It is very essential to reduce post-holiday returns. Industry, sales channel, product type, and how to return data are collected and counted all affecting return rates. Further, the younger customers are driving the trend according to the reports. The reason is, they see internet purchases as rentals. Moreover, returns might rapidly undo your holiday success if you don’t account for them and discover:
Sales are lower than expected
Converted fewer clients than the originally
Compared to sales cost and profit margins, sales cost is higher and profit margins are lower.
Therefore, in this blog, we will be discussing ways of reducing holiday returns and automating the returns process. However, before that, we will understand why it’s important to reduce the returns?
Why it’s important to reduce the returns?
The first step is to analyze why do people are returning products as this will give you valuable insights and even make you understand the real problem. Furthermore, it is to everyone’s best advantage to reduce the number of returns you receive.
You might not be aware but lesser returns can save a lot of money on replacement items, shipping, as well as other factors. Moreover, it provides a better as well as efficient customer experience which is again good for eCommerce business. As a result, trust is created between your business and potential buyers.
Henceforth, keeping the rate of return lower can result in better business.
What are the ways of reducing returns?
Begin with quality control
The first way that helps in reducing post-holiday returns is “Begining with quality control”. Furthermore, 23% of returns happen as companies ship an incorrect item. Mis-ship happens usually when businesses grow.
Being a small retailer, you can wrap as well as send every order. It would be great if you double-check the order before shipping. When you adopt a hands-on approach, it’s easy to ensure that shipments are proper. Whereas larger businesses can opt for automation that can help you in resolving the issues. Furthermore, the Inventory management software includes a warehouse management feature that helps in reducing the number of returns your receive.
High-Quality Photos
High-quality photos can even help in reducing post-holiday returns. Furthermore, such photos help customers understand the product better. Make sure you take pictures from different angles to make customers understand each feature of the product.
In case you are not good at photography, feel free to hire a professional photographer. Money spent on getting good pictures will pay for itself with a reduced return rate.
Better Product Descriptions
Writing better product descriptions can help customers understand the product well. Speaking about better product descriptions, make sure you include everything about the product. For example, if you have been selling furniture, make sure your product descriptions consist of measurement of the product, color, and material. This way customers can decide better and this will create transparency which is liked by customers a lot.
Represent Sizing Correctly
Products that do not fit are one of the most common reasons for returns in the apparel industry. Because online buyers can’t try on garments before buying them, it’s understandable that products be returned because they don’t fit.
With the assistance of resources like size software and sizing charts, you may limit the number of returns you receive due to sizing concerns.
Knowband Modules assist in reducing post-holiday returns
Knowband, known as an eCommerce solution provider and module development company. Furthermore, Knowband has earned a reputation for offering efficient development services and post-sales support. Moreover, it offers a boost to your business by offering best-in-class plugins for different eCommerce platforms such as Magento, Prestashop, OpenCart, Shopify, and others.
Knowband even offers some great modules for reducing post-holiday returns as well as reading the specifications of these modules helps in reducing the chances of return.
Module 1: Product size chart
The product size chart module helps in reducing post-holiday returns. Knowband offers this module for different eCommerce platforms such as:
The product video module is highly beneficial for eCommerce businesses. This helps customers to understand the product better. As a result, the return chances get reduced. Knowband even offers the module for different eCommerce platforms:
Digital Gift Cards are a blessing for eCommerce stores. These enable customers to purchase accordingly from the specific store. Gift cards even provide freedom to permit them to purchase what they need. Furthermore, this offers the satisfaction of having gifted well.
Product review also helps customers make decisions better and feel more confident. Furthermore, the more reviews you have, the more confident a customer is that they’re making the right choice. Reviews can also assist a store’s internet visibility.
Analyzing as well as testing your approach to returns and ways of measuring up to your peers is a great way of generating a return on your post-holiday returns. Along with that, another way of generating a return on post-holiday returns is by utilizing these modules.
In case you face trouble, feel free to write us at support@knowband.com
In the Present time, customers are demanding more details and specific information about the product that they want to purchase. Showing more and more details is also used as the selling point of view. This is one of the most important factors to provide the look and feel of the product to the customers. Knowband offers Prestashop Product Video module for the Prestashop store admin that allows him/her to add the product videos on their store’s product pages. This PrestaShop extension allows the sellers to present their products confidently that make the customers sure about their products.
This PrestaShop addon will provide an interface and functionality to the Prestashop eCommerce website admin to show their product pages with high-quality product videos from YouTube, Vimeo, and Daily Motion. The Prestashop Product Video addon is basically an plugin for PrestaShop eCommerce sites. As we know that, Product details are the very crucial part of any product page on the eCommerce stores. Products details significantly affect the sales of any items on an eCommerce store. That is why we have implemented this Product Video addon for PrestaShop sites where the site admins can add product videos on their product pages. This Prestashop extension will provide an interface and functionality to the site admins to embed their product pages with high-quality product videos from YouTube, Vimeo, and Daily Motion.
Here are some basic features of the Prestashop product video module:
It is very simple to install and configure this PrestaShop addon.
The eCommerce store admin can easily enable/disable this Prestashop product video addon.
The Prestashop youtube addon offers a simple and user-friendly interface.
No coding is required for uploading product videos.
The Prestashop product video upload module offers a hassle-free implementation.
This adding video extension is highly customizable.
The Prestashop Dailymotion addon offers multiple layouts and positions for showing product videos.
The e-merchant can add custom CSS and JS codes to customize the look and feel.
The Prestashop product video upload addon allows adding multiple videos on the product page.
The e-merchant can add videos from multiple platforms like YouTube, DailyMotion, and Vimeo.
This Prestashop Vimeo addon module is multi-store compatible.
The Prestashop video upload addon is compatible with SSL enabled stores.
The eCommerce store owner can show display controls also.
The Prestashop adding video plugin allows showing related videos also.
The admin can enable/disable auto-play video option anytime.
The store admin can insert the video link for showing the product video.
This Prestashop product video addon is mobile responsive also.
Here are some of the benefits which need to be highlighted:
Easy to implement: The best part of Prestashop product video addon is that it has simple and easy-to-use admin interface.
Confidence building: Product video creates more confidence about store’s products in the buyers.
Detailed Information: Customer gets specified information about that particular product.
Product reviews videos: eCommerce store admin can also include product review videos to provide product description details.
Customer engagement: With the help of product videos store admin can enhance customer engagement on the store.
Multiple Layouts: This Prestashop Product Video addon has a variety of layouts to select for the video.
Position Selection: Admin can select the position where he/she wants to show video. The position can be product footer or in product right column.
Auto-play option: Admin can Select whether to auto-play video on page load or not.
Real life view: Customer gets a real-life view and it clear all the confusion of customer about the product.
Steps for Installation
To install this Prestashop product video addon, please follow the following steps:
Add the Prestashop adding video folder under modules folder of your system.
After adding this addon folder, system will list the addon on module page under “front office feature”category as given below:
After installation of the Prestashop youtube addon, you need to configure it for the first use on your site.
Find out the Prestashop vimeo addon in the list of modules installed on your site.
Select “Configure” option given on the right side of the extension list.
After clicking the Configure option you will see a window like the one mentioned below:
Enable/Disable: Click “Enable” to use the Prestashop Dailymotion addon on your site.
Show Video on: You can Select the position of the video.
Product Footer: Select this option if you want to show your product video in the footer of your product(s) page.
Product Right Column: Select this option if you want to show your product video in the Right Column of the product(s) page.
Choose Video Layout: Select the type of the layout or interface you want to show for your product video. Once you select any of the layout options, you will be able to see the preview of the layout.
Product Video Box Title: Give a title for your product video box.
Custom CSS and Custom JS: Modify the Look and feel of the product video on the product page by giving your custom CSS and custom JavaScript.
You can do further configurations of the three video sharing platforms that are implemented on this module.
YouTube Settings:
Click on the YouTube Setting. You will be able to see a window like the image below:
Show Video Title: You can show the video title on the product page by clicking yes.
Display Controls: Choose yes, if you want to show the playback controls on the product video.
Display Related videos: Admin can control whether to show related videos on product page after one video or not.
Auto-play Videos: Select yes to auto-play the video once the product page is visited by a customer.
Vimeo Settings:
Click on Vimeo Setting. You will be able to see a window like the image below:
Show Video Title: You can show the video title on the product page by clicking yes.
Show Video By Line: Choose yes, if you want to show all your videos from the particular product line by line.
Display Video Frame Border: Select yes in order to show the border of the video frame.
Auto-play Videos: Select yes to auto-play the video once the product page is visited by a customer.
Configure Daily Motion:
Click on Daily Motion Setting. You will be able to see a window like the image below:
Enable end screen: Select yes to enable the end screen option.
Display Controls: Choose yes to show the playback controls on the video.
Display Video Frame Border: Choose yes, if you want to show the border of the video frame.
Auto-play Videos: Select yes to auto-play the video once the product page is visited by a customer.
Video Info: Choose yes to show the video information on the product video.
What will be the changes on Product Menu?
After the addon installation, a sub menu for the Product Video will be displayed in each product upload or product edit page as shown in the image below:
When the admin will go to the “catalog”, select “the products” option on Prestashop admin side and click “Edit” on any product listed there, then the system will open this window. Here the admin can:
1. Edit the already Added product Video(s).
OR
2. Add a video to a new product.
1. When Admin wants to Edit the already Added product Video(s):
Go to the “Catalog”, then select “Products” using the PrestaShop menu tab.
When you click the Products, a new window will open with the list of products.
Select the product in which you want to update or add a new video.
Select the Edit option and click on Product Video option given at the bottom of the menu. A list of products will appear. Here, you have to click on the “edit” option to get to the product video upload page.
Video Name: Give a name to your product video.
Video Type: Select the type of video you want to attach. (YouTube, Vimeo, or Daily Motion)
Video Code or Path or URL: Give the URL of the video. You can give the YouTube, Vimeo, or Daily Motion link of the video.
Upload Video Thumbnail: Upload a thumbnail that will be shown on the video link on the product page.
Default: You can select the particular by default video which you want to show in case of more than one product videos.
Status: Here, you can enable or disable the video respectively.
NOTE: THIS MODULE IS ALSO COMPATIBLE WITH KNOWEBAND MARKETPLACE MODULE (v1.0.4) TO EDIT OR ADD NEW VIDEOS OF SELLER ADMIN CAN FOLLOW THE FOLLOEING STEPS.
1. Edit the already Added product Video(s).
OR
2. Add a video to a new product.
1. When Admin wants to add a new Video to a new product:
Follow all the steps as in the above section except in Step IV, you have to click on the Add new icon as given below in this screenshot below.
The similar window appears as in Step IV. Fill all the details as specified in the previous section. Refer to the screenshot below for better understanding.
Fill all the details and click Save to save your settings.
2. When Admin wants to Edit the already Added product Video(s):
I. Navigate to Sellers products using the Knowband menu tab
II. After clicking Sellers Products, a new window appears with the list of sellers products.
III. Select the product in which you want to update or add a new video. Click on View menu on the right side of the product listing.
IV. A new window appears where you have to click on Product Video option given at the bottom of the menu. A list of products appears. Here you have to click on “edit” option to get to the product video upload page.
Menu Location
After installation, a menu will be displayed to the seller in the product upload or product edit page as shown in below screen:
To add a new video the seller has to click on “Add New Video” option. A new Pop-up window appears as given below.
Video Name: The seller needs to give a name to the Product Video.
Video Type: Select the type of video is YouTube, Vimeo, or Daily Motion.
Video Code or URL: Give the link of the product video.
Upload Thumbnail: Upload Thumbnail image to show on the product page.
Default Video: If you are giving multiple Videos on a product, then you need to specify if your current video is to be shown as default video on the product page.
Status: Select the status as YES or NO to enable or disable the video.
Submit: Click submit to save your settings.
Front End Module
The Product video is shown to customer on a product page in two ways:
1. At the Footer, as shown in the screenshot below.
2. At the Right column of the product page as shown in the screenshot below:
