mobile app marketing Archives - Knowband Blog

Imagine if WhatsApp could only be used on a browser! Every time you have to browse it, you open Google, type the URL and then access it.

This would have created immense frustration among users. Thankfully, it is not the case. It was launched as an app and all it requires is just a single tap to open the application.

Today, the count of smartphone users having access to the Internet is huge and in this rapidly evolving eCommerce world, the demand for mobile apps has increased significantly.

Consumers look for convenience. For every small need, they demand a mobile app and this is the reason why mobile apps have gained huge popularity.

In this write-up, I have talked about mobile app marketing and put forward my views on some effective ways to promote your mobile app. Before we begin, let’s check a few stats around the mobile app.

Mobile App Statistics

As per the stats collected by Statista–

– The number of mobile app downloads, worldwide, in the year 2019 crossed the 200 billion mark and the revenue generated through mobile apps was found to be 462 billion USD.

– As of the last quarter of 2019, the number of apps available on the Google Play Store and the iOS store was 257 million and 1.8 million respectively.

According to the reports shared by App Annie, the mobile app downloads are expected to hit the 258 billion mark by 2022.

Mobile App Marketing Strategy

If you have set up a mobile app for your business, here is how you can promote your mobile app and boost your downloads.

1. Create Awareness

Just like when the shooting of a movie starts and the news related to it circulates to the fans, you should follow a similar approach to promote your mobile app.

When your app is in the development stage and is ready to be rolled out soon, create awareness about it in advance. Let your target audience know what they can expect from your mobile app. Give a sneak peek of its UI and features. Put simply, you need to arouse curiosity in your target audience.

2. Highlight on Website

If you drive a handsome amount of traffic on your website on a daily basis, this could be a huge plus point in your mobile app marketing strategy.

Highlight the mobile app download link on your website, and it should definitely be on the Home page. You can display it through a header strip or a footer strip. Just make sure that it is easily noticeable but at the same time, not hampering the user experience.

Besides, you can make use of popups as well for its promotion. Design a clean and appealing popup with a compelling call-to-action.

3. Promote through your Blog

Having a blog keeps your visitors updated about any news, information, or launch related to your brand. And for your mobile app marketing strategy, a blog is a useful asset.

Let the readers know that you have launched or about to launch a mobile app to make their experience even better and smoother. Inform them about the journey of your mobile app development, tell them how convenient it would be for the users.

4. Reach out to your Email Subscribers

One of the best strategies for mobile app marketing would be to promote it in front of your email subscribers. Informing them about the launch of your mobile app can boost its downloads. Communicate with them at regular intervals to make them familiar about your mobile app.

You can also ask your email subscribers to drop feedback about your mobile app. No one can provide you with better feedback than your loyal subscribers. Ask them about its performance, their experience with the app, or if there is something that they feel should have been added or needs to be improved.l

5. Mobile App Marketing using Video

Videos are powerful in capturing user attention. And this is why you should create a video for your mobile app as well. Keep it short and crisp and up to the point.

Do not stretch the video to a point where it becomes boring. You only have a few seconds time to impress the users, try to make the best use of it.

6. Promote on Social Media

Can there be a better platform these days for promotion than social media? Facebook and Instagram are two of the largest social media platforms and have a huge audience base with people of all age categories. If you have a business page set up on those networks, you can leverage them to promote your mobile app.

Your target audience is probably waiting for you on social media to hear the news of your mobile app launch. Let them know it has arrived.

7. Start Advertising

I wonder if this point would be valid for all businesses as advertising can be a bit expensive and not every business can afford this mobile app marketing strategy.

You can advertise your app on YouTube or if you have a high budget, you can also approach a channel broadcasting unit to display ads on their channel. For budget-friendly marketing, you can take the help of social media ads.

8. Reach out to Influencers/YouTubers

You would have often seen YouTubers indirectly promoting an app in between their videos. Many brands are following this approach to promote their app. They contact a YouTuber who has a good number of subscribers and whose videos get huge hits on the platform. When people watch that video, they get to know about the app.

You too should give it a try. Get in touch with an Influencer or a YouTuber and ask them to promote your app.

9. Submit on App Review Websites

You will find a number of websites on the Internet where you can submit your app and ask the team behind the website to review it. People often visit app review websites to read about the most useful, latest and trending apps.

Once approved and listed on the website, you can expect a handful of downloads from there.

10. Reward

No matter how amazing your mobile app is, making users download it is a challenging task in the initial phase.

You need to entice people to download your app, not through any click-bait but by offering them something for doing that favour. For example, if your business is into food delivery, you can offer them free delivery or 50% discount on the first three orders, exclusively from the app, or like first three rides for free if it is into on-demand booking apps like Ola and Uber.

Plan rewards as per your business.

Final Word

Make sure that your mobile app is perfectly optimized and provides a rich user experience. Keep the app size as minimum as possible. Many users avoid downloading an app just by seeing the app size.

Need an eCommerce Mobile App? Try our native Mobile App Builder; a fully no-code framework to launch shopping apps. Check out:

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

Magento 2 Mobile App Builder

WooCommerce Mobile App Builder

For any assistance regarding installation and the module functinality, reach out to us at support@knowband.com

Follow the above-mentioned tips related to mobile app marketing and it will surely bring fruitful results. Feel free to express your views by leaving a comment below.

Mobile App Marketing is a way of introducing your Mobile Application to users through various platforms and techniques. The major aim behind marketing through the various app markets is to target the ideal audience for your mobile application. Moreover, the mobile app markets have seen immense growth in the past few years. This brings all the latest and upcoming trends come knocking at its door. For all the developers or freelancers who have an idea regarding the mobile app or already developed one should look forward to the marketing approach. As of today, the app industry has billions of running apps. This increases the possibility for your app to be lost if it failed to catch up with new advancements. Read on to find out the major ones in detail.

Importance of Mobile App Marketing!

This era is the era of mobile apps. This makes the mobile app marketing the need of the hour if you really want your app to establish its mark. The app markets let you introduce your Mobile Application among all the worldwide users and even encourage them to download the Mobile Application as well. Audience analysis is also the major factor behind the popularity of Mobile App Marketing. It is very important to understand the kind of audience you want to target for your app. For instance, If you’re planning to launch your gaming app, you would definitely go for the teenagers and children. You would not target the 40+ audience for your app.

Moreover, the importance of mobile app marketing isn’t stopping anywhere soon. With the parallel growth in the mobile app market and mobile users, any milestone could be overpowered in the upcoming time. Following stats strengthen this thought of mine:

A report says that the total number of smartphones users will reach 3.8 Billion by the year 2021 and imagine where it could lead the mobile app markets then!

Upcoming Mobile App trends to look out for!

Mobile Apps have always been the highlight due to the latest technologies and advancements followed with them. The step by step growth in the mobile app industry also welcomes the new trends with open arms. Here, I have discussed some top picks for the year 2019:

1. App Store Optimization:

The optimization of App Stores is the first one to make up to the list. Many marketing experts are giving hints that this trend will take over in the coming year. Actually, App Store Optimization is a technique to analyze the apps in the app ocean and to display the most relevant and popular ones to the users. We all are aware of the SEO for Google. App Store Optimization is quite similar to it where App Stores rank your application. The right keyword for your app is the key to perfect optimization of your app. It also depends on the reviews and downloads of your apps, Thus, if your App ranks well in the store, the number of downloads will tend to increase. This makes this trend a silver bullet for the growth of your app in multiple ways.

2. Social Media Advertisements:

No one can deny the power of social media. Social media platforms bring a sheer number of potential users to your app. This is an efficient way to advertise your app on social media and achieve maximum downloads from a single place. Also, social media platforms provide various ranges of audiences including every age group and interest. Thus, social media advertising is an effective tactic to boost your app growth.

3. Spreading the word:

Spread the loud word for your app. The growth of your app depends on how you tell the users about it. Often, digital frauds happen in the market and the users get afraid to download your app. So, you must make sure that the right information is being spread among the audience. This technique may seem a bit common but it is the pillar behind gaining the user’s trust in your app.

4. User Targeting:

Audience analysis is the prime factor for your app growth. It is very important for you to know how and where you can target the users. We should understand that the interest of the audience before actually beginning its promotion. Audience analysis is a very important tactic if you don’t want to let your efforts waste. Moreover, you can even target the users by their age-group, location, and multiple platforms.

How growth of mobile apps is readdressing eCommerce industry?

Welcome to the year 2019. Mobile Apps have already taken over the eCommerce world and is still growing. We all use mobile phones for every day-to-day work and most of all for product purchase. Taking your eCommerce store to the user’s pockets would definitely be the booster for sales and conversion.

Nowadays there are various automated solutions to take your online website to the mobile platform which comes with a configurable admin panel. The store owners can easily control the designing and functioning of the mobile app. KnowBand has brought various readymade modules to provide you featured eCommerce app in no time. All you need to do is to get the module for PrestaShop, OpenCart, Magento, Magento 2, WooCommerce, Shopify and share your requirements. That’s all for you! Now, you just sit back and relax instead of indulging in any sort of coding or technical skills.

Conclusion:

Now, this should be crystal clear that app marketing is a very critical component behind the success of your app. So, now in 2019 instead of just developing the app and hoping it to get successful, adopt the above-listed strategies and boost the number of downloads. All the mobile apps who made their mark in the past had a very strong marketing strategy behind them.

Find our other articles on Mobile App Marketing:

Top app marketing campaigns for our inspiration

10 years of growth of the mobile app market

Tag: mobile app marketing

Mobile App Marketing: How to Promote your Mobile App?