Have you ever considered the benefits that social login can bring to your eCommerce website? Higher conversions, improved customer engagement, decreased bounce rate, better leads, personalized user experience, these are the kind of benefits that you can achieve with the availability of social login on your eCommerce store.
A social login, also referred to as social sign-in is a way to make the registration process easy for online users. If a website provides the social login facility, it means its visitors can create an account on that site by using their social media accounts. It eliminates the manual registration process.
When consumers visit an online store, they are generally asked to create an account. Earlier, in the absence of the social login, this used to irk users but now with the option of signing in with social media accounts, users find a comfortable experience.
Consumers are prompted with a number of social networks to choose from. And within one tap, the signup process is finished. As an e-merchant, it helps you gather more user data which you can use to segment your users for your future marketing campaigns.
Studies say that account registration forms are usually inefficient as many users tend to provide false information, forget their login credentials, or simply deny to fill the form in the first place.
According to a data accumulated by WebHostingBuzz, asking users to enter email addresses, names, and other data, and adding a new burden to remember yet another set of usernames and passwords puts them off, and you might actually be driving them to other sites that don’t insist on traditional registration only, even at the checkout page.
Moreover, a study conducted in 2011 by Janrain and Blue Research says that 77% of customers favored social login options as means to registration over the traditional online registration methods.
This brings me to the additional benefits of using a social login:
Social login captures more sign-ups because of the ease of registration that it provides to the users. With more account creations, you will be able to perform effective email marketing.
A mandatory account creation during the checkout process can be a barrier in your conversions, but, social login ensures that the flow of the checkout is not disturbed and users are able to check out conveniently.
It is difficult for a user to remember the password of every website he or she visits. As a result, when a user tries to login in the future, the password does not click in their mind and they feel reluctant to leave the store. Social login proves to be a blessing in this case, for such users.
Through the social accounts of users, e-retailers can fetch their personal and social data that will help in targeting personalized content to the users. This may include information like user name, email address, geo-location, interests, social activities, and friends. Businesses can use this information to do targeted marketing.
Instead of asking users to enter their details manually to register on the store, Social login requires just one click to get a user registered, hence speeding up the registration process.
Most of the social login options like Google and Yahoo provide a pre-validated email data to the websites. Users on these platforms have already verified their email addresses preventing the user from supplying a fabricated email address during the registration process on your website.
Social loginizer module by Knowband incorporates 15 social login options on your store and provides your users with multiple social options like Facebook, Twitter, Instagram, etc. to sign-up or login into your store. Knowband provides the social loginizer module for various e-commerce platforms like Prestashop, OpenCart, Magento and Magento 2. If you own a store in any of the mentioned digital commerce platforms, do check out
- Importance of social login in Ecommerce
- Expand the social reach of your business organization with the support of this Magento Social Login Plugin
- Guide for using Magento 2 social login Extension
- Provide Your Magento Customers An Easy Social Login Facility With This Social Extension
- Things to look while adding a Magento 2 social login on your site