Knowband Blog | Ecommerce Modules

How can Progressive Web Apps Benefit Your E-commerce Business?

Progressive Web Apps or PWAs were introduced in 2015 and are applicable everywhere. It offers a highly engaging user experience of a native app. Furthermore, looking at the efficiency of PWAs large enterprises such as Twitter, Alibaba, and Walmart have started using it. As a result, they have noticed an increase in conversion rates and growth in revenues. Overall, this technology has proved beneficial for eCommerce businesses. With this blog, we will try to understand other benefits of PWAs.

Understanding PWA- Progressive Web Apps

PWA stands for progressive web apps. This technology help eCommerce businesses to built web applications having the look as well as the feel of native mobile apps- all while using web technologies like JavaScript, HTML, CSS. Moreover, to launch highly engaging PWA storefronts, developers can utilize static site generators including Gatsby or VuePress. These can be further connected to eCommerce platforms on the backend. 

Although Progressive Web Apps run in a browser, however, they offer users the experience of a native app via key features.

Key features:

How beneficial are Progressive Web Apps?

Looking at the growth of the mobile share of eCommerce, for a successful eCommerce business, merchants need to make their store mobile-friendly. 

Regardless of the platform you use for your business, PWAs are designed to work for every user and are responsive to fit different size screens. Since they’re accessible to a wider audience as well as easy to share through a link, a wider number of people can adopt them than would take the time to download an app.

Creating a native app requires development and maintenance. Along with that, merchants need to create both- Android and iOS apps to reach both types of audiences and potentially a Windows 10 app. Merchants need to manage them all including your website. PWAs helps in reducing development cost and time. 

53% of mobile users abandon the website if it takes a longer time (more than 3 seconds)to load according to Google. Hence, it’s essential to provide a smooth and speedy user experience as speed plays a vital role in the growth of your eCommerce website. 

Progressive Web Apps are designed to enhance speed and provide a smooth user experience. Furthermore, these tend to be super fast as they utilize modern web development technologies and frameworks. Along with that, the apps operate even when the quality of the network is low or there is no network.

Efficient, smooth, and speedy user experience leads to higher conversion rate and less cart abandonment rate hence using Progressive Web Apps is a smart idea. With the assistance of PWAs, Alibaba saw a 76% increase in conversions across different browsers.

Knowband PWA’s modules for different eCommerce platforms

Knowband, a leading eCommerce development form provides PWAs for different eCommerce platforms. Including:

Features of Modules: 

PrestaShop PWA Mobile App –

OpenCart Progressive Web App –

Magento 2 PWA Mobile App –

WooCommerce Progressive Web App –

Final thought

Progressive Web Apps are getting famous due to tech for headless commerce configurations. With headless commerce, we mean decoupling the frontend presentation layer from the backend eCommerce functionality. By utilizing PWA on the front end, brands can attain faster and more responsive websites. Hence, small and medium businesses should take advantage of PWAs and create an app-like experience for customers. This will help them expand their audience.

For any assistance, feel free to write us at support@knowband.com