Abandoned cart recovery emails are one of the toughest to do right, mainly because you don’t really know why your customer left your website before the order was finalized – wasn’t the item, right? Was its cost of shipping too much? Haven’t they had enough time?
Looking at all those possibilities, instead of one single email, I highly recommend building an email chain. Also, do not presume that it would be resolved automatically by applying a discount to your retargeting email!
What is an Abandoned Cart Email?
One of the most successful ways to get your customers to go back and buy is the recovery or abandoned cart email. You can create FOMO or influence the customer with the ‘Discounts Only for Them’.
Abandoned cart emails are sent in a customized manner to consumers to connect with them about their previous intent to purchase a product. They are one of the most successful ways to handle abandoned cart problems, considering the more personal approach of abandoned cart emails.
Why do people abandon their carts?
For various purposes, various individuals will abandon your cart. Someone who first visits your site and leaves the cart may have different reasons than a loyal customer who does not buy. Similarly, there might be those that visit your site frequently and leave the cart repeatedly.
You can help determine what the underlying concerns really are by segmenting your email list when you get customer details into a few high-level categories, and then define a suitable solution to fix them.
Strategies to recover abandoned cart
It isn’t easy to convert customers with a mere email.
However, you will need to go through the entire thing strategically, in addition to having the text right in the individual emails to convert people.
It’s no secret that the most powerful way to meet lots of people at once is by email. They give you access to a personal space that is 40 times more powerful than Facebook or Twitter for attracting new customers.
Customers who have left the cart must know who you are and why you are sending an update.
Sending an email will allow you to recover some of your previously lost sales and potentially convert more of the traffic to the website that you attract.
One email may not be enough to allow people to behave on abandoned cart emails.
As such, to get people to complete a purchase, it is smart to put together a short series.
Up to three emails in total are perfect. For some of the earlier emails, you cannot get the customer at the right moment, so a later email is worthwhile to ensure that you can get them to communicate with you.
Using push notifications as opposed to text messages to reach the customers is certainly easier. Only make sure you’re not sending them too much, or else users will opt-out of receiving them.
To boost their experience and add value, submit push notifications based on the user’s position. Boost your interaction with Push Notifications and help you improve your conversion rates.
You can give them abandoned cart details, offer deals, discounts, and more once the visitor has opted in to be a subscriber.
Another effective way to grab customer attention is by reminding them about the abandoned cart just before they leave.
A pop-up window with cart details and a discount coupon can do wonders! You can show a discounted or not discounted pop up window on the exit page.
Types of the email you can send
No customer thinks the same way and all types of customers have different requirements. Treating them as a unique customer will give a personalized experience to them and that may lead to conversion.
To attract different brains, you need different strategies. Here are some ways you can do this.
A list of the items left behind in the cart will include most of the abandoned cart emails you encounter. These emails provide all the basics you would expect: the name, picture, and price of the product.
You can make the goods more convincing by adding the number of reviews along with the average ranking.
Seeing something like the number of purchases or a high rating will give you an instant dose of FOMO to complete that purchase ASAP.
More than 60% of customers enjoy reacting to their favorite retailers’ personalized emails.
As much as you can, you can always try to personalize emails. The above segmentation helps with this, but other information can accompany it. The obvious one is the use of the name of the client in correspondence. Many providers of email services allow for this.
If you have segmented your list of abandoned cart emails, there is a possibility that you would have a clear idea of why the customer has abandoned the cart.
Because the deal (i.e. free delivery, coupon code, free returns, etc.) is more likely to be tailored to the individual’s reasons for not purchasing, this adds customization again and will engage the consumer to communicate with you again.
When it comes to your most loyal clients, discounts are extremely counter-intuitive.
They are familiar with your brand and have shown a willingness to regularly buy from you before; so with another discount, you probably don’t have to risk your profit margin.
How to Write a Follow-up email?
There are some important rules that you should remember before writing a recovery email.
- Add a catchy subject line that sways
- Adding colors will influence emotions
- Beautiful font pairing play off each other
- Build trust with appropriate email and website branding
- Minimal design helps you to concentrate on key functions
- Animated GIFs are trending
- A tailored experience goes a long way
- You can also add a product recommendation
There are plenty of variations in architecture to explore. That’s why knowing who your subscribers are and what they need from you is vital.
The reaction that you get from readers will give you an indicator of how well your campaigns are going, such as open and click-through rates. For custom emails, check out:
5 Best Practices for Abandoned Cart Emails
How to write an abandoned cart email to bounced customers?
PrestaShop Abandoned Cart Module
The PrestaShop Abandoned Cart Module offers features that you can use to recover the lost sales. It has a functional backend with several email templates and it allows you to send push notifications as well.
Another super cool feature of the abandoned cart module by KnowBand is that it can show an exit-intent popup with a discount. Some of the features are discussed below:
Auto triggered emails
After a fixed wait for corresponding emails, PrestaShop Abandoned Cart email follow-up addon sends discounted notification emails automatically.
Also, you can manually run cron jobs to update the abandoned cart list and send follow-up emails to the respective customers.
Push notification
It lets you create and change as many push-up reminder templates as you like. The admin may also customize the popup’s content accordingly.
Serial Remider Settings
Exit Pop up
A notification popup shows the Prestashop Abandoned cart module to remind customers about the things they left without purchasing in their carts. The popup contains the list of abandoned cart products and the discount coupon code which the customers can use to get discounts.
Email with templates
Flexibility to select from ready-made discount and non-discount models is provided by the Prestashop Email Follow-Up addon. As per business requirements, you can change the topic and content.
Custom email
You can create custom emails like discounted and non discounted emails.
You can offer a discount coupon of 10% discount to all the customers while for a specific cart value like above $100, an email with a discount of 15% can be sent. Additional discounts can be offered as per the cart value and this can be done with few clicks.
Analyze the behavior of carter
You can understand the shopping choices and needs of your customers by monitoring pending carts using Prestashop Cart Abandoned addon, which allows you to better market your items. The cart analysis will give you a better understanding of abandoned carts and converted carts.
Additional features
Well, understanding that a large number of people abandon carts from a specific country might tell you that shipping costs are a key obstacle that they only see when they get to the purchasing point.
As a consequence, you could fix this by providing reduced or even free shipping to visitors from that country in your cart recovery email for that list of people.
Conclusion: The abandoned cart recovery email is your chance to redeem clients who, for whatever reason, almost bought from you but then bailed. Rising conversions and ROI means there is something right you’re on.
If you need some explanation about the topics I described, please let me know, I’d be happy to help! Cheers
You can check out the articles below if you would like to learn more about coping with cart abandonment.