Tag: eCommerce merchants

7 Tips to Boost Sales on Online Marketplaces!!

eCommerce marketplaces like eBay, Etsy, and Amazon are becoming more and more popular these days. Because of the same, not only a wide number of online merchants are heading towards marketplaces. But also, the number of newcomers is considerably high.

For this reason, it is becoming tough every day for sellers to keep up with the market competition. Thus, it becomes important to try and implement new strategies on various occasions. Likewise, in the below article, we have tried to cover the top 7 tips that can help you to grow your business on online marketplaces.

Try to Learn from Others:

The first thing is first. Learning is the most important part of any process. The same thing applies to online businesses. Rather than trying new things and learning from the same. 

For example, you can keep an eye on some of your competitors for getting ideas about offers and strategies. On the other hand, major marketplaces like eBay, Etsy, and Amazon provide 24/7 support to the seller community. Thus, in case you find yourself in the clouds, feel free to ask the experts.

Delivery Management:

The second game-changer tip that boosts a business in indirect ways is quality delivery management. Furthermore, customers prefer to order from vendors who have brilliant delivery ratings.

Moreover, as a marketplace seller, you can gear up your online business by improving your shipping and delivery time. Thus, if you are looking for the easiest but most effective method, improving your delivery management could be the right option for your online business.

Connect Your Online Shops with Marketplaces:

The following trick is a masterpiece if you are already selling your products from your eCommerce store. With the help of Knowband Marketplace Connectors, as an online shop admin, you can integrate your shop with eBay, Etsy, and Google Shopping.

Moreover, we provide a wide number of options for integrating eCommerce shops with the Marketplaces.

Instance, PrestaShop eCommerce merchants can now connect their shops with eBay, Etsy, and Google Shopping. Moreover, the admins can grab all the required actions right on their shop admin panel.

Mail Marketing:

This might sound a bit surprising as proceeding with any sort of promotional activity against marketplace customers is not allowed by the sellers. But on the other hand, this is the most effective and wild card trick.

If you own an online shop and sell products online, you can use the emails received from the marketplace orders for promoting your business. Moreover, it should be quite easy to collect the emails of customers from their orders.

Now all you need to do is collect the email and put the same into your marketing list. But the one thing to keep in consideration always that you should not be too aggressive while tracking the marketplace customers via mail marketing.

As marketplaces have strict policies against such kinds of promotional activities.

Thus, in the list of our top tips, mail marketing stands in 4th place.

Keep Your Inventory Up-to-Date:

Keeping your marketplace shop inventory up-to-date is one of the most common factors behind the success of merchants. Not only does an up-to-date and well-mannered shop inventory increase the confidence in the customers. But also, boosts the chances of orders by providing the customer with more options to choose from.

Although, marketplaces like Etsy charges a separate fee based on the listing number. Yet, it is always a good idea to have an up-to-date inventory with a considerable number of products.

Price Game:

The customer visits marketplaces because of the name and brand reputation of the marketplace itself. Where on the other hand, the same reason makes it tough for online sellers to build a brand name on the marketplaces.

Thus, taking advantage of the same, as an online marketplace merchant, you should always set a competitive price for your products.

The same will not only help you to stand out from the competitors but also, will help you to grow more customer traffic.

Likewise, if you are selling from PrestaShop, OpenCart, WooCommerce, and Magento 2 online shops. You can also sell your shop stock at an increased/decreased price with the price management feature offered by Knowband Marketplace Connectors.

Seller Reputation:

Managing a well-mannered seller reputation on the marketplaces is one of the biggest factors that play well in attracting customers.

Moreover, you can enhance your seller’s reputation by providing various options to your customers. Having a sound return policy, managing good customer ratings, and rapid product deliveries are some of the best examples.

In the above article, we have covered the top 7 easiest and most effective ways to boost sales on the marketplaces. Furthermore, as an online seller, you can also sell the same products with the same stock on both your website and marketplaces at the same time.

Check out the Knowband eBay, Etsy, and Google Shopping Integrators for taking your online business globally.

Common Problems Every eCommerce Business Faces

Every online business faces up and down before on the success journey. Thus, since day one, it becomes quite a task for eCommerce shop admins to secure a place in the market. Moreover, due to the high competition rate and a huge number of merchants. Some common problems come with the journey while starting an eCommerce business.

In the following article, we have tried to narrow down some common problems along with the solutions to help our eCommerce merchant community. But before starting with the same, let’s talk about the reasons that cause these problems.

Reasons that Impact the Growth of an eCommerce

If we talk about the reasons that become obstacles in the way of online businesses, there are a lot. Either a business can face dizzy growth because of SEO, website experience, or anything else. But the major cause that prevents customers from ordering from your eCommerce shop is market competition.

Nowadays, almost every offline business is taking its online start. For the same reason, now customers have a wide variety of online websites to choose products from.

Additionally, you risk having your eCommerce firm get caught up in the rat race for the same reason. Thus, let’s start with some of the common problems and solutions that can help your business to stand out from the market competition and grow.

Less Customer Traffic:

One of the primary issues that prevent sales is having fewer visitors than you had expected to your internet business. Now there can be various reasons behind the same. Either you don’t have a good search engine ranking or you don’t use enough platforms to advertise your company.

Thus, for getting more customers on the website, you can boost the SEO of your eCommerce store. Along with the same, if you are looking for another worthy organic way, you can also take advantage of social media marketing.

Moreover, if you are willing to spend some dollars, you can also use paid marketing.

Furthermore, if you are a PrestaShop online seller, the Affiliate and Referral Addon by Knowband is one of the best ways to get more customers with the help of existing ones.

Visitors are not Converted into Customers:

The second problem that almost every online business faces are that the visitors come to the website but do not proceed to order. It might happen because either your eCommerce website is not able to impress the visitors or you are having a lengthy process.

Thus, for defending the following cause, you can enhance your PrestaShop or eCommerce store’s website experience with Knowband Plugins. For example, you can show a gamified Spin and Win pop-up to your store visitors on the home page.

Moreover, you can surprisingly enhance the checkout experience on your PrestaShop store by providing all the checkout essentials on a single page.

Thus, it is a must to offer a relevant and rich website experience to visitors. 

Abandoned Carts:

When a customer adds something to the cart and leaves the website before confirming the order, the term is called cart abandonment. Moreover, cart abandonment is one of the reasons that reduce sales drastically.

Customers must be given follow-up reminders in order to solve the following issue. At Knowband, we offer Abandoned Cart Reminder Plugin for the OpenCart and PrestaShop eCommerce platforms.

Apart from it, if you have already launched your Android and iOS Mobile Apps, you can also take aid from the push notifications to engage your customers.

Low RCR (Returned Customer Rate):

Sometimes, customers order from a website for the first time and do not proceed with more orders. This is one of the problems that impact sales drastically. Thus, turning single-time customers into regular ones is as important as getting new customers.

For the same eCommerce merchants use various tactics to attract existing customers. Moreover, other major players like Amazon and Flipkart offer loyalty points to customers based on their purchases. Loyalty points not only attract customers to purchase again but also motivate them to check the website regularly for exciting offers.

Thus, if you are OpenCart, PrestaShop, or Magento 2 store admin, you can also have a look at the Loyalty Points Extension offered by Knowband.

In the End,

Although starting an online business is a bit hard nut to crack but only if you are not planning effectively. Moreover, with the help of sounding strategies and work one can easily manage to list his eCommerce business in the market. Thus, in the following article, we have tried to cover some of the common problems along with the solutions.

In case you are having queries or suggestions, please feel free to find us at support@knowband.com.