Tag: Product Customization

Some Most Common Advantages of Product Customization

Recently, the demand from customers for things that are uniquely manufactured has skyrocketed. A few years ago, this was mostly restricted to personalized mobile cases and mugs, where people would have their images printed on their mobile cases or give customized mugs to their loved ones, and it was more or less seen at brick-and-mortar establishments.

Today, there is a sizable internet market for product customization, which is available for a range of goods. While some firms build their whole operation on product customization, others are incorporating customization trends throughout their enterprise to improve the customer experience.

How does product customization work?

Delivering personalized products and services to clients per their needs and preferences is known as product customization or product personalization. Customers can either ask a seller to modify a product in a certain way or customize the products themselves exactly how they desire. The latter is what the internet shops provide, allowing buyers to alter the goods online.

Product personalization has gained traction in the eCommerce space and the interest of online retailers. Let’s look at the factors that have contributed to the Product Configuration service’s rise in popularity with online retailers.

Benefits of Customized Products

Increase Order Value

Moving on to the benefits of product customization, you get sales from it.

The quantity of sales is the only factor that matters in the end. If you have cultivated brand loyalty among your clients, sales won’t decline.

Because people view a personalized item as their own, rather than merely a product, customers are willing to spend more for it as compared to a normal product.

Customized products increase customer loyalty.

The ability to customize products increases consumer loyalty, which is one of its main advantages. Offering customers the freedom to customize the product to their tastes is the best approach to win their loyalty. The satisfaction of the customer is the main factor in gaining that loyalty.

Product personalization improves brand loyalty in addition to customer loyalty. If you provide your clients with a lot of personalization possibilities, they are more likely to be drawn to your brand and choose it over your rivals in the future.

Product personalization creates a bond between a brand and its customers and significantly boosts customer retention.

Users Like it

Starting a business heavily depends on how well it is received by the public, and clients have embraced the concept of personalization.

Product customization gives the item a unique touch. Whether buyers develop something for themselves or someone else, the finished product no longer only remains a product; it also acquires an emotion.

Customers enjoy the idea of personalization; thus, it gives brands a great chance to succeed in the eCommerce industry.

Gain more knowledge about your customers

A tailored purchase gives you a more in-depth understanding of your customer’s preferences, likes, and tastes than a regular buy, which further enhances the advantages of product customization.

Brands can use the data they gather when customers buy customized products to offer them products based on their past choices.

We may therefore conclude that product personalization gives you an advantage over your rivals and helps you learn more about your clients.

A bigger market share in the gift industry

India’s gifting industry has changed as a result of the introduction of technology. Online gifting has become incredibly popular recently, with a market value predicted to reach $84 billion by 2024.

People like giving their loved ones personalized gifts. And customizing a product transforms a commonplace thing into a thoughtful gift!

With more and more transactions taking place online, having a capacity for product customization helps you dominate the gift product market.

Also read: 6 Benefits of Product Customization

KnowBand’s Product Customization Module

You can offer customization services to your customers by using the Product Customization module that Knowband offers. It includes a customization option on your product pages and enables buyers to add their customizations.

The Product Designer module has a range of tools to enable clients to design the products precisely how they want, from adding the desired photographs to adding personalized text and QR codes.

Additionally, it gives retailers access to a wide range of customization choices, including the ability to select the customization pricing and provide customers with a design preview. So, if you want to provide your business with the option of customization, I strongly urge you to try this module. You have a fantastic opportunity to raise the average order value thanks to it. You may test it out if you have a website powered by PrestaShop or OpenCart.

PrestaShop Product Customization

OpenCart Product Customization

I hope reading about the advantages of product customization was enjoyable. Please feel free to drop a comment if you would like to add something. You can reach us at support@knowband.com as well.

6 Benefits of Product Customization

Consumers’ demand for tailor-made products has reached the sky in recent times. Going back a few years, this was primarily limited to personalized mobile cases and mugs where people used to have their pictures printed on their mobile case or gift personalized mugs to their close ones, and it was more or less seen in brick-and-mortar stores.

Product customization has now turned into a vast online business and it is being offered for a variety of products. Some brands have their whole business based on product customization while some are adding customization trends to their business to enhance the shopping experience.

What is Product Customization?

Product Customization or Product Personalization is a process of delivering customized goods and services to the customers as per their needs and desire. Customers can either approach a merchant to make certain customizations in a product or personalize the products themselves, exactly the way they want. The latter is what the online stores offer, where customers can customize the products online.

Product customization has made a stand in the eCommerce market and has caught the attention of e-retailers. Let’s try to understand why the Product Configuration service has gained popularity among the eCommerce merchants.

Benefits of Product Customization

1. Because Customers Like It

Starting a business hugely depends on customers’ liking towards it, and the idea of personalization has been gladly accepted by the customers.

Product customization adds a personal touch to the product. When customers design it their way, the end product not just remains a product but a feeling gets attached to it no matter whether they are doing it for their own or for someone else.

Since customers like the personalization concept, it provides Brands with an excellent opportunity to excel in the eCommerce market.

2. Product Customization builds Customer Loyalty

One of the major benefits of product customization is that it develops customer loyalty. And there is no better way to gain customer loyalty than offering them full access to design the product as per their taste. The primary reason for earning that loyalty is customer satisfaction.

Apart from customer loyalty, product customization enhances brand loyalty. If you provide your customers with ample customization options, they will more likely feel attracted to your brand and would prefer it over your competitors in future purchases.

Product Personalization establishes a connection between the brand and the customers and improves customer retention to a significant level.

3. Get More Sales

Moving further to the advantages of Product Customization is that it brings you sales.

In the end, there is only one thing that matters- the number of sales. If you have made your customers loyal to your brand, sales aren’t going anywhere.

Customers do not hesitate in paying extra for a personalized item because they do not see it just as a product but something of their own. I can back this through a study by Deloitte which reports that 1 in every 5 consumers would not mind paying 20% extra for an exclusive product.

Also, as per Invesp, 59% of the marketers are getting a good ROI after offering the product personalization facility.

Product Personalization also encourages word-of-mouth marketing because if one customer feels totally satisfied with your services, he or she would definitely recommend your Brand to others. This way, you can expect a higher count in your sales figure.

4. Get Better Insights into your Customers

Adding to the benefits of product customization is that a personalized purchase gives you a more detailed analysis of your customer’s preferences, likings, and taste than a normal purchase.

When customers purchase customized products, Brands can collect that information and utilize it to offer products based on their previous preferences.

So, we can say that Product Personalization helps you know better about your customers and offers you an advantage over your competitors.

5. Take your Online Business One Step Ahead

According to some stats collected by Invesp,

53% of the online shoppers feel that brands that offer product personalization provide a valuable service.

45% of the shoppers are more likely to shop from a store that offers personalized recommendations.

The increasing popularity of product customization has made the online shopping experience intriguing for the customers. So, it is high time to start offering product customization services and take your business to the next level.

If you have an eCommerce website on the Prestashop Platform, you can consider using PrestaShop Product Customizer/Designer.

6. Increased market share in the gift business

With the introduction of technology, India’s gifting business has seen a transformation. Online gifting has exploded in popularity in recent years, with an estimated market value of $84 billion by 2024.

People enjoy providing personalized gifts to their loved ones. And personalizing a product turns an otherwise mundane item into a thoughtful present!

Offering a product customization facility helps you own the gift product industry as more and more transactions are made online.

Product Customization module by KnowBand

Knowband offers a Product Customization module that lets you provide customization services to your customers. It adds a customization tab on your product pages and allows your customers to personalize a product as per their desire.

From adding the desired images to putting up a customized text and QR code, the Product Designer module comes with a variety of features to help customers personalize the products exactly the way they want.

It also provides merchants with many customization settings like setting up the customization price, providing customers with the design preview, and much more. So, if you want to add the customization facility to your Business, I would highly recommend you to try this module. It provides you with an amazing opportunity to increase the average order value. If you have a website on the PrestaShop or OpenCart platform, you can try out-

PrestaShop Product Customization addon

OpenCart Product Customization extension

That’s it. I hope you enjoyed reading the benefits of product customization.

Recommendation for you:

One Page Supercheckout module by knowband is a must-have for all eCommerce stores. You can learn more about it here:

 

If you have any doubt regarding this module, you can reach out to us at support@knowband.com

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PrestaShop Product Customizer

“Allow customization/personalization on your store products by offering a design panel to your customers on the product page with the help of PrestaShop Product Customizer, also referred to as Product Designer.”

You would have often seen people having personalized mobile cases, t-shirts, pillows, mugs, etc. This is what we call as Product Customization where people can customize a product as per their desire.

Earlier, the customization services were mainly available in the offline market but now, it has caught the attention in the online eCommerce market as well. People are looking for brands that offer product customization facility.

Following the interest of people towards product customization, Knowband has introduced the Product Customizer module that helps online businesses provide product customization facility to their customers.

PrestaShop Product Customizer/Designer is a great way to enhance the shopping experience of the users by providing them with some wonderful customization features.

Key Features of PrestaShop Product Customizer

Here is what our PrestaShop Product Designer addon offers:

1. Merchants can add pre-existing templates for the customers. If the user likes it, he or she can easily pick and place the image on the product they want to customize.

Or merchants can simply let the customers put their preferred picture on the product.

2. With PrestaShop Product Customization module, merchants can allow their customers to pick the desired colour from a number of colour options to adjust the look and feel of the product.

3. Allow customers to place a text on the product. You can add as many font styles as you want for some unique and attractive text appearance.

4. When the product customization is done, customers can preview it in the cart and also download its PDF.

Note: These options are available under the basic module configuration. The product customization conditions can be set up by visiting Catalogs>Products

Once you have added the products to your website from the back-end, you can perform tons of customization for every different product, from the Products tab. From there, the admin can

1. Specify whether the product should be available for customization or not.

2. Specify the maximum image upload size.

3. Set a price for the image placement on the product.

4. Allow customers to download the PNG file of the customized product.

5. Allow resizing and rotation of the text.

6. Allow customers to add a QR code on the product.

7. Display image filters

8. Set a price to add text

9. Enable cost per character

10. Set the price to add QR

11. Set a fixed price for the complete customization

12. Enable/Disable the text block on the customization page.

13. Set a minimum and maximum text length.

14. Allow text transparency and curve

15. Allow customization on different sides of a product. For example, in the case of a t-shirt, you can enable customization for either sides or both.

Final Word

With plenty of customization features, PrestaShop Product Customizer makes it the best fit to offer product customization to your users.

If you face any issue in this module or have any query regarding this, you can contact us anytime at support@knowband.com

Click here to visit the Product Page. Take a complete tour of the module by testing out the admin demo and the front demo. You can also refer to the user manual for any confusion.