The most pressing question for an eCommerce is how many platforms should they start selling on? Obviously, if you are expanding then you need to start selling on different platforms like Amazon, ETSY, etc. Facebook is the most popular platform and a social network with the highest user base worldwide. Then why not start selling on Facebook?

Facebook introduced a Facebook shop for small businesses after the COVID crises and is flourishing! Recently, Facebook added a Facebook Page Shop feature to it which might rule the marketplace industry in the coming future for small businesses.

The new Facebook interface is clean and has a lot of white space in day and night mode. But, it is receiving a lot of criticism as the settings are quite difficult to navigate; also, many people are calling it a nightmare! To cope up with the competitors you must know how to use the latest version and must take the advantage of its popularity as an eCommerce business merchant.

It took me some effort in navigating and understanding the Facebook Page Shop functionality. Now, I am going to share everything about it that you need to know.

What is Facebook Page Shop?

The Facebook page shop allows a business to sell their physical products through the Facebook marketplace platform by creating a shop on the business page. This shop features best serves merchants, retail, and e-commerce advertisers.

Facebook recommended it for companies selling clothes, accessories, home furnishings, and baby or children’s items. But a Facebook page store can also be used by other businesses to attract more users on Facebook.

It helps you to meet your prospective customers, create ties, and bind your goods to their network. In addition, the advantages of the different features provided by the Page Shop can be leveraged to help you grow your company and navigate shoppers to your website and drive further sales.

Who can create and add products on the Facebook Page Shop?

Any merchant who has a business page with Facebook and is the admin of that page can easily create or add a Facebook page shop.

The main requirements for selling on Facebook Page Shop are:

You must sell a physical product
You must agree to the Merchant terms and conditions of the Facebook

The merchant can add products in two ways:

In your catalog, which is connected to your Page Shop and contains your goods
On Your Page’s Shop tab

The step by step guide for adding the products is explained on the official Facebook Business Help Centre page.

The Product listing on the Facebook marketplace cannot get easier:

If you face issues in managing your existing Facebook marketplace and in enlisting the products then Knowband’s FB-store module can help. The Facebook store extension helps you integrate your PrestaShop and Magento 2 shops to Facebook Marketplace with ease.

You can start selling on the Facebook channel by directly linking your Shopify store.

Advantages of selling on a Page Shop

Depending on your location, Facebook Page Shop has various features. Some of the fringe benefits of selling on Facebook Page Shop and Facebook Marketplace are enlisted below:

Add as many products as you like: First of all, you don’t need to upload a product list somewhere else, and there’s no limit to how many products you can add.
Customize product inventory: You can arrange your items into various collections so that your customers can search your shop by category on the Facebook page.
Communicate with customers: Customers can send questions to your page.
Get Insights: For each of your items, you will see customer ratings and reviews, page clicks, and track the transactions.

If you are using a commerce manager then Facebook allows you to set up a checkout page. Isn’t it amazing! You don’t have to navigate your customers for payments but the customers can do the transactions directly on Facebook Shop.

Other irresistible functionalities offered:

To increase brand awareness and popularity a Facebook Page Shop should appear enticing and attractive to the users. To do that, you need to style it, stock it up, and put some extra effort into handling the customers. Once you achieved this, you can share the Facebook Page Shop link with your customers.

The Facebook Page Shop is easy to customize and configure. Also, you can change the style of the page shop to make it look more attractive.
The Commerce Manager by Facebook can help you set up the Facebook Page Shop. It gives you a personalized digital storefront to exhibit and sell the products on FB and IG.
The products and collection of products can be added or removed from the Page Shop.
After completing the store shopping setup, you can create a custom shopping audience. For instance, you can create one who has shopped already or who have items in their cart, etc.
You can delete or hide the Facebook page shop in few simple steps.

The platform has a lot to offer but the important part is how you take advantage.

Wrap-Up:

The Facebook Shop has many tempting features to expand your small business and increase your customer base. You only need to have a business page and in a few simple steps, you can create the Facebook Page Shop on the world’s largest social media platform with the greatest user base. The thought is even more tantalizing!

If you want to take your eCommerce business to great heights then the Facebook Marketplace is the best choice for some of the businesses. And, if it is not the best one for you still it will help you grow. Create your Facebook Page Shop today and get to work.

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Modern applications do rely on social media platforms for login as well as sharing purposes. Allowing Facebook login option while creating an eCommerce mobile app would not only save the users from having lengthy and time taking form fillings but will also provide a secure and convenient site access. To enable Facebook authentication, first, we need to create the Facebook app. Let’s see the step by step process of how to create Facebook App:

Step 1: Enroll as a Facebook Developer

In order to create a Facebook app, open Facebook Developer and login to your account. Follow simple steps of the registration process and you will be required to add your contact info along with your role.

If you are not already enrolled, create a new account. After log-in, select My Apps option from the menu in the upper right corner.

You will be redirected to a new page where you need to select Create App option.

Step 2: Select an App Type

Once you click on the Create App option, you will have to select the App type from the options provided in the apperared pop-up.

Step 3: Create a new App ID

After selecting the App Type option, a pop window will appear requiring App Display Name and Contact e-mail details. Enter the details and create App ID.

As you click on Create App ID, Facebook will ask for a security check as shown in the snapshot below:

Step 4: Set up Facebook Login

Now it’s time to set up Facebook login after completing the security check. This is the landing page for the Facebook application to which we will add a Facebook login product. The Facebook Login is just one of the many products that can be added to your Facebook app.

Once the App ID is created, Add a Product webpage opens. Click set up option under Facebook login.

Now, it’s time to choose the type of your application. Select the platform of your application.

Once you have chosen the platform, download the latest Facebook SDK file if you haven’t already installed it.

Step 5: Configure the Redirect URI

You’ll find Settings option appearing on the left side of the screen under Facebook Login. Select this option.

Enter the following URL in the redirect URIs field: https://YOUR_AUTH0_DOMAIN/login/callback and save the changes. (Domain name should be correct)

Note: If your domain name is not displayed above, log in to the dashboard to find your tenant name in the top right corner. It is the domain name.

Step 6: Make your App public

Now, from the left navigation bar, click the App review option. After this, on the top of the page,’ Make (Your App Name) App public?’ will appear. Toggle the button to enable it.

Step 7: Retrieve the Facebook App Credentials

Open basic settings from the left navigation bar. On this web page, you can retrieve your App ID and App Secret. Click show to reveal the App Secret (you may be asked to re-enter your Facebook password).

All right! Now is the time for the final step.

Step 8: Establish a connection between Facebook and your app

In a separate tab or window, go to the Connections > Social and choose Add a Social Login Provider option.

and click on the box with the Facebook logo. This will bring up the Facebook connection settings. Copy the App ID and App Secret from the Settings of your app on Facebook:

Select all the attributes and permissions to enable them. Now, click the Applications tab and select the applications you wish to enable for this connection, and save them.

You are ready to go!

Wrap up

I hope this write-up had made the process of creating a Facebook App for the authentication process pretty clear. You can even find more details from here.

If you face any issues, please feel free to reach us at support@knowband.com for any queries. We also provide Facebook Store module for major CMS platforms like Prestashop and Magento. Know more here:

Tag: Create a Facebook App

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