Gen X, Millennials, or Gen Z, you will find people of all three generations on social media platforms like Facebook, Instagram, Twitter, etc. And I guess I won’t be wrong to say that your target audience also falls under the age group of these generations. Facebook and Instagram have over 2.6 billion and 1 billion […]
Ecommerce
Top 5 Payment Gateways for your eCommerce Store
Earlier, people used to be a bit hesitant when paying online especially when making a big transaction. But as time progressed, people got habitual of online payments. In this digital era, online businesses are trying to enhance the customer shopping experience by providing them with multiple payment options. Therefore, integrating the best payment gateway to […]
How to Cross-sell and Upsell?
You do not always require cold calling or sending the bulk of emails to close a deal or make higher sales. If you know how to Upsell and Cross-sell, it makes your job easy. Cross-selling and Upselling are marketing strategies that provide you with an excellent opportunity to earn more revenue or make more money […]
Mobile Wallet/Digital Wallet vs Credit Card/Debit Card
E-commerce merchants always look to make the online shopping experience of their customers convenient and better than ever. And it’s vital because the eCommerce market is heavily occupied and the competition is fierce. Customers have too many options to choose from which makes it important for you to stay ahead of the game and meet […]
Start a Blog to Increase eCommerce Sales
Nothing comes with ease. You have to put continuous efforts and do hard work to achieve something. Similarly, when you start an eCommerce business, it takes time to make your name in the market. The ultimate goal of any entrepreneur is to get sales and make revenue. But you don’t achieve it overnight. As your […]
Best Practices for Back-In-Stock Alert Emails
Online shoppers get disappointed when the product they are looking to purchase is out-of-stock. This is majorly seen during the launch of a smartphone when it gets out of stock even before the user has added it to his cart. Then they just wait, wait, and wait unless there is another option. And there is […]
7 Ways to Market and Boost Your Sales on this Father’s Day
Father’s Day is just around the corner and it’s the time when brands will be looking to promote related deals on their store. Even though this occasion is not as profitable as the other major holidays, it does capture a significant amount of sales. As per a report by the National Retail Federation (NRF), Father’s […]
Increase in the eCommerce shift during COVID-19 crisis
Even though the eCommerce operations might not be running as smoothly as they would have if not for the COVID-19 pandemic, the lockdown has led to brick-and-mortar stores shifting to online retail. The current crisis has made it difficult for most of the businesses to survive, primarily the offline businesses. Many businesses have been shut […]
Ecommerce Shipping: Challenges and Solutions
A report by the Baymard Institute says that ‘High Shipping Cost’ is the topmost reason for shopping cart abandonment in the USA, nearly accounting for half of the total abandoned carts. Ecommerce retailers, primarily mid-scale business owners, often encounter shipping challenges as popular brands like Amazon have already set the standard so high by offering […]
Win Customer Trust and Boost Sales with Social Proof
I shifted to a new place recently. A few days later, I thought of going for dinner with my family. Since I was new to the place, I did not have much idea about the nearby restaurants. I asked someone and he guided me to a place where there are a few. I came across […]