peeves. As per ReadyCloud’s report shared by Annex Cloud, it was found that 35% of the transactions were dropped because the site wanted users to create an account before checkout. The stats collected by Baymard Institute also reported that nearly […]
Various Key Performance Indicators (KPIs) in eCommerce
Key Performance Indicators or KPIs are used to measure the progress of an intended result or you can they measure a business’ performance based on the objectives and target. Evaluating KPIs helps companies identify the progress towards marketing, sales, and many other things. Difference between Metric and KPI KPIs tell you how effective you are […]
Checklist to Create an Attractive Home Page for your eCommerce Website
Your homepage is the interaction point for web visitors. Not only it introduces your brand to the users but also marks the beginning of their journey on the website. Put simply, it navigates your visitors and customers to different places (web pages) on your website. As we say “First impression is the last impression,” it […]
6 Reasons Why Your Business Needs A Strong Social Presence
Gen X, Millennials, or Gen Z, you will find people of all three generations on social media platforms like Facebook, Instagram, Twitter, etc. And I guess I won’t be wrong to say that your target audience also falls under the age group of these generations. Facebook and Instagram have over 2.6 billion and 1 billion […]
Top 5 Payment Gateways for your eCommerce Store
Earlier, people used to be a bit hesitant when paying online especially when making a big transaction. But as time progressed, people got habitual of online payments. In this digital era, online businesses are trying to enhance the customer shopping experience by providing them with multiple payment options. Therefore, integrating the best payment gateway to […]
How to Cross-sell and Upsell?
You do not always require cold calling or sending the bulk of emails to close a deal or make higher sales. If you know how to Upsell and Cross-sell, it makes your job easy. Cross-selling and Upselling are marketing strategies that provide you with an excellent opportunity to earn more revenue or make more money […]
Mobile Wallet/Digital Wallet vs Credit Card/Debit Card
E-commerce merchants always look to make the online shopping experience of their customers convenient and better than ever. And it’s vital because the eCommerce market is heavily occupied and the competition is fierce. Customers have too many options to choose from which makes it important for you to stay ahead of the game and meet […]