2018 Alert – The Future of Email Marketing

Future of Email Marketing

Not only email is one of the most cost-effective ways to reach out to the target audience, it is a promotional means that even the customers prefer. Emails are 40 times more effective when it comes to acquiring new customers as compared to the various social media platform. In the year 2018, it is expected […]

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11 Checkout Page Strategies to Improve Conversion Rates

Conversion Rate Optimization

This is no secret that the checkout page of the site is one of the deciding factors that contributes to the customer’s purchase decision. Whether it is the checkout page or the payment options, there are a lot of reasons that can hamper your conversion rate. If you take a closer look at a customer’s behavior, you’d find that the majority of them select the product from the site and add them to the cart. It is then […]

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What eCommerce can learn from brick and mortar?

eCommerce bricks & mortal

The online sales account for 8-10% of the total consumer spending. This figure is expected to shoot up to a massive amount of $6.7 trillion by 2020. The incredible statistics show the potential the virtual shops have in the future. Despite the growing awareness and the technological advancement of the consumers, the market share for […]

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