Father's Day Archives - Knowband Blog

With Father’s Day just around the corner, website owners would be looking to prepare their store accordingly to capture high sales on the occasion. If you have an eCommerce website on the OpenCart platform and are also looking to boost Father’s Day sales, you can consider using the below-mentioned 8 OpenCart extensions.

1. Spin and Win

OpenCart Spin and Win module displays a gamified popup to your visitors as soon as they enter your website. Coming with multiple occasional themes, it lets you personalize the popup for the Father’s Day occasion as well.

Users get to spin the wheel and earn some exciting rewards but they need to provide their name and email address before they could spin it. This helps you grow your email subscribers and boosts user engagement.

Besides, by offering rewards which are usually the discount code, customers can be encouraged to shop by using the coupon code on the checkout. This increases your conversion rate.

You can make certain customizations to the popup and adjust the display settings as per your requirements.

2. Gift Card Manager

OpenCart Gift Card Manager adds a gift card section on your website and offers multiple pre-existing gift card templates for various occasions like Halloween, Christmas, New Year, etc. Similarly, you can create gift cards for Father’s Day too and boost sales.

Many online shoppers who find shopping a tedious task would find it comfortable to quickly purchase a gift card rather than spending hours in deciding what to gift.

You can create gift cards of different price values so that customers can purchase a gift card according to their budget. The module offers various customization features and also lets you track gift card orders.

3. Countdown Sales Timer

OpenCart Countdown Sales Timer extension places a timer on the header of your website through which your store visitors are informed about the upcoming sale. You can make use of this module to highlight Father’s Day sale as well.

A countdown timer keeps reminding customers how much time is left before the sale begins and creates an urgency to purchase. The look and feel of the timer can be customized and you can display it on multiple web pages.

4. Abandoned Cart

OpenCart Abandoned Cart extension helps you track the abandoned carts on your store and recover lost sales. The module provides you with an opportunity to convert the abandoned cart users into customers.

With many customers coming to your store on Father’s Day sale, you will surely witness a few abandoned carts. Failing to convert them could result in a loss in sales.

Thanks to the Abandoned Cart extension using which you can create an abandoned cart alert (setting a duration after which the cart is automatically marked abandoned) and remind those users about the pending items in their cart and even persuade them to complete the purchase by offering a discount code inside the email.

5. Price Alert

Many online shoppers would be hoping to see a price drop on some products during Father’s Day sale. With OpenCart Price Alert extension, you can ask customers to subscribe to price alert so that they are immediately informed and do not miss out on the opportunity to grab the product whenever the product price drops below.

This module helps you drive those users to your website and boost sales. So if you are looking to bring down the product price a bit on this Father’s Day, this extension would be of great help.

6. One Page Checkout

Customers crave convenience, and convenience at the checkout page is vital else it may lead to cart abandonment. Consumers do not like websites that offer a troublesome checkout experience. This is why it would be ideal to change your default checkout process with One Page Checkout for the coming Father’s Day.

OpenCart One Page Checkout extension simplifies your checkout process by converting the multi-step checkout process into a single page checkout. It offers various features such as Guest Checkout, Social Login, Multiple Layouts, Multiple Payment methods and Shipping support. Besides, it provides you with certain customization options to make your checkout smooth and user-friendly.

7. Accelerated Mobile Pages

Most of the consumers prefer mobile devices to shop online and your store is no exception. You will witness a majority of the traffic coming from hand-held devices on this Father’s Day. If your website takes time to load on mobiles, it can severely affect your conversions. This is where AMP proves beneficial.

OpenCart Accelerated Mobile Pages (AMP) extension converts the normal mobile pages of your website into AMP pages. It offers faster loading of web pages and reduces bounce rate by a significant margin.

The module aims to enhance the browsing/shopping experience of your mobile users and can make an impact on your sales.

8. Preferred Delivery Time

OpenCart Preferred Delivery is a perfect extension for the users who want to receive the product on a specific day.

There will be many customers who would want to receive their order specifically on Father’s Day. For such customers, you can place a preferred delivery tab on the checkout page where they can specify the desired date and time slot on which they want their product to get delivered. This ensures customers that their product reaches them at the right time.

For any kind of query or assistance with the above-mentioned modules, you can contact us at support@knowband.com and our support team will try to resolve your concerns to the earliest.

Father’s Day is just around the corner and it’s the time when brands will be looking to promote related deals on their store.

Even though this occasion is not as profitable as the other major holidays, it does capture a significant amount of sales. As per a report by the National Retail Federation (NRF), Father’s Day spending in 2019 was estimated to hit the $16 billion mark.

The sales might dip a bit this year considering the COVID-19 pandemic but shoppers would surely lookout to grab some offers.

As the event approaches, you will see brands coming up with some amazing Father’s Day marketing ideas to boost their store sales. And if you are looking for the same, I got you covered.

In this write-up, I have put forward a mix of marketing strategies, tips, and design that would sky-rocket Father’s Day sales.

Father’s Day Marketing Ideas to Boost Sales

Below, I have shared seven simple yet effective ways to do it.

1. Start Early Promotion

To get the best results on your Father’s Day sales, you need to start promoting early so that online shoppers are very well aware and prepared when the sale commences.

It will do no good if you plan your strategies a week before the occasion. The outcome will be poor and eventually, you will have low sales. Planning early not only helps you avoid the last-minute adjustments but also provides you with enough time to get shoppers ready and excited and the opportunity to attract even those customers who do not visit your store frequently.

If you are well-prepared for the big day in advance, you will be able to make the most out of it. And this should be the focus behind every holiday sales, not just Father’s Day.

2. Offer a “Dad” Package

Check your store’s inventory and list out the items that would be perfectly suited to gift a father. Create a bundle and sell them at a discount (package price lower than the sum of the individual cost of items) or you can run deals like buy one get one free.

It’ a great way to promote cross-selling and at the same time allows each family member to contribute to a single purchase rather than purchasing separate gifts.

3. Run a contest on Social Media

Another marketing strategy to boost your Father’s Day sales would be to run a contest on different social media platforms, primarily Facebook, Instagram and Twitter.

You can create a hashtag and encourage your followers or the audience to share their “Dad moment” using that specific hashtag to count as their entry. You can ask them to share a “Dad joke” or express why they think their dad is the best in the world.

Set a reward or a giveaway for the top 3 best storytellers. This will bring you a lot of entries and boost engagement.

4. Gift Cards

If shoppers are confused about what to gift their dad, a gift card can prove handy in such a case. You can offer Father’s Day gift cards on your store of different price values so that shoppers can purchase one as per their budget.

This makes their job easy and also saves their time from searching for a perfect gift. There cannot be a better moment than this for a shopper to say to his father- “Buy whatever you want with this gift card (obviously within that price range).”

Do not have a gift card section on your website? Add it with the help of Gift Card Manager.

5. Target Moms

Not only teenagers or young adults but mothers would also be looking to put a smile on their father’s face this Fathers Day. Make sure to customize your messages and target moms accordingly.

You can ask them to share a picture with their dad or a childhood story. Segment your audience and reach out to them via email and social media ads.

6. Father’s Day exclusive coupon code

Online shoppers would be waiting to get a discount on Father’s Day sales. Create an exclusive coupon code that would be valid for a limited time to claim the discount. This will create urgency to shop and ultimately boost your sales as more and more users would be visiting your store to shop before the coupon code expires. Promote it everywhere to drive maximum traffic to your website.

7. Place a count-down timer on the homepage

One of the best ways to promote your Father’s Day sales is by placing a countdown sales timer on your website’s homepage or the header. This will work as a reminder regarding the days and time left for the sale every time a user visits your website.

Final Word

Father’s Day marketing strategies do not end up here. You will come across many points that could be helpful to boost your sales on Father’s Day.

While you put your major focus on marketing, don’t forget to optimize your eCommerce website. Make sure everything from the homepage to the checkout page, including the product page, is perfectly optimized so that shoppers do not feel any kind of trouble in their shopping journey. You can consider using One Page Checkout to provide a quick checkout experience to your visitors.

Start preparing for Father’s Day before it gets too late. I wish your sales reach higher than ever.

Tag: Father’s Day

OpenCart Extensions to prepare your store for Father’s Day