Tag: ecommerce customizations

Are Customization On PrestaShop Website Are Really Necessary?

Having a website truly in line with the objectives of the business is what most online store owners want. For that, PrestaShop website customization plays a huge role. For eCommerce websites on PrestaShop, modifications & customizations are necessary to optimally run the website. Although PrestaShop, by default, has almost every possible feature, it still allows unlimited types of customizations in design & functionalities.

Making use of such an open-source platform can prove to be rewarding for businesses in terms of increasing revenue & building a better brand reputation. Hence, this article aims to elaborate on some of such PrestaShop website customizations and why they are necessary for eCommerce businesses. Below are the factors proving why the customizations are a necessity:

1. Improvements In UI & UX:

Making modifications in a PrestaShop site or App helps improve the User Interface & User Experience. For instance, customizing a navigation bar/ menu & making it a sticky menu with all the relevant links can make the navigation process simpler for the site visitors. Many more elements on the website can be customized to make the website more convenient for usage.

2. Additional Functionalities:

Adding customizations is not limited to just adding graphical & aesthetic edits. Many additional functionalities like chatbots, gamified subscriptions, social login & sharing can be introduced into a PrestaShop website. Having such a well-optimized eCommerce website usually gets better responses & reviews from its customers leading to a better online reputation.

3. Payment Gateways:

Based on the needs, an eCommerce business on PrestaShop can set up many different kinds of payment options. Not every potential customer could be using a conventional mode of payment. So, it is good to have multiple options to improve the shopping experience for the users.

4. Checkout Processes:

The lengthy process for checkout can be simplified by introducing simple one page checkout customization. Make your checkout pages having some pre-filled data from the previous purchases. Alternatively, an address book can be added to the user’s account details area. Hence, during checkout, the user will have to simply choose an address from the list, instead of manually typing the entire address.

5. Homepage Customization:

The homepage is the face of a website & it must briefly reflect the contents & objective of the entire website. That’s the reason why most eCommerce giants keep changing the look of their homepage from time to time. Taking the example of an apparels’ e-store, for instance, they keep upgrading their homepage according to the seasonal new arrivals & sale for example- fall collection, spring collection, end-of-season sale, black Friday sale, etc.. This helps the site visitors to be aware of the latest trends & products available on that e-store.

Tip: Utilize the action hooks to set links on the homepage’s images to redirect your customers to relevant products or categories.

6. Footer Customization:

Footer is an element that can mostly be accessed from any page of a website. A majority of the shoppers have the tendency to go bottom in search of useful links. So, be sure to have all the useful information on your website footer. Some of the common links are ‘My Account’ / Sign-In options, sitemap, list of main categories, privacy policy page link, website certification logos, payment options, customer support link, etc.

7. Chat Support Option:

To keep up with all the issues/queries reported of online shoppers & get them resolved using simpler & effective mediums, integrate chat support on your website.  You may choose from any of the popular platforms like Whatsapp, Zopim, & others. More & more netizens are preferring to initially communicate with a business using chatbots before actually making the purchase. So, keeping up with the trend, add a suitable chat channel on your website.

Ending Comments:

A lot more is possible with such customized functionalities. It’s up to businesses to utilize the necessary features & make their website more user-friendly, functional & sales-driving than it used to be. For the above discussed or any other sort of customization functionalities, drop us a message us at support@knowband.com or visit KnowBand.

Must-Have PrestaShop Website Customization To Boost Sales

Creating a PrestaShop website with your choice of theme is just the beginning of your business idea. To make it available for the front-end online shoppers & stand out from fellow competitors, you must add some additional modifications. These enhancements/additions are to make your e-store uniquely tailored to serve your customers in a better way.

No matter what modifications we make & what marketing strategy we follow, it is always worthy to have certain PrestaShop store customizations that can boost your sales & optimize your conversion rates. In this write-up, we will be seeing many such ways for the growth of the online eCommerce business.

#1. Home-Page Customization:

Use in-built features offered by PrestaShop eCommerce platforms to add relevant banners & attract more customers by showcasing new offers, discounts. Utilize action & display hooks to showcase products along with engaging graphics to lure your customers. Home-page is the face of a website so customize it according to the customer-centric approach. Also, keep your footer content relevant & useful for customers because the same is visible on multiple pages.

#2. Seamless Navigation:

Keep the user navigation efforts to be minimum & efficient. Set navigation bar as a sticky menu on both desktop & mobile website. Out of all categories on websites, make sure that the user doesn’t need to make more than 4 to 5 clicks to reach their choice of sub-categories or products.

#3. Language Support For Cross Border Business:

If you target internationally, make sure to serve your customers in their preferred languages. You can set it based on the location of your visitor or can manually let your customers set their choice of language while initial onboarding.

#4. Allow Personalized Recommendations:

You can instantly improve customer satisfaction, user experience & hence boost your sales by simply introducing personalization. These personalizations can also be made holistic by implementing them in ‘on-site’ browsing, personalized triggered emails, web/ push notifications, loyalty programs, advertisements. Some examples of triggered emails are welcome emails, abandoned cart emails, wishlist products’ price-drop emails, reactivation emails sent after inactivity, etc.

#5. Add A Chatbot:

More & more netizens are starting to prefer communicating to a company via chatbots. These chatbots could be a static one or even dynamic. Many chatbots can be easily automated to serve customers in a personalized way. You can also add live chat options or timed automated responses. Now, social messenger platforms are also offering static chatbots like Facebook messenger icon.

#6. Display Complementary Products:

Whenever a customer visits any product page, you can also recommend him/her with other products that are complementary to the initially visited product. This can be done for any category of products for instance, for apparels category, it can be made in the form of a lookbook.

#7. Pre-Fill The Checkout Entries:

Allow users to save the addresses. Use that data to prefill the checkout options. Similarly, payment preferences can also be pre-filled. Such options aid the checkout procedures & improve the overall customer experience.

#8. Loyalty Programs:

Treat your frequent shoppers with extra discounts like loyalty credit points, special coupons, etc. Having loyal & frequently returning shoppers are the best kind of customers an eCommerce business can have. They are usually also responsible for referring their friends to your shopping site/app. So, it’s good to offer them loyalty credits & awards to encourage them to shop more.

#9. Custom PrestaShop Module Development:

A lot of customizations can be made via simply using the pre-existing Prestashop modules. Such as ‘Returns Manager’ Module, ‘Spin & Win Discount Wheel’ Module, Lookbook Module, etc. The best thing about PrestaShop is being an open-source platform, any kind of module can be custom developed according to any kind of business needs.

#10. Mobile-Friendly Design:

Whichever thing you design in your PrestaShop website, make sure to make it responsive. This means that those designs should appear properly aligned on mobile devices & should be visually appealing with all its functionalities intact.

#11. Marketplace Integrations:

You can integrate other platforms on your PrestaShop site. Some examples are Amazon Integrations, Etsy Integration, etc. KnowBand offers various marketplace integrators for eCommerce. Check all of them from here.


Be sure to test all your customizations for quality assurance & debug wherever necessary. If you require any sort of PrestaShop Customization or any module on your site, feel free to speak to us at support@knowband.com.