You must have shopped from a departmental store someday. What did you look for after picking up your items? I am sure your eyes would have been looking for a short checkout line so that not much of your time gets wasted and you could take an exit from the store as quick as possible. Let me tell you my case, I went to a store a few days back, picked up some stuff and when it was time to go to the billing counter, I noticed the line was too long. I waited for a few minutes initially but then I gave up. I left my items there and took an exit from the store.
Do you know what is the term for this in an online store? It is Cart Abandonment. When a user leaves items in his/her cart and do not go for the purchase, the cart is said to be abandoned and a complicated checkout is one of the primary reasons for cart abandonment. This is exactly what happened in my case too. When I found the checkout line too long, I left my items and eventually left the store. This is why, today, a user-friendly checkout holds very high importance for the success of an eCommerce store. When users find a store’s checkout lengthy or very slow, they abandon their cart and look for another better alternatives or say stores that offer quick and a user-friendly checkout.
Getting shoppers to your eCommerce store isn’t difficult, engaging them till the final payment process without disturbing the user experience is. In between, the checkout process is the most important part of this whole engagement game. It decides whether the consumer is going to make the purchase or leave the purchase. Through this article, I will enlighten the points that could help you in making your store checkout process more user-friendly.
A one-page checkout, also called as a single page checkout is a primary step towards making your eCommerce checkout process more user-friendly. Instead of asking users to navigate through multiple pages to fill the checkout form, display every field on a single page with the help of a one page checkout. It improves user experience and reduces the chances of cart abandonment.
Look out for Knowband’s One Page super checkout for Prestashop, OpenCart One page checkout extension, One page checkout extension for Magento, One page checkout for Magento 2, and One page checkout pro extension for OpenCart.
Mistakes take place very often in online shopping. It may happen sometimes that you mistakenly add some items in the cart that you do not want or you wish to increase or decrease the product quantity. In many of the eCommerce stores, rectifying this mistake means discarding the current checkout process completely and users are left with no other option but to fill the whole information again. This spoils the user experience. So, it is important to allow your visitors/consumers to update the cart directly from the checkout page, to ensure customer retention. Show-off your site’s security-
Online shoppers are very much concerned about the safety of their online transactions and personal information. For a new user, it is very difficult to provide his or her payment/card details without knowing the security features.
This Magento checkout extension is capable of adding new HTML blocks on the checkout page. You can use this feature to add the logo of trusts, iframe links for website’s policies, etc. Make sure that the links do not redirect the checkout page. You can either use iframe, pop-up or open the links in the new tab.
Do not create a hurdle in the checkout process of your customers. Do not force them to create an account. Making registration process mandatory at the checkout process will only result in cart abandonment and you surely would not like this when your visitors are almost ready to make the payment. Instead, keeping the guest checkout option or a simple social login option would be more helpful and would not disturb the user experience.
Use a progress bar to indicate at which step the customer is present and how many more steps does he or she need to go through before finally confirming their order. It is always a good idea to keep visitors updated about their checkout progress. Many a time, consumers abandon their cart because they get tired of filling the information at every next step. So, give them a clear idea up-front about the number of steps that are needed to make the purchase.
You can find a number of ways to optimize your checkout process and improve the user experience by eliminating distractions. Your motive should always be not to divert the customers’ focus from their purpose. Here, in this article, I have suggested some of the best methods to make a user-friendly checkout for your eCommerce store. Moreover, you can visit the knowband store and look for a number of checkout modules to make your checkout process user-friendly. If you find this article useful, do let me know in the comments below.