How RedGaming Levelled Up with Knowband’s Prestashop Mobile App Builder.

The gaming population in Italy is huge and is also growing. And gamers are also demanding: they want the latest gears, custom builds, and more without hassle.

It is where RedGaming comes in. The brand is based in Milan, and it has rapidly grown as an online shop destination for gaming hardware, accessories, and custom PC assembly. RedGaming had it all: high-performance graphics cards, mechanical keyboards, and so on.

However, one thing became a challenge for the store: gamers do not want to shop on desktops each time. The majority of them prefer to scroll, compare, and make purchases using their phones. RedGaming started to face a danger of losing its competitive advantage because of this problem.

The Challenge: Gamers on the Move

RedGaming already had a working site and a growing reputation. But they noticed a few challenges that were standing in their way, like gamers wanted faster access. But browsing on a desktop was already slow. Hence, people who shopped on mobiles were dropping off before completing the purchase. Not only this, but they also noticed that people have become so comfortable with apps that they intentionally avoid using websites.

In simple words, RedGaming had to find a way to bring its products directly into its customers’ hands.

The Turning Point: Partnering with Knowband

This is where RedGaming found out about the Prestashop Mobile App Builder Module by Knowband.

They did not want to create a mobile app on their own because it might take months and cost a fortune to develop. So, they decided to use a ready-to-launch mobile app in the form of an add-on. This add-on by Knowband:

• Converted their existing Prestashop store to a full-fledged Mobile App instantly.
• Provided both Android and iOS-based apps.
• In addition, it gave an experience that lived up to the expectations of the current fast-paced game customers.

Features That Levelled Up the Store

The Prestashop Mobile App Maker not only offered RedGaming an app, but an upgrade:

• Real-Time Synchronisation: Prices, stock, and product changes were updated directly into the app. 
• Push Notifications: Messages related to product releases, offers, and popular items selling out were sent immediately. Hence, leading to better re-engagement.
• Multi-Language, Multi-Currency: It is perfect to attract international shoppers since now they can do their shopping in their language and currency.
• Custom Branding: The app itself also takes the identity of RedGaming, which they provided with custom banners, layout, font, etc.
• Flexible Payments: They also added a number of payment gateways that eased their payment process, making it more flexible.
• Better User Experience: User experience improved as gamers got what they desired, like simple navigation, easy-to-use layout, etc.

Game-Changing Results

Results were visible only in a few weeks after the introduction of the RedGaming Mobile App:

Duration of Browsing Doubled: Gamers started to explore more collections and also started staying longer.

Increase in Conversions: A faster and flexible checkout converted carts into sales.

Repeat Orders Increased: Moreover, with push notifications, the buyers started returning instead of forgetting after visiting once.

Trust Improved: The presence of an official app gave RedGaming a more professional and trustworthy look and feel.

Customer Experience Enhanced: Shoppers could visit GPUs, gaming chairs, or custom PC builds anytime and anywhere, whether on the couch, at a cafe, or between gaming sessions.

One of the gamers even wrote: “At last, I don’t need to open the site every day and see GPU stock!”

Why This Story Matters

The experience of RedGaming tells us the importance of a mobile app for any e-commerce store nowadays. They opted to use the Knowband Mobile App Builder Add-on for their Prestashop store rather than struggling with the outdated desktop-only shopping experience. And provided their customers with the mobile app experience that they desired.

RedGaming is no longer just a store; it is a gaming destination in every gamer’s pocket. 

Customers were no longer tied to their desktops. Instead, they now browse, compare, and place orders right on their phones. Now, RedGaming is no longer a traditional store, but a companion in every gamer’s journey.