Powerful Ways of Using Customer Reviews to Boost Conversion

Although we live in a digital marketing age, the importance of word of mouth cannot be underestimated. However, how digital marketing related to word-of-mouth? Do word-of-mouth has any connection with “Customer Reviews”?

You may have come across this term several times. Demonstrating how word of mouth and online reviews have already become inextricably linked. Marketing experts are using testimonials and feedbacks to give a unique identity to the brand.

User-generated content (UGC) fosters trust in the brand. It does, however, provide you with free content to supplement your marketing efforts.

Powerful Ways of Using Customer Reviews to Boost Conversion

Customer Reviews build consumer trust, establishes social evidence, and establishes a clear line of communication with customers. That is why every online retailer desires to see those coveted five-star color-coded ratings.

It is, without a doubt, worthwhile to focus on improving the online reviews or at the very least, to encourage consumers to leave constructive feedback and share their experiences.

When a customer sees that more than 50 customers have purchased a product, he or she may want to check it out as well. It translates to a higher conversion rate for your business.

The connection between customer reviews and customer journey

To understand the relationship between customer behavior and their feedback, we have to understand the types of customer reviews and draw an interpretation with that

1. It tells you about Product and Brand Health

This review gives you an idea of how consumers feel about your company and goods, and it can help you track long-term trends in brand image and sales success. Comparing various versions of products or similar types of products you sell can be aided by product and brand research.

2. Decide the best with Customer Satisfaction Reviews

For brands to understand points of change in the customer engagement journey, customer satisfaction research is important. Online and offline sources of reviews are often combined in a comprehensive customer satisfaction report. Brands may update or exclude goods from the market based on the findings.

3. Brand Loyalty Reviews

Analyzing brand loyalty allows you to identify areas of your market where you can improve as well as areas where you can improve. Return transactions, use of loyalty plans or gift cards, consumer word-of-mouth, customer service, and overall shopping experience are all examples of brand loyalty. Brand loyalty analysis will also help you understand how consumers feel about your product or service.

Read: Benefits of Customer Loyalty Programs for your Online Business

4. Reviews make you understand Customer Preferences

Customers will quickly provide input by selecting their interests. Giving customers the option to self-select their preferences aids in the development of buyer personas, the identification of customer interests, and the proper targeting of users. Customer interests can be discovered through reviews, which can aid in overall website design, marketing campaigns, sales tactics, and other facets of your company.

5. Sales Reviews

Customer reviews on sales will help you figure out whether your sales tactics are working and provide insights to help salespeople improve their skills. Using an email or text message to follow up on the customers’ sales experience keeps your reviews current and meaningful. You can collect sales reviews using WhatsApp or any other social media messenger after each purchase.

6. Customer star ratings

Customers appreciate star ratings because they have a visual representation of their satisfaction. When scrolling through your emails or browsing your website, customers will be able to understand a star rating. Start ratings are very impactful and influence the sales decision.

7. Mentions on Social Media

Brand mentions on social media platforms, another type of social evidence, are some of the purest types of user-generated content. Keep an eye on your tags and mentions to get a sense of how people are using your products and to amplify your brand message.

Must Read: How to Get Customer Feedback?

Use Customer Reviews in marketing campaign

Customer reviews can be used to generate additional product details, which is a brilliant use of them. It’s a golden opportunity to offer shoppers as much detail as possible during the decision-making process in order to increase conversions.

Include customer reviews in tailored promotions and incorporate them into the marketing activities. Use past purchases, preferences, or places to personalize where you can. Consider how you can integrate your ratings into paid advertisements and social media promotions.

1. Welcome Email

Marketing is the lifeblood of every company, whether it’s an online business or a brick-and-mortar store. You may provide testimonials from your customers in your crafted welcome email. It is not necessary to write it in a forceful manner; instead, a subtle approach will suffice. You can use sales reviews, customer satisfaction reviews, and social media testimonials to a welcome email.

2. Follow-up Email

Another email that businesses use is follow-up email. There are two ways you can write a follow-up email. One is for collecting the customer review and another one where you can highlight the review of the other customers. Include brand health reviews in your follow up email.

3. Abandoned Cart Reminders

Cart abandonment has a variety of causes, but one of the most common is that a shopper is undecided about which brand to buy from.

When chasing the abandoned cart and sending reminders to your customer, you can use UGC to persuade them to choose you by including customer feedback. People trust their word of mouth more than brands. Using well-selected reviews in your abandoned cart reminder email, be it a pop-up, push notification, or email, can help you motivate the buyers.

4. On Product Page

A product review is just about the quality and performance of the products and that is what matters. Since customer reviews appear on each product’s page, reviews can aid in page discovery via unique keywords in search engines. Furthermore, consumers who post products they’ve reviewed on social media give those products and the brand more attention.

Read: 10 Must-have Addons to Optimize Prestashop Product Pages

5. Advertising Campaign

You can use ratings in more than just email marketing to increase conversions. Customers can return to your site if you use positive feedback of your services, products, or brand in visual retargeting advertising. If you are running paid ads on Instagram or Facebook, give it a whirl!

How Do I Install Product Review Functionality?

It is now obvious that any e-commerce platform that wants to have a successful shopping experience must-have product feedback. The easiest way to monitor and optimize revisions is on your own website.

Generate Feedback with Customer Reviews Extensions that offers incentives

If you’re just starting to think about introducing a framework to gather feedback, a useful software or extension will assist you in doing so professionally. Here are some smart solutions that you might find useful if you run an online store:

PrestaShop Review and Rating Module

OpenCart Review and Rating Module

Magento 2 Review and Rating Module

Magento Review and Rating Module

Shopify Review and Rating Module

Customers would gladly leave reviews and ratings if you reward them. You can use the review and reminder modules to incentivize customers for all of their accepted reviews.

KnowBand is a brand that has a solution for all your eCommerce website problems. Ready-made plugins to a customized website, and mobile apps to PWAs, we deliver all with perfection. Get in touch with our experts to discuss your requirements.

Why Product Reviews are Important in eCommerce?

Product reviews are arguably the most useful way to eliminate shoppers’ concerns regarding a product. A majority of the people are influenced by product reviews in their purchase.

No matter whether you are a popular brand or just started out, product reviews do play a crucial role in your eCommerce business as far as credibility is concerned. Credibility is one of the key elements that decide the success of your brand in the long run.

Merchants often overlook the importance of product reviews. The major focus remains on designing the site look and optimizing the checkout page but nothing really matters if you are not getting good reviews on your products.

The importance of product reviews can be understood by the fact that 90% of the consumers read online reviews before making a purchase and 88% of the consumers will be prompted to take an action after reading positive reviews. (Stats collected from Invesp)

What is Product Review?

Product reviews are the opinions or feedbacks of customers for a particular product. Many online businesses put up a review section on their website to allow customers to rate and review the product they purchased.

A product review helps other users get a clear idea of the product before purchasing it. They can read the reviews and make their mind clear, and decide whether the product is worth purchasing or not.

If you have not added a product review section on your eCommerce website, only because of fearing negative reviews, you are losing out on a huge number of potential customers.

Importance of Product Reviews

In this write-up, I have provided 6 reasons why product reviews are important to your eCommerce business. Let’s have a look.

1. Product Reviews build Trust

When a user lands on your website with the intention of making a purchase, the first thing that they look for is reviews.

A product having good reviews would surely be able to help the prospect in his/her buying decision. They would likely put their trust in your products as well as your Brand.

Amazon displays average ratings for products based on customers’ feedbacks, right on the top of the product page, and at the bottom are the customer’s reviews. Whenever a prospect visits the product page, they are straight away displayed the product ratings along with the number of people who rated that product.

2. Product Reviews provide better insights into the product

Hearing from people’s past purchase experience helps the prospects identify whether the product has earlier matched customer’s expectations or not.

I mean, Brands will obviously try to highlight every feature of the product in the best way possible, but it is the customers who will give honest feedback on the product.

When a customer leaves a review for the product, he is helping others understand what they can expect from the product, how is it performing, what are its flaws, what are its pros and much more.

3. Product Reviews let you rectify the issues with the product

If a majority of customers are pointing out the same problem in the product, it is for you to take the onus of rectifying the defect so that the issue gets resolved. Yes, there are possibilities of a damaged or defective item reaching the customer but it happens with a few customers only.

If the problem is major, you need to look into it and get it fixed as soon as possible. Put simply, customer reviews help you find the loopholes in the product and provide you with an opportunity to improvise on those areas.

4. Product Reviews work as Social proof

One of the major benefits of product reviews is they can do wonders to your Brand. You would have often seen brands highlighting what their customers have to say about their products or services. These are what we call as testimonials and they make a significant impact on a prospect’s purchase.

Display testimonials through your social media pages and on the home page of your website. It is one of the best ways to promote your brand that can attract a large number of potential customers to your website and also leave an excellent impression when a visitor lands on your website.

5. Product Reviews boost Conversions

If you delivering up to your customer’s expectations, product reviews are going to play a huge role in your conversions. People would openly do the marketing for you by leaving positive reviews. And even a single positive review can lead to an increase in the conversion rate.

Yes, there will be a few negative reviews as well but till the time they have a low count, you do not need to worry much. Each and every customer cannot be satisfied. If the product has the quality and people have given positive remarks to it, more and more people will be encouraged to buy that product.

6. Product Reviews reduce possibilities of Returns

If you do not display product reviews, how are online shoppers going to decide the product quality? They would not be confident enough to make a purchase. Moreover, they will have doubts regarding product quality.

Let’s understand it this way. You have a product but provide no customer reviews. Now users can only hope that the product does not turn out to be defective or has a low-quality. It is very much possible that they receive a genuine product but if in case they don’t, they will be left with no choice except placing a return request.

Now let’s figure out how this could have been sorted with product reviews. A product having good ratings and reviews would likely face fewer returns, simply because most of the customers are satisfied with it, whereas on the other hand, if negative reviews are dominating positing ones, it simply means that most people have faced some kind of issue with it. And hence people would not even go for the purchase, in the first place.

The Bottom Line

Customer is the king. They are the ones who can either take your business to new heights or bring it down drastically. Their feedback is highly important as it will only be their experience that will decide how good your product is.

And there is no shame in having negative reviews. They are people’s honest opinions which you give a reality check. And it also shows that you welcome whatever a user has to say with open arms.

Since there is not any technology yet that could let users examine a product online, the importance of product reviews becomes supreme.

Make reviews more fun with Review Reminder and Incentives module.

With the Review Reminder and Incentives module, you can offer your customers rewards for every successful review posted. You can set the timing for the review reminders to be sent over email, customize those emails, set the incentive value and much more.

Every review posted will be first submitted for approval. Only after you approve, the end customer receives the rewards. Sounds exciting, doesn’t it?

The Product Review Reminder and Incentives module is available for PrestaShop, OpenCart, Magento, and Magento 2 eCommerce platform!

If you would like to add something to this content, feel free to leave a comment below. Or if you need any assistance, you can contact us at support@knowband.com

Tag: Importance of Product Reviews