Tag: Shopify Exit Popup

5 Ways to Control the Exit Rate from your Website

The visitor’s behavior when it comes to shopping online is quite unpredictable. The customer may wish to stay in the web store as long as they are able to connect with various aspects of the website. Once they lose touch of the contents provided offered by the store, they may not be interested in staying any longer. At this point, it becomes important for the eCommerce owners to keep the customers stay put in the web store. To do this they need to use various approaches and methods.

The exit rate of the customers in a website is one of the biggest concerns for the eCommerce companies. According to a study, about 65% of the customers exit the website after browsing a few pages. These figures are quite scary for a website owner as they are losing a major portion of their sales with these customers and the effective number of conversions of the website is also going down. Thus, an immediate need to control these exit rate from the website needs to be made by the web store owners.

There is no particular reason for the exit rates of the website, but a decent efforts can be made by them to control those numbers and try to get the customers back to the store. It is never an easy task to lure back a customer back to the store after they have decided to exit. The website must try to provide them with some strong motive, so that, they may feel like taking another look to the website or try other features. With some decent efforts and better approach the owner may be able to get back a decent number of customers back to the stores who had decided to exit.

The below discussed are some ways in which the exit rate of a website can be controlled.

Optimizing the website content

One of the important point that strikes the website owner’s mind after seeing a large number of exit rates in the website is the optimization of website. Yes, the main problem may be the website contents. The customers will only entertain themselves with the website as long as they understand the contents and are in the same page as the website but as soon as the communication gap rises the customer starts to move apart, eventually leaving the website. Therefore, a better option would be to optimize the website for better engagement. The number of CTA, their positioning, images, ALT images all these features play a great role in engaging the customer hence optimizing the website may help in lowering the exit rates.

Exit surveys

Exit surveys are also of great importance and helps the store owners to know the exact reasons of the cause of the customers exit. The website may use attractive pop ups in order to get customer’s reasons of leaving. Exit surveys provide essential information about the level of satisfaction with your company’s products, prices or the website’s UX, loading speed and many more things. The websites may use the survey results to reduce the exit rates by making use of branching logic. This process requires to engage the customers and convince them to convert by throwing lights on the positive aspects of the website. The exit surveys are found to serve the purpose of knowing the reason of customer’s dissatisfaction with the website, so that the services can be improved and the exit rate may be controlled in the near future. Therefore, the classic surveys won’t help you to improve the exit rates of your pages unless you won’t use scenarios with branching logic.

Website performance

There is almost a drop in 7% of the conversion rates of the website due to 1 sec delay in page load. This shows the urgency to improve the website performance. In the era of online marketing the options are multiple, the customers need not to wait for any longer in order to make a purchase. If the websites can’t provide them with efficient and fast results than they are likely to move out. This makes it one of the possible reason of the high exit rates. Thus, the websites needs to be timely checked for the performance and their seed. If the response rate is being delayed somehow than the web store needs to check it out.

Exit pop ups

One of the efficient way to control the exit rates is by using the interactive exit intent pop up. The exit pop ups are designed in such a way that when the customers tend to exit the store, these pops up in their screen. The exit pop ups are filled with attractive offers and discounts for the customer, which the customers can utilize and avail. Shopify spin and win is one such example for attractive exit pop-ups for the Shopify stores. Such gamified pop-ups are even available for other platforms such as Prestashop, Magento and others. The wheelio curbs the exit-intent of the customers by offering various alluring giveaways. This is definitely one of the surefire ways to make the customers reconsider their exit and motivate them to place the order instead.

A/B testing

A/B testing is one of the important solution to all the conversion related problems today. The website owner needs to know the specific reasons where the website is not performing. In this efforts, the website owner can make use of A/B testing approach. Usually, it’s better to start testing the pages from the bottom part of the funnel as you’ll see changes in revenue more clearly. If it’s a successful change you’ll get more sales and a bonus. On the other hand, if the test fails, you won’t lose too much, because it’s just a test and you included only a sample of traffic.

Over to You

The exit rates of the website can lead to some unwanted results. Therefore, it is necessary to eliminate exit rates causes by using better approaches and optimizing the website for better results.

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The Ways Exit Popup can help Boost your eCommerce Conversions

One of the biggest problem with the eCommerce store owners is to retain their customers. Most of the time, if a customer doesn’t find better products or deals, they tend to leave the website. In such cases, the seller must come with a better idea to keep the customers engaged to the website. Thus, the idea of exit popup proves to be a better option, in order to lure back the customer to the web store.

Therefore, Knowband has come up with Shopify Exit popup module. The module allows the Shopify site owners to generate an exit popup when the customer is about to exit the web store. The exit popup offers the discounts to the customer just when they intend to leave the site. The exit popup encourages the customer to check the web store once again and avail the offer received.

The Shopify exit popup module is one of the better approach to redirect the attention of the customers to the website. So, if you are a Shopify site owner, who wishes to improve traffic to their website, then Shopify exit popup might be the tool you are seeking for.

The Exit popup benefits the eCommerce stores in following ways:-

Increase Web Traffic

Well, the exit popup redirects the customers to the web store again. Hence, exit popup provides them with an opportunity to make a purchase on products with the discounts they received through exit popup. The customers can browse through the web store again for the products to avail the discounts with the exit popup. The exit popup increases the customer’s activity on the web store and increases the web traffic considerably. There are playful exit popups that not just retains the existing customers, but even helps acquiring new ones. Spin and win is one such example of the exit popups which makes shopping a more fun experience for the customers and at the same time generate better revenues for the web stores.

Boost the Sales

The customers are tempt to avail the offers, they received through exit popups. Thus, they re-enter the web store in order to use the discount code or the avail the offer received. The exit popup turns out to be a win-win situation for the sellers as well as the customers. Curbing the exit intend of the customers, the exit popups help in enhancing the customer engagement to a greater extend. However, at the same time, the exit popups are considered to be annoying by some of the customers. In order to make it fun and engaging at the same time for the customers, you can use gamified exit popup. Shopify Spin and Win module is one such way to convert the visitors into leads without annoying them. The interactive exit popup of wheelio is not a playful way to offer giveaways to the customers and curtail their exit intend. Thus, by enhancing the engagement, the exit popup not just increases the traffic of the site, but even boost the sales at the same time.

Better UI and UX

The whole idea of providing discount offers to the customer upon their exit is to stop them from exiting the store. It provides the customers with a better interface to connect with the seller. The idea of providing offers to the customers via discounts coupons enhances the customer’s experiences. The discounts received while they intend to the exit from the store imparts a feeling of trust on the web store. The exit popup bends the customer to make purchase from your web store in the near future. While just asking the customers to enter their email ids and offering 10% discount is tedious, the exit popups can  make the entire thing exiting and fun for the customers. The gamified and attractive exit popups introduced in the recent past makes the interface of your website alluring. Thus, by enhancing the UI as well as UX, the exit popup is one way to staying in the good books of the  customer.

Email Integrator

The exit popup allows the user to avail discount after they have entered their email id. Therefore, now the store owner is provided with personal details of the customers. Hence, the seller can now use the information of the customers for the future sales promotion with the exit popup. The exit popup helps in increasing the product visibility. Some of the exit popup plugins including the Wheelio module is an email integrator that integrates the email ids in the MailChimp, Klaviyo and other account of seller. Thus, exit popup is one of the ways to make email marketing a cinch and lure the customers back to the store.

Reduced Abandoned Carts

The exit popup is one of the best method to deal with the problem of abandoned carts. According to a survey by Baymard, “There is about 70% average documented online shopping cart abandonment rate”. Therefore, it becomes a challenging problem for the eCommerce store owners to get better conversions. The exit popup lures the customers to use the discount code and complete their purchase, which otherwise they would have left without going to the checkout page. The web store can provide the customers with various offers and discounts, so that they may get back to the web store and re consider exiting the store. Exit popup has a very high success rate in reducing the number o abandoned cart rate.

Better marketing options

Once the attention of customer is redirected back to the web store then it becomes quite easy for the web store to market them more products. The sellers get a chance to showcase some of their more products which the customers may find suitable to make a purchase on. Thus, the web store is able to make sales out using these exit popups. Therefore, the idea of using exit popup to get back to the leaving customers may help the web store to makes sales on more products.

Conclusion

The idea of marketing is tough and if you are not in sync with the what’s happening in the eCommerce market. One of the biggest hack to reduce exit rate and abandoned cart is by cutting short of the mistakes of the checkout page that may be killing your conversions. The exit popup is an effective way to boost up your sales and make effective conversions. So, find a solution for your site and take your business to the next level.

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