In the competitive universe of eCommerce, being at the top is basic paying little heed to how things are – tranquil or not. Utilizing the site guests’ center information and offering them the idea as opposed to the products is the best method for getting a benefit.
Can’t resist the urge to consider how this Prestashop subscription pop up addon will support the increment of changes. Look at the post that makes sense of the most effective ways wherein the Prestashop Responsive pop up addon might help your eCommerce store.
In this blog, we will take a look at the reasons why the Subscription pop up addon is valuable for your business. Let us take a look at them below. Moreover, we will also check out the stunning features of the Prestashop plugin by Knowband.
Reasons that make the Prestashop Newsletter Subscription popup addon valuable
In making more site traffic
A superior and seriously captivating UI (UI) of the site can tempt more clients. Different components impact clients’ buying choices. Moreover, the appearance and feel of the site are factors that might convince individuals to stay in the business. Any dull or unappealing site could switch off your target group’s advantage.
In expanding customer engagement in the eCommerce store
As recently said, a superior UI is a straightforward methodology for keeping guests intrigued for a more drawn-out measure of time. Taking a gander at the entire picture, the thrilling procedure to get a similar deal will make it beneficial. One more prominent element of the Prestashop Spin and Win pop up is that it is liked to quit pop-ups. Embed a Prestashop Entry Pop up into your web store.
Moreover, this can certainly endanger the visitors’ exit objective. More apparent client inclusion is the best method for expanding basic changes. Accordingly, the spin and win wheel choice will, at last, oversee your transformations.
It supports email marketing and remarketing
Clients can just turn the wheel of the Prestashop Exit Intent Pop up after contributing their email addresses. Accordingly, the exit pop up can try and expand the number of client IDs in your data set. Furthermore, retailers might partake in this Prestashop Email Subscription pop up addon.
With a solitary id, the visitor can just turn the wheel once. People can never again ensure vouchers later on. Besides, the modern Spin Wheel Addon can dazzle clients. Moreover, they will enter countless email addresses. Accordingly, this helps the entrepreneur’s email marketing procedure.
Decreases the number of exits brought about by irritating pop-ups
The pop-ups are accessible for a long while giving a brilliant chance to look at the guests’ leaving point. Notwithstanding, it is habitually chastised for irritating purchasers.
The Prestashop Newsletter Subscription popup addon is one method for deterring clients. Further, from leaving the site without irritating them. The best part about this Prestashop Exit Pop up addon is that storekeepers might manage the wheel show’s redundancy.
In this vein, the alluring Prestashop Spin and Win Addon brings down bounce and exit rates.
Urges guests to convert and shop
The gifts/vouchers acquired by spinning the wheel is available for future shopping. Accordingly, the coupon code made in this Subscription pop up addon. Clients can duplicate the code and glue it into the area given on the checkout page. However, clients get data about the promotion code by email. This can animate clients’ buying choices and push them to continue to the checkout page.
Now, let us take a look at the stunning features of the spin wheel addon by Knowband.
Striking Features of the Prestashop Spin and Win Addon
It’s simple to set up and use
Installing the Prestashop module is a breeze. Furthermore, it is simple to incorporate into an eCommerce website. Furthermore, it does not need any advanced technological knowledge on the side of the shop administrator.
The availability of interesting themes to pick from for crucial events
The Prestashop addon by Knowband comes with a range of beautiful Popup themes. In fact, the administrator can create a theme for almost any occasion. Valentine’s Day, Diwali, Black Friday, Cyber Monday, Christmas, and other holidays are examples. You can also use the plugin to give your online store a festive look. Additionally, use these gorgeous themes to entice website visitors to play the Spin wheel game.
In terms of design and feel, popups are readily changeable
From the admin panel, you can easily change the look and feel of the plugin. In reality, the Prestashop Spin and Win Addon allows him to do so. The administrator can also change the color of the Spin wheel, among other things. For example, the color of the backdrop wheel, the font style, the font color, the text color, the button background color, and the display logo. The Prestashop Spin and Win popup come with a plethora of advanced choices for customizing its look.
Popups might appear on specific pages of a website
With Knowband’s spin wheel addon, you can choose where the Spin and Win popup appears. In reality, you can have the popup show on all pages of your website or only select sites. Some pages can also be kept out of the admin panel.
Customizations in CSS and JS
You can simply modify the visual appearance of the Prestashop Exit Pop up addon if you want to. How? Without altering your website’s core files, you can use Custom CSS and JS from the Prestashop addon’s backend.
Scheduling theme
The Prestashop Spin and Win Addon from Knowband allows marketers to plan a certain theme at a specific time. From the backend, the admin can enable the ‘theme scheduling’ option. Also, define when the theme will be active and when it will be deactivated. The theme will automatically schedule itself after it has been established.
General Data Protection Regulation (GDPR)
All GDPRs are met by the Prestashop plugin.
MailChimp, Klaviyo, and SendinBlue integration
MailChimp, SendinBlue, and Klaviyo are all supported by the Prestashop addon. Furthermore, you’ll be able to synchronize all of the data from the Spin and Win popup to these accounts in real-time.
Therefore, now you know that the Prestashop spin and win addon by Knowband is highly valuable. What do you think of the module? If you want to increase customer engagement in your store, connect with us at support@knowband.com.
Retain holiday shoppers if want to maximize customer spending. For many eCommerce shops, the holiday season seems beneficial as they get a lot of traffic with appealing offers and discount deals. This results in an uptick in sales as well as conversion rates at this time.
It’s important to remember, though, that many of these holiday customers are unlikely to return to your store in the future. If you could keep these new customers as loyal customers, it would be a significant boost to your marketing efforts. In this blog, we will guide you on the benefits of customer retention, make you understand what is eCommerce customer retention. We will make you aware of Knowband modules that can help in retaining holiday shoppers on an eCommerce website.
What is eCommerce Customer Retention?
eCommerce customer retention refers to a set of coordinated strategies that drive repeat purchases from existing clients. In simple words, it’s about persuading one-time customers to become regular customers and brand evangelists. Customer retention maximizes the value of each customer as opposed to customer acquisition.
What are the benefits of customer retention?
Customer Retention Maximizes Profits
Customer retention maximizes profits. For example, let’s say you spent $30 on Facebook marketing to get a customer, and let’s pretend they spent $35 in your shop. Hence, the profit you get will be $5, which is a great profit, but not noteworthy, right?
On the other hand, for instance, let’s say you can send them a $0.001c email encouraging them to return and spend another $35. So the profit margin you get will rise by almost 700%. Henceforth, with a good retention plan in place, you won’t have to worry about constantly fighting growing ad expenses and churning through audiences to make a few pennies.
2. Retention Allows You to Outspend Competitors
Retention and acquisition are two sides of the same coin and if you maximize the value of each one, you may spend more money on recruiting new customers. Consider a scenario: your clients spend an average of $70 each year. That you have the financial means to pay that much for them. So, the profit which you will make in twelve months even if buyers just spend $30 the first time.
Compare this to your competition, which does not place a premium on customer retention. In an attempt to eke out some front-end profit, they’ll strive to bring their cost per acquisition below $30.
3. Retention is Easier compared to Acquisition
If we compare retention and acquisition, retention is easier. Further, most of the businessesare focused on gaining new clients that they don’t realize they’re taking the long route. Selling to existing clients is up to 3.5 times easier than to new consumers as per Invesp’s research. When you think about it, your existing consumers already know about business. Existing consumers already know you, products or services you are selling, what you believe in, etc. Because they’ve already purchased from you, there’s no reason they won’t do so again.
If easy sales are your jam, it’s very important to build a retention campaign. A retention campaign can pack a punch.
4. Marketing in Disguise
Are you someone who routinely recommends that company to others? You’re not alone, to be sure. Furthermore, consumers who are suggested by a friend spend 200% more on average than those who find you on their own. You’ll develop quickly and enjoy record-breaking earnings if you have an army of brand champions performing your marketing for you.
Knowband Modules that can retain Holiday Shoppers
If you do not know how to retain holiday shoppers, these Prestashop and Opencart modules can help you retain holiday shoppers. Modules like Loyalty Points, Wishlist, Abandoned Cart, and Spin and Win can help retain holiday shoppers.
1. Loyalty Points
One of the most crucial features of eCommerce is customer retention. Further, one of the best methods to increase customer retention is by offering rewards/loyalty points.
Knowband has been offering best-in-class plugins for various eCommerce platforms including Prestashop and Opencart.
Wishlist addon is highly beneficial for eCommerce merchants, allowing clients to build customized groupings of items purchased. Further, customers can preserve them in their user account for future reference. Whether the customer is interested in the product or in purchasing it is indicated by Wishlist.
If buyers are visiting your website and going without making a purchase, the situation leads to higher abandoned carts. Times when a potential buyer begins the online buying process to purchase an item, however, leaves it before completing the transaction is called an abandoned shopping cart.
To reduce the chances of higher abandoned carts, Knowband offers an Abandoned Cart module for different eCommerce platforms, Prestashop and Opencart are even included. These modules helps retain holiday shoppers.
Spin and Win is a fun and engaging way of expanding an email list. Furthermore, with the help of Spin and Win, you can offer coupons in return for email addresses and other information. Moreover, visitors to your site asked to provide their email addresses in order to spin the wheel for a chance to win one of 12 prizes with Spin to Win.
In short, retention is great for online eCommerce merchants as it helps in maximizing customer spending and outbidding your competitors. This even helps merchants to sell their products and services with less effort. In simple words, sell more with minimum effort. Moreover one can create a team of customer marketers.
In case you find any issue with any of the modules above, feel free to write us at support@knowband.com.
Exit popup offering discounts in exchange for email Ids has become very important when it comes to the e-commerce business. Exit Intent popup nowadays are one of the most important factors in customer engagement and increase revenue. Most e-commerce store owners use Exit popups as a tool to engage customers with the store.
Exit pop-up uses Exit-intent technology which tracks the movement of the mouse cursor and soon as the customer tries to leave the page the Exit popup appears offering discounts in exchange of the email Ids.
We at Knowband has developed an Exit Intent popup for Magento 2 users popularly known as Magento 2 Exit popup extension. This Magento 2 extension offers various features which make this Exit Intent extension far better than other Exit intent popups used. This Magento 2 Exit Intent extension offers look and feel settings which allows admin to customize the Exit popup in endless ways.
Magento 2 Exit pop up(email subscription) extension displays a responsive newsletter pop up every time a visitor tries to leave the store. The Magento 2 extension offers discount coupons to the visitors who enters their email Id in the subscription pop up and subscribe them for a newsletter or register them for a new user.
Magento 2 Exit popup offers integration with popular email service providers like MailChimp, Klaviyo, and Constant contact. All the email Ids entered in the Exit intent newsletter popup are automatically synced to the databases of these email service providers. Magento 2 admin can use these email Ids for personalized promotions or Mail campaigns.
1.1. Features of Magento 2 Exit popup extension
The Magento 2 Responsive exit popup extension incorporates the email subscription popup at Magento store front. The Newsletter popup appears as soon as the visitor tries to leave the website giving them one extra chance to engage with the store.
Magento 2 Exit popup extension offers Email Recheck option to prevent the same user to avail the discount more than once.
Magento 2 admin has an option to show the fireworks when a customer wins a discount by offering his/her email Id to make it more enticing and attractive.
Magento 2 Exit popup extension also allows admin the control over the display of the Exit popup by allowing “Popup display option”, Magento 2 admin can enter the number of days after which the popup is to be displayed to the same customer.
Magento 2 Exit Intent popup offers Custom CSS and JS for endless customizations without even touching the base code of the extension.
Magento 2 extension offers display settings under which the admin can set the maximum screen size compatibility of the Exit popup. The Exit popup will work efficiently in all the screen sizes above the selected size.
Magento 2 admin can also set the maximum display frequency for the Exit popup, the email subscription popup will appear as per the frequency selected from the dropdown.
Magento 2 admin can set the date range between which s/he wants to display the Exit intent popup to the visitors by selecting the data from the date picker field.
Magento 2 Exit popup extension allows admin to select the user group to whom s/he wants to display the Exit popup, the email subscription popup will be displayed to the selected user group only.
Magento 2 Exit Intent email subscription popup allows the admin to select the GEO locations where s/he wants to display the Exit Intent popup. The popup will be displayed only in the selected GEO location.
Magento 2 admin can also add a background image and website logo on the Exit intent popup.
Magento 2 admin can customize the text on the popup as per the requirement by customizing the Text settings offered by the Exit popup extension.
Magento 2 admin can set the discount being offered to the visitors using Discount settings, Magento admin can set the discount to be a percentage or fixed discount. Magento admin can also set the Coupon expiry time in days.
This even engages visitors for a longer time on your eCommerce store and increases the percentage of the customer retention.
Magento 2 exit intent popup offers integration with email service providers like Mailchimp, Klaviyo, and Constant contact.
Magento 2 email subscription popup offers 5 Readymade email templates which can be later customized by the admin as per the requirement.
Magento 2 Exit intent email subscription popup offers a detailed report for all the Generated and used coupons, country where the Exit popup was used and in which device and the details of the customers who have entered the email Id and won the discount in terms of beautiful Line and Pie charts.
Magento 2 Exit Popup Plugin allows you to apply various appealing themes for the exit popup(email subscription popup). Theme preview option is also available for the admin before making it live.
With this Magento exit popup extension, admin can generate fixed type coupons or new coupon every time.
High Impact on sales, drastically increase store conversions
Multi lingual support
Compatible with all themes
Desktop, Mobile and Tablet responsive design
1.2. Installation
Follow the following steps in order to install Magento 2 Exit Popup extension in your store:
Download the Magento 2 Exit Popup module package from Knowband store.
You’ll receive a zipped file containing the user manual and the source code of Magento 2 Exit Popup plugin. Unzip the package.
Create a folder {Magento root}/app/code/Knowband/Exitpopup
Upload the extracted content in the above folder via FTP manager (like Filezilla or WinSCP – download here: https://filezilla-project.org/).
6. In Admin Panel go to the main menu -> Knowband -> Exit.
7. The Magento 2 Exit popup extension is now ready for use.
This User Manual will guide the users through the Magento 2 Exit popup extension configuration and settings.
2.0 Admin Interface
The admin Panel of Magento 2 Exit Popup module contains the 8 following tabs.
General Settings
Display Settings
Look and Feel Settings
Text Settings
Discount Settings
Email Marketing
Email Settings
Statistics
2.1. General Settings
1. Enable the Extension
Toggle this button in order to enable the Magento 2 Exit Intent email subscription popup extension. If enabled, the module and all its settings will work on the store.
2. Popup Title
This option allows you to set a custom title for the exit popup or email subscription popup.
3. Discount Information
Using this option, you can set any text which will be shown as discount information on the exit popup.
4. Sub-Title Text
This information is also shown on the exit popup below the main exit popup title.
5. Terms and Conditions URL
Using this option, you can set a URL for the Terms and Conditions page of your website.
6. Popup Display Interval
Using this setting Magento 2 admin can set the number of days after which the email subscription popup will display again to the same customer.
7. Email Recheck
Magento 2 Newsletter popup extension offers email recheck option to prevent same User/Email Id to avail the discount more than once. Toggle this button in order to enable/disable the Email recheck on the Exit Popup.
8. Custom CSS and JS
Magento 2 Exit Popup extension offers custom CSS and JS options to Magento admin for endless customization. The Newsletter popup can be completely customized and Magento 2 admin can match with the store theme.
2.2 Display Settings
Magento 2 Exit popup extension by Knowband offers Display settings using which Magento 2 admin can control the display of the popup, like whom to show the newsletter subscription popup, in which country to show the newsletter popup etc. Let us see them in detail. But first please look at the screenshot below:
1. Minimum Screen Size
If mobile is selected as the Minimum screen size then the Exit Intent email subscription popup will work on all the screen sizes higher than the Mobile phone and on Mobile phone, if Desktop is selected as the Minimum size screen then the Newsletter popup will not display in the Mobile phone and any size screen smaller than the Desktop.
2. Maximum Display Frequency
Magento 2 Admin can set the Maximum Display Frequency of the Newsletter subscription popup using this option. The Admin can decide to show the Exit popup at every visit of the customer, or one visit per hour, per day, per week, and per month. If every visit is selected the Exit Intent popup will appear at every visit of the customer.
3. Hide Exit Popup After
This option of Magento 2 Exit Intent popup extension allows you to set the time interval after which the exit popup will automatically hide on the frontend.
4. Whom to Show
Magento 2 Exit popup extension offers store admin to choose the customer group whom to show the Newsletter popup using this setting. Magento 2 store admin can select to display the Exit intent popup only to the new visitors, only to the returning visitors or to all the visitors on the store. Please refer to the screenshot below:
6. When to Show
This option allows you to set the time after which the email subscription is shown to the user: immediately, after some time, after scroll down percentage or upon exit.
7. GEO Location
Magento 2 Exit Popup extension allows admin to select the GEO locations where s/he wants to display the Exit intent email subscription popup. Please refer to the screenshots below.
Screenshot 1
Screenshot 2
2.3 Look and Feel Settings
Magento 2 Exit popup extension gives an option to select and apply pre-defined templates for the exit popup.
1. Theme
Magento 2 store admin can choose any theme for the exit popup.
2. Preview:
The store admin can select any theme to see the preview. This option is helpful as they can check the theme before making it live on the store.
2.5 Discount Settings
Discount settings offered by this Magento 2 Exit Intent email subscription popup extension allows Magento store owner to set the discount offered to the visitor who enters his/her email Id in the email subscription popup. Admin can offer the discount randomly or some fixed discount. There are three choices that have been provided to the store owner to set the discount. These are discussed below:
1. Coupon Type: Using this option, admin can set the coupon type as a fixed-type coupon or variable-type. In fixed type coupon, admin can specify the code which has to be first generated from the admin back-office under the Cart Price Rule Settings.
Note: If the admin tries to set a coupon code which has not been set under Cart Price Rule Settings, the following error will be shown to them:
2. Discount Type: With this option, admin can set the discount type as fixed or percentage which will be offered to the user through exit popup.
3. Discount Amount: If the admin has selected the discount type as fixed, they can set any value as a discount. If the discount type is selected as a percentage they have to set a percentage discount value.
4. Threshold Amount: This option sets the minimum cart threshold value which is required to avail the offer.
2.6 Email Marketing
Magento 2 Exit popup extension offers Integrations with popular email service providers like MailChimp, Klaviyo, and Constant Contact. The email Ids captured by this Email subscription popup are automatically synced to the database of these email service providers which can be later used by the store admin to send personalized or promotional emails. Let us see how we can configure them.
1. MailChimp Integration:
Magento store admin is required to enter the MailChimp API key in order to sync it with your web store. Follow the below mentioned steps for the API key:
Step 1: Log in to your MailChimp account at https://mailchimp.com.
Step 2: Click on your Username from the menu on the top right corner.
Step 3: Select the Account in the flyout menu.
Step 4: From the account page select Extras and then API Keys.
Step 5: Your API Key will be listed in the table labeled Your API Keys. Copy the API key from there and paste in the “MailChimp API key” field.
Once this is done, the MailChimp account is synchronized.
2. Klaviyo Integration:
In order to Integrate Klaviyo with the store, Magento admin have to add the Klaviyo API Key in the provided field.
Step 1: Log in to your Klaviyo account at https://www.klaviyo.com/
Step 2: Click on your Username from the menu on the top right corner.
Step 3: Select the Account in the flyout menu.
Step 4: From the account page select Settings and then API Keys.
Step 5: Your API Key will be listed in the table labeled Your API Keys. Copy the API key from there and paste in the “Klaviyo API key” field.
Once this is done, the Klaviyo account is synchronized.
3. Constant Contact Integration:
In order to enable Constant Contact integration, toggle the Enable Constant Contact button as shown in the image below:
Enter the API key, API token in order to set up the integration. Select the list in which you want to sync the captured email IDs.
In order to generate the API Key of Constant Contact, follow the steps mentioned-below:
Step 2: Enter the Application Name field. Scroll to the bottom of the page and check the box indicating you agree to the terms of service and click Register Application.
You will, then,get your API Key information.
Step 3: Click the Get Access Token button, in order to obtain the Access Token.
2.7 Email Settings
Magento 2 Exit popup extension offers Email Settings to manage the Email sent to the customer with discount coupon codes. The extension offers readymade email templates which can be customized further as per the requirement. There are three options in which admin can share the coupon code with the customers i.e. display the coupon code in the newsletter popup itself, share the coupon code in the email sent to the customer and an option to choose both. The coupon codes are generated automatically and the emails are sent automatically as soon as a customer enters the Email Id in the email subscription popup.
Coupon Display option: Magento 2 admin can choose how to display the coupon code to the customer i.e. either on the exit intent popup, either via email or admin can choose both the options.
Email Subject: Magento 2 exit popup allows store admin to set the Email subject for the email that is sent to the customer. Emails are sent automatically but the admin has full control over the customization of the Email template.
Email Template: Magento 2 exit popup extension offers 5 Readymade email templates. These email templates are fully customizable as per the requirement.
Test Email: Magento 2 newsletter subscription popup extension by Knowband offers Test email field option to test the functionality of the emails sent.
2.8 Statistics
Magento 2 Exit popup extension offers statistics of its performance. The statistics show the comparison between the total generated and used coupons. Magento 2 newsletter subscription popup extension offers interactive graphs for total generated and used coupons. Magento 2 admin can filter the stats by selecting the date range from the date picker field, refer to image below:
Not only this Email subscription popup extension also shows the statistics in a beautiful and interactive pie charts, in which country the Exit popup extension is used and in which device, refer to the screenshot below:
Tabular Report: Magento 2 Exit popup extension generates tabular reports which shows information of the customer who has entered the email Id in the Newsletter subscription popup. The information like Email Id, the Coupon code allotted, the country where the Exit Intent popups, the device on which it was used and if the customer has used the coupon or not, refer to the screenshot below:
3.0 Front Interface
A) Magento 2 Exit popup with Theme 1
B) Magento 2 Exit popup with Theme 2
C) Magento 2 Exit popup with Theme 3
D) Magento 2 Exit popup with Theme 4
E) Magento 2 Exit popup with Theme 5
As the customer enters their email address, the following screen will be shown to them.
Disclaimer: In case the “Exit” popup does not display at the front, kindly clear the cache or delete the cookies. Sometimes cookies prevent the popup from displaying at front.
