Tag: Growth in eCommerce Traffic

Why is it Important to attract Potential Customers?

Getting thousands of visitors to your site but missing on the leads! It’s a common scenario but to get potential customers, you should influence the target market with better strategies. Your target audience will depend upon the services you provide. The targeted market could be B2B or B2C concerning the service.

How to analyze quality traffic?

Among thousands of visitors, how many are the leads and take your services? If you are getting a good number of conversions then there is nothing to worry about. If this is not the case then you have to start targeting quality traffic. You must consider the fact that the quantity does not define the quality. Understanding your audience and making them talk about your services can be achieved with quantity but, for quality, your target should be based on buyer persona. When focusing on the potential customers you should see if:

  1. They are interested in your content
  2. They are likely to convert
  3. Are or will be looking for your product

A potential customer is all that you need when you are running a business.

Why is potential traffic important?

Think about it! You are a protein bar manufacturer and you are running promotional campaigns without any filters. This might bring visitors to your site but are they actually going to buy your product? For a protein bar, you should have a B2B target audience as the customer can be of any profession and may differ from a buyer persona.

Let us take another example, you run an eCommerce website selling women’s cosmetics and hair products. Who will be your target audience? Women are more likely to spend on cosmetics. It would be profitable only if women are the target audience.

A potential customer will lead to high conversions. Bring targeted traffic to your site and boost your sales.

If you are giving engaging content to your visitors then you can have the least bounce rate. Many visitors leave the page as soon as they land it.

Multiply your sales by directing your traffic targeting to potential customers.

How to get potential customers?

Now you understand the quality audience traits and the importance of potential customers. Now you must be wondering, how to do that? There can be multiple ways to target audiences, like focusing on customer satisfaction and customer quality service. Best way to approach the quality audience is

  • You can conduct target customer research for the product and services you provide. Compile all your pre-existing data and customer information and start looking into the opportunities with target marketing. Collect more information like their professions, interests to use them in marketing.
  • Analyze the market to know the competition. When you are into a business be ready with your armor and sword to fight a war against your competitors. Here the armor will be your product service and sword will be a marketing strategy.

No customers are similar. There can be different ways to attract potential customers which can give high conversions. To get good retention and customer conversion you can target potential customers adopting multiple approaches.

  • Have a psychographic approach: Tell them why your product or service is good for them. You should know the details like buyer’s habits, interests, lifestyle, values, and opinions which can be used in your planning for marketing strategy.
  • Leverage FOMO marketing: You can make your target audience feel they might fall behind if they are not using your product or services. This is one of the easiest ways to boost sales.
  • Personalize customer experience: Attract them by giving personalized customer experience.
  • Prove that your products are better than those offered by competitors: Sometimes you have to play dirty to achieve your goals. Sell your idea as if there is no better option available.
  • Let your customers decide on the next steps: Your work is to guide them but not making them walk. Show the quality and advantages and let them decide on the next step.

Bottom line

Targeted marketing can lead to potential customers and not just visitors. Focus on providing customer quality services and improved customer experience. Make sure your product or service shows up when customers are looking for it. A planned marketing strategy can bring quantity as well as quality to your store.

Knowband can help you with this thanks to a wide range of modules offered for Prestashop, Opencart, Magento, and Magento 2.

Check our gamified popup module to turn potential customers into buyers:

 

 

Increase in the eCommerce shift during COVID-19 crisis

Even though the eCommerce operations might not be running as smoothly as they would have if not for the COVID-19 pandemic, the lockdown has led to brick-and-mortar stores shifting to online retail.

The current crisis has made it difficult for most of the businesses to survive, primarily the offline businesses. Many businesses have been shut permanently while some have been temporarily closed. This was bound to happen as people have been asked to stay indoors.

Ultimately, this global pandemic has accelerated the growth in the eCommerce industry. E-commerce is now taking off rapidly.

You May Like: 7 Reasons Why Your Offline Business Must Have an Online Presence

COVID-19 has made a dramatic impact on consumer shopping habits as well and it is going to remain unchanged for a long term.

Studies suggest that ever since the Coronavirus turned into a global pandemic, the online purchase has witnessed an increase of nearly 25-80% among the consumers who purchase 50% or above products shopping online. And even if the pandemic gets over, every 6 in 10 consumers will likely continue buying online.

As the lockdown has eased a bit in many countries, the demand for non-essential items has touched the sky. Let’s take a look at the tweet from the Shopify CTO Jean-Michel Lemieux.

The number of merchants (new domains) Shopify gained on their platform in the first quarter of this year will take you by surprise. Nearly 70k new domains were registered on Shopify in the month of February and March which is more than the whole of 2018.

After a survey was done among consumers of the UK, France and Germany; three largest online retail markets in Europe, it was found that if retailers adopt the eCommerce model, they do have an excellent opportunity to bounce back from the current crisis once people get rid of the COVID-19 pandemic. The survey also indicated that around 80% of the consumers will likely return to do online shopping for non-essential commodities in the next half of the year.

Change in eCommerce Traffic

Statista shared a report of the traffic rate in all sectors of eCommerce after the Coronavirus outbreak in France. As of May 2016, the travel and tourism department showed the highest downfall followed by the automobile industry. Online pharmacies witness the highest rise in traffic.

You can also take a look at the transaction rate for the same period here.

SEMrush also released the detailed search traffic volume in which it was found that “Books and Literature” topped the search volume, followed by “Hobbies and Leisure”, “People and Society” and so on.

Among the goods, the search volume for toilet paper was at a peak. In eBay product categories, Gift card coupons had the highest search volume.

Also Read:

COVID-19 and Its Impact on eCommerce Businesses

How COVID-19 has affected Online Shopping Behaviour and eCommerce Sales?

5 Email Marketing Tips during the COVID-19 Pandemic

How to Retain Your Customers amid the Coronavirus Outbreak?