Having a blog is easy. Making it contribute to store growth is where most ecommerce businesses struggle. Article writing without a defined goal may get some visitors, but it won’t result in any sales automatically. The key is to create a content strategy that helps a customer go from having a problem to its solution, […]
Integrating a payment gateway into PrestaShop can look straightforward on paper. The gateway provides API documentation, sandbox credentials, authentication keys, callback URLs, and a few endpoints. The PrestaShop module then sends the payment request, receives the response, creates the order, and redirects the customer to the confirmation page. In a real PrestaShop store, however, the […]
Balancing the time spent on content and the time spent on running an eCommerce store is difficult for many merchants. With the new PrestaShop Blog Manager by Knowband, the process becomes more manageable because merchants can post articles, work with AI, and manage SEO from their PrestaShop account. That makes the development worth looking at […]
A growing share of shoppers are now asking ChatGPT, Gemini, or Perplexity a product question instead of using Google search. Similarweb’s tracking of AI referral traffic shows ChatGPT’s share of worldwide generative AI web traffic has actually fallen from around 76% to about 53% over the past year, not because demand for ChatGPT is reducing, […]
Running an eCommerce store comes with a wide range of challenges. Poor product data can hurt search visibility, weak discovery can limit the impact of conversion efforts, and slow support can turn interested shoppers into lost customers. These issues are closely connected, so the key is to identify which problem is costing your store the […]
Launching a new product is only half the job. If it isn’t shared on social media at the right time, you risk missing the initial surge of attention that can drive traffic, engagement, and sales. In many stores, products go live first, while the social media announcement gets delayed or forgotten altogether. By the time […]
A PrestaShop store is rarely compromised through a single, obvious attack. Instead, security incidents typically develop gradually, with subtle warning signs such as an increase in fraudulent registrations, slower-than-normal admin logins, or unexpected changes to critical files. While these anomalies may appear insignificant in isolation, they often indicate a deeper security issue. By the time […]
AI in e-commerce has evolved from being experimental to becoming a practical tool for daily operations and revenue generation. AI-referred traffic to US retail sites grew 393% year over year in the first quarter of 2026, and by March 2026, that AI traffic was converting 42% better than non-AI traffic, according to Adobe Analytics. Shoppers […]
Most PrestaShop merchants looking to add a blog to their online store typically choose one of two approaches: they attach a WordPress subdomain and maintain two completely separate systems, or they give up on content marketing entirely because the setup feels too complex to manage. Each approach comes with its own set of challenges. The […]
Most PrestaShop merchants think about growth in terms of traffic: more ads, better SEO, wider social reach. What the data increasingly shows is that the stores pulling ahead aren’t necessarily acquiring more customers; they’re keeping more of the ones they already have, and a branded PrestaShop Mobile App is becoming the primary tool for doing that. […]