Tag: prestashop customization services

Top Customization On PrestaShop Website For Good Friday Sale Strategy

With major festivals comes great sale opportunities. Ones at the doorstep this year are Easter & Good Friday. Online shoppers are already showing excitement for holiday season sales. If you are running an eCommerce business, then utilize PrestaShop website customization to give a boost in sales & revenue. No matter what products are being offered on the website, holiday sale strategies can be utilized to make the most of the outcome.

In this article, we will be covering various tips on the customization of the PrestaShop website to be motivated to achieve results in the Easter sale. Be sure to go through the entire article until the end to know the best possible approaches in the year 2020.

#1. Catchy Web/Push Notifications:

It is a must to make your customers aware of the Easter/Good Friday offers and benefits they would receive. So, make sure to send web notifications & push notifications to your existing customers before & during the sale. Lure the users by notifying them about your special coupons and vouchers with limited-time offers. Rather than using simple text notifications, send themed graphical notifications to compel them for successful purchases.

The store owner can easily create, automate & send such notifications to your existing customers from the backend of your PrestaShop site. In case, if you own a PrestaShop Mobile App, you can send in-app push notifications to app users.

Are you thinking of building a PrestaShop Mobile App for the online website? Try the PrestaShop Mobile App Builder module.

#2. Easter Theme Home Page:

The home-page is the face of a website, Hence, it must reflect all the relevant information that is not only useful for the visitors but also beneficial for the business. Keeping that in consideration, customize the home-page images aka display hooks & action hooks according to the Easter/Good Friday theme.

On the images, use action hooks where you want to add hyperlinks to specific categories/ products. For simply displaying an image (without any hyperlinks) on the home-page, use display hooks. These hooks can be placed anywhere on the homepage including the footer.

#3. Run A Mini Easter Contest:

Use interactive & gamified interfaces such as ‘Spin & Win Discount Wheel’ or any lottery for sale. Rather than having just a regular banner or button, use the CTAs in the form of a contest & games so that it not only boosts your sales but also increases customers’ interest & engagement.

#4. Labels Or Ribbons On Special Products:

Attach labels such as “Easter Special”, “Limited Time Offer”, “New Arrival”, etc. on the selected set of products. Adding such labels increase the CTRs & purchase of those products. Label products according to online shopper needs.

#5. Customize Filters:

If you sell products that are directly relevant for Easter, like candies, then update filter of that category to have easter relevant options. For example- Candies category could have filters of ‘New Arrivals’, ’ Easter Candies’, ‘Popularity’, ‘Flavors’, ‘Brands’, ‘Customer Ratings’, etc. Likewise, for various other categories as well, similar approaches can be adapted to make it easier for your customers to reach their desired products.

Conclusion:

All these additions on the PrestaShop website are just a few instances of how your holiday season sale approach can be optimized. Based on business type & client’s requirements, you can make many other sorts of PrestaShop website customizations as well. Just make sure they are implemented wisely and by only professionals. They not only make shopping convenient for users but also help in growing sales numbers.

Got any customization required for the PrestaShop store? Visit KnowBand or drop us an email at support@knowband.com.

Are Customization On PrestaShop Website Are Really Necessary?

Having a website truly in line with the objectives of the business is what most online store owners want. For that, PrestaShop website customization plays a huge role. For eCommerce websites on PrestaShop, modifications & customizations are necessary to optimally run the website. Although PrestaShop, by default, has almost every possible feature, it still allows unlimited types of customizations in design & functionalities.

Making use of such an open-source platform can prove to be rewarding for businesses in terms of increasing revenue & building a better brand reputation. Hence, this article aims to elaborate on some of such PrestaShop website customizations and why they are necessary for eCommerce businesses. Below are the factors proving why the customizations are a necessity:

1. Improvements In UI & UX:

Making modifications in a PrestaShop site or App helps improve the User Interface & User Experience. For instance, customizing a navigation bar/ menu & making it a sticky menu with all the relevant links can make the navigation process simpler for the site visitors. Many more elements on the website can be customized to make the website more convenient for usage.

2. Additional Functionalities:

Adding customizations is not limited to just adding graphical & aesthetic edits. Many additional functionalities like chatbots, gamified subscriptions, social login & sharing can be introduced into a PrestaShop website. Having such a well-optimized eCommerce website usually gets better responses & reviews from its customers leading to a better online reputation.

3. Payment Gateways:

Based on the needs, an eCommerce business on PrestaShop can set up many different kinds of payment options. Not every potential customer could be using a conventional mode of payment. So, it is good to have multiple options to improve the shopping experience for the users.

4. Checkout Processes:

The lengthy process for checkout can be simplified by introducing simple one page checkout customization. Make your checkout pages having some pre-filled data from the previous purchases. Alternatively, an address book can be added to the user’s account details area. Hence, during checkout, the user will have to simply choose an address from the list, instead of manually typing the entire address.

5. Homepage Customization:

The homepage is the face of a website & it must briefly reflect the contents & objective of the entire website. That’s the reason why most eCommerce giants keep changing the look of their homepage from time to time. Taking the example of an apparels’ e-store, for instance, they keep upgrading their homepage according to the seasonal new arrivals & sale for example- fall collection, spring collection, end-of-season sale, black Friday sale, etc.. This helps the site visitors to be aware of the latest trends & products available on that e-store.

Tip: Utilize the action hooks to set links on the homepage’s images to redirect your customers to relevant products or categories.

6. Footer Customization:

Footer is an element that can mostly be accessed from any page of a website. A majority of the shoppers have the tendency to go bottom in search of useful links. So, be sure to have all the useful information on your website footer. Some of the common links are ‘My Account’ / Sign-In options, sitemap, list of main categories, privacy policy page link, website certification logos, payment options, customer support link, etc.

7. Chat Support Option:

To keep up with all the issues/queries reported of online shoppers & get them resolved using simpler & effective mediums, integrate chat support on your website.  You may choose from any of the popular platforms like Whatsapp, Zopim, & others. More & more netizens are preferring to initially communicate with a business using chatbots before actually making the purchase. So, keeping up with the trend, add a suitable chat channel on your website.

Ending Comments:

A lot more is possible with such customized functionalities. It’s up to businesses to utilize the necessary features & make their website more user-friendly, functional & sales-driving than it used to be. For the above discussed or any other sort of customization functionalities, drop us a message us at support@knowband.com or visit KnowBand.